What CAREO LIMITED does

CAREO LIMITED is a United Kingdom-registered private limited company headquartered in Covent Garden, London, that develops and publishes mobile applications for iOS and Android. The company was founded in 2025 and operates with a small team of approximately five people, distributing its apps exclusively through the Apple App Store and Google Play under a freemium revenue model. Its product portfolio spans five apps across consumer entertainment, utility, and productivity categories, with no disclosed pricing details, no disclosed enterprise customers, and no disclosed funding.

The product lineup includes Booklio (a barcode-based reading log and library organizer), F Quiz (a motorsport trivia game), Spin&Go (a wheel-spin and coin-flip decision tool), CVPilot (an AI-based CV/resume analyzer), and ArchiveR (a barcode-driven stock and collection inventory app). Technically, the portfolio relies on standard mobile platform features (barcode scanning via device cameras, AI CV analysis, inventory tracking) rather than proprietary infrastructure; the only explicitly AI-tagged feature is the resume analysis in CVPilot. Go-to-market is product-led and self-serve, relying on app store discovery and organic download rather than a sales team, and the company website is localized into ten languages as the primary internationalization signal. There is no public management team listing, no disclosed partnerships, no patents or trademarks, and a Gmail address serves as the primary corporate contact, all of which are consistent with a very early-stage, lean consumer app studio.

Name

CAREO LIMITED

Legal name

CAREO LIMITED

Website

https://careolimited.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

CAREO LIMITED is a UK-based mobile app publisher that develops and distributes five consumer apps across iOS and Android, covering reading logs, trivia, decision tools, AI CV analysis, and inventory management via a freemium model.

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications

NAICS

Software Publishers (51321), Software Publishers (5132)

akta.pro primary industry

Mobile App Stores (General) (MPAFACAC)

Keywords

• Mobile applications
• Consumer mobile apps
• Productivity apps
• Utility applications
• Inventory management apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Sales: Revenue generated from mobile applications distributed through Apple App Store and Google Play. Apps appear to follow freemium or paid download models with optional premium features or ad-supported free tiers.

Go-to-market motion1 record

Distribution channels2 records

Core offering

CAREO LIMITED develops and publishes consumer mobile applications across entertainment (motorsport trivia and decision-making tools), productivity (AI CV analysis and reading log tracking), and utility (inventory and collection management) categories. The company currently operates five apps—Booklio, F Quiz, Spin&Go, CVPilot, and ArchiveR—distributed through Apple App Store and Google Play under freemium and paid-download monetization models.

Differentiator

Problem solved

Functional benefit

Brands

• KitApp: Books and library tracking application, also known as Booklio
• F Quiz
• Spin&Go
• CVPilot
• ArchiveR

Products and services

• Booklio: Reading Log Mobile app for individual book readers that scans book barcodes, organizes a personal library, and tracks reading statistics.
• F Quiz: Motorsport Trivia Game Mobile trivia game targeting motorsport fans to test motorsport knowledge through quick, themed quiz rounds.
• Spin&Go: Decision Maker App Mobile utility app that helps users make fun, instant decisions through wheel spinning and coin flip mechanics.
• CVPilot: AI CV Analyzer Mobile app that analyzes resumes using AI, providing practical feedback and improvement guidance for job seekers and professionals.
• ArchiveR: Stock & Collection App Mobile inventory app for collectors and small-scale stock owners that tracks items, barcodes, locations, and item values in a single interface.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bending Spoons: Italy-headquartered mobile app publisher that acquires and operates a portfolio of consumer utility and content apps. Operates the same horizontal multi-app indie/publisher model that Careo is pursuing, just at vastly greater scale.
• Maple Media: Los Angeles-based mobile app publisher that acquires, develops, and operates a portfolio of consumer utility and content apps. Closely comparable business model: portfolio of niche iOS/Android consumer apps distributed via the major app stores.
• CrazyLabs: Mobile casual-game publisher operating a portfolio of hyper-casual and consumer apps across iOS and Android. Comparable as a mobile-first publisher running many small titles and relying on app store discovery for distribution.
• Yateland: Small-to-mid mobile app studio publishing a broad portfolio of consumer and educational apps through the major app stores. Similar horizontal portfolio strategy and app-store-led GTM to Careo Limited.

Broad incumbents

• Voodoo: Large French mobile game publisher known for a portfolio of hyper-casual apps distributed globally via the app stores. Comparable as a mobile-first multi-app publisher, though at significantly greater scale and focused on games rather than utility.
• Outfit7: Established mobile app publisher behind the Talking Tom franchise and other consumer apps, distributed globally on iOS and Android. Comparable as a long-running, multi-app mobile publisher targeting consumer utility/entertainment.
• King (King Digital Entertainment): Major mobile game publisher (Candy Crush) operating at scale on iOS and Android with a freemium model. Comparable in monetization model (freemium) and platform distribution, though at vastly greater scale.
• Supercell: Finland-based mobile game publisher known for Clash of Clans and Hay Day. Comparable as a freemium mobile game/app publisher reliant on app store distribution, though operating at a fundamentally different scale.
• Rovio Entertainment: Mobile game publisher best known for Angry Birds, now part of Sega. Comparable as an established multi-app mobile publisher with freemium titles distributed through Apple App Store and Google Play.

Others

• Niantic: Mobile AR game developer (Pokémon GO, Ingress) shipping consumer mobile apps globally via app stores. Thematically adjacent as a mobile-first consumer app studio but focused on location-based AR rather than the utility/productivity niches Careo targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAREO LIMITED