Canadian Youth Musicians Association

What Canadian Youth Musicians Association does

The Canadian Youth Musicians Association (YMAA, legally the Youth Musician & Artist Association) is a youth-led non-profit organization based in Greater Vancouver, British Columbia, founded around 2015. Its core activity is providing structured performance opportunities for young musicians and artists through regular monthly concerts at multiple senior living facilities across the region — including Crofton Manor, Granville Gardens, Courtyard Gardens, Gilmore Gardens, Yaletown House, Honoria Conway, Windermere Care Centre, and Yaletown Gardens — on a recurring Sunday schedule maintained since 2016. In parallel, YMAA operates an annual charity concert series that has raised funds for charitable causes including KidSafe Society (2019, 2021) and Make-A-Wish Canada (from 2023 onward), with documented annual proceeds growing from $5,200 in 2019 to $12,800 in 2025, the latter being its 10th Anniversary Charity Concert.

YMAA does not charge for its performances and operates as a registered non-profit. Revenue is generated through ticket sales and donations at the annual charity concert, corporate sponsorships (notably Tom Lee Music), and individual community donations. The organization's digital infrastructure consists of a Wix-hosted website (ymaabc.ca), an active YouTube channel with 21+ archived virtual concert series dating from 2020, and Instagram and Facebook community profiles. Leadership is volunteer-based and youth-run — President Charles Yeung and Vice President Isaac have publicly represented the organization in OMNI News coverage of the 10th Anniversary Concert. The organization was named a finalist for the AFP Greater Vancouver Outstanding Youth Philanthropist Award in 2025 and hosted Vancouver City Councillor Lenny Zhou at its 2026 Year-End Recognition Party.

YMAA serves three stakeholder groups: youth musicians and artists (members and performers), senior home residents (beneficiaries of free programming), and charitable beneficiaries (KidSafe Society through 2021, Make-A-Wish Canada from 2023). Its operating geographies are limited to British Columbia, Canada.

Name

Canadian Youth Musicians Association

Legal name

Youth Musician & Artist Association

Website

https://ymaabc.ca

Company type

Private

Founded year

2015

Operating status

Operating

Short description

YMAA is a youth-led non-profit based in Greater Vancouver that delivers monthly musical performances at senior living facilities and runs annual charity concerts, raising funds for children's causes including Make-A-Wish Canada since 2023.

Ownership category

akta.pro rank

Product category

Youth Community Music Services

NAICS

Arts, Entertainment, and Recreation (71), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

Keywords

• Youth music education
• Community music performances
• Charity concert fundraising
• Senior home entertainment
• Volunteer arts organization

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Charity Concert Fundraising: The organization raises funds through annual charity concerts where ticket sales and donations support designated charitable causes. Funds raised include $5,200 (2019), $9,200 (2021), $11,398 (2023), and $12,800 (2025) for various beneficiaries.
2. Corporate Sponsorships: Corporate sponsors such as Tom Lee Music provide financial and promotional support for YMAA events and charity concerts.
3. Community Donations: The organization receives donations from community members, families, and supporters to fund its mission of bringing music and art to the community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

YMAA is a youth-led non-profit that organizes and delivers free musical performances by young musicians and artists at senior living facilities throughout Greater Vancouver on a monthly schedule. The organization also runs annual charity concerts, virtual concert series, and youth membership programs to raise funds for charitable causes including Make-A-Wish Canada and KidSafe Society.

Product overview

Canadian Youth Musicians Association (YMAA) is a non-profit youth organization based in British Columbia, Canada, focused on youth music and arts education and community engagement. The organization provides opportunities for young musicians and artists to perform, develop their skills, and give back to the community through various programs including live performances at senior homes, virtual concerts, and annual charity concerts supporting charitable causes such as Make-A-Wish Canada and KidSafe Society.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Senior Home Live Performance Program Recurring free live musical performances delivered by YMAA youth members to senior residents at senior living facilities across Greater Vancouver on a scheduled monthly basis, intended to provide entertainment and reduce social isolation among elderly residents.
• Annual Charity Concert YMAA's signature annual fundraising event featuring youth-led musical performances, with proceeds donated to charitable beneficiaries including KidSafe Society (2019, 2021) and Make-A-Wish Canada (2023 onwards).
• Virtual Concert Series Online musical performances hosted on YMAA's YouTube channel, launched during COVID-19 to maintain audience engagement when in-person events were not possible; archive of 21+ virtual concert series and performance recordings dating back to 2020.
• Youth Membership Program YMAA membership offering for young musicians and artists in Greater Vancouver to join as performing members, develop artistic and leadership skills, and participate in senior home performances and charity concerts.

Quantifiable outcome

• Over $24,000 raised for Make-A-Wish Canada since 2023
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Make-A-Wish CanadacoreStrategic or Co-development Partner · 1 January 2023Since 2023, YMAA has partnered with Make-A-Wish Canada (BC & Yukon Chapter) as its primary charitable beneficiary. The partnership has raised over $24,000 to help grant wishes for children with critical illnesses. The partnership was featured in an OMNI News interview and includes special appearances by Make-A-Wish representatives at YMAA charity concerts.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• VH1 Save the Music Foundation: Major US-based music education nonprofit that funds music programs in schools. Operates at much larger scale but shares YMAA's core mission of supporting youth access to music.
• Canadian Music Centre: National organization promoting Canadian music through archives, performance, and education. Broader incumbent in the same Canadian music ecosystem, though focused on promotion and archival rather than direct youth performance.
• Mr. Holland's Opus Foundation: US-based nonprofit donating musical instruments and supporting music education programs. Shares YMAA's mission of expanding music access for young people, though at substantially larger national scale.

Direct peers

• Sistema Toronto: El Sistema-inspired youth music education program combining intensive music instruction with social impact. Highly comparable to YMAA in combining youth music development with community service outcomes.
• Sistema New Brunswick: El Sistema-inspired program in New Brunswick delivering intensive music education to youth with social impact objectives. Comparable to YMAA's combined youth development and community engagement model.
• Vancouver Youth Choir: Local Vancouver youth choir organization providing performance opportunities for young singers. Operates in the same geographic market as YMAA with a closely aligned youth music development focus.
• National Youth Orchestra of Canada: Canada's premier youth orchestra providing performance opportunities for young classical musicians nationwide. Directly comparable as a youth-focused music performance organization with similar talent-development mission.

Others

• Make-A-Wish Canada: Primary charitable partner and beneficiary of YMAA's fundraising since 2023. Not a direct competitor but a key ecosystem partner that channels YMAA's community performances into charitable outcomes.
• Tom Lee Music: Major Canadian musical instrument retailer and YMAA's primary corporate sponsor. Not directly comparable but a key commercial supporter providing financial backing and promotional support.
• KidSafe Project Society: Vancouver-based children's charity that was YMAA's primary beneficiary from 2019-2021. Connected through prior charitable partnership, though not directly comparable in operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCliZHkijTXBlM8zu9BQ1QCA
• Facebookfacebook.com/groups/youthmusicianalliance
• Instagraminstagram.com/ymaabc.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Youth Musicians Association