What P2S PAY PRIVATE LIMITED does

P2S Pay Private Limited is an Indian fintech intermediary incorporated under the Companies Act, 2013, headquartered in Jaipur, Rajasthan, and operating as a multi-service digital financial facilitation platform. The company aggregates a broad set of consumer and merchant financial services — mobile and DTH recharges, Bharat Bill Payment System (BBPS) utility payments, Aadhaar Enabled Payment System (AEPS) banking transactions, Mini ATM/mPOS cash withdrawal and card acceptance, PAN card application and correction, travel and hotel booking, insurance, FASTag recharge, and e-governance services — behind a single web portal and Android mobile application. Technical foundation is a B2B platform that integrates with BBPS (via Bharat Billpay), AEPS banking infrastructure, and third-party recharge/insurance/travel operators, supported by an internal wallet system, partner portal with real-time analytics, Bluetooth-enabled mPOS hardware, and tiered commission settlement.

The business model is a B2B2C aggregator monetizing transaction commissions across its service modules, supplemented by non-refundable partner registration fees and optional monthly activity/inactivity charges. Distribution is executed through a four-tier network of State Heads, Master Distributors, Distributors, and Retailers, with an additional P2S Pay Store Franchise offering for partners who want branded service points; partners must maintain interest-free working capital deposits whose balances define their credit limits. End customers are semi-urban and rural Indian consumers seeking accessible digital financial services, while direct counterparties are local retailers and entrepreneurs for whom P2S Pay is positioned as an additional income stream.

The company is privately held with no disclosed institutional funding, no disclosed management team, no listed patents or regulatory actions, and operates from a single Jaipur office using a generic corporate email address. Strategic posture is organic and channel-led: growth is pursued through new service modules and franchise rollout rather than disclosed M&A, funding rounds, or geographic expansion.

Name

P2S PAY PRIVATE LIMITED

Legal name

P2S Pay Private Limited

Website

https://p2spay.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

P2S Pay Private Limited is an Indian fintech intermediary that aggregates recharges, BBPS bill payments, AEPS banking, mPOS, PAN, travel, and insurance services behind a web and mobile platform, distributed through a multi-tier retailer-to-state-head network serving semi-urban and rural consumers.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)

akta.pro secondary industry

Request-to-Pay (R2P) & Pay Links (FSAMAFAE)

Keywords

• Digital payments platform
• Aadhaar enabled payments
• Bill payment services
• Mobile recharge distribution
• Fintech distribution network

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: Partners earn commission on every transaction (recharge, bill payment, AEPS) which is adjusted daily/monthly. Commission rates are set by P2S Pay and communicated through the portal. The company shares gross margin with partners based on their tier (Retailer/Distributor/Master Distributor/State Head).
2. Registration Fees: Non-refundable registration fees charged to partners upon joining. Amounts are defined by commercial terms and deducted from wallet or charged directly.
3. BBPS Services: Revenue from Bharat Bill Payment System services including utility payments, electricity, water, and gas bills
4. Activity/Inactivity Charges: Minimum monthly charges plus taxes may be levied and deducted from partner working capital balances

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

P2S Pay Private Limited operates a digital fintech platform that delivers Aadhaar Enabled Payment System (AEPS), Bharat Bill Payment System (BBPS), mobile and DTH recharges, multi-utility bill payments, PAN card services, travel booking, insurance distribution, and mini ATM services. These services are delivered to end consumers through a multi-tier partner network comprising retailers, distributors, master distributors, and state heads, with the company handling platform integration, onboarding, and transaction processing.

Product overview

P2S Pay is a fintech platform providing a comprehensive suite of digital financial services through a platform-plus-modules architecture. The core P2S Pay Platform serves as the central hub for financial transactions, supported by the Web Application for desktop operations and Mobile Application for on-the-go access. Core services include Multi Recharge, Utility Bill Payments, AEPS (Aadhaar Enabled Payment System), Mini ATM (mPOS), BBPS Services, Digital Banking, PAN Card Services, Insurance Services, and Travel & Hotel Booking. The ecosystem is extended through P2S Pay Store Franchise (partnership model), E-Governance Services, and E-Product marketplace. The platform operates on a multi-tier distribution model (Retailer, Distributor, Master Distributor, State Head) enabling financial inclusion for unbanked and underbanked populations across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Aadhaar Enabled Payment System (AEPS) Aadhaar-based biometric payment service that allows retailer partners to offer cash withdrawal, balance enquiry, and mini statement services to consumers using Aadhaar authentication.
• Bharat Bill Payment System (BBPS) Bill payment service that enables retailer partners to accept multi-utility bill payments (electricity, water, gas, DTH, telecom, etc.) from consumers via the BBPS rail.
• Mobile and DTH Recharge Recharge service that allows retailer partners to offer prepaid mobile and DTH recharges across multiple telecom operators and DTH providers to consumers.
• PAN Card Services Service that facilitates PAN card applications and related processes for consumers via the partner network.
• Travel Booking Travel ticketing service offered through retailer partners, enabling consumers to book travel through the platform.
• Insurance Distribution Insurance distribution service that enables retailer partners to offer insurance products to consumers via the platform.
• Mini ATM Service Micro-ATM service that allows retailer partners to deliver cash withdrawal and basic banking services to consumers at the point of sale.

Quantifiable outcome

• High commission rates for partners
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bharat BillpaycoreTechnology or IntegrationBharat Billpay integration enables P2S Pay partners to offer utility bill payments including electricity, water, and gas through the BBPS platform. This partnership provides access to BBPS infrastructure for instant digital receipts and all major BBPS providers.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Paytm (One97 Communications): Dominant Indian fintech offering payments, AEPS, BBPS, recharges, travel, insurance, and merchant/retailer services at massive scale. Broad incumbent in P2S Pay's exact product categories with vastly larger distribution and brand.
• PhonePe: One of India's largest digital payments platforms with broad fintech offerings including bill payments, recharges, insurance, and merchant services. A scaled incumbent shaping competitive intensity for P2S Pay across categories.
• Airtel Payments Bank: Payments bank serving Indian consumers and retailers with AEPS, bill payments, recharges, and savings products through retail partner outlets. Comparable fintech distribution footprint with broader telecom parent backing.
• MobiKwik: Indian digital payments and fintech platform offering mobile wallets, bill payments, recharges, and financial services to consumers and merchants. Comparable product breadth with broader consumer-facing brand.
• Jio Payments Bank: Reliance-backed payments bank offering digital payments, AEPS, bill payments and merchant services in India with deep distribution resources. Comparable fintech/BC-style offering scaled by a large corporate parent.
• India Post Payments Bank (IPPB): Government-backed payments bank operating a Business Correspondent-led distribution model across India's rural and semi-urban post offices offering AEPS, bill payments, recharges, and banking services. Comparable BC distribution model in tier 2/3 markets.

Direct peers

• Fino Payments Bank: Bank-led fintech distribution platform serving underbanked India via BC-led outlets offering AEPS, bill payments, deposits, and insurance. Overlaps with P2S Pay on BC/retailer-led digital financial service distribution.
• Spice Money: Indian fintech B2B2C platform providing AEPS, BBPS, money transfer, recharges, and bill payments through a distributor-retailer network across tier 2/3 India. Directly comparable product set and distribution architecture to P2S Pay.
• PayNearby: India-based B2B2C fintech distribution platform offering AEPS, BBPS, recharges, micro-ATM and other digital financial services through a multi-tier retailer network. Closely mirrors P2S Pay's Business Correspondent model, target SMB retailers, and semi-urban/rural focus.
• Eko (by EKO India Financial Services): Indian fintech providing AEPS, money transfer, bill payments, recharges and business banking to small retailers through an agent/distributor network. Highly comparable B2B2C fintech distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2S PAY PRIVATE LIMITED