Onyx S Productions Ltd.

What Onyx S Productions Ltd. does

Onyx Productions is an Australian live performance production company founded in 2011 by producer and performer Gene Peterson. The company creates, produces, and tours multi-disciplinary performance works combining circus, music, dance, and physical theater. Its product portfolio includes six core productions: 360 ALLSTARS (an urban circus featuring BMX, breakdancing, beatboxing, and drumming), Circuit (a digital circus integrating interactive technology with live acrobats), Loop the Loop (a musical battle performance), Gene Peterson Live (a percussion and tap-dancing show), REPERCUSSION (a school-focused performance), and Hot Potato (an acoustic roving funk band). The company's flagship 360 ALLSTARS has been performed over 3,000 times across 50+ international tours since its 2013 premiere, including sold-out seasons at Sydney Opera House, Edinburgh Festival, and Broadway.

The company operates an event-driven go-to-market model with three distinct revenue streams. Live performance ticket revenue is generated through direct bookings with theatres and festivals (Sydney Opera House, Broadway venues, Edinburgh Festival venues, and regional houses across the USA, UK, and Australia). School package revenue comes from direct sales to K-12 institutions, bundling performances, hands-on workshops (serving up to 400 participants), curriculum-aligned educational resources, and Q&A sessions, with travel and accommodation included. Merchandise revenue (DVDs at $25-35 AUD, t-shirts, poster booklets) is sold via the company website, with bundle pricing available. Geographic operations span Australia, the United States, the United Kingdom, New Zealand, Taiwan, and South Korea.

Onyx Productions is a privately held, founder-controlled entity with no disclosed institutional investors, parent company, or external funding. Its distribution model relies on direct venue partnerships, earned media coverage from major publications (Broadway Baby, The Stage, The Scotsman, Broadway World, The Advertiser), video coverage on TV outlets, and organic social media. The company holds a notable educational publishing partnership with Cengage Learning Australia, which published a textbook based on the Gene Peterson Live DVD. Headcount is reported at 1-10 employees, with touring casts scaling by production (e.g., 360 ALLSTARS deploys 7 cast plus 3 crew). No revenue, profit, or capital structure details are publicly disclosed.

Name

Onyx S Productions Ltd.

Legal name

Onyx Productions

Website

http://onyx-productions.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Onyx Productions is an Australian live performance production company that creates, produces, and tours multi-disciplinary circus, music, and dance shows for venues, festivals, and schools across Australia, the US, UK, and Asia, founded in 2011 by Gene Peterson.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Other Performing Arts Companies (71119), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live performance production
• Touring shows
• School workshops
• Urban circus
• Multi-disciplinary arts

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Performance Tickets: Revenue from touring show performances at theatres, festivals, and venues worldwide. Productions include 360 ALLSTARS, Loop the Loop, Gene Peterson Live, and Hot Potato.
2. School Packages: Comprehensive education packages for schools including performance, workshops, educational resources, and Q&A sessions.
3. Merchandise Sales: Sale of DVDs, t-shirts, and poster booklets featuring show branding and performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Onyx Productions creates and tours multi-disciplinary live performances combining circus, music, dance, and interactive technology. Its portfolio includes 360 ALLSTARS (urban circus), Circuit (digital circus), Loop the Loop (musical battle), Gene Peterson Live (percussion/dance), and Hot Potato (roving band). The company also delivers school packages including performances, workshops, educational resources, and Q&A sessions, and sells branded merchandise (DVDs, t-shirts, poster booklets).

Product overview

Onyx Productions is an Australian production company founded in 2011 that creates multi-disciplinary live performance works. The company operates a portfolio of productions including 360 ALLSTARS (urban circus with BMX, breakdancing, and drumming), Circuit (digital circus with interactive technology), Loop the Loop (musical battle performance), Gene Peterson Live (percussion and dance show), REPERCUSSION (school education package), and Hot Potato (acoustic roving band). Each production includes accompanying workshops, educational resources, and Q&A sessions for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Hot Potato: An all-acoustic, roving musical act combining drums, horns and New Orleans Funk music, available for streets, parks, festivals, theatres and special events.

Products and services

• 360 ALLSTARS A supercharged urban circus performance featuring world champion BMX riders, basketball freestylers, breakdancers, beatboxers, acrobats, and drummers. The show explores all forms of rotation, connecting street culture with elite performance artistry for family and general audiences at theatres and festivals worldwide.
• Circuit An electrifying digital circus performance that combines interactive technology with world-class acrobats, dancers, and musicians. The production fuses circus arts with state-of-the-art technology to deliver a unique experience that defies physics and blurs artistic genre boundaries.
• Loop the Loop A musical battle show set in a boxing ring where master musicians Gene Peterson and Adam Page compete using drumming, saxophone, loop pedals, and instruments made from everyday objects, vegetables, and toys. Marketed as a hilarious musical battle for all ages.
• Gene Peterson Live A rhythmic celebration featuring master percussionist Gene Peterson, special guest Saia Hanlon, and hip hop/tap dancing duo TMC, combining drumming with tap-dancing and novelty acts for family and general audiences.
• REPERCUSSION School Package A school-focused performance combining high energy drumming, tap-dancing, and hip hop with educational workshops and Q&A sessions for students of all ages and abilities. Catering for up to 400 participants per workshop.
• Hot Potato An all-acoustic roving band bringing New Orleans funk music to streets, parks, festivals, theatres, and special events, featuring drums, horns, and a passionate musical performance. Available as 5, 7, or 10 piece band.
• Show Merchandise (DVDs, T-shirts, Poster Booklets) Branded merchandise including DVDs, t-shirts, and poster booklets featuring show branding and performances, sold via contact inquiry through the website. Available in youth and adult sizes with bundle pricing.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered notable.

• Uijeongbu International Music Theatre FestivalnotableStrategic or Co-development Partner · 1 January 2021Loop the Loop was featured at the Uijeongbu International Music Theatre Festival in South Korea in 2012, representing international festival programming partnership.
• Cengage Learning AustralianotableOthersCengage Learning Australia published an entire textbook titled 'The Concepts of Music: A Multimedia Resource for Junior Music' based on the Gene Peterson Live DVD, demonstrating educational credibility and industry recognition for the production company's educational value.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: The global leader in theatrical circus productions. Comparable to Onyx as a multi-disciplinary live circus producer touring large-scale shows to major venues, but operates at a vastly larger scale and with permanent resident shows as well as tours.

Direct peers

• Stomp: Touring percussive performance company using everyday objects as instruments. Directly comparable to Onyx's Loop the Loop and Gene Peterson Live in combining physical performance with rhythm-based music in a touring format aimed at broad audiences.
• Blue Man Group: Multi-disciplinary live performance act blending music, comedy, and visual art with technology-driven staging. Comparable to Onyx's Circuit and 360 ALLSTARS in its fusion of non-traditional performance disciplines and touring/ residency business model.
• Slava's Snowshow: Touring clown/variety circus show with international festival and theater bookings. Comparable to Onyx's touring variety-style productions in scale, target audience (families and festivals), and venue-partnership distribution model.
• Fuerza Bruta: Immersive, high-energy touring show combining acrobatics, music, and visual effects. Comparable to Onyx in fusing athletic performance with theatrical staging and technology, and in selling to festivals and large urban venues worldwide.
• Gravity and Other Myths: Australian contemporary circus ensemble touring acrobatic and ensemble-driven shows. Comparable in Australian origin, ensemble acrobatics focus, and touring-festival distribution, though at a smaller scale and with less commercial production polish.

Regional players

• Circus Oz: Australian contemporary circus company touring physical, music-driven shows. Closest direct comparable to Onyx in terms of Australian origin, multi-disciplinary circus format, and touring operations targeting family and festival audiences.
• Circa Contemporary Circus: Australian-founded contemporary circus company with internationally touring ensemble productions. Comparable to Onyx as an Australian-rooted, multi-disciplinary circus touring internationally to festivals and theaters.
• Bangarra Dance Theatre: Australian professional dance company producing and touring original works. Comparable to Onyx as an Australian performing arts company that tours original productions internationally and runs associated education/outreach programming.

Others

• Ticketek: Major Australian ticketing and live entertainment distribution platform. Not a direct competitor but an important channel and ecosystem partner for distributing Onyx's touring productions to Australian audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onyxproductions
• LinkedInlinkedin.com/company/onyx-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyx S Productions Ltd.