President Kaljulaidi Fond

What President Kaljulaidi Fond does

President Kaljulaid Foundation MTÜ (PKF) is a non-profit do-tank established in 2021 in Tallinn, Estonia, by former President of the Republic Kersti Kaljulaid. It operates across three programmatic pillars plus a solidarity track: (1) empowering vulnerable populations — primarily through the Vägivallavabaks (Employers Against Domestic Abuse) initiative, the "Terved ja turvalised suhted" (Healthy and Safe Relationships) school lectures in 100 schools, and the Orange Weeks/O range Talks awareness campaigns; (2) advancing democracy — via the Arutlev Kool (Debating School) programme spanning 38 schools with ~1,300 teachers and ~13,000 students, and the Demokraatia Akadeemia (Democracy Academy), which has produced ~100 alumni across three cohorts; and (3) creating opportunities in sports — through the Her Turn programme for female sports leaders. A fourth track supports Ukraine via fundraising for independent journalism (~€340,000) and children's education (~€50,000+).

PKF has no proprietary technology platform. Its "product" is the design, delivery, and scale of societal programmes run in partnership with employers, schools, universities, NGOs, and government bodies. Distribution is hybrid: direct field engagement with Estonian schools and employers, partnership-driven delivery via organisations such as the Estonian Debating Society, Tartu University Centre for Sexual Health Research, Miltton, and Out of the Box International.

Revenue mechanics are typical of a non-profit association: donations (individual and corporate via online form and IBAN), project-based institutional grants from partners such as Heateo Mõjufond, the Smart Future Foundation, and Heateo Haridusfond, and EU funding via Erasmus+ for the international Her Turn programme. The foundation mobilised €1 million+ in private funding over three years for intimate partner violence prevention, with programmes free of charge to all end beneficiaries (students, young leaders, victims, and employer partners).

Name

President Kaljulaidi Fond

Legal name

President Kaljulaid Foundation MTÜ

Website

https://kerstikaljulaid.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

President Kaljulaid Foundation is a non-profit do-tank founded in 2021 by former Estonian President Kersti Kaljulaid, advancing domestic violence prevention, democracy education, and gender equality in sports through institutional grants and donations.

Ownership category

akta.pro rank

Product category

Non-profit social programs and civil society foundation

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Minority, Indigenous & Disability Rights (BPADAGAH), Education Equity, Access & Inclusion Policy Research (EDADADAF)

Keywords

• Domestic violence prevention
• Democracy education
• Gender equality programs
• Civil society foundation
• Youth civic engagement

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and philanthropy: PKF relies on donations from individuals and institutions. It accepts both recurring and one-time payments via online donation form and bank transfer (IBAN: EE667700771006842520, SWIFT: LHVBEE22).
2. Institutional grants and project funding: PKF receives project-based funding from foundations and institutional donors such as the Good Deed Impact Fund (Heateo Mõjufond), Erasmus+ programme, Smart Future Foundation (Targa Tuleviku Fond), Heateo Haridusfond, and Skaala. Funding is used for specific programmes such as Her Turn, Arutlev Kool, and Vägivallavabaks.
3. Donor partnerships and sponsorships: PKF receives support from corporate and institutional sponsors for campaigns and events. For example, the 'Miks me vaikime?' campaign was supported by Swedbank, Nordic Ministers' Council, Canadian Embassy, British Embassy, Tallinn City, Delfi, and others.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

President Kaljulaidi Fond is an Estonian non-profit do-tank foundation that delivers free social programs focused on domestic violence prevention, democracy and civic education, gender equality in sports, and Ukraine-related support. Its core offerings are program-based (e.g., Arutlev Kool debating school, Demokraatia Akadeemia, Vägivallavabaks, Her Turn, Healthy and Safe Relationships, Orange Talks) targeted at individuals, schools, employers, and civil-society partners in Estonia.

Product overview

President Kaljulaidi Fond (PKF) is a dynamic do-tank foundation founded by former Estonian President Kersti Kaljulaid in 2021. The foundation operates across three plus one focus areas: (1) Empowering the Vulnerable - including the Vägivallavabaks (Employers Against Domestic Abuse) initiative, Healthy and Safe Relationships school program, Orange Talks awareness campaign, and seed funding for domestic violence prevention; (2) Advancing Democracy - through the Debating School (Arutlev Kool) program and Democracy Academy (Demokraatia Akadeemia); and (3) Creating New Opportunities in Sports - via the Her Turn program for female sports leaders. The foundation also supports Ukraine through fundraising and political advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Vägivallavabaks: Employers Against Domestic Abuse initiative - a network of employers committed to preventing domestic violence and supporting victims
• Arutlev Kool (Debating School)
• Demokraatia Akadeemia (Democracy Academy)
• Her Turn
• Healthy and Safe Relationships
• Orange Talks
• Punane Pill

Products and services

• Arutlev Kool (Debating School) A democratic debate and civic-education program for Estonian school students aimed at developing critical thinking, argumentation, and democratic engagement skills. Delivered free of charge via partnerships with schools.
• Demokraatia Akadeemia (Democracy Academy) A civic-education program providing structured learning on democracy and active citizenship for students across Estonia. Delivered free of charge to participants through partner schools and municipalities.
• Vägivallavabaks (Employers Against Domestic Abuse) A program engaging Estonian employers to support employees affected by domestic violence, providing awareness, training, and resources for HR and managers. Designed for employer participation as part of the company's CSR / well-being agenda.
• Her Turn (Female Sports Leaders program) A leadership and development program for young women in sports and female sports leaders in Estonia, addressing gender equality in sports and supporting mentorship and leadership pathways.
• Healthy and Safe Relationships An awareness and education program focused on promoting healthy and safe relationships and preventing domestic violence. Targeted at the general public and partners in Estonia.
• Orange Talks A series of public-dialogue events convened by the foundation to discuss social issues including domestic violence, democracy, and gender equality. Open to the public and held in Estonia.
• Seed Funding for Domestic Abuse Initiatives Seed funding provided by the foundation to support domestic-abuse initiatives in Estonia, complementing the foundation's own programs in this area.

Quantifiable outcome

• Mobilised €1 million in private funding for domestic violence prevention over three years
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor, notable, major and core.

• Grant Thornton BalticminorGTM or Marketing Partner · 1 June 2026Grant Thornton Baltic joined the Vägivallavabaks employer initiative in June 2026, committing to raise domestic violence awareness among its workforce.
• ERGO EestiminorGTM or Marketing Partner · 1 June 2026ERGO Eesti joined the Vägivallavabaks initiative, bringing its insurance sector perspective on domestic violence risk and employee support.
• Eesti PankminorGTM or Marketing Partner · 1 June 2026Eesti Pank (Bank of Estonia) joined Vägivallavabaks, with President Madis Müller emphasising the significant economic impact of domestic violence and the bank's commitment to employee wellbeing.
• If KindlustusminorGTM or Marketing Partner · 1 June 2026If Kindlustus (insurance) joined Vägivallavabaks, committing to support employees affected by domestic violence and raise awareness across its Baltic HR unit.
• OnestliminorGTM or Marketing Partner · 21 January 2026Onestli, a tax advisory and business support services company, became one of the first small enterprises to join Vägivallavabaks, demonstrating that organisations of all sizes can contribute to domestic violence awareness.
• NULA incubatorminorStrategic or Co-development Partner · 13 June 2024PKF was accepted into the NULA incubator's 2024/2025 cohort. The incubator helped PKF develop its Vägivallavabaks impact measurement framework — an area lacking clear global benchmarks for organisational-level domestic violence prevention programmes.
• GLOBSECnotableStrategic or Co-development Partner · 12 June 2024Kersti Kaljulaid joined GLOBSEC's Board of Directors in June 2024. GLOBSEC is a prominent European security and policy forum, and this role supports PKF's international engagement and security policy work.
• Stockholm Environment Institute (SEI)notableStrategic or Co-development Partner · 18 December 2023Kersti Kaljulaid joined the global board of the Stockholm Environment Institute (SEI) in December 2023, bringing international environmental governance expertise to her advisory network.
• Estonian Embassy in ParismajorGTM or Marketing Partner · 3 April 2023PKF and the Estonian Embassy in Paris jointly fundraised over €50,000 for children's education in war-torn Ukraine (Zhytomyr oblast). The embassy co-hosted the fundraiser and the funds were used to purchase and supply 100+ computers to children's homes.
• Yalta European Strategy (YES)notableStrategic or Co-development Partner · 1 November 2021Kersti Kaljulaid serves on the YES Board since November 2021. YES is a leading Ukrainian foreign policy forum. PKF collaborates with YES on Ukraine support initiatives including high-level diplomatic visits.
• Tartu University Centre for Sexual Health ResearchcoreStrategic or Co-development PartnerPKF partners with the University of Tartu Centre for Sexual Health Research to implement the 'Terved ja turvalised suhted' (Healthy and Safe Relationships) project, which delivers guest lectures on relationship violence to 100 Estonian schools via trained midwives and medical students. Project also involves the Estonian Midwives Association and Estonian Medical Students' Association.
• Estonian Debating Society (Eesti Väitlusselts)coreStrategic or Co-development PartnerPKF co-developed the Arutlev Kool (Debating School) programme with the Estonian Debating Society. The programme uses argumentation and discussion-based teaching methods to foster critical thinking in Estonian schools.
• MilttoncoreStrategic or Co-development PartnerMiltton is a strategic partner in the Her Turn programme, a European leadership and development programme for female sports managers. Miltton provides expertise and organisational support alongside PKF and Out of the Box International.
• Out of the Box InternationalcoreStrategic or Co-development PartnerOut of the Box International collaborates with PKF and Miltton on the Her Turn programme, a European initiative to advance gender balance in sports management through leadership development for women.
• Estonian Olympic Committee (EOK)notableStrategic or Co-development PartnerKersti Kaljulaid was elected President of the Estonian Olympic Committee (EOK) in October 2024 and serves until 2026. This role complements PKF's sports equality programme Her Turn.
• SwedbankminorGTM or Marketing PartnerSwedbank supported the 'Miks me vaikime?' domestic violence prevention campaign alongside the Nordic Ministers' Council, Canadian Embassy, British Embassy, Tallinn City, Delfi, Digiposter, Megameedia Grupp, JCDecaux Eesti, and Move Media.
• EnefitminorGTM or Marketing PartnerEnefit was one of the founding members of the Vägivallavabaks employer initiative. The company actively trains its managers on domestic violence awareness and participates in PKF's employer network.
• Swedbank (employer partner)minorGTM or Marketing PartnerSwedbank is a member of the Vägivallavabaks employer initiative and has been training its managers on domestic violence awareness. Swedbank's ~2,700 employees represent approximately 4% of the initiative's covered workforce.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Open Society Foundations: Large global grantmaking foundation funding human rights, democracy, and civil society — the broad incumbent in PKF's grantmaking and advocacy space, although at a vastly larger scale.
• European Council on Foreign Relations (ECFR): Pan-European foreign policy think tank that pairs research with convening — broader scope than PKF but analogous operating model for combining policy ideas, events, and pan-European networks.

Direct peers

• GLOBSEC: European policy think tank and forum where founder Kersti Kaljulaid sits on the board; operates in the democracy and security policy space where PKF's advocacy work is positioned.
• Clinton Foundation / Clinton Global Initiative: Former US president's foundation that runs multi-issue programmes (health, gender, climate) via partnerships and convenings, including a signature women's empowerment track — directly comparable multi-cause do-tank model.
• Nelson Mandela Foundation: Former president's foundation focused on social justice, dialogue, and memory work, with a similar blend of advocacy, education, and high-level convening — closely mirrors PKF's role in democracy and human rights.
• Mo Ibrahim Foundation: Foundation of a former African head of state and business leader, focused on governance and leadership — closest comparable on the 'former head of state + governance + leadership development' axis relevant to PKF's Democracy Academy.
• Obama Foundation: Foundation established by a former head of state that operates as a 'do-tank' combining leadership development, civic engagement, and international programming — directly comparable structure and brand model to PKF.
• Kofi Annan Foundation: Foundation of a former UN Secretary-General focused on peace, democracy, and youth leadership — directly comparable as a former global leader's do-tank operating in democracy and youth programming.
• Estonian Human Rights Centre: Estonian human rights NGO that awarded PKF its Human Rights Defender title — the closest domestic peer in Estonian human rights advocacy and a direct collaborator in the same mission space.
• George W. Bush Institute: Former president's policy and programme institute focusing on education, veterans, and freedom — analogous do-tank structure that pairs research and direct programme delivery under a presidential brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kerstikaljulaid
• Facebookfacebook.com/KerstiKaljulaid
• LinkedInlinkedin.com/company/kaljulaidfoundation
• Instagraminstagram.com/kerstikaljulaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about President Kaljulaidi Fond