Partial Inc.
Partial Inc. is a Toronto-based, privately held online art marketplace founded in 2016 that lets individual collectors, new collectors, gift buyers, and corporate clients rent, purchase, and collect original Canadian artwork from a catalog of 8,000+ pieces across multiple mediums.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Partial Inc. does
Partial Inc. (DBA Partial) is a Toronto-based, privately held online art marketplace and rental platform founded in 2016 that connects Canadian artists with individual and corporate collectors. The company operates the website partial.gallery, a self-serve e-commerce storefront with CAD/USD currency switching that allows customers to browse original artwork by style, medium, size, and price, and to transact through either outright purchase (prices ranging from under $100 to over $10,000) or short-term rental (rates from $25 to $1,500 per rental period) including a try-before-you-buy rental program. The catalog spans more than 8,065 works across painting, photography, sculpture, two-dimensional works, drawing/prints, and textile/fibre arts, organized into themed curated collections such as Smalls, Landscapes, Abstracts, New Contemporary, The Minimalist, Bold Directions, and For New Collectors, alongside guest-curated exhibitions and dedicated university showcase pages for OCAD U and Emily Carr University.
The platform monetizes through three primary revenue streams: one-time art sales (one-time/perpetual license), usage-based art rentals, and one-time gift card sales in custom denominations valid for 12 months, supplemented by ancillary merchandise such as limited edition artist-collaboration tote bags. Higher-touch services include the Art Sommelier Advisory, a personalized consultation channel for collectors, and Corporate Art Services targeting office and commercial-space clients. Customer segments are hybrid, with individual art collectors and new collectors as the primary personas and corporate/office clients and gift buyers as secondary segments. Distribution is direct-to-consumer through the owned website, with the Art Sommelier advisory layer functioning as a quasi-direct-sales channel for higher-value transactions; marketing is driven by organic social (Instagram, Facebook, YouTube), a content blog ("The Journal"), and email newsletter, with no disclosed paid acquisition or physical retail footprint.
The business is founder-led and privately held, with no disclosed institutional funding, no parent company, no subsidiaries, and no management team information published. Notable institutional relationships include university showcase partnerships with OCAD U and Emily Carr University of Art + Design, and a charitable collaboration with the David Suzuki Foundation featuring a curated "Nature's Wonders" collection. The company has no disclosed AI/ML capabilities, patents, trademarks, certifications, regulatory actions, M&A activity, or leadership changes in the source material.
Partial Inc. firmographics
Firmographics- Name
- Partial Inc.
- Legal name
- Partial Inc.
- Website
- https://partial.gallery
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Partial Inc. is a Toronto-based, privately held online art marketplace founded in 2016 that lets individual collectors, new collectors, gift buyers, and corporate clients rent, purchase, and collect original Canadian artwork from a catalog of 8,000+ pieces across multiple mediums.
- Ownership category
- akta.pro rank
Partial Inc. industry classification
Industry- Product category
- Online Art Marketplace
- NAICS
- Art Dealers (459920)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Merchandising & D2C Management (Artists) (MPAIAGAI)
Keywords
Where Partial Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Partial Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Art Sales: One-time purchase transactions where customers buy original artwork directly from Canadian artists. Prices range from under $100 to over $10,000 per piece.
- Art Rental: Rental model allowing customers to rent artwork for specified periods at prices ranging from $25 to $1500, enabling customers to try pieces before purchasing or rotate decor seasonally.
- Gift Cards: Digital and physical gift cards sold in custom denominations, valid for 12 months after purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Art Rental - Try Before You Buy |
| One time/ perpetual license | Pay-as-you-go | Art Purchase - Direct Buy |
| One time/ perpetual license | One time/ perpetual license | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Partial Inc. product offering
Product offeringCore offering
Partial Inc. operates an online Canadian art marketplace that connects independent Canadian artists with collectors and businesses. The platform enables users to rent, purchase, and collect original Canadian artwork across paintings, photography, sculpture, drawings/prints, and textile arts, with over 8,000 pieces listed and pricing ranging from under $100 to over $10,000. Additional services include personalized Art Sommelier advisory consultations and Corporate Art Services for office environments.
Product overview
Partial Inc. operates a Canadian online art marketplace that enables users to rent, purchase, and collect original Canadian artwork. The platform functions as a unified marketplace connecting artists directly with collectors. The core offerings include an art rental service (with monthly fees starting at $25), direct art purchase, gift cards, and an Art Sommelier advisory service for personalized consultations. Additional services include Corporate Art Services for businesses. The platform organizes artwork into curated collections including Smalls, Landscapes, Abstracts, New Contemporary, The Minimalist, and Bold Directions, along with Guest Curated Collections by external curators and University Showcases featuring Emily Carr U and OCAD U artists. The total inventory spans over 8,000 artworks from Canadian and international artists.
Differentiator
Problem solved
Functional benefit
Brands
- Smalls: Curated collection of smaller artworks suitable for compact spaces
- Landscapes
- Abstracts
- New Contemporary
- The Minimalist
- Bold Directions
- For New Collectors
- Art Sommelier
- Corporate Art Services
Products and services
- Art Rental Monthly art rental service allowing users to rent original Canadian artwork for their spaces, with rental prices ranging from $25 to $1500 per rental period. Customers can try pieces in their spaces before committing to purchase.
- Art Purchase Direct purchase of original Canadian artwork from artists across Canada, with prices ranging from under $1,000 to over $10,000 across paintings, photography, sculpture, drawings/prints, and textile arts.
- Gift Cards Digital and physical gift cards for art lovers, available in custom denominations, valid for 12 months after purchase, and customizable with special messages for recipients.
- Art Sommelier Advisory Personalized art consultation service connecting customers with art advisors who provide curated recommendations based on taste, space requirements, and budget.
- Corporate Art Services Art rental and purchase services for businesses and offices, providing artwork curation, rental, and installation for corporate environments, workspaces, and commercial spaces.
- Limited Edition Tote Bags Art-themed limited edition tote bags created in collaboration with platform artists, sold as merchandise through the Partial gift shop.
Companies that use Partial Inc.
Customer profileSegments4 records
Ideal customer profiles2 records
Partial Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Partial Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OCAD U (Ontario College of Art and Design University)coreUniversity showcase partnership featuring graduating and student artwork on dedicated OCAD U branded gallery page within Partial's platform. Supports emerging artists transitioning from education to professional practice.
- Emily Carr University of Art + DesigncoreUniversity showcase partnership featuring student and alumni artwork on dedicated Emily Carr branded gallery page. Provides platform for emerging West Coast Canadian artists.
- David Suzuki FoundationminorCharitable partnership featuring curated Nature's Wonders collection in honor of the David Suzuki Foundation. A portion of proceeds or featured collection supports environmental conservation efforts.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Partial Inc. competitors and assessment
Company assessmentDirect peers
- Rise Art: UK-based online platform offering art rental alongside purchase of original artworks from contemporary artists. The closest functional comparable to Partial given the shared try-before-you-buy rental model and curated artist marketplace structure, though operating in a different geography.
- Artsy: Leading online marketplace for original artworks, design objects, and auction listings from galleries and auction houses worldwide. Comparable to Partial as a primary destination for collectors to discover and purchase original art online, with deeper institutional gallery partnerships but less focus on a rental model.
- Saatchi Art: Global online art marketplace connecting collectors with original works from artists worldwide. Directly comparable to Partial in offering purchase of original art through a curated e-commerce platform, though operating at significantly larger scale and with global rather than Canadian-only inventory.
Regional players
- Heffel Fine Art Auction House: Canada's largest fine art auction house specializing in Canadian historical and contemporary art. Comparable to Partial as a Canadian-focused destination for collectors to acquire original Canadian artwork, though operating through live and online auctions rather than fixed-price and rental channels.
- Waddington's Auctioneers: Canadian auction house specializing in fine art, decorative arts, and collectibles. Comparable to Partial as a Canadian-headquartered channel for collectors to acquire original Canadian artwork, though operating via traditional auction formats rather than a digital marketplace with rental options.
- Artsper: European online art marketplace offering curated original artworks from contemporary artists with flexible shipping and authentication. Comparable to Partial as a curated online original-art marketplace targeting a specific geography, though focused on European rather than Canadian artists.
Broad incumbents
- 1stDibs: Online marketplace for luxury items including original art, antiques, and high-end furniture from vetted dealers worldwide. Comparable to Partial as an online marketplace for original art at higher price points, though serving a broader luxury category beyond artwork alone.
- Sotheby's: Global auction house offering original fine art, collectibles, and luxury goods through live and online sales. Comparable to Partial in transacting original art to collectors online, but operating at a far higher price tier and through auction mechanics rather than direct rental/purchase.
- Artnet: Long-established online art marketplace and auction aggregator providing price databases, gallery listings, and auction results. Comparable to Partial in connecting buyers to original art online, but with a broader auction-house-driven inventory model and significant market data services.
Emerging players
- Masterworks: Platform that fractionalizes shares of blue-chip artwork for investment purposes. Comparable to Partial in democratizing access to original art through an online platform, but pursuing a financial-asset model rather than a decor/collectible rental-and-purchase model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Partial Inc. social profiles
Digital presencePartial Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partial Inc. leadership team
Management profileNumber of profiles
Partial Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partial Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partial Inc.
What does Partial Inc. do?
Partial Inc. operates an online Canadian art marketplace that connects independent Canadian artists with collectors and businesses. The platform enables users to rent, purchase, and collect original Canadian artwork across paintings, photography, sculpture, drawings/prints, and textile arts, with over 8,000 pieces listed and pricing ranging from under $100 to over $10,000. Additional services include personalized Art Sommelier advisory consultations and Corporate Art Services for office environments.
Is Partial Inc. a public or private company?
Partial Inc. is a private company. It is classified as unknown and is currently operating.
When was Partial Inc. founded?
Partial Inc. was founded in 2016. It employs 1 to 10 people.
Where is Partial Inc. based?
Partial Inc. is headquartered in Toronto, Canada, in the North America region.
How does Partial Inc. make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are art Rental and gift Cards.
Who are Partial Inc.'s main competitors?
Direct peers on record are Rise Art, Artsy and Saatchi Art. Regional players are Heffel Fine Art Auction House, Waddington's Auctioneers and Artsper. Broad incumbents are 1stDibs, Sotheby's and Artnet. Masterworks is listed as an emerging player.
Does Partial Inc. have an API?
No public API is recorded for Partial Inc..
What industry is Partial Inc. in?
Partial Inc.'s product category is Online Art Marketplace. Its primary akta.pro industry code is MPAIAGAI, Merchandising & D2C Management (Artists). Its NAICS code is 459920 and its SIC code is 5945.