MANCARE LTD

Name

MANCARE LTD

Legal name

Mancare Ltd

Website

https://www.mancare.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Mancare Ltd is a London-based direct-to-consumer brand developing men's intimate hygiene products, including Intimate Wash and Intimate Wipes, sold online to individual male consumers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Men's Personal Care / Intimate Hygiene

NAICS

Toilet Preparation Manufacturing (32562), Sanitary Paper Product Manufacturing (322291), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Intimate & Personal Hygiene Washes (CRABAEAF)

akta.pro secondary industry

Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Men's intimate hygiene
• Male personal care
• Intimate wash products
• Intimate hygiene wipes
• Men's grooming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: The company sells men's intimate hygiene products (Intimate Wash, Intimate Wipes) directly to consumers through its e-commerce website. Revenue is generated through one-time product purchases as products are launched.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mancare Ltd develops and sells men's intimate hygiene products, specifically an Intimate Wash and Intimate Wipes, formulated with skin-safe ingredients and modern research for everyday use. The company sells direct-to-consumer through its own e-commerce website (www.mancare.uk) within the UK market. Both products are listed as launching soon.

Product overview

MANCARE LTD is a men's intimate hygiene brand offering two core personal care products: Intimate Wash and Intimate Wipes. Both products are specifically formulated for men's intimate health, developed with skin-safe ingredients and backed by modern research. The portfolio is built around the principle of making intimate care a normal, stigma-free part of men's wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Intimate Wash A men's intimate hygiene wash product developed with skin-safe ingredients and modern research, designed for everyday use as part of men's intimate health care. Targeted at individual male consumers seeking stigma-free personal care products.
• Intimate Wipes Disposable intimate hygiene wipes designed specifically for men. Part of the brand's mission to make intimate care stigma-free and accessible. Targeted at individual male consumers for everyday personal care use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Manscaped: Direct-to-consumer men's intimate grooming brand best known for its electric trimmers and related below-the-waist hygiene products. Closest comparable to Mancare in target customer (men's intimate/personal care), DTC channel mix, and category positioning around stigma-normalized men's care.
• Lume: DTC personal-care brand built around odor-control and intimate-area cleansing, with a science-and-clinical-positioning narrative. Comparable to Mancare on formulation-led messaging, intimate-hygiene use cases, and consumer education-heavy DTC marketing.
• Bulldog Skincare: Men's skincare and grooming brand offering face, shave, and body products through retail and DTC channels. Comparable to Mancare as a men's-focused personal care brand with formulated, ingredient-conscious SKUs and broad UK/European retail presence.
• Duke Cannon: Men's personal care brand offering bath, body, shave, and hygiene products with a masculine, no-nonsense brand voice. Comparable to Mancare on male-targeted positioning, body/hygiene product mix, and DTC-led growth.
• Dr. Squatch: Men's natural personal-care brand with a strong DTC e-commerce presence, primarily in bar soap and body wash. Comparable to Mancare in DTC-first men's bath and body hygiene, founder-led brand-building, and social-content-driven acquisition.
• Bevel: Men's grooming and personal care brand targeting body hair, skin, and shaving with a DTC and selective-retail model. Comparable to Mancare on premium men's personal care positioning, founder-led brand narrative, and inclusive male grooming identity.

Broad incumbents

• Dove Men+Care: Mass-market men's personal care range from Unilever covering body wash, deodorant, face, and hair. Comparable to Mancare as a benchmark incumbent in men's intimate-adjacent hygiene (body wash, deodorant) that any DTC niche player must differentiate against.

Regional players

• Wildsmith Skin: UK-based botanical men's skincare and grooming brand with a science- and nature-positioned product range sold DTC and through select retailers. Comparable to Mancare as a UK-domestic men's personal care brand operating in the same regulatory and retail environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mancareltd
• Facebookfacebook.com/profile.php?fb_profile_edit_entry_point=%7B%22click_point%22%3A%22edit_profile_button%22%2C%22feature%22%3A%22profile_header%22%7D&id=61588343437538&sk=about
• LinkedInlinkedin.com/company/mancare
• Instagraminstagram.com/mancare.uk?igsh=anhvc3RvazkwNWIw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANCARE LTD