Keilajk

What Keilajk does

Keila JK (MTÜ KEILA JK) is a community-owned, non-profit football club headquartered at Ehitajate tee 13, Keila, Estonia, with roots tracing to 1977 and formal incorporation in 1995. It operates youth football training programs across age groups from U-9 to U-16 and a girls' team (born 2010–2012), a men's first team in the Estonian II liiga, a women's team in the folk league, and a reserve team, all coached by a 10-strong roster of licensed coaches led by UEFA A-licensed head coach Theimo Tülp. The club claims to be the largest by coverage in Western Harju County, serving approximately 200 children and 30 adults in regular training, and has produced alumni who reached the Estonian A-national team (Pavel Marin in 2016; Kevor Palumets A-team goal in 2024). Its commercial infrastructure includes a modern artificial-turf stadium with floodlighting, a natural grass pitch, a clubhouse, and an e-commerce storefront for merchandise.

The business model is a diversified non-profit revenue mix rather than a single pricing model. Recurring revenue comes from annual membership fees paid by players' families, plus sponsorship and municipal support (Harju Elekter, Eltech Solutions, Valdek, Heat3, Glamox, Ensto Ensek, LHV Bank, and the Keila, Harku, Saue, and Lääne-Harju municipalities). Transactional revenue is generated through the annual Keila Cup tournament (€120–€140 per team depending on age group), the OrsaSport Kick Technique® training camp (€280 per participant), birthday-party packages at the stadium (€150 for activities plus €130–€230 for catering), and corporate 5v5 football tournaments. Distribution is primarily direct and physical: training, matches, tournaments, and events take place on-site at the Keila stadium complex, with regional training groups extending service delivery into surrounding Western Harju County municipalities. Technology use is limited to standard sports-management tooling and the Sportlyzer platform for training documentation and player tracking, with Valdek AS providing match-video analysis equipment. Marketing relies on organic social media, the keilajk.ee website, community events, and partnerships with local schools and kindergartens, with no disclosed paid acquisition channels.

Name

Keilajk

Legal name

MTÜ KEILA JK

Website

https://www.keilajk.ee/

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Keila JK is an Estonian non-profit community football club in Keila that runs licensed youth training programs (ages 3 to U-18), adult representative teams, and regional tournaments and camps for around 230 members in Western Harju County.

Ownership category

akta.pro rank

Product category

Youth Football Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• Youth football training
• Football club memberships
• Youth sports development
• Football tournament organization
• Amateur football programs

Headquarters

HQ city

Keila

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees paid by players and their families. Fees vary by membership type (full member).
2. Tournament participation fees: Registration fees for tournaments such as Keila Cup (120-140€ per team depending on age group).
3. Training camps: OrsaSport Kick Technique training camp at 280€ per participant, includes two daily training sessions, lunch, and camp shirt.
4. Birthday party packages: Stadium rental and activities (150€) plus catering (130-230€ depending on number of children).
5. E-commerce merchandise: Online store (4teams.ee) selling club merchandise and equipment.
6. Sponsorship and municipal support: Revenue from local government subsidies and corporate sponsors for youth sports development.
7. Corporate football events: Company football tournaments organized at the stadium, 5 vs 5 format.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keila JK is a non-profit community football club in Keila, Estonia that delivers regular football training to approximately 200 children (age 3 to U-18) and 30 adults through licensed coaches. Beyond its core training program, the club operates annual youth tournaments (Keila Cup), specialized training camps (OrsaSport Kick Technique), corporate football events, birthday party packages at its stadium, and an online merchandise store, all anchored at its own artificial turf and natural grass facilities.

Product overview

Keila JK is a community football club offering a comprehensive ecosystem of football-related products and services. The core offering consists of youth football training programs spanning multiple age groups (from age 3 to U-16 and girls), complemented by organized teams at representative level (men's II liiga team and women's team) and a reserve team. Beyond training, the club provides event services including the flagship Keila Cup tournament (attracting hundreds of young players from across Estonia), corporate football tournaments, and birthday party packages combining sports activities with venue rental and catering. The club also organizes specialized training camps like the OrsaSport Kick Technique® camp, and maintains an e-shop for club merchandise. The overall portfolio works together to fulfill the club's mission of helping children achieve their sporting dreams while building the strongest football club in Western Harju County.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Merchandise E-Shop Online storefront selling Keila JK branded merchandise, club equipment, and accessories via the partner platform 4teams.ee.
• Youth Football Training Programs Recurring football training sessions for children from age 3 to U-18 (boys and girls), organized into age-tiered groups and led by 10 licensed coaches. Training is delivered weekly at the Keila stadium complex and at regional satellite training groups outside Keila.
• Keila Cup Tournament Annual multi-day youth football tournament hosted by Keila JK for clubs across Estonia, with age-group specific fees and 5v5 or 7v7 formats depending on age. The 2026 edition drew a record 68 teams and over 700 young athletes.
• OrsaSport Kick Technique Training Camp Three-day specialized training camp for young footballers (born 2012-2018) priced at 280€ per participant, including two daily sessions, camp shirt, and two lunches, focused on kicking and passing technique.
• Birthday Party Packages at Football Stadium Children's birthday party experience at Keila JK stadium bundling field rental, trainer-led football activities (1.5 hours), conference room access, and catering packages (130-230€ depending on group size).
• Firmade Jalgpall (Corporate Football) Corporate football tournament hosted at Keila JK stadium in a 5v5 format, designed for company team-building and employee engagement events.

Quantifiable outcome

• First player from Keila JK to reach Estonian A-national team in 2016
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Harju ElektercoreOthersOne of the club's first and longest-term sponsors. Harju Elekter is an international industrial group with over 50 years of experience in electrical and automation equipment development and production, increasingly focused on renewable energy solutions. They support youth football development in Keila.
• Heat3minorOthersHeat3 provides packaging solutions using special films (thermal shrinkable, VCI anti-corrosion, and other special films) and supports the development of the club's representative team.
• Valdek AScoreOthersValdek AS is a local family metal industry company founded by Mihkel Valdek. They provide technology and equipment for training and match analysis, helping the club with video analysis capabilities.
• Ensto EnsekminorOthersEnsto Ensek provided first aid kits with necessary equipment for each youth training group, demonstrating commitment to youth safety during training.
• GlamoxminorOthersGlamox AS provides professional lighting solutions for the stadium, ensuring first-class lighting for evening matches and training sessions.
• Eltech Solutions OÜcoreOthersEltech Solutions provides electrical engineering services (low, medium, and high voltage electrical installations) and equipped the club's representative team and U-17 squad with game and training uniforms.
• LHV BankcoreOthersLHV Football Card - official Estonian football fan card and bank card in one. 10 cents from every purchase goes to support the chosen football club. Collected amount transferred to club annually.
• Keila Linn (Keila City)coreOthersMunicipal government support for club activities and the Keila Cup tournament.
• 4TeamsminorOthersPartner supporting Keila Cup tournament organization and providing online store platform for club merchandise.
• Meistrimäe KohvikminorOthersCafé located next to the stadium providing catering services for birthday parties and tournament refreshments.
• RentatentminorOthersEquipment rental partner for Keila Cup tournament infrastructure.
• Turniir.eeminorOthersOnline tournament management platform used for tournament organization and registration.
• Estonian Football Association (EJL)coreOthersNational football federation organizing Estonian championships, providing licensing system, match protocols, and youth development frameworks.
• OrsaSportcoreStrategic or Co-development PartnerOrsaSport Kick Technique® - world-renowned football kicking technique training method from Finland. Eeva-Maria Saari, lead trainer, has worked with European top clubs and national team players. Training camp held in Keila focusing on kicking technique and various passing techniques.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FC Flora Tallinn: FC Flora is the most successful Estonian football club (multiple league titles) operating a full professional academy and competitive youth teams. It is a broader incumbent compared to Keila JK's community-club model, but both develop Estonian youth football talent and compete for the same local player pipeline.
• FC Levadia Tallinn: FC Levadia is an Estonian top-tier professional club with a youth academy that has produced national team players. Comparable as a competitor for talent and a benchmark for coaching infrastructure, though significantly larger and more professionalized than Keila JK.
• JK Nõmme Kalju FC: JK Nõmme Kalju is an Estonian Premier League club with an active youth development program. Operates in the same talent market as Keila JK and competes for players and coaches in the Harju County region, though at a materially larger professional scale.
• HJK Helsinki: HJK is Finland's most successful football club with one of the Nordic region's strongest youth academies. Comparable as a football club with structured youth development, certified coaching, and tournament operations - though at a vastly larger scale than Keila JK and in a neighboring market.

Direct peers

• JK Tammeka: JK Tammeka is a Tartu-based Estonian football club with a comparable community-oriented youth development program and men's first team. Most similar in scale and community-club structure to Keila JK, making it a close structural peer despite operating in a different Estonian region.
• JK Tallinna Kalev: JK Tallinna Kalev is a historically significant Estonian football club with active youth sections and competitive senior teams. Operates in the same Estonian football ecosystem as Keila JK with comparable youth development and community-facing positioning.

Regional players

• Viimsi JK: Viimsi JK is a Harju County-based football club operating in the same geographic market as Keila JK. Most directly comparable peer in terms of regional scope and community club positioning, competing for families and players in adjacent Western Harju municipalities.

Emerging players

• JK Nõmme United: JK Nõmme United is a smaller Estonian club building out a youth program and competitive teams. Comparable to Keila JK in scale and community-oriented positioning, with overlapping age-group structures and a similar developmental trajectory.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keila-jk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keilajk