What FISIOCREM CANADA LTD. does

Fisiocrem Canada Ltd. is the Canadian distribution entity for the Fisiocrem brand, which originated in Australia in 2009. The company distributes a single product line — fisiocrem Solugel — a topical anti-inflammatory gel formulated with concentrated herbal extracts (Arnica 11%, Hypericum 2.5%, Calendula 2.5%, Melaleuca 1%, Menthol 2.5%) produced using a proprietary extraction method that bridges traditional herbal medicine paradigms with modern manufacturing standards. The product is sold in two SKUs (60g at CA$19.95 and 250g at CA$39.95) and is supported by a randomized, double-blind, placebo-controlled clinical trial (Ramon et al, 2022) demonstrating pain reduction and improved mobility.

The business operates a hybrid distribution model combining direct-to-consumer e-commerce (fisiocrem.ca) with a subscription service offering 5% recurring discounts and a tiered loyalty program (Essential, Advanced, Elite at $0-$500+ annual spend bands). Wholesale channels serve health practitioners (physiotherapists, chiropractors, massage therapists) and fitness professionals, while medical distributors (Healthcare Solutions, Innovative Medical Supplies), online retailers (Amazon.ca), and physical retail (Nature's Emporium, Albert and Brown) extend reach. The company primarily targets individual consumers, health practitioners, and fitness professionals seeking natural topical pain relief for muscle, joint, and soft tissue conditions including arthritis, strains, sprains, and bruises.

Manufacturing is conducted in Australia; the Canadian entity, governed by Ontario law, handles distribution coast-to-coast across all provinces and territories. Marketing is content-driven (blog, SEO, social media) and community-driven, with 150+ annual athletic event sponsorships, a 3,800+ member Strava Club, and charity partnerships with Arthritis Society Canada and Cassie and Friends. No funding rounds, acquisitions, M&A activity, or leadership changes are documented.

Name

FISIOCREM CANADA LTD.

Legal name

Fisiocrem Canada Ltd.

Website

https://fisiocrem.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisiocrem Canada Ltd. distributes a natural topical pain relief gel (fisiocrem Solugel) in Canada via DTC e-commerce, health practitioner wholesale, and retail partners. Products are manufactured in Australia and sold in two sizes (60g/250g) targeting consumers, physiotherapists, chiropractors, and fitness professionals.

Ownership category

akta.pro rank

Product category

Topical Pain Relief

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Topical pain relief
• Muscle joint care
• Herbal gel products
• Anti-inflammatory gel
• Natural pain management

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time purchases of fisiocrem Solugel topical gel in 60g and 250g sizes through e-commerce platform. Consumer direct-to-consumer sales with shipping across Canada.
2. Subscription Service: Recurring subscription orders with 5% discount on every order. Automatic processing based on customer-selected frequency with payments charged to saved card on file.
3. Wholesale/B2B Sales: Wholesale options for health practitioners, retailers, schools, libraries, and medical distributors with competitive pricing and flexible purchasing solutions. Credit terms available for distributors based on credit approval.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fisiocrem Canada Ltd. distributes fisiocrem Solugel, a topical anti-inflammatory gel formulated with concentrated pure herbal extracts (Arnica, Hypericum, Calendula, Melaleuca, Menthol) intended for the relief of muscle and joint pain including strains, sprains, bruises, stiffness, and arthritis symptoms. The company sells the product in 60g and 250g sizes via direct e-commerce, wholesale to health practitioners and medical distributors, and through online and physical retail partners across Canada. Manufacturing is performed in Australia, with the Canadian entity handling local distribution, marketing, and customer support.

Product overview

FISIOCREM CANADA LTD. offers a single product line centered on fisiocrem Solugel, a topical anti-inflammatory gel for muscle and joint pain relief. The product is available in two sizes (60g and 250g) and features concentrated pure herbal extracts including Arnica, Hypericum, Calendula, Melaleuca, and Menthol. The company also provides subscription services and a loyalty program for recurring customers.

Differentiator

Problem solved

Functional benefit

Products and services

• fisiocrem Solugel 60g

Quantifiable outcome

• Significant pain reduction and improved mobility within minutes of application in randomized, double-blind, placebo-controlled clinical trial
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Cassie and FriendscoreStrategic or Co-development PartnerCanada's only charity 100% dedicated to kids and families affected by juvenile arthritis and other rheumatic diseases. Fisiocrem supports this organization to help ensure no child faces these painful conditions alone, while driving faster diagnoses, better treatments, and progress toward a cure.
• Arthritis Society CanadacoreStrategic or Co-development PartnerOrganization dedicated to extinguishing arthritis, representing six million Canadians living with arthritis. Fisiocrem is proud to support this charity which fights arthritis with research, advocacy, innovation, information, and support. It's Canada's largest charitable funder of cutting-edge arthritis research.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aspercreme: Chattem/Sanofi's OTC topical lidocaine and salicylate pain relief line — competes with Fisiocrem on arthritis and joint pain across U.S. mass retail, with growing Canadian distribution.
• Voltaren (GSK): GlaxoSmithKline's OTC topical diclofenac pain relief brand, the category leader with deep pharmacy distribution and heavy consumer advertising — competing with Fisiocrem on arthritis and joint pain positioning.
• Icy Hot (Chattem/Sanofi): Sanofi-owned topical menthol/lidocaine pain relief brand with mass-market U.S. and Canadian distribution — overlapping directly with Fisiocrem's muscle and joint pain use cases.

Direct peers

• Biofreeze: Performance Health's flagship topical pain relief brand (menthol-based gel/spray), directly competing with Fisiocrem in the OTC topical analgesic category across D2C, retail, and professional/chiropractic channels in North America.
• Penetrex: U.S.-based natural topical pain relief cream targeting joint and muscle discomfort, sold primarily via Amazon and D2C — a close competitor to Fisiocrem's natural positioning and online channel strategy.
• CryoDerm: Professional-grade natural pain relief gel (arnica, menthol, MSM) sold through practitioner and clinic channels — comparable to Fisiocrem's health-practitioner wholesale model and natural ingredient positioning.
• Tiger Balm: Globally distributed herbal topical analgesic (camphor, menthol, cajuput oil) — competes with Fisiocrem in the natural/herbal topical pain segment across retail and D2C channels.

Emerging players

• Real Time Pain Relief: Natural topical pain relief brand emphasizing herbal ingredients and rapid absorption — competing with Fisiocrem on similar value propositions in the natural OTC segment via D2C and Amazon.
• Boiron: French homeopathic manufacturer with strong Canadian presence selling arnica-based topical products (e.g., Arnicare) — competes with Fisiocrem in the natural topical pain segment via pharmacies and health retailers.

Regional players

• CanPrev Natural Health Products: Canadian natural health products brand offering topical pain and inflammation support — comparable to Fisiocrem as a fellow Canadian natural health brand with practitioner and retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FisiocremCanada
• Facebookfacebook.com/fisiocremCanada
• LinkedInlinkedin.com/company/fisiocrem-canada-ltd
• Instagraminstagram.com/fisiocremcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISIOCREM CANADA LTD.