Name

Borg Automotive Group

Legal name

BORG Automotive A/S

Website

https://borgautomotive-group.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Borg Automotive Group remanufactures and supplies automotive spare parts (starters, alternators, brake calipers, AC compressors, EGR valves, turbochargers, and steering components) to European aftermarket distributors and OEM/OES manufacturers through nine product groups and multiple brands.

Ownership category

akta.pro rank

Product category

Automotive Parts Remanufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Automotive parts remanufacturing
• Independent aftermarket parts
• Brake and steering components
• Engine electrical components
• Turbocharger remanufacturing

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Remanufactured Parts Sales: Sale of remanufactured automotive parts including starters, alternators, brake calipers, AC compressors, EGR valves, turbochargers, steering racks, and steering pumps under brands Elstock, DRI, Lucas, and TMI. This is the core revenue stream representing the majority of business.
2. New Parts Distribution (BORG Automotive Newman): Distribution of newly manufactured automotive parts including brake system products (discs, pads, shoes, calipers), steering components, wheel bearings, and shock absorbers under NK, EuroBrake, and private label brands through SBS Automotive acquisition.
3. OE/OES Business (CPI Subsidiary): CPI (Car Parts Industries) subsidiary handles the company's OE (Original Equipment) business segment, supplying parts to original equipment manufacturers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

BORG Automotive Group remanufactures and trades automotive spare parts for the European aftermarket and OE customers. The company produces nine product groups of remanufactured components (starters, alternators, brake calipers, A/C compressors, EGR valves, turbochargers, steering racks, steering pumps, and columns) under brands including Elstock, DRI, Lucas, and TMI. It also distributes newly manufactured aftermarket parts through BORG Automotive Newman under NK and EuroBrake brands.

Product overview

BORG Automotive Group operates as Europe's largest independent automotive parts remanufacturer with a dual offering strategy. The core business, BORG Automotive Reman, remanufactures nine product groups (starters, alternators, brake calipers, A/C compressors, EGR valves, turbochargers, steering racks, steering pumps) under four brands: the company's own Elstock and DRI brands, plus the international Lucas brand and TMI for turbochargers. This is complemented by BORG Automotive Newman (formerly SBS Automotive), which distributes newly manufactured parts under NK, EuroBrake, and private label brands including brake discs, pads, shoes, calipers, steering components, wheel bearings, and shock absorbers. CPI handles the OE business segment. The group operates European production facilities in Poland, England, and Spain, with sales offices across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Elstock: Aftermarket brand for remanufactured automotive parts
• DRI
• Lucas
• TMI
• NK
• EuroBrake
• Re-Ex

Products and services

• Remanufactured Starters
• Remanufactured Alternators
• Remanufactured Brake Calipers
• Remanufactured A/C Compressors
• Remanufactured EGR Valves
• Remanufactured Turbochargers
• Remanufactured Steering Racks
• Remanufactured Steering Pumps Remanufactured power steering pumps for automotive applications, restored from original equipment cores to OE-quality standards.
• NK Autoparts (New Brake, Steering, Wheel Bearing, and Shock Absorber Parts) Newly manufactured automotive parts distributed under the NK brand through BORG Automotive Newman. Products include brake system components (discs, pads, shoes, calipers), steering components, wheel bearings, and shock absorbers. Marketed as a strong alternative to premium brands.
• EuroBrake (Brake Components) Brake components distributed under the EuroBrake brand to the European aftermarket through BORG Automotive Newman.
• CPI (Car Parts Industries) OE Supply Original Equipment (OE) business segment handling direct supply of remanufactured parts to original equipment manufacturers and original equipment suppliers.
• BORG Automotive Customer Portal Online customer portal providing 24/7 access to order information, invoices, warranty claims, pickup requests, and account manager contacts. Available in 7 languages (English, German, Danish, French, Spanish, Italian, Portuguese).

Quantifiable outcome

• 85% less energy used compared to manufacturing new parts
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SBS Automotive (now BORG Automotive Newman)coreStrategic or Co-development Partner · 5 May 2021Danish trading company based in Støvring specializing in brake systems and automotive aftermarket products. Had turnover of DKK 455 million with EBITDA of approximately DKK 20 million in 2020, employing 135 people. Distributed under NK, EuroBrake, and private label brands. Acquisition completed July 2021, renamed BORG Automotive Newman in June 2024.
• Turbo Motor Inyeccion (TMI)coreStrategic or Co-development Partner · 16 September 2020Spanish turbocharger remanufacturer headquartered in Pamplona, Spain. Generated revenue of DKK 105 million with DKK 12 million profit in prior year, employing 135 people. One of the leading European companies in turbocharger remanufacturing with capacity of 140,000 units per year. Acquisition completed Q4 2020.
• University of LinköpingminorStrategic or Co-development PartnerSwedish university that conducted comparative life cycle assessments (LCA) for all eight of BORG Automotive's product groups. Results validated by academic experts according to international research standards, demonstrating environmental benefits of remanufacturing.
• OE (Original Equipment) SuppliersminorChannel Partner/ Reseller/ DistributorBORG Automotive sources cores (used parts) from OE manufacturers for remanufacturing. Suppliers of small components and wear parts used in the remanufacturing process. Replacement parts sourced mainly from first and second-tier suppliers.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BBB Industries: US-headquartered independent remanufacturer of starters, alternators, brake calipers, and power electronics for the automotive aftermarket. Closest direct peer to BORG given similar independent-reman business model and overlapping product portfolio.
• Motorcar Parts of America: Independent US remanufacturer of alternators, starters, brake calipers, and powertrain components sold through aftermarket distributors. Directly comparable product mix and distribution-led GTM to BORG's reman business.
• WAI Global: Global remanufacturer and distributor of electrical automotive components (starters, alternators, electronics) and rotating machines. Closely aligned with BORG's foundational electrical remanufacturing capabilities.
• Standard Motor Products: US-based independent remanufacturer and distributor of engine management and electrical components for the automotive aftermarket. Comparable independent remanufacturer model serving distributor and workshop channels.
• Cardone Industries: Large US-based independent remanufacturer focused on drivetrain, electrical, and brake calipers for the aftermarket. Closely comparable business model, scale, and channel relationships to BORG Automotive Reman.

Broad incumbents

• Mahle: Global Tier-1 automotive supplier with broad engine, filtration, and thermal management portfolios including remanufacturing operations. Overlaps with BORG in EGR, turbocharger, and compressor adjacencies through a much wider product footprint.
• Bosch: World's largest automotive supplier with broad aftermarket and remanufacturing programs across starters, alternators, electronics, and brakes. Competes with BORG in many product categories but as part of a vastly larger portfolio.
• Continental: Global Tier-1 supplier with significant automotive aftermarket presence, including braking, steering, and electronics. Adjacent competitor to BORG's steering and braking categories via its ContiTech and ATE brands.
• Valeo: Global supplier specializing in thermal management, powertrain electrification, and ADAS electronics with strong A/C compressor and electrical component portfolios. Directly overlaps with BORG's electric and conventional A/C compressor reman business.

Others

• Alliance Automotive Group: Pan-European aftermarket parts distributor owned by Genuine Parts Company, distributing branded and private-label parts to workshops across multiple European countries. Comparable to BORG Automotive Newman's NK/EuroBrake distribution business and an adjacent channel partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borg-automotive-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borg Automotive Group