MONETA MEDIA LTD

What MONETA MEDIA LTD does

Moneta Tanıtım (operating as Moneta Medya Grubu and Moneta Yayın Grubu, collectively referred to here as MONETA MEDIA LTD) is a privately-held, Istanbul-based industrial B2B marketing and publishing company. Founded around 2011, the firm operates under the concept of "Endüstriyel Pazar İletişimi" (Industrial Market Communication) and serves manufacturing companies, industrial equipment suppliers, and service providers across Turkish industrial verticals including power transmission, pumps & valves, conveyor systems, and wind energy. Its core offering combines 9 sectoral print magazines (e.g., Rüzgar Enerjisi Dergisi / Wind Energy Magazine, Güç Aktarım ve Hareket Kontrol Dergisi / Power Transmission and Motion Control Magazine, Pompa Vana ve Sistemleri Dergisi / Pump, Valve and Systems Magazine) with parallel sector-specific web portals (Güç Aktarım, Pompa & Vana, Konveyör, Rüzgar Enerjisi) and a consolidated mobile application (the MONETA App on Google Play and App Store). The technology footprint includes Google News indexing, Bundle app integration, and PressReader distribution in 120+ countries across 21 languages.

The company's business model is dual-track: (1) Digital Marketing Services — providing 360° services to industrial clients including social media management, web design, email marketing, advertising/announcement design, and event communication, sold on a project or retainer basis through direct sales engagement; and (2) Sectoral Publishing — generating advertising and content-related revenue from the nine industrial magazines and their associated web portals, distributed through direct mail to verified industrial professionals, digital portals, PressReader, and the MONETA App. Go-to-market is consultative and sales-led, with customer acquisition via direct outreach, referrals, industry event presence, and international expansion supported through the Mepax global industrial PR partnership. The customer base is composed of enterprise industrial companies (e.g., Fritz Studer AG, Hexagon Manufacturing Intelligence, Dissan Reduktor, Yilmaz Reduktor), and pricing is custom-quoted per engagement rather than publicly disclosed.

The firm is led by a small management team — Mesut Kul (General Manager of Moneta Medya Grubu), Gökçe Şenoğlu (Editor), and Selda Kul (Digital Platform Manager) — operating with a headcount of 1–10 employees. There are no disclosed funding rounds, parent companies, subsidiaries, or M&A activity in the source materials, and the company is owner-managed with no institutional investment identified. Geographic focus is primarily domestic Turkey, augmented by content syndication partnerships that extend brand reach globally without direct monetization in those markets.

Name

MONETA MEDIA LTD

Legal name

Moneta Tanıtım

Website

https://monetatanitim.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Moneta Tanıtım is an Istanbul-based B2B marketing and publishing firm that publishes nine sectoral magazines and web portals for Turkish industrial verticals (power transmission, pumps & valves, conveyor, wind energy) and provides 360° digital marketing services to industrial enterprise clients.

Ownership category

akta.pro rank

Product category

Industrial B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Industrial B2B marketing
• Sectoral publishing
• Digital marketing services
• Industrial magazines
• B2B content marketing

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Marketing Services: Moneta generates revenue by providing 360-degree digital marketing services to industrial clients, including social media management, web design, email marketing, and advertising/announcement design. These are project-based or retainer engagements with B2B industrial companies.
2. Sectoral Publishing: Revenue is generated through publishing nine sectoral magazines targeting specific industrial sectors in Turkey, serving as a communication bridge between industrial solution providers and industry professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moneta Tanıtım is a Turkish industrial B2B marketing agency that publishes nine sector-specific magazines covering power transmission, pumps & valves, conveyor systems, and wind energy, alongside dedicated web portals for each sector. The company provides 360-degree digital marketing services to industrial clients, including social media management, web design, email marketing, advertising/announcement design, event organization, and corporate publishing services. Its publications also reach a global audience through PressReader, Google News, and the Bundle news app.

Product overview

Moneta Tanıtım (operating as Moneta Medya Grubu) is an industrial marketing and publishing company that publishes 9 sectoral magazines covering Turkey's industrial market, including Rüzgar Enerjisi Dergisi (Wind Energy), Güç Aktarım ve Hareket Kontrol Dergisi (Power Transmission and Motion Control), Pompa Vana ve Sistemleri Dergisi (Pump, Valve and Systems), as well as web portals and the MONETA App for consolidated magazine access. The company provides digital marketing services (webpage development, social media management, e-mail marketing, advertising and design), event organization, publishing services, and communication solutions. The company operates under the 'Endüstriyel Pazar İletişimi' (Industrial Market Communication) concept, offering 360° Digital Marketing services to industrial sector clients. Their publications are distributed through PressReader in 120+ countries and are members of Google News.

Differentiator

Problem solved

Functional benefit

Products and services

• Rüzgar Enerjisi Dergisi (Wind Energy Magazine) A sectoral magazine covering wind energy industry news, developments, and innovations in Turkey, distributed via PressReader, Google News, Bundle app, and the MONETA mobile app to industrial professionals.
• Güç Aktarım ve Hareket Kontrol Dergisi (Power Transmission and Motion Control Magazine) A sectoral magazine focused on power transmission and motion control technologies and industry trends, serving Turkish industrial professionals with technical articles and product news.
• Pompa Vana ve Sistemleri Dergisi (Pump, Valve and Systems Magazine) A sectoral magazine covering pump, valve, and systems technologies for industrial applications, targeting Turkish professionals in fluid handling and process industries.
• MONETA App A mobile application (iOS and Android) that consolidates all MONETA sectoral magazines in one place, providing industrial professionals with portable access to all nine sectoral publications.
• 360° Digital Marketing Services End-to-end digital marketing services for industrial B2B clients, including social media management, web design, email marketing, and advertising/announcement design, delivered on project-based or retainer engagements.
• Sectoral Magazine Portfolio (9 sector-specific industrial publications) A portfolio of nine sector-specific industrial magazines published in Turkish and distributed in print, via PressReader (120+ countries), Google News, the Bundle app, and the MONETA mobile app, advertising in which is sold to industrial B2B clients.
• Sectoral Web Portals (Güç Aktarım, Pompa & Vana, Konveyör, Rüzgar Enerjisi) Sector-specific web portals (Güç Aktarım, Pompa & Vana, Konveyör, Rüzgar Enerjisi) serving Turkish industry professionals with curated news, technical articles, and product information, indexed on Google News and available on the Bundle news app.
• Design Services Design services covering advertising, announcement, and corporate identity design for industrial B2B clients in Turkey.
• Event Organization Services Event planning and execution services for industrial sector clients, including industry forums and trade-event communications support (e.g., Wind Operation Forum, ICCI).
• Corporate Publishing Services Corporate publishing services producing bespoke sectoral publications, bulletins, and newsletters for industrial clients, leveraging Moneta's in-house publishing expertise.
• Social Media Management Services Social media management services for industrial B2B clients, covering content planning, posting, and community management across platforms including LinkedIn, Facebook, Instagram, and X (Twitter).

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PressReadercoreChannel Partner/ Reseller/ Distributor · 22 August 2024Moneta's sectoral magazines (Güç Aktarım, Pompa & Vana, Konveyör, Rüzgar Enerjisi) are distributed globally through PressReader, reaching readers in 120+ countries. The partnership supports translations into 21 languages, expanding Moneta's content reach far beyond Turkey's borders.
• Wind Operation ForumminorGTM or Marketing Partner · 5 August 2021Wind Operation Forum (Rüzgar Santrali İşletme Forumu), a platform for wind energy investors and professionals to share experiences, engaged Moneta Medya Grubu as its professional communication agency. Moneta provides corporate identity creation, social media management, and advertising design services for the forum.
• MepaxcoreGTM or Marketing Partner · 11 January 2019Moneta Yayın Grubu signed a partnership agreement with Mepax, a global leader in industrial PR and advertising management. Mepax serves 120 companies from 16 countries across 120 market areas, offering translations in 35 languages. This partnership enables Moneta to serve Turkish industrial companies seeking international market reach and allows global Mepax clients to localize their activities in Turkey.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thomas Publishing / ThomasNet: ThomasNet is a long-established industrial supplier discovery and B2B marketing platform with deep roots in industrial vertical content. It is a comparable industrial-vertical B2B media and marketing services business.
• WTWH Media: WTWH Media is a US-based B2B media network covering engineering, manufacturing, and industrial verticals through publications, events, and digital channels — a structurally analogous combination of niche industrial publishing and B2B marketing services.
• CFE Media: CFE Media publishes engineering and industrial trade media (including Control Engineering, Plant Engineering) and runs industry events — a directly comparable industrial-vertical content and B2B marketing model.
• BNP Media: BNP Media is a US B2B media company publishing trade magazines and producing events for mechanical, building, and industrial systems markets — a comparable combination of vertical-specific publications and B2B marketing solutions.
• Meister Media Worldwide: Meister Media publishes specialized trade magazines and produces events for agricultural and industrial sectors. Like Moneta, it pairs vertically deep content brands with B2B marketing services for industrial clients.
• Mepax: Mepax is a global industrial PR and advertising management firm serving 120 companies across 16 countries. It is Moneta's stated international GTM partner and operates the closest comparable business model: industrial-sector communications and B2B marketing services.
• GlobalSpec / Engineering360: GlobalSpec (Engineering360) is a B2B platform for industrial product information, supplier discovery, and engineering content. It serves the same industrial buyer personas Moneta targets through its sectoral magazines and portals.

Broad incumbents

• Informa Markets: Informa Markets is a global leader in B2B exhibitions, media, and industry-specific marketing services across industrial verticals. It overlaps with Moneta's publishing + events offering but at vastly greater scale and geographic breadth.
• Foundry (IDG): Foundry (formerly IDG Communications) is a large B2B marketing services organization serving enterprise technology and industrial buyers. It offers the same end-to-end B2B marketing services as Moneta but at much larger scale and across many verticals.
• Zonda (formerly Hanley Wood): Zonda (formerly Hanley Wood Media) is a US B2B media and marketing services company serving building, construction, and industrial markets — a comparable vertical-content-plus-B2B-services model at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/monetatanitim
• Facebookfacebook.com/monetareklam
• LinkedInlinkedin.com/company/monetatanitim
• Instagraminstagram.com/monetatanitim

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONETA MEDIA LTD