Care Insurance & Financial Ltd.

What Care Insurance & Financial Ltd. does

Care Insurance & Financial Ltd. is a privately held, Toronto-based independent financial services agency that delivers integrated wealth, insurance, and tax advice to high-net-worth individuals and business owners across Canada. The firm is organized around four service pillars: Insurance Solutions (life, disability, critical illness, health and dental, travel and visitor, Super Visa, and group insurance); Planning Services (estate, investment, financial, retirement, and will preparation); Investment Management (mutual funds distributed through Sterling Mutuals Inc., plus RRSP, TFSA, FHSA, RESP, RDSP, segregated funds, and corporate investment accounts); and Tax and Accounting Services (tax planning, personal and corporate tax filing, CRA audit assistance, and bookkeeping). The Sterling Mutuals Inc. partnership is the only disclosed product-distribution channel relationship, while insurance is sold directly through the firm as an independent agency.

The firm has no proprietary technology platform; service delivery is relationship-driven and consultative, anchored by direct advisor-to-client interactions. One financial advisor (Arif) is named in source material, with client testimonials citing 10+ year advisor-client tenures and ongoing plan reviews as circumstances evolve. Revenue is generated through insurance commissions, fee-based advisory on planning engagements, and distribution commissions on mutual fund sales via Sterling Mutuals Inc.; pricing is not publicly disclosed and is determined through personalized consultations. Go-to-market combines referral-driven direct advisory with organic content marketing across a blog and email newsletter, plus Instagram, TikTok, and Facebook for top-of-funnel awareness.

Operationally, the firm is a single-office entity headquartered at 235 Yorkland Blvd, Suite #1105, Toronto, Ontario, with no disclosed headcount, parent company, subsidiaries, or institutional ownership. Geographic scope is restricted to Canada (with explicit non-solicitation in the United States). There are no funding rounds, M&A activity, regulatory actions, AI/ML capabilities, patents, or awards disclosed in the source data. The firm's competitive position rests on integrated service design and long-tenured client relationships rather than scale, technology, or capital backing.

Name

Care Insurance & Financial Ltd.

Legal name

Care Insurance & Financial Ltd.

Website

https://careinsurance.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Insurance & Financial Ltd. is a Toronto-based independent financial services agency offering integrated insurance, investment, estate, and tax planning services to high-net-worth individuals and business owners across Canada.

Ownership category

akta.pro rank

Product category

Financial Advisory & Insurance Services

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Accident & Health Insurance (6321)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Financial advisory services
• Insurance solutions
• Wealth management planning
• Tax accounting services
• Retirement estate planning

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Advisory & Commissions: Insurance products and related financial services are provided by Care Insurance & Financial Ltd. as independent insurance agents. Revenue is generated through commissions on insurance products sold including life, disability, critical illness, health & dental, travel, Super Visa, and group insurance.
2. Financial Planning & Advisory Fees: The firm provides fee-based financial planning, estate planning, retirement planning, investment planning, and tax planning advisory services tailored to high-net-worth individuals and business owners.
3. Mutual Fund Distribution: Mutual funds are provided through Sterling Mutuals Inc. Trailing commissions, management fees, and expenses are associated with mutual fund investments. The firm earns distribution commissions on mutual fund sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Care Insurance & Financial Ltd. is a privately held, independent financial services agency that provides integrated insurance, tax, investment, and estate planning advisory services to high-net-worth individuals and business owners in Canada. Services are delivered through direct consultations with financial advisors, with mutual funds distributed through Sterling Mutuals Inc. The firm's core offerings span Insurance Solutions, Planning Services, Investment Management, and Tax & Accounting Services.

Product overview

Care Insurance & Financial Ltd. is a client-focused financial services agency offering integrated financial services through four core service areas: Insurance Solutions (Life, Disability, Travel, Critical Illness, Health & Dental, Super Visa, and Group Insurance), Planning Services (Estate, Investment, Financial, Retirement, and Will Preparation), Investment Management (Mutual Funds, RRSP, Segregated Funds, RDSP, FHSA, RESP, TFSA, and Corporate Investment Accounts), and Tax & Accounting Services (Tax Planning, Personal/Corporate Tax Filing, Audit Assistance, and Bookkeeping). The company provides these services through Sterling Mutuals Inc. for mutual fund distribution, offering personalized strategies for long-term financial security to individuals and businesses in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Solutions Comprehensive insurance protection strategies covering Life Insurance, Disability Insurance, Travel & Visitor Insurance, Critical Illness Insurance, Health & Dental Coverage, Super Visa Insurance, and Group Insurance Plans designed to protect wealth and family futures for high-net-worth individuals and business owners.
• Planning Services Strategic wealth preservation and transfer planning including Estate Planning, Investment Planning, Financial Planning, Retirement Planning, and Will Preparation for high-net-worth families.
• Investment Management Disciplined investment management with emphasis on diversification, tax efficiency, and risk-adjusted returns, including Mutual Funds, RRSP, Segregated Funds, RDSP, FHSA, RESP, TFSA, and Corporate Investment Accounts.
• Tax & Accounting Services Sophisticated tax planning and compliance services including Tax Planning, Personal Tax Filing, Audit Assistance, Corporate Tax Filing, and Bookkeeping Services for high-net-worth individuals and business owners.
• Life Insurance Permanent and term life insurance solutions for income replacement, estate equalization, business succession funding, and creating immediate estate liquidity.
• Disability Insurance Income protection insurance that maintains standard of living if injury or illness prevents working, protecting earning capacity.
• Travel & Visitor Insurance Comprehensive protection against medical emergencies, trip cancellations, and unexpected events for travelers abroad or for families hosting relatives from overseas.
• Critical Illness Insurance Lump-sum coverage providing benefits for serious illness, ensuring wealth preservation strategies remain intact during health challenges.
• Health & Dental Coverage Comprehensive health and dental benefits providing access to quality care while managing healthcare costs, ideal for business owners and executives.
• Super Visa Insurance Specialized insurance coverage for parents and grandparents visiting Canada under the Super Visa program, meeting government requirements with comprehensive medical protection.
• Group Insurance Plans Group insurance programs for business owners and executives designed to attract and retain talent while providing tax-efficient employee benefits.
• Mutual Funds Professionally managed, diversified portfolios across various asset classes, sectors, and geographic regions, provided through Sterling Mutuals Inc.
• Registered Retirement Savings Plans (RRSP) Tax-deferred retirement savings accounts that maximize retirement savings through optimized contributions and coordinated withdrawal strategies.
• Segregated Funds Investment products combining growth potential with insurance benefits including creditor protection, estate planning advantages, and maturity guarantees.
• Registered Disability Savings Plans (RDSP) Long-term financial stability plans for family members with disabilities offering substantial government contributions and tax-deferred growth.
• First Home Savings Account (FHSA) Registered account combining RRSP and TFSA features to help the next generation achieve homeownership with maximum tax efficiency.
• Registered Education Savings Plans (RESP) Tax-advantaged education funding with generous government grants for children's or grandchildren's post-secondary education.
• Tax-Free Savings Accounts (TFSA) Canada's most flexible savings vehicle for tax-free growth and withdrawals, ideal for emergency funds, short-term goals, or supplementing retirement income.
• Corporate Investment Account Tailored investment strategies for business owners and corporations to efficiently manage excess corporate funds with optimized investment approaches.
• Estate Planning Comprehensive wealth transfer strategy minimizing taxes and probate fees through trusts, holding companies, and other vehicles that preserve legacy.
• Investment Planning Strategic asset allocation and investment policy development tailored to risk tolerance, time horizon, and financial objectives.
• Financial Planning Holistic financial roadmap coordinating all aspects of financial life including investments, insurance, tax, and estate planning.
• Retirement Planning Retirement lifestyle design with income projections, benefit optimization, tax-efficient withdrawal strategies, and business succession integration.
• Will Preparation Facilitation of will preparation with experienced legal professionals to accurately reflect wishes and integrate with the overall estate plan.
• Tax Planning Proactive strategies that legally minimize tax obligations across all income sources through income splitting, timing optimization, and coordinated corporate and personal tax strategies.
• Personal Tax Filing Expert preparation of personal tax returns maximizing deductions and credits with attention to complex situations including multiple income sources and foreign assets.
• Audit Assistance Expert support for CRA audits including documentation preparation, tax authority communication, and professional representation.
• Corporate Tax Filing Comprehensive corporate tax compliance including T2 corporate returns, HST/GST filings, and payroll remittances.
• Bookkeeping Services Professional bookkeeping maintaining accurate financial records with organized statements, expense tracking, and accounts management.

Quantifiable outcome

• Legal tax minimization across all income sources through proactive strategies including income splitting, timing optimization, and coordinated corporate-personal tax strategies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sterling Mutuals Inc.coreChannel Partner/ Reseller/ DistributorMutual funds are provided through Sterling Mutuals Inc. The partnership enables Care Insurance & Financial Ltd. to offer professionally managed, diversified portfolios across various asset classes, sectors, and geographic regions to its clients. Sterling Mutuals Inc. is the product provider while Care Insurance serves as the advisor. Insurance products and other related financial services are explicitly noted as not the business of or monitored by Sterling Mutuals Inc.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Wealthsimple: Canadian digital wealth and investing platform offering automated portfolios, financial planning, and tax tools. Represents the digital-native alternative that competes with traditional advisor-led firms like Care for younger HNW Canadians.
• Questrade Wealth Management: Canadian online brokerage and wealth management firm offering self-directed investing, automated portfolios, and advisor services. An emerging hybrid competitor targeting the same Canadian retail-investor base as Care Insurance.

Broad incumbents

• Manulife Wealth & Insurance: Major Canadian life insurer with a wealth and asset management division offering insurance, investments, and group benefits through advisors. Competes with Care in the HNW insurance-plus-investment niche but with materially larger scale and brand.
• Sun Life Financial: One of Canada's largest insurance and wealth management conglomerates offering life/health insurance, group benefits, and investment products. Overlaps with Care's integrated insurance-and-investment offerings across Canada.
• BMO Wealth Management: Bank-affiliated wealth arm offering investment advisory, estate planning, and insurance through BMO advisors. Directly comparable target market and service mix to Care Insurance & Financial.
• RBC Wealth Management: Bank-owned Canadian wealth platform providing investment advisory, financial planning, and insurance solutions to HNW clients. Competes with Care for the same Toronto-area HNW households but with broader product capabilities and brand trust.
• CIBC Wealth Management: Canadian bank's wealth platform providing financial planning, investment advisory, and insurance distribution. Competes with Care for HNW and business-owner clients in the Greater Toronto Area.

Direct peers

• IG Wealth Management: One of Canada's largest independent wealth management firms with advisor-led distribution of mutual funds, insurance, and planning services to Canadian households. Directly comparable to Care Insurance's integrated insurance-plus-investment advisory model.
• Edward Jones Canada: Advisor-driven Canadian financial services franchise offering insurance, investments, and planning to individuals and small-business owners. Closely matches Care's single-advisor, relationship-led, integrated planning approach.
• Raymond James (Canada): Canadian arm of a global wealth management firm providing advisor-led financial planning, investment, and insurance solutions. Comparable in its personal-advisor model and broad product shelf serving HNW households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CareInsuranceAndFinancialLtd
• Instagraminstagram.com/cifcare
• TikToktiktok.com/@careinsurancefinancial?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/care-insurance-financial-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Insurance & Financial Ltd.