Canadian Coast Guard Auxiliary (Maritimes) Inc.

What Canadian Coast Guard Auxiliary (Maritimes) Inc. does

Canadian Coast Guard Auxiliary (Maritimes) Inc. (CCGA-M) is a nonprofit registered charity founded in 1978, headquartered in Dartmouth, Nova Scotia. Its primary function is to provide volunteer-led maritime search and rescue (SAR) services across New Brunswick, Nova Scotia, Prince Edward Island, and Iles de la Madeleine. The organization coordinates with the Canadian Coast Guard and National Defence as an officially recognized auxiliary force, deploying approximately 800 volunteer members (90% of whom are commercial fishers) operating nearly 400-500 privately owned vessels. Public-facing programs include Bobbie the Boat (a robotic-mascot water safety education initiative), Kids Don't Float (free PFD loaner stations for children at regional marinas), and the Pleasure Craft Safety Check (free, non-punitive vessel safety inspections by trained volunteers at marinas and boat launches).

The underlying operational technology is a member-only web-based SAR Management System (sms.ccga-m.ca) that handles incident management, personnel tracking, vessel data, training records, and operational readiness. Educational video content on topics such as Personal Locator Beacon (PLB) usage is produced for public distribution. The technology stack is internally focused on volunteer coordination rather than commercial product delivery; no third-party integrations, APIs, or external software ecosystem are disclosed.

CCGA-M's revenue model is donation-based: as a registered charity, it accepts contributions through CanadaHelps.org and community channels, with the bulk of "input cost" provided in-kind by volunteer vessel owners and crew. Services are delivered free of charge to the public. The organization has only ~2 paid full-time staff (Executive Director and Office Administrator) plus 16 part-time Zone Directors governing its zone structure. Go-to-market is community-led and event-driven — recruitment of vessel owners and crew through direct community outreach, supplemented by social media (Facebook, Instagram) and educational programs at fairs, exhibitions, schools, and marinas to drive volunteer signups and donations.

Name

Canadian Coast Guard Auxiliary (Maritimes) Inc.

Legal name

Canadian Coast Guard Auxiliary (Maritimes) Inc.

Website

https://ccga-m.ca

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Canadian Coast Guard Auxiliary (Maritimes) Inc. is a registered Canadian charity providing volunteer-led maritime search and rescue and boating safety education across New Brunswick, Nova Scotia, Prince Edward Island, and Iles de la Madeleine, using 800 trained volunteer members and nearly 500 privately owned vessels.

Ownership category

akta.pro rank

Product category

Marine Search and Rescue Services

NAICS

Support Activities for Water Transportation (4883), Security Guards and Patrol Services (561612), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Educational Services (8200)

akta.pro primary industry

Search & Rescue (Urban/Water/Wilderness) Coordination (HLAJAGAJ)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Marine search rescue
• Volunteer maritime services
• Boating safety education
• Pleasure craft inspection
• Nonprofit marine auxiliary

Headquarters

HQ city

Dartmouth

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a registered charity, the organization accepts donations through CanadaHelps.org and other channels to fund operations, programs, and equipment.
2. Volunteer-Provided Services: 800 volunteer members contribute their vessels, equipment, and time to provide search and rescue services at no cost to the public.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Canadian Coast Guard Auxiliary (Maritimes) Inc. (CCGA-M) is a registered charity that mobilizes roughly 800 volunteer members operating about 400–500 privately owned vessels to deliver 24/7 volunteer marine search and rescue (SAR), environmental response, and free public boating safety education across New Brunswick, Nova Scotia, Prince Edward Island, and Iles de la Madeleine. Its public-facing service offerings include the Pleasure Craft Safety Check program, the Kids Don't Float PFD loaner program, and the Bobbie the Boat community education program, supported by an internal SAR Management System used to coordinate personnel, vessels, and incident response.

Product overview

Canadian Coast Guard Auxiliary (Maritimes) Inc. (CCGA-M) is a nonprofit charitable organization operating as a coordinated portfolio of marine search and rescue and safe boating programs rather than a single commercial product. The organization provides volunteer-led SAR services through approximately 800 volunteer members using 400 privately owned vessels. Its public-facing programs include: Bobbie the Boat (an interactive robotic water safety mascot for community outreach), Kids Don't Float (free PFD loaner stations at marinas), and Pleasure Craft Safety Check (free vessel safety inspections). For members, CCGA-M operates a SAR Management System web portal handling operations, training, incident reporting, and personnel management. Educational video content about SAR operations and marine safety is also provided publicly.

Differentiator

Problem solved

Functional benefit

Brands

• Bobbie the Boat: A fun, life-sized robotic boat program operated by trained CCGA-M volunteers that engages young audiences through hands-on learning experiences about boating and water safety.
• Kids Don't Float
• Pleasure Craft Safety Check

Quantifiable outcome

• Average response time of 25 minutes to deploy resources to marine emergency events

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Canadian Coast GuardcoreStrategic or Co-development PartnerCCGA-M provides operational assistance to the Canadian Coast Guard, serving as a critical volunteer auxiliary force for search and rescue operations in the Maritime region. The partnership involves coordinated responses to marine emergencies.
• National DefencecoreStrategic or Co-development PartnerCCGA-M provides support to National Defence for maritime operations and search and rescue, contributing volunteer vessels and personnel to national defence activities.
• Marinas (Regional)supportingOthersPartnership with marinas throughout New Brunswick, Nova Scotia, Prince Edward Island, and Iles de la Madeleine for PFD loaner stations and safety check locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal National Lifeboat Institution (RNLI): The UK's volunteer-based maritime SAR charity operating lifeboat rescue and water safety education — a direct functional peer in volunteer-led marine SAR and prevention programming.
• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): Germany's largest volunteer water rescue and lifesaving organization, providing aquatic SAR, lifeguard training, and water safety education — directly analogous in volunteer SAR and prevention training.
• United States Coast Guard Auxiliary: The U.S. volunteer uniformed auxiliary force supporting the U.S. Coast Guard in maritime SAR, boating safety education, and vessel examinations — directly analogous in mandate, volunteer structure, and federal partnership to CCGA-M.
• Australian Volunteer Coast Guard: Volunteer organization providing marine SAR, boater education, and vessel safety checks across Australia — closely comparable in mission mix and community-based volunteer model.
• Société Nationale de Sauvetage en Mer (SNSM): France's volunteer lifeboat SAR organization funded largely by donations, operating rescue stations along the coast — directly comparable to CCGA-M's volunteer SAR and donation-funded model.
• Sea Rescue Institute of South Africa: Volunteer-run maritime rescue and education organization in South Africa providing coastal SAR and boating safety programs — comparable mission and volunteer-led delivery.

Emerging players

• St. John Ambulance Canada: Canadian charity providing volunteer-led first aid, safety training, and community emergency response — comparable in volunteer-driven training and public safety education model.
• BoatUS Foundation: U.S. nonprofit promoting recreational boating safety through education, safety checks, and outreach — closely comparable to CCGA-M's Pleasure Craft Safety Check and public education programming.

Broad incumbents

• Canadian Red Cross: Canadian humanitarian organization with overlapping emergency response, first aid training, and water safety programs — relevant thematic peer in nonprofit emergency response and education.
• Lifesaving Society (Canada): Canadian nonprofit focused on drowning prevention and lifeguard training/certification — overlaps with CCGA-M's boating safety education and prevention mission but with broader aquatics scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeinstagram.com/canadiancoastguardaux_m
• Facebookfacebook.com/CCGAMaritimes
• Instagraminstagram.com/canadiancoastguardaux_m

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Coast Guard Auxiliary (Maritimes) Inc.