ORAY LIMITED
Oray Limited is a UK-based IT consultancy providing WordPress development, a Learning Management System (99LMS), coding training (Baabtra in India), and a kids' coding platform (Cyber Square), serving educational institutions, corporates, and consumers.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What ORAY LIMITED does
Oray Limited is a privately-held UK IT consultancy headquartered in Basildon, England (10-12 Southernhay, SS14 1EL), with operations in the United Kingdom and India. Founded in 2019, the company has evolved from a WordPress-focused digital strategy and web development practice into a multi-product education technology portfolio. Its core product is 99LMS, a Learning Management System targeting educational institutions, corporates, and training organizations, complemented by Online Exam Software, School Software, and Lead Management Software. The company also operates Baabtra, a coding training division in Calicut, Kerala offering courses and internships in Angular, Python, PHP, Java and Android aimed at reducing tech student unemployability, and Cyber Square, an online coding education platform for children aged 4-17.
Oray's technology base is WordPress CMS-based for its web services, with proprietary LMS, exam, school, and lead management software for the education vertical. Revenue is generated through a combination of subscription/recurring licensing for the LMS product family, professional services fees for WordPress development and digital strategy work, course and internship fees at Baabtra, and course/subscription fees from Cyber Square consumers. The company reports 200+ clients and 1,000+ completed projects across its service lines, and claims a global footprint with explicit operations in the UK and India.
The company sells primarily through self-serve online channels for its software products (99LMS and Cyber Square), direct sales outreach and inquiry forms for WordPress services, and in-person enrollment for Baabtra in Kerala. No revenue, headcount, funding, or leadership team information is publicly disclosed, and no patents, awards, partnerships, or regulatory actions are on record.
ORAY LIMITED firmographics
Firmographics- Name
- ORAY LIMITED
- Legal name
- Oray Limited
- Website
- https://oraylimited.co.uk/
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Oray Limited is a UK-based IT consultancy providing WordPress development, a Learning Management System (99LMS), coding training (Baabtra in India), and a kids' coding platform (Cyber Square), serving educational institutions, corporates, and consumers.
- Ownership category
- akta.pro rank
ORAY LIMITED industry classification
Industry- Product category
- Educational Software
- NAICS
- Educational Support Services (611710), Technical and Trade Schools (6115)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where ORAY LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ORAY LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- LMS and Software Licensing: E-Learning System (99LMS), Online Exam Software, School Software, and Lead Management Software offered as products/services to educational institutions, companies, and training organizations.
- Training Services: Baabtra provides coding training courses and internship programs in Calicut, Kerala. Generates revenue through course fees and potentially placement services.
- Coding for Kids: Cyber Square online coding education platform for children aged 4-17. Revenue generated through course enrollments and subscription fees.
- WordPress Development Services: Custom WordPress website development and digital strategy services for clients seeking optimized WordPress sites.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
ORAY LIMITED product offering
Product offeringCore offering
Oray Limited is a UK-based specialist IT consultancy that develops and sells its own 99LMS Learning Management System (with complementary Online Exam, School, and Lead Management software modules) for educational institutions, companies, and training organizations. It also operates the Cyber Square online coding education platform for children aged 4-17, the Baabtra coding training and internship division in Calicut, Kerala, and offers custom WordPress website development and digital strategy services to business clients.
Product overview
ORAY LIMITED offers a portfolio of interconnected digital products centered around its core 99LMS Learning Management System, complemented by specialized software solutions including Online Exam Software, School Software, and Lead Management Software. The company operates through two sub-brands: Baabtra provides coding training services, while Cyber Square delivers online coding education for children aged 4-17. WordPress development services round out the offering, providing web solutions alongside the software products.
Differentiator
Problem solved
Functional benefit
Brands
- 99LMS: Learning Management System (LMS) offering e-learning, online exam software, and school management solutions for educational institutions, companies, and training organizations.
- Baabtra
- Cyber Square
Companies that use ORAY LIMITED
Customer profileSegments5 records
Ideal customer profiles4 records
ORAY LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ORAY LIMITED partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
ORAY LIMITED competitors and assessment
Company assessmentDirect peers
- Moodle: Open-source LMS platform serving educational institutions, corporates, and training organizations — the same primary buyer segments as Oray's 99LMS. Both compete for course-management, assessment, and learner-tracking workloads.
- Canvas by Instructure: Commercial LMS used by schools, universities, and corporates for course delivery, assessment, and analytics. Direct competitor to 99LMS in the institutional learning-management category.
- Tynker: Online coding platform for children with self-paced courses, projects, and live classes. Directly comparable to Oray's Cyber Square in target age range (kids/teens) and product category (K-12 coding education).
- Thinkific: Course-creation and LMS platform targeting creators, SMBs, and training organizations. Overlaps with 99LMS in delivering courses, quizzes, and learner management to training institutions and corporates.
- WP Engine: Specialist WordPress platform offering managed hosting, development, and digital experience services. Competes with Oray's WordPress Services line for businesses seeking optimized WordPress sites.
- Teachable: LMS and course-selling platform popular with individual creators and training institutions. Overlaps with 99LMS in course delivery, quizzes, and learner management for training organizations.
Broad incumbents
- Google Classroom: Free, widely adopted classroom and assignment-management tool from Google. Competes with Oray's School Software and 99LMS in K-12 and higher-ed segments via scale and zero-cost distribution.
Regional players
- WhiteHat Jr: India-based coding education platform for children offering live 1:1 classes. Closest regional competitor to Cyber Square and shares Baabtra's India footprint.
- Simplilearn: India-rooted online professional training provider covering programming, cloud, and data skills. Comparable to Baabtra's professional-training and upskilling offering for tech graduates.
Emerging players
- Code.org: Nonprofit provider of free K-12 computer-science curricula and coding courses. Comparable to Cyber Square in target learners (children/teens) and category (introductory coding education), with strong brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ORAY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORAY LIMITED leadership team
Management profileNumber of profiles
ORAY LIMITED subsidiaries and ownership
Company hierarchySubsidiaries3 records
ORAY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORAY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORAY LIMITED
What does ORAY LIMITED do?
Oray Limited is a UK-based specialist IT consultancy that develops and sells its own 99LMS Learning Management System (with complementary Online Exam, School, and Lead Management software modules) for educational institutions, companies, and training organizations. It also operates the Cyber Square online coding education platform for children aged 4-17, the Baabtra coding training and internship division in Calicut, Kerala, and offers custom WordPress website development and digital strategy services to business clients.
Is ORAY LIMITED a public or private company?
ORAY LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORAY LIMITED founded?
ORAY LIMITED was founded in 2019.
Where is ORAY LIMITED based?
ORAY LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does ORAY LIMITED make money?
Four revenue lines are on record. LMS and Software Licensing is the primary driver. The others are training Services, coding for Kids and wordPress Development Services.
Who are ORAY LIMITED's main competitors?
Direct peers on record are Moodle, Canvas by Instructure, Tynker, Thinkific, WP Engine and Teachable. Google Classroom is listed as a broad incumbent. Regional players are WhiteHat Jr and Simplilearn. Code.org is listed as an emerging player.
Does ORAY LIMITED have an API?
No public API is recorded for ORAY LIMITED.
What industry is ORAY LIMITED in?
ORAY LIMITED's product category is Educational Software. Its primary akta.pro industry code is MPACALAK, Assessments, Quizzes & Learning Analytics Tools, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 611710 and its SIC code is 7372.