PERSONALISED GIFTS ONLINE LTD

What PERSONALISED GIFTS ONLINE LTD does

Personalised Gifts Online LTD is a privately-held, England-and-Wales registered limited company (Company No. 08888167) operating an e-commerce business specialised in personalised wooden gifts. Founded in 2014 and headquartered at 4 Beechfield Drive, Middlewich, Cheshire, the company runs a Shopify storefront at personalisedgifts.co.uk, selling custom laser-engraved products including keyrings (leavers, teacher, wedding, promotional), wooden journals and notebooks, wedding favours, Christmas decorations, teacher appreciation gifts, branded wooden buttons, and custom corporate merchandise. The company also experimented with adjacent categories such as acrylic COVID-era sneeze screens and isolation-gifting items. Manufacturing is centred on in-house high-precision laser engraving and direct-to-wood printing technology capable of producing single bespoke items or bulk runs into the thousands.

The company operates a hybrid go-to-market model. Consumer revenue comes from direct-to-consumer e-commerce with same/next-day dispatch and free UK delivery, with retail price points spanning £0.19 to £39.99 per item. A parallel B2B wholesale and trade channel serves schools, corporates, hospitality, food-and-beverage operators, and event organisers with volume-discounted tiered pricing (e.g., custom branded wooden keyrings from £2.50/unit at 25 units down to £0.90/unit at 1,000 units). Select customer segments identified include educational institutions, hotels, restaurants, and sporting event organisers, alongside general consumer gifting use cases such as weddings, anniversaries, and teacher appreciation.

Revenue is generated entirely through one-time transactional sales of physical goods, with no subscriptions, licensing, or platform revenue streams. No external funding, acquisitions, partnerships, patents, awards, or institutional investors are disclosed. The business is founder-operated with Mark Ward as the named principal contact, and reported headcount is 1-10 employees. The company is privately held, has no parent company, and operates on a bootstrapped basis within the United Kingdom only, with no geographic expansion signals beyond the domestic market.

Name

PERSONALISED GIFTS ONLINE LTD

Legal name

Personalised Gifts Online LTD

Website

https://personalisedgifts.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Personalised Gifts Online LTD is a UK-based, founder-operated e-commerce company that designs, laser-engraves, and sells personalised wooden gifts (keyrings, journals, wedding favours, Christmas decorations, and custom corporate merchandise) to individual consumers via its Shopify storefront and to B2B buyers via a wholesale and trade channel.

Ownership category

akta.pro rank

Product category

Personalised Wooden Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Engraving, Laser Marking & Personalization (Production) (CRAKAIAH), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Personalised wooden gifts
• Laser engraved products
• Corporate promotional merchandise
• Custom wedding favours
• Wholesale wooden keyrings

Headquarters

HQ city

Middlewich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Retail: One-time sale of personalised wooden gift products through their e-commerce website to individual consumers. Products include keyrings, journals, Christmas decorations, wedding favours, and various personalised gift items. The majority of revenue comes from individual consumer purchases with prices ranging from £0.19 to £39.99 per item.
2. Wholesale and Bulk Trade Orders: Bulk orders of custom branded keyrings and promotional merchandise sold to businesses, schools, and event organisers. Pricing is volume-based with discounts for larger quantities (e.g., 25 units at £2.50 each down to 1000 units at £0.90 each). Targets corporate branding, school leavers gifts, and event merchandise markets.
3. Custom Corporate and Promotional Gifts: Bespoke wooden gift solutions for businesses including custom-branded hotel room keys, restaurant menu boards, placemats, serving boards, and corporate promotional merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Personalised Gifts Online LTD designs, laser-engraves, and sells bespoke wooden gifts — including keyrings, journals, notebooks, Christmas decorations, wedding favours, teacher gifts, and wooden buttons — through its Shopify-powered e-commerce site and a separate wholesale/trade channel. The company operates its own in-house laser engraving and direct-to-wood printing equipment to deliver both single bespoke items and bulk orders of up to 10,000+ units.

Product overview

Personalised Gifts Online LTD operates an e-commerce platform selling custom laser-engraved wooden gifts for various occasions. The product portfolio centres on personalised wooden keyrings (including leavers, teacher, wedding, and promotional bulk orders), wooden journals and notebooks, Christmas decorations and tree baubles, wedding gifts and favours, teacher appreciation gifts, personalised wooden buttons for crafts, and corporate/promotional merchandise. The company uses laser engraving technology to create bespoke items and offers both retail and wholesale/bulk trade options. The business is headquartered in Middlewich, Cheshire, UK, and trades through its Shopify-based website.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalised Wooden Keyrings

Quantifiable outcome

• Same/next day dispatch on standard orders
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace for handmade and personalised goods with thousands of UK sellers offering laser-engraved wooden gifts. Broad incumbent because Etsy aggregates the long tail of independent personalised-gift makers, including many directly comparable to Personalised Gifts Online.
• Hobbycraft: UK's largest specialist arts, crafts, and hobby retail chain, selling craft supplies including wooden blanks suitable for engraving. Broad incumbent because they serve a related customer (UK hobbyists/crafters) and supply the raw materials that smaller personalisation workshops consume.
• 4imprint: Large UK and US promotional merchandise distributor offering custom-branded products to businesses. Broad incumbent because they operate in the same corporate/educational bulk promotional-gift channel as Personalised Gifts Online's B2B wholesale motion, but at materially greater scale.
• Vistaprint: Global online printer and corporate merchandise provider with custom printed products for SMBs. Broad incumbent because they serve the same custom-branded merchandise demand for UK businesses, though via printing rather than laser engraving on wood.

Emerging players

• Moo: Custom-printed stationery and business card provider with a foothold in personalised gifting and notebooks. Emerging player because they overlap in personalised notebooks and stationery-adjacent SKUs, but focus on print/paper rather than wooden engraved products.

Direct peers

• Notonthehighstreet: UK marketplace and retailer of personalised and bespoke gifts from small UK makers. Direct peer because both sell custom-engraved and personalised gift products to UK consumers and gifters through an e-commerce-led model.
• Getting Personal: UK online retailer of personalised gifts, mugs, alcohol, and keepsakes. Direct peer because they compete head-to-head with Personalised Gifts Online for UK consumer personalised-gifting spend, especially around weddings, anniversaries, and seasonal occasions.
• Find Me A Gift: UK online gift retailer with a strong personalised and novelty gift assortment. Direct peer because they compete in the same UK personalised-gifting category across multiple occasions and price points.
• Prezzybox: UK online gift retailer offering personalised and experience-led gifts. Direct peer because they target the same UK consumer gift-giving occasions and compete for the same keyword and SEO-driven traffic.
• Treat Republic: UK personalised gift retailer offering custom-engraved and printed products. Direct peer because their product set, personalisation tooling, and target customers closely overlap with Personalised Gifts Online's keyring, jewellery, and homeware lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/personalisedgifts
• Instagraminstagram.com/personalisedgifts.co.uk
• LinkedInlinkedin.com/company/personalised-gifts-online-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERSONALISED GIFTS ONLINE LTD