3-Fires Indigenous Incorporated
3-Fires Indigenous Incorporated is a family-run, Indigenous-led training organization on Manitoulin Island, Ontario, delivering certified camp, safety, lifeguard, and nutrition programs to 60+ Indigenous communities across Canada.
- Company typePrivate
- Founded-
- HeadquartersWikwemiikoong Unceded Territory (Manitoulin Island), Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What 3-Fires Indigenous Incorporated does
3-Fires Indigenous Incorporated is a family-operated, Indigenous-led training organization headquartered on Wikwemiikoong Unceded Territory on Manitoulin Island, Ontario. It delivers certification and skills training to Indigenous communities across Canada, having trained more than 500 individuals across 60+ communities to date. The core offering comprises four programs: a 3-day online Camp & Program Management course at $700 per person, a 2-day Health and Safety course, a 4-day in-person National Lifeguard Certification held at Rainbow Lodge, and a forthcoming Healthy Lifestyles & Nutrition course launching in April/May 2026. Delivery is anchored by two certified National Lifeguard instructors and the broader family team of Carla Mishibinijima, Jessica Mishibinijima, Justin Peters, and Katelyn Peters.
The business model is event-driven and community-led. Revenue is generated through three channels: direct-to-consumer seat sales at published per-person prices, group and private community training engagements, and ISET/band council-funded cohorts where Indigenous Skills and Employment Training programs or band councils underwrite participant fees. Go-to-market relies on community referrals, band council relationships, and an expanding social presence across Facebook, Instagram, TikTok, and YouTube, supported by a free online resources library and a Wix-hosted website.
Operationally, the company is a micro-enterprise with no institutional funding or outside capital. The technology stack is intentionally light, comprising Zoom for online delivery, a Wix website, and GA4 for analytics; there is no proprietary software, platform, or AI/ML component. Competitive positioning rests on Indigenous cultural authenticity, certified instructors, and embedded relationships across 60+ communities rather than on technology differentiation or scale economics.
3-Fires Indigenous Incorporated firmographics
Firmographics- Name
- 3-Fires Indigenous Incorporated
- Legal name
- 3-Fires Training & Certification
- Website
- https://3-fires.com
- Company type
- Private
- Operating status
- Operating
- Short description
- 3-Fires Indigenous Incorporated is a family-run, Indigenous-led training organization on Manitoulin Island, Ontario, delivering certified camp, safety, lifeguard, and nutrition programs to 60+ Indigenous communities across Canada.
- Ownership category
- akta.pro rank
Where 3-Fires Indigenous Incorporated is headquartered
LocationHeadquarters
- HQ city
- Wikwemiikoong Unceded Territory (Manitoulin Island)
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
3-Fires Indigenous Incorporated business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Training Registration Fees: Individual participants pay registration fees to enroll in professional certification programs (Camp & Program Management, Health and Safety, National Lifeguard). Fees are paid per person at time of registration.
- Group/Private Community Training: Private group training sessions can be arranged for entire communities or organizations, with invoicing available to band councils and Indigenous organizations.
- ISET and Band Council Funded Training: Training costs are frequently covered through ISET (Indigenous Skills and Employment Training) funding, Indigenous Services Canada contributions, Jordan's Principle, band council professional development budgets, and organizational invoicing — all processed through Jessica at 3-Fires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Camp & Program Management Certification — 3-day online intensive |
| One time/ perpetual license | Pay-as-you-go | Health and Safety Certification — 2-day certificate program |
| One time/ perpetual license | Pay-as-you-go | National Lifeguard Certification — 4-day intensive on-site |
| One time/ perpetual license | Pay-as-you-go | Healthy Lifestyles & Nutrition Workshops — in-community sessions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
3-Fires Indigenous Incorporated product offering
Product offeringCore offering
3-Fires Indigenous Incorporated delivers four Indigenous-led professional certification training programs — Camp & Program Management, Health and Safety, National Lifeguard Certification, and Healthy Lifestyles & Nutrition — to Indigenous community workers, camp staff, and program leaders across Canada. Programs are delivered online via Zoom, on-site at community venues (Rainbow Lodge at Whitefish River First Nation), and through private group bookings coordinated directly with Indigenous communities and band councils. All training is purpose-built for Indigenous contexts, taught by Indigenous instructors from Wikwemiikoong and Munsee-Delaware Nations, and produces nationally recognized certifications.
Product overview
3-Fires Training & Certification is an Indigenous-led, family-operated training organization offering four distinct professional certification programs for Indigenous communities across Canada. The portfolio consists of: Camp & Program Management Certification (3-day intensive online training), Health and Safety Certification (2-day in-person or online program), National Lifeguard Certification Stream (4-day intensive at Rainbow Lodge), and Healthy Lifestyles & Nutrition Workshops (in-community workshops launching 2026). All programs are designed specifically for Indigenous contexts and delivered by Indigenous instructors, with the Healthy Lifestyles program representing an upcoming expansion to the core training offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Camp & Program Management Certification A 3-day intensive professional certification covering risk management, health and safety, policy development, program design, and emergency planning for camp and community programs in Indigenous contexts. Delivered online via Zoom (9:00 AM – 4:00 PM EDT) by trainers Carla and Jessica Mishibinijima, with certification on completion and ongoing 1-hour webinar updates on regulatory changes. Priced at $700 per person.
- Health and Safety Certification A 2-day, certificate-issuing health and safety training program built for anyone working in Indigenous communities — camp and program staff, community workers, volunteers, home visitors, event organizers, program managers, band council staff, coaches, Elders, and community leaders. Covers CYFSA mandatory reporting, hazard recognition, emergency action plans, child supervision, WHMIS, food safety, incident reporting, and mental health & crisis response. Available in-person or online; a Health and Safety Participant Workbook is provided.
- National Lifeguard Certification Stream A 4-day intensive National Lifesaving Society (NLS) lifeguard certification program delivered on Indigenous land at Rainbow Lodge, Whitefish River First Nation, by two certified NLS instructors (Jessica Mishibinijima and Justin Peters) from Wikwemiikoong and Munsee-Delaware Nations. Includes 3 meals daily and shared accommodation, standard CPR instruction, and NLS certification on completion. Bronze Medallion and Bronze Cross are prerequisites.
- Healthy Lifestyles & Nutrition Workshops Culturally grounded healthy eating education, wellness workshops, and nutrition programming for Indigenous communities, delivered in-community by Katelyn Peters from Munsee-Delaware Nation. Topics include healthy eating on a budget, wellness for youth and adults, and culturally adapted nutrition. A waitlist is open ahead of the April/May 2026 launch.
Quantifiable outcome
- 500+ people trained across 60+ Indigenous communities
- +2 more outcomes
Companies that use 3-Fires Indigenous Incorporated
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
3-Fires Indigenous Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3-Fires Indigenous Incorporated partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
3-Fires Indigenous Incorporated competitors and assessment
Company assessmentBroad incumbents
- St. John Ambulance Canada: Long-established national first-aid and safety training provider with course pathways to Standard First Aid, CPR, and mental-health certifications that 3-Fires references as the next-step credentials after its Health and Safety program. Operates at broader scale but without Indigenous-context specialization.
- YMCA Canada (Camp & Aquatic Programs): Federated provider of camp management, lifeguard, and aquatic training nationwide, plus youth programming that overlaps with 3-Fires' Indigenous-community customers. Serves similar training outcomes (lifeguard, camp leadership) but not specifically Indigenous-led.
- Canadian Red Cross (Training Programs): National incumbent delivering first aid, CPR, WHMIS, and water-safety certification across Canada. Offers overlapping credentials that 3-Fires explicitly maps its Health and Safety program to (Standard First Aid, WHMIS 2015, Mental Health First Aid pathways), making it the dominant substitute for non-Indigenous-led alternatives.
Others
- Boys & Girls Clubs of Canada (Indigenous Programming): Operates Indigenous youth and community programming that often needs camp-management and health-and-safety trained staff — a downstream buyer/partner for 3-Fires' certifications. Indirect peer through training demand rather than training competition.
- AFOA Canada (Aboriginal Financial Officers Association): Indigenous-led professional training organization delivering accredited financial, governance, and management certifications to band councils and Indigenous organizations. Models how a small Indigenous-led training entity can scale professional development for the ISET/band-council buyer base that 3-Fires sells into.
Direct peers
- Indigenous Corporate Training Inc. Canada-based Indigenous-focused training provider delivering cultural awareness, safety, and community-context education to corporate, government, and Indigenous clients. Closest analogue to 3-Fires in target audience (Indigenous-serving organizations) and credentialed-courses-in-Indigenous-contexts positioning.
- Canadian Camping Association / Provincial Camping Associations: National/provincial bodies offering camp director and program-management certification courses that compete with 3-Fires' Camp & Program Management certification in curriculum content, while serving a broader (non-Indigenous-specialized) audience.
- Lifesaving Society (Royal Life Saving Society Canada): National certifying body and largest provider of Bronze Medallion, Bronze Cross, and National Lifeguard certification in Canada. 3-Fires' lifeguard stream is delivered under Lifesaving Society credentials, making it a direct peer for water-rescue certification training with the same prerequisites and curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3-Fires Indigenous Incorporated social profiles
Digital presence3-Fires Indigenous Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
3-Fires Indigenous Incorporated leadership team
Management profileNumber of profiles
Profiles4 records
3-Fires Indigenous Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3-Fires Indigenous Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3-Fires Indigenous Incorporated
What does 3-Fires Indigenous Incorporated do?
3-Fires Indigenous Incorporated delivers four Indigenous-led professional certification training programs — Camp & Program Management, Health and Safety, National Lifeguard Certification, and Healthy Lifestyles & Nutrition — to Indigenous community workers, camp staff, and program leaders across Canada. Programs are delivered online via Zoom, on-site at community venues (Rainbow Lodge at Whitefish River First Nation), and through private group bookings coordinated directly with Indigenous communities and band councils. All training is purpose-built for Indigenous contexts, taught by Indigenous instructors from Wikwemiikoong and Munsee-Delaware Nations, and produces nationally recognized certifications.
Is 3-Fires Indigenous Incorporated a public or private company?
3-Fires Indigenous Incorporated is a private company. It is classified as family owned and is currently operating.
When was 3-Fires Indigenous Incorporated founded?
3-Fires Indigenous Incorporated was founded in -1.
Where is 3-Fires Indigenous Incorporated based?
3-Fires Indigenous Incorporated is headquartered in Wikwemiikoong Unceded Territory (Manitoulin Island), Canada, in the North America region.
How does 3-Fires Indigenous Incorporated make money?
Three revenue lines are on record. Training Registration Fees are the primary driver. The others are group/Private Community Training and ISET and Band Council Funded Training.
Who are 3-Fires Indigenous Incorporated's main competitors?
Broad incumbents on record are St. John Ambulance Canada, YMCA Canada (Camp & Aquatic Programs) and Canadian Red Cross (Training Programs). Others are Boys & Girls Clubs of Canada (Indigenous Programming) and AFOA Canada (Aboriginal Financial Officers Association). Direct peers are Indigenous Corporate Training Inc., Canadian Camping Association / Provincial Camping Associations and Lifesaving Society (Royal Life Saving Society Canada).
Does 3-Fires Indigenous Incorporated have an API?
No public API is recorded for 3-Fires Indigenous Incorporated.