Ranch Power Group Inc.

What Ranch Power Group Inc. does

Ranch Power Group Inc. is a privately held US-based consumer beverage company that produces and sells Ranch Power™, a single clean functional energy drink. The product combines 100 mg of green tea caffeine with Lion's Mane mushroom, L-Theanine, electrolytes (sodium, potassium, magnesium), and B6 and B12 vitamins, while explicitly rejecting added sugar, artificial sweeteners (sucralose, Ace-K, aspartame, erythritol, stevia), synthetic caffeine, taurine, and artificial dyes. The drink is offered in six flavors — Ginger Citrus, Key Lime, Blood Orange, Pink Lemonade, Peach Mango, and Blue Raspberry — of which Blue Raspberry is shipping while Blood Orange, Pink Lemonade, and Peach Mango are labeled 'Coming Soon.' Sales formats include 12-Pack single-flavor cases, 24-Pack bulk cases, and a Variety Pack mixed-flavor bundle.

The company's target customers are active professionals and trade workers (ranchers, truckers, tradespeople), athletes and fitness enthusiasts, and night-shift workers seeking sustained energy without the spike-and-crash cycle of traditional energy drinks. Go-to-market is dual-channel: direct-to-consumer through the ranchpower.com e-commerce storefront with case-pack ordering and restock-alert capture, plus wholesale and retail distribution to gyms, stores, and worksites routed through topic-segmented contact forms. Revenue mechanics are predominantly transactional one-time case-pack purchases, with a subscribe-and-save recurring model in development and wholesale pricing handled by inquiry. The company is privately held with no publicly disclosed investors, funding history, headcount, or revenue figures, which represents a material diligence data gap.

Name

Ranch Power Group Inc.

Legal name

Ranch Power Group Inc.

Website

https://ranchpower.com

Company type

Private

Operating status

Operating

Short description

Ranch Power Group Inc. is a privately held US-based beverage company that sells a clean functional energy drink under the Ranch Power™ brand, targeting active professionals, athletes, and shift workers through DTC e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Functional Energy Drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Energy Drink & Energy Shot Production (AFAFABAG)

akta.pro secondary industries

Energy Drink Production (AFAFAFAA), Energy Drinks & Energy Shots (CRADAHAJ), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Functional energy drinks
• Natural caffeine beverages
• Nootropic energy drinks
• Clean label drinks
• Sugar-free energy drinks

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of case packs (12 Pack, 24 Pack, or Variety bundles) through the company's e-commerce storefront. Products are sold as single-flavor cases or mixed-flavor bundles.
2. Wholesale/Retail Distribution: Wholesale distribution to retailers, gyms, and worksites. Products stocked in physical retail locations and sold through wholesale accounts.
3. Subscription Model (Planned): A future subscribe-and-save repeat ordering path planned after the standard cart launch is proven, enabling recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ranch Power manufactures and sells a clean functional energy drink formulated with 100 mg of green tea caffeine, organic Lion's Mane mushroom, L-Theanine, electrolytes (sodium, potassium, magnesium), and B vitamins (B6 and B12). The product is offered in six flavors (Ginger Citrus, Key Lime, Blood Orange, Pink Lemonade, Peach Mango, and Blue Raspberry) and sold in 12 Pack, 24 Pack, and Variety Pack configurations through a direct-to-consumer e-commerce storefront, with parallel wholesale distribution to retailers, gyms, and worksites.

Product overview

Ranch Power Group Inc. offers Ranch Power™ Energy Drink, a single clean functional energy beverage product available in six distinct flavors (Ginger Citrus, Key Lime, Blood Orange, Pink Lemonade, Peach Mango, and Blue Raspberry). The core product is sold in three pack configurations: 12 Pack (single-flavor cases), 24 Pack (bulk cases for repeat buyers and work crews), and Variety Pack (mixed-flavor bundles for discovery and gifting). The product contains 100 mg green tea caffeine, Lion's Mane, L-Theanine, electrolytes (sodium, potassium, magnesium), and B6 & B12 vitamins, with zero added sugar and no artificial sweeteners. The company operates a direct-to-consumer online shop and offers wholesale channels for retailers, gyms, and worksites.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranch Power™ Energy Drink A clean functional energy drink delivering 100 mg of green tea caffeine with Lion's Mane, L-Theanine, electrolytes, and B vitamins; zero added sugar and no artificial sweeteners; designed for steady energy without a crash. Targeted at active professionals, athletes, and night-shift workers.
• 12 Pack Single-flavor case of 12 cans of Ranch Power Energy Drink, offered as the entry-level direct-order option through the company's e-commerce storefront.
• 24 Pack Bulk case of 24 cans of Ranch Power Energy Drink for regular drinkers, work crews, and shared fridges, sold through the direct-to-consumer online shop.
• Variety Pack Mixed-flavor bundle of Ranch Power Energy Drink cans designed for flavor discovery, gifting, and first-time orders, sold through the company's online shop.

Quantifiable outcome

• 100 mg caffeine per 355 ml can (approximately half the caffeine of a large brewed coffee at 180-200 mg)
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Poppi: Poppi is a clean-label functional beverage brand that scaled from DTC and natural retail into mass-market distribution via a clean-ingredient positioning and bold brand identity. It shares Ranch Power's clean-label CPG playbook and similar trajectory from niche to mainstream.
• Liquid Death: Liquid Death disrupted the bottled water and energy categories with edgy branding and a challenger positioning targeting unconventional, often male, blue-collar-leaning consumers. Its disruptive CPG model parallels Ranch Power's Grit.Driven. approach to capturing the active professional segment.
• Athletic Brewing: Athletic Brewing built a major non-alcoholic beer brand by targeting an underserved, health-conscious consumer segment previously ignored by legacy brewers. Its success in capturing a niche with a cleaner formulation is analogous to Ranch Power's strategy of addressing blue-collar workers underserved by mainstream energy drinks.

Direct peers

• G Fuel: G Fuel offers energy products marketed around focus, gaming, and lifestyle performance, with extensive flavor variety and influencer-led marketing. While more gaming-oriented, it competes with Ranch Power for consumers who want energy-plus-focus positioning beyond traditional stimulant-heavy energy drinks.
• Alani Nu: Alani Nu offers low-sugar, functional energy drinks with a clean-label positioning and multiple flavor SKUs sold DTC and through fitness and wellness retail channels. It competes in the same clean functional energy category as Ranch Power, targeting similar active-lifestyle and fitness-conscious consumers.
• C4 Energy: C4 Energy markets performance-focused energy drinks with added nootropics, BCAAs, and electrolytes targeting athletes and gym-goers. Both brands compete for the functional performance energy consumer with electrolyte and focus-support ingredient profiles.
• Celsius: Celsius (now under Monster Beverage) sells functional energy drinks with a fitness-forward, lower-sugar positioning that closely parallels Ranch Power's clean, performance-oriented approach. Both brands target active consumers seeking functional ingredients without the sugar or artificial additives of legacy energy drinks.
• Zevia Energy: Zevia produces zero-calorie, stevia-based functional beverages including an energy line, with an explicit clean-ingredient philosophy and natural flavor positioning. Ranch Power mirrors this clean-label rejection of artificial sweeteners, though Ranch Power goes further by also rejecting all sweetener substitutes.

Broad incumbents

• Red Bull: Red Bull is the original global energy drink brand with deep distribution, sports and event sponsorship, and category-defining marketing. It represents the mainstream stimulant energy positioning Ranch Power differentiates against via its clean, lower-caffeine formulation.
• Monster Energy: Monster is the dominant mainstream energy drink incumbent with massive global distribution, marketing, and now ownership of Celsius. It defines the legacy energy drink category Ranch Power is positioning against, particularly in retail and foodservice channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrinkRanchPower

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranch Power Group Inc.