Beauty Institute

What Beauty Institute does

Beauty Institute is a privately held, Estonia-based B2B distributor and service provider for the professional beauty industry, operating across Estonia, Latvia, and Finland through two legal entities, Eurowest CNC OÜ (importer) and EW Skincare Institute OÜ (reseller). The company is the official distributor of CNC Cosmetic, complemented by sub-brand partnerships with German Baehr Cosmetic and French 2B Bio Beauty, providing beauty salons and individual cosmetologists with a catalog of more than 2,400 professional cosmetic products plus a portfolio of approximately eleven aesthetic apparatus concepts, including ColdPLASMA, Micro-needling Dermapen, RF Lifting, Diamond Microdermabrasion (DMD), Mesoporatsioon, Hydra Face One, Skin OXYmizer, Ultrasonic Beauty Light, a Wi-Fi-connected skin analyzer, and the newly launched CNC Skin Light LED biostimulation device. Several of these devices have won first-place recognition at the European Beauty Forum.

The business model combines one-time product and equipment sales with a recurring revenue layer from equipment rental (€70-€199/month per device) and a tiered consignment program, branded Realisatsioonimüük (Bronze, Silver, Gold), that supplies salons with inventory that is paid for only upon sale. Acquisition is supported by 0% interest installment payments from €40/month and a one-month free rental trial, plus mandatory bundled training with international certification and recurring customer days, reducing both capital and operational onboarding frictions for SMB salon clients. Direct B2B field sales, led by Sales Manager Sandra Koger, is layered with a partner-login B2B e-commerce storefront and a multilingual (Estonian/Russian) web presence, while social channels (Facebook, Instagram, LinkedIn) serve top-of-funnel demand generation.

Name

Beauty Institute

Legal name

Eurowest CNC OÜ

Website

https://beautyinstitute.ee

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Beauty Institute is the official CNC Cosmetic importer and reseller for Estonia (with operations in Latvia and Finland), supplying beauty salons and cosmetologists with 2,400+ professional skincare products, aesthetic apparatus (ColdPLASMA, micro-needling, RF, LED), equipment rental, training, and a tiered consignment sales program.

Ownership category

akta.pro rank

Product category

Professional Beauty Equipment and Cosmetic Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Beauty Tools, Accessories & Devices Distribution (CRAOAEAL), Esthetics / Skincare (EDAOALAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional cosmetics distribution
• Aesthetic equipment sales
• Beauty salon supplies
• Cosmetic equipment rental
• Professional beauty training

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Products Sales: Sale of over 2,400 exclusive CNC Cosmetic products to beauty salons. Products sold through e-commerce platform with pricing visible to logged-in partners. Wide range across price classes.
2. Equipment Sales with Installment Payments: Sale of professional aesthetic equipment with 0% interest installment payments (starting from €40/month). Equipment includes ColdPLASMA, Dermapen, RF Lifting, DMD, Mesoporation, LED devices, and more. Prices start from €899.
3. Equipment Rental: Monthly rental of aesthetic equipment with flexible terms. Rental includes equipment, training, and consumables. Free one-month trial available. Monthly rental prices range from €70-199 depending on device type.
4. Training Services: Professional training for equipment use including theory, practice and necessary materials. International certificates provided upon completion. Training included with equipment purchase/rental packages.
5. Realization Sales Program: Consignment-type arrangement where beauty salons receive products free, pay only for sold items. Three-tier system (Bronze: €600, Silver: €1500, Gold: €2500 product value). Revenue from margin between wholesale and retail prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beauty Institute distributes and resells over 2,400 professional CNC Cosmetic products and 11 aesthetic equipment concepts (LED therapy, ColdPLASMA, micro-needling, RF lifting, mesoporation, diamond microdermabrasion, ultrasonic, skin analyzer, Hydra Face One, Skin OXYmizer, Soft-Needling SN4) to beauty salons and cosmetologists across Estonia, Finland, and Latvia. Offerings are delivered through equipment sales with 0% installment plans, monthly equipment rentals bundled with training and consumables, professional training services, and a unique three-tier realization (consignment) sales program.

Product overview

Beauty Institute is an official distributor and retailer of CNC Cosmetic products in Estonia, operating as a B2B cosmetics and apparatus solutions provider for beauty salons and cosmetologists. The product portfolio centers on CNC Cosmetic brand products organized into multiple lines: Premium Line, Pharma+, Basic, Classic (with Classic PLUS variant), SUN protection, Men Relax, MicroSilver, Aesthetic World (including TriCollagen and TriHyal), and specialized acid peelings. The company also distributes 2B Bio Beauty (natural/organic cosmetics) and Baehr Cosmetic (German professional brand) sub-brands. Apparatus concepts include Skin Light (LED therapy), ColdPLASMA, Ultrasonic Beauty Light, Teemantlihv/DMD (diamond microdermabrasion), Micro-needling Dermapen, RF Lifting, Mesoporatsioon, Naha Analüsaator (skin analyzer), Hydra Face One, Skin OXYmizer, and Soft-Needling SN4. Services encompass equipment sales and rental (with installment options and 1-month free trials), professional training, and a consignment sales program (Realisatsioonimüük) with Bronze/Silver/Gold tier packages. The company serves beauty salons and cosmetologists across Estonia, Finland, and Latvia.

Differentiator

Problem solved

Functional benefit

Brands

• Baehr Cosmetic: Professional cosmetic brand offering skin care and beauty equipment
• 2B Bio Beauty
• MEDhyal PROFI
• Retinal

Products and services

• CNC Cosmetic Skin Light (LED Light Therapy Device) Professional LED biostimulation device offering 7 light spectra (red, blue, purple, green, yellow, orange, and mixed wavelengths) for skin stimulation, calming, and restoration. Suitable for independent treatments and combination with other devices or manual facials. Sold to beauty salons and cosmetologists.
• ColdPLASMA Device Cold plasma device that operates at higher frequencies than lasers to destroy 99.9% of bacteria, fungi, and viruses on skin without contact. Used for sterilization, wound healing, rosacea, couperose, and eczema. Available for purchase and rental to beauty salons.
• Ultrasonic Beauty Light Professional ultrasound device combining photon (light therapy) and 3MHz ultrasound functions with red, blue, and green light modes. Increases collagen and elastin production and enables active ingredient penetration into skin tissues. Sold and rented to beauty salons.
• Teemantlihv Diamond Microdermabrasion (DMD) Diamond microdermabrasion device using a natural diamond-tipped applicator for mechanical exfoliation of dead skin cells and stimulation of natural skin renewal. First-place winner at European Beauty Forum 2013-2014 and 2015-2016. Sold and rented to beauty salons.
• Micro-needling Dermapen Microneedling device with needle cartridge that creates micro-openings in skin, stimulates microcirculation and increases active ingredient absorption by approximately 80%. First-place winner at European Beauty Forum 2017. Sold and rented to beauty salons.
• RF Lifting Device Radiofrequency lifting device using bi-, tri-, and multipolar radio wave modulations to heat dermis, bind collagen fibrils, and stimulate new collagen synthesis. Non-surgical skin tightening and wrinkle reduction. Sold and rented to beauty salons.
• Mesoporatsioon Device Non-invasive alternative to mesotherapy using rapid low-frequency electrical impulses to deliver high-molecular active substances through skin without needles. No bruising, no recovery time, no infection risk. Sold and rented to beauty salons.
• Naha Analüsaator (Skin Analyzer) Skin analysis device measuring acne, pores, moisture, sebum, elasticity, wrinkles, sensitivity, melanin clusters, and small blood vessel conditions. Features high-resolution imaging and Wi-Fi connectivity. Sold and rented to beauty salons.
• Hydra Face One Dermatological care system using Vortex technology to extract impurities, dirt, and sebum from pores while supplying skin with antioxidant active ingredients. Sold and rented to beauty salons.
• Skin OXYmizer Innovative 3-phase skin rejuvenation procedure using active ingredient diffusion. Allows personalized approach for pigmentation, meno-ageing, acne, irritated skin, smoker's skin, couperose, and sun damage. Sold and rented to beauty salons.
• Soft-Needling SN4 Next-generation 4-in-1 beauty device from Baehr Beauty Concept combining dermabrasion, large-needling, small-needling, and anti-aging facial vibromassage. Luxury anti-aging treatment. Sold and rented to beauty salons.
• CNC Cosmetic Professional Product Portfolio (2,400+ SKUs) Over 2,400 exclusive professional skincare products under CNC Cosmetic brand, organized across multiple product lines (Premium Line, Pharma+, Classic, Basic, SUN, Men Relax, MicroSilver, Aesthetic World, MEDhyal PROFI, Retinal, Couperose reducing, White secret, Pure Organic, Q-10 cell-energie, Moments of pearl, Clear it, Edition 4.0, Skin Lipid Matrix, Vita power). Sold exclusively to professional beauty salons and cosmetologists in Estonia, Latvia, and Finland through the B2B e-commerce platform.
• Aesthetic Equipment Rental Service Monthly rental of aesthetic equipment with flexible terms. Rental packages include the device, professional training, and consumables. Free one-month trial available. Monthly rental prices range from €70-€199 depending on device type. Targeted at beauty salons and cosmetologists.
• Realization Sales Program (Consignment Sales) Consignment-based program where beauty salons receive products free and pay only for sold items after monthly inventory. Three-tier system: Bronze (up to €600 product value, monthly sales target up to €150), Silver (up to €1,500 product value, campaign prices -10% to -15%, monthly target up to €399), and Gold (up to €2,500 product value, campaign prices -20% to -30%, monthly target from €400). Earning potential 75-100%.
• Professional Training Services (Koolitused) Professional training programs for CNC Cosmetic products and procedures, including theory, practice, and materials. International certificates issued upon completion. Annual international seminars attended by Beauty Institute trainers. Free for permanent clients. Available to beauty salons and cosmetologists.
• Baehr Cosmetic Sub-Brand Product Line German professional cosmetics brand distributed through Beauty Institute, including 105 products spanning ampoule concentrates, body care products, and Soft-Needling SN4 equipment. Sold to beauty salons and cosmetologists.
• 2B Bio Beauty Sub-Brand Product Line French bio cosmetics brand distributed through Beauty Institute. 29 products for sensitive and problematic skin, including bio-gommage, bio-lift, bio-hydrawhite, and bio-nutrition products. Features plant stem cell technology. Sold to beauty salons and cosmetologists.

Quantifiable outcome

• Micro-needling increases active substance absorption by approximately 80%
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CNC CosmeticcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership - Beauty Institute is the official importer and reseller of CNC Cosmetic products in Estonia. Over 2,400 exclusive products including cosmetic equipment, skincare products, and treatment concepts. Products recognized internationally with multiple European Beauty Forum awards.
• Baehr CosmeticminorChannel Partner/ Reseller/ DistributorGerman cosmetics brand available through Beauty Institute. Includes Soft-Needling SN4 equipment and specialized skincare products. 105 products in catalog.
• 2B Bio BeautyminorChannel Partner/ Reseller/ DistributorFrench cosmetics brand for sensitive and problematic skin. 29 products available including cleansers, moisturizers, and treatments. Features plant stem cell technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Image Skincare: US professional skincare brand distributed through licensed estheticians and salons worldwide. Comparable as a premium professional-beauty brand combining retail products with in-salon treatment protocols and required training.
• Dermalogica: Global professional skincare brand sold through licensed skin therapists and salons with mandatory training. Comparable as a premium professional brand whose training-plus-distribution model Beauty Institute replicates locally.
• SalonCentric: Largest US B2B distributor of professional beauty supplies to salons, owned by L'Oréal. Comparable as a multi-brand professional-beauty distributor serving salons with a mix of products, equipment and education.
• Cynosure: Global manufacturer of professional aesthetic devices (lasers, RF, body contouring). Comparable as a supplier of the underlying aesthetic-equipment technology that Beauty Institute rents and resells to Baltic salons.

Regional players

• Salon Services: UK-based B2B distributor of professional hair and beauty products to salons. Comparable as a regional salon-channel distributor combining products, equipment and training services, though operating in a different geography.

Direct peers

• CNC Cosmetic: German professional cosmetics and apparatus brand whose full product line Beauty Institute exclusively distributes in Estonia. Directly comparable as the principal supplier whose distribution economics define Beauty Institute's margin and SKU profile.
• 2B Bio Beauty: French professional bio-cosmetic brand distributed by Beauty Institute. Comparable as another third-party premium skincare line routed through Beauty Institute to Baltic salons, sharing the same distribution and training playbook.
• Baehr Cosmetic: German professional skincare and device brand (incl. Soft-Needling SN4) distributed by Beauty Institute alongside CNC. Comparable as a co-supplier whose agency model and salon-focused catalog mirror Beauty Institute's core operating logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Beauty-Institute-OY-279922208779011
• Instagraminstagram.com/beautyinstituteeesti
• LinkedInlinkedin.com/company/cnc-eesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Institute