MORY LTD
Mory Ltd operates Mory Accelerator, a UK startup accelerator and consultancy founded in 2024 in Canary Wharf, London. It provides fee-based accelerator programs plus seed equity to early-stage British startups across nine or more sectors.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
MORY LTD firmographics
Firmographics- Name
- MORY LTD
- Legal name
- Mory Ltd
- Website
- https://mory.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mory Ltd operates Mory Accelerator, a UK startup accelerator and consultancy founded in 2024 in Canary Wharf, London. It provides fee-based accelerator programs plus seed equity to early-stage British startups across nine or more sectors.
- Ownership category
- akta.pro rank
MORY LTD industry classification
Industry- Product category
- Startup Accelerator Services
- NAICS
- Professional and Management Development Training (61143), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM), Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)
Keywords
Where MORY LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MORY LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Seed Funding Investment: Mory's partners provide initial capital to startups in exchange for small equity stakes, generating returns when startups succeed or get acquired.
- Accelerator Program Fees: Mory charges a base fee of £12,000 plus an equity share in return for mentorship, monitoring, and support services provided through their accelerator program.
- Additional Service Packages: Optional paid services including Web Design (£3,000+), Business Plan & Idea Growth (£9,000+), Market Research (£12,000+), and Web Programming (£25,000+) offered to startups requiring specific deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Accelerator Program - Base Fee + Equity |
| One time/ perpetual license | One time/ perpetual license | Package A1 - Web Design |
| One time/ perpetual license | One time/ perpetual license | Package A2 - Business Plan & Idea Growth |
| One time/ perpetual license | One time/ perpetual license | Package A3 - Market Research |
| One time/ perpetual license | One time/ perpetual license | Package A4 - Web Programming |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MORY LTD product offering
Product offeringCore offering
Mory Ltd operates a startup accelerator program for early-stage UK digital businesses, providing seed capital in exchange for equity, intensive training workshops in marketing, sales, legal, and business development, one-to-one mentorship, co-founder matching, networking events, and introductions to investors. The firm also offers optional paid add-on service packages including web design, business plan development, market research, and web programming for portfolio startups requiring specific deliverables.
Product overview
MORY LTD operates as a startup accelerator providing a unified platform of services to nurture and grow UK startups. The core offering consists of seed funding, mentorship, training programmes, co-founder matching, networking, and investor introductions. Additionally, the company offers four supplementary service packages: WebDesign (A1), BP & Idea Growth (A2), Market Research (A3), and Web Programming (A4), which provide fee-based services for startups requiring specific support.
Differentiator
Problem solved
Functional benefit
Products and services
- Seed Funding
- Training Programmes
- Mentorship
- Co-Founder Matching
- Investor Introducing
- WebDesign Package (A1)
- Business Plan & Idea Growth Package (A2)
- Market Research Package (A3)
- Web Programming Package (A4)
Companies that use MORY LTD
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles1 record
MORY LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MORY LTD partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MORY LTD competitors and assessment
Company assessmentDirect peers
- Techstars: Global accelerator network with programmes in multiple verticals and a structured mentorship + equity model. Closely comparable to Mory on programme design (fee/equity hybrid, mentor matching, demo day investor introductions).
- Entrepreneur First: London-headquartered 'talent investor' that helps individuals find co-founders and build companies from scratch. Closely comparable to Mory on the co-founder matching and pre-idea/startup-stage focus in the UK.
- Seedcamp: London-based early-stage seed accelerator and investor. Direct peer to Mory in the UK startup accelerator market, with a similar pre-seed/seed focus across multiple verticals and a mentor-driven programme structure.
- Startupbootcamp: Global accelerator network with programmes in fintech, insurtech, and other verticals. Comparable to Mory's vertical-specific cohorts (e.g., FinTech, InsurTech) and the equity + mentorship hybrid model.
- Bethnal Green Ventures: London-based early-stage accelerator focused on mission-driven tech startups. Comparable to Mory on UK accelerator model (mentorship, equity, cohort-based programme) and on backing founders across multiple verticals.
- Antler: Global early-stage investor and accelerator operating a UK programme with co-founder matching, mentorship, and pre-seed/seed funding. Direct peer given Mory's co-founder matching service and multi-vertical UK focus.
- SFC Capital: UK-based SEIS/EIS-focused seed investor and accelerator. Comparable to Mory on UK early-stage deal flow, equity investment in startups, and the structural overlap between equity investing and accelerator-style support.
- Founder Factory: London-based accelerator and venture builder with corporate partnerships and a structured accelerator programme. Comparable to Mory in the UK accelerator landscape and on multi-sector startup support.
Broad incumbents
- Wayra (Telefónica): Corporate-backed global innovation hub and accelerator. Comparable to Mory on multi-vertical early-stage support and the equity-for-support model, though operating at significantly larger scale as part of Telefónica.
Others
- Capital Enterprise: London-based membership organisation supporting early-stage entrepreneurs, accelerators, and investors. Comparable to Mory as an ecosystem enabler in the UK startup landscape, particularly through its founder-community and hub-level activities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MORY LTD social profiles
Digital presenceMORY LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MORY LTD leadership team
Management profileNumber of profiles
Profiles3 records
MORY LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MORY LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MORY LTD
What does MORY LTD do?
Mory Ltd operates a startup accelerator program for early-stage UK digital businesses, providing seed capital in exchange for equity, intensive training workshops in marketing, sales, legal, and business development, one-to-one mentorship, co-founder matching, networking events, and introductions to investors. The firm also offers optional paid add-on service packages including web design, business plan development, market research, and web programming for portfolio startups requiring specific deliverables.
Is MORY LTD a public or private company?
MORY LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MORY LTD founded?
MORY LTD was founded in 2024. It employs 1 to 10 people.
Where is MORY LTD based?
MORY LTD is headquartered in London, United Kingdom, in the Europe region.
How does MORY LTD make money?
Three revenue lines are on record. Seed Funding Investment is the primary driver. The others are accelerator Program Fees and additional Service Packages.
Who are MORY LTD's main competitors?
Direct peers on record are Techstars, Entrepreneur First, Seedcamp, Startupbootcamp, Bethnal Green Ventures, Antler, SFC Capital and Founder Factory. Wayra (Telefónica) is listed as a broad incumbent. Capital Enterprise is listed as an others.
Does MORY LTD have an API?
No public API is recorded for MORY LTD.
What industry is MORY LTD in?
MORY LTD's product category is Startup Accelerator Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of EDABAJAM, Financial Data, Analytics & FinTech Tools (BI, ERP, Automation). Its NAICS code is 61143 and its SIC code is 8742.