NOVUS STRATEGY & CONSULTING LTD

What NOVUS STRATEGY & CONSULTING LTD does

Novus Strategy & Consulting Ltd is a London-headquartered strategic consultancy exclusively focused on the UK home buying and mortgage ecosystem, founded in 2016 and operating with a lean senior-partner model of 1-10 employees. Its core intellectual property is Horizontal Digital Integration (HDI), a proprietary operating model framework that enables digitally mature but independently operated systems across lenders, conveyancers, estate agents and data providers to function as a coherent transaction environment. The firm monetises this through three integrated service lines (Strategy, Design, Delivery) delivered by senior practitioners, addressing pain points such as 25-30% transaction fall-through rates, ~120-day offer-to-completion timelines, and roughly £1.5B in annual failed-transaction economic cost.

Its technology stack centres on Pathfinder, a proprietary mortgage journey simulation platform launched in 2026 that offers a Friction Heat Map, an HDI Scenario Engine with Monte Carlo stress testing, and a global benchmarking suite, sold under three subscription tiers (Model Integration, Professional, Enterprise) on multi-year contracts. Distribution is exclusively direct senior-team engagement with enterprise mortgage lenders; all leads route through a HubSpot contact form handled personally by partners. Customer-visible proof points include a joint NPTN pilot with Lloyds Banking Group, LMS and Connells reporting ~30% completion-time reduction and ~20% fall-through reduction, a Global Banking Corp post-merger integration case study, and an active speaker and advisory presence with NatWest, Nationwide, Newcastle and Skipton Building Societies. The firm reinforces positioning through a content engine (Mortgage Lender Bulletins, AI Lender Bulletins, Digital Disruption podcast and newsletter) and the annual Digital Disruption Live summit, alongside regulatory engagement with CFIT, the CLC Smart Property Data Trust Framework Sandbox, the FCA sandbox, and HM Land Registry.

Name

NOVUS STRATEGY & CONSULTING LTD

Legal name

Novus Strategy & Consulting Ltd

Website

https://www.novus-strategy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Novus Strategy & Consulting is a UK-based boutique consultancy that advises enterprise mortgage lenders on Horizontal Digital Integration (HDI) and transformation, combining senior-led Strategy, Design and Delivery services with the Pathfinder simulation platform and the Digital Disruption Live annual summit.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

akta.pro secondary industries

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ), Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL)

Keywords

• Mortgage transformation consulting
• Digital integration advisory
• Operating model design
• Mortgage journey simulation
• Ecosystem integration strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Strategic Consulting Engagements: Novus engages mortgage lenders across the full transformation spectrum from strategic diagnosis to delivery. Services span three integrated lines: Strategy (diagnose, quantify, simulate), Design (HDI-aligned operating model design), and Delivery (embedded practitioner capability). Engagement initiated via senior team contact with tailored scoping.
2. Pathfinder Platform Subscriptions: Pathfinder is offered in three access tiers (Model Integration, Professional, Enterprise) with tailored pricing based on institution size and requirements. Tiers include HDI Scenario Engine (up to 10 scenarios/month in Model Integration), Monte Carlo stress testing, benchmark reports, and live strategy dashboards in higher tiers. Enterprise includes custom data integrations, APIs, and unlimited seats.
3. Events and Thought Leadership: Novus hosts its own events including Digital Disruption Live annual summit, roundtables, webinars and immersion tours. Events serve as both revenue-generating occasions and primary demand-generation channels for pipeline development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NOVUS STRATEGY & CONSULTING LTD is a UK strategic consultancy that delivers digital transformation advisory to enterprise mortgage lenders through three integrated service lines — Strategy, Design, and Delivery — built around its proprietary Horizontal Digital Integration (HDI) operating model. The firm sells the Pathfinder subscription platform, which simulates the end-to-end mortgage journey to identify friction and model the impact of HDI-led reconfiguration before investment is committed. It also produces industry intelligence (bulletins, insights, podcast) and runs the annual Digital Disruption Live event for the UK home buying market.

Product overview

Novus Strategy & Consulting Ltd is the UK's only strategic consultancy dedicated to the home buying and selling market, offering a portfolio of proprietary products and professional services centred on Horizontal Digital Integration (HDI). The core offering comprises the Pathfinder simulation platform (a SaaS-style tool with three access tiers for modelling mortgage journey friction), the HDI Framework (an operating model methodology), and three professional service lines (Strategy, Design, Delivery). These are supported by an Intelligence Hub delivering monthly bulletins, AI bulletins, insights articles, and podcasts. The company also hosts an annual Digital Disruption Live event.

Differentiator

Problem solved

Functional benefit

Brands

• Pathfinder: Proprietary platform that enables lenders to simulate the mortgage journey, identify where value is trapped, and model the impact of HDI-led transformation before committing investment.
• Horizontal Digital Integration (HDI)
• Digital Disruption

Products and services

• Pathfinder Platform Proprietary mortgage journey simulation platform that quantifies the commercial cost of friction, visualises where time and fall-through risk are created (Friction Heat Map), and models the impact of HDI-led reconfiguration before investment is committed. Includes the HDI Scenario Engine, Monte Carlo stress testing, HDI Benchmarking Suite, and live strategy dashboards. Sold to enterprise mortgage lenders under three subscription tiers (Model Integration, Professional, Enterprise) on multi-year contracts with bespoke pricing.
• Horizontal Digital Integration (HDI) Framework Proprietary operating model framework that enables digitally mature, independently operated systems to function together as a coherent and predictable transaction environment across the UK home buying ecosystem. Built on three pillars — verified information reuse, trusted cross-party data sharing, and reduced fall-through — and designed to connect lender systems internally to the broader home buying ecosystem.
• Strategy Services Diagnostic and strategic advisory services using the Novus Mortgage Journey Simulator and Friction Heat Map to expose friction across the mortgage journey, quantify commercial impact on completion timelines, fall-through risk and capital velocity, and simulate HDI-led reconfiguration outcomes before investment is committed. Sold to enterprise mortgage lenders under tailored engagement scoping.
• Design Services Translates strategic direction into concrete blueprints for HDI-aligned operating models, including internal journey redesign, Smart Data readiness, ecosystem integration strategy and partner selection, and transformation roadmaps that prioritise highest-value interventions first. Sold to enterprise mortgage lenders under tailored engagement scoping.
• Delivery Services Embedded product, technology, and operational capability delivered directly into transformation programmes, supporting ecosystem integration execution, Smart Data delivery, and ongoing performance monitoring for enterprise mortgage lenders.

Quantifiable outcome

• £1.5B+ annual economic cost from failed property transactions eliminated or reduced by HDI-led transformation
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Lloyds Banking GroupcoreStrategic or Co-development Partner · 1 June 2026Lloyds Banking Group partnered with LMS and Connells on a live pilot testing the National Property Transaction Network (NPTN) to enable property, identity and financial information to be reused across the home buying transaction rather than recreated at each step. Novus contributed strategic analysis and modelling to the pilot design and outcomes assessment, which demonstrated ~30% reduction in completion times and ~20% reduction in fall-through rates.
• LMScoreStrategic or Co-development Partner · 1 June 2026LMS provides the National Property Transaction Network (NPTN) infrastructure for a joint live pilot with Lloyds Banking Group and Connells. LMS's transaction data and network capabilities enable the upfront property data capture and trusted data sharing model tested in the pilot. Novus contributed analytical framing and outcome modelling to the initiative.
• Connells GroupcoreStrategic or Co-development Partner · 1 June 2026Connells Group participated in the joint NPTN pilot alongside Lloyds Banking Group and LMS, contributing estate agency operations and early 'digital sale readiness' data capture upstream in the property journey. Novus provided the analytical framework and HDI-based redesign methodology for the pilot.
• Council for Licensed Conveyancers (CLC)coreStrategic or Co-development Partner · 1 May 2026The CLC led the Smart Property Data Trust Framework Sandbox, bringing together conveyancers, lenders, brokers, technology providers and public bodies in a controlled environment to test trusted data sharing across the property transaction. Novus CEO Claire Van der Zant participated in the sandbox podcast and contributed analytical perspective on what the sandbox results mean for the broader ecosystem and for lenders specifically.
• HM Land RegistrycoreTechnology or Integration · 1 May 2026HM Land Registry provided authoritative property data (title and ownership data) to the Smart Property Data Trust Framework Sandbox, enabling Kotini to securely access and verify property data and share it onward with provenance and integrity intact. This is part of HM Land Registry's broader API-first digital evolution programme. Novus tracks this development as a key data infrastructure milestone for the ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services firm with a dedicated mortgage and banking transformation practice. Comparable because it competes for the same enterprise lender transformation mandates that Novus targets, though at significantly larger scale and with broader capabilities.
• PA Consulting: UK-based technology and management consultancy with deep financial services and mortgage sector expertise. Comparable as a like-minded boutique-to-mid-market consultancy pursuing domain-led transformation mandates in UK financial services.
• Capgemini Invent: Digital transformation arm of Capgemini with a strong financial services practice and mortgage lender engagements. Comparable because it pursues the same enterprise mortgage transformation mandates, typically at larger scale and with broader delivery capacity.
• Deloitte (Mortgage & Housing): Big-4 professional services firm with a dedicated UK mortgage and housing practice advising major lenders on transformation. Comparable as a competing provider of mortgage transformation advisory and implementation services.
• Black Knight (ICE Mortgage Technology): Major mortgage technology provider offering origination, servicing, and data analytics solutions to lenders globally. Comparable as an established incumbent addressing mortgage digitisation across the lender technology stack.

Direct peers

• Slalom: Mid-sized consultancy specialising in technology-enabled business transformation across financial services. Comparable as a similarly positioned mid-market transformation firm with regional delivery and industry-focused practices.
• Thoughtworks: Technology consultancy focused on complex digital transformation and platform engineering for financial services clients. Comparable for its technology-led approach to enterprise transformation and its financial services client base.

Emerging players

• Mortgage Brain: UK-focused mortgage technology provider offering software solutions to lenders, brokers, and intermediaries. Comparable as a UK mortgage technology specialist whose lender relationships overlap with Novus's target customers.
• nCino: Cloud-based banking software provider with a significant mortgage origination product serving retail and commercial lenders. Comparable as a technology vendor enabling mortgage digitisation, addressing the same operational pain points Novus tackles via HDI.

Others

• HM Land Registry: UK government body providing authoritative property data and driving API-first digital evolution of property transactions. Comparable as a key ecosystem partner and infrastructure provider whose data and standards underpin the HDI thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novus-strategy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVUS STRATEGY & CONSULTING LTD