What MALMONS WORLD LTD does

Malmons World LTD is a London-based, founder-owned creative venture established by Lena Yu (operating under the pseudonym LambdaMamba) that reimagines real-world malware as collectible creatures called Malmons (Malware Monsters). The company has produced two generations of these anime-style characters — Generation 1 (31 creatures including WannaCry, Stuxnet, LockBit, GabooonGrabber, and Raspberry Robin) and Generation 2 (16 creatures including WireLurker, Triton, FluBot, and Code Red) — each modeled on the behavioral characteristics of actual malware threats. Its portfolio spans physical collectibles (trading cards, plush pendants, USB keychains, enamel pins), digital content (animated GIFs distributed via a public GitHub repository), bespoke IP licensing and custom artwork services, and the Malware & Monsters tabletop-inspired cybersecurity training game hosted at malwareandmonsters.com.

The underlying technology is primarily creative IP and narrative design rather than software-driven: each Malmon functions as a visual and narrative abstraction of malware behavior, with distinct abilities and weaknesses tied to real-world threat characteristics. The Malware & Monsters game adapts Dungeons & Dragons-style mechanics to team-based incident response training. Distribution occurs through Kickstarter (crowdfunded physical merchandise), a dedicated external site (malwareandmonsters.com for the training game), GitHub (digital GIF downloads), and YouTube (creation process content), with B2B services handled via direct email inquiry.

The business operates as a bootstrapped creative enterprise with no disclosed external funding or institutional investors. Revenue is generated through multiple small-scale streams: hardware sales via Kickstarter, professional services (custom vector art, 3D models, animations), IP licensing royalties, custom Malmons design commissions, and end-to-end manufacturing services for client-branded character products. The company maintains an open international call for artist submissions to expand trading card content, indicating a community-sourced content pipeline, and targets security teams, educators, cyber enthusiasts, and B2B clients seeking cybersecurity-themed creative assets.

Name

MALMONS WORLD LTD

Legal name

Malmons World LTD

Website

https://malmons.world

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Malmons World LTD is a London-based creative venture that produces malware-themed collectible creatures, physical merchandise, and a tabletop cybersecurity training game, serving security teams, educators, cyber enthusiasts, and B2B clients seeking cybersecurity-themed creative assets.

Ownership category

akta.pro rank

Product category

Cybersecurity Education Games

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)

akta.pro secondary industries

Wargaming Miniatures (Tabletop Armies) (CRALAKAC), In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

Keywords

• Cybersecurity education games
• Malware-themed collectibles
• Tabletop security training
• Creative design services
• Custom character merchandise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Physical Merchandise Sales: Sale of branded physical products including plushies, USB keychains, enamel pins, and collectible trading cards through Kickstarter crowdfunding campaigns.
2. IP Licensing: Licensing of existing Malmons characters for use in third-party projects, products, and materials.
3. Custom Artwork Services: Custom vector art, 3D models, and animations created for clients based on existing Malmons characters.
4. Custom Malmons Design: Creation of bespoke Malmons designs based on client-specified real-life malware samples.
5. Manufacturing Services: End-to-end manufacturing of custom character products including plushies, rubber keychains, and enamel pins for business clients.
6. Tabletop Game: Malware & Monsters tabletop-inspired cybersecurity training game designed in Dungeons & Dragons spirit, distributed via malwareandmonsters.com.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Malmons World LTD creates and sells Malmons (Malware Monsters), a universe of collectible creature characters based on real-world malware threats, delivered through anime-style trading cards, physical merchandise (plushies, USB keychains, enamel pins), and the Malware & Monsters tabletop cybersecurity training game. The company also provides IP licensing of Malmons characters, custom artwork/design services, and end-to-end manufacturing of bespoke cybersecurity-themed merchandise for businesses, educators, and security teams.

Product overview

MALMONS WORLD LTD offers a creative portfolio centered on Malemons (Malware Monsters), a collection of cybersecurity-themed collectible creatures inspired by real-world malware. The core offering includes Generation 1 and Generation 2 Malemons trading cards featuring 31+ distinct malware characters as anime-style creatures. The company provides the Malware & Monsters tabletop training game, which transforms cybersecurity education into an immersive D&D-style experience using Malemons as game pieces. Additional offerings include IP licensing, custom artwork services (vector art, 3D models, animations), bespoke Malemons design services, and manufacturing for physical merchandise including plushies, keychains, and enamel pins. The company also distributes digital content including GIF downloads via GitHub.

Differentiator

Problem solved

Functional benefit

Brands

• Malware & Monsters: An innovative tabletop-inspired cybersecurity training game designed in the spirit of Dungeons & Dragons that transforms incident response learning into an immersive collaborative storytelling experience. Teams analyze, respond to, and overcome digital threats represented by Malmons creatures.

Products and services

• Malware & Monsters An innovative tabletop-inspired cybersecurity training game designed in the spirit of Dungeons & Dragons. Players work in teams to analyze, respond to, and overcome digital threats represented by unique creatures called Malmons (short for Malware Monsters), each based on real-world malware behavior and characteristics. Targets security teams, educators, and cyber enthusiasts seeking engaging, hands-on incident response training.
• Generation 1 Malmons Trading Cards The first generation of collectible malware monster trading cards featuring 31 anime-style creatures based on real-world malware, including GabooonGrabber, Raspberry Robin, Noodle RAT, Stuxnet, WannaCry, LockBit, and others. Designed for cybersecurity enthusiasts, collectors, and tabletop game players.
• Generation 2 Malmons Trading Cards The second generation of collectible malware monster trading cards featuring additional anime-style creatures including WireLurker, Code Red, LockBit, QRLog, ZLoader, Triton, FluBot, Winnti, and others, expanding the Malware Monsters universe.
• Gh0st RAT Malmons Plush Pendant Blind Box Collectible plush pendant in blind box format featuring the Gh0st RAT malware character as an anime-style creature. Physical merchandise for collectors and cyber enthusiasts, funded via Kickstarter.
• Malmons USB Keychains Collectible USB drive keychains featuring Malmons (Malware Monsters) characters, combining functional USB storage with collectible design. Physical merchandise for collectors and cyber enthusiasts, funded via Kickstarter.
• IP Licensing Service Licensing of existing Malmons characters for use in third-party projects, products, and materials. Enables businesses and individuals to integrate cybersecurity-themed creative assets into their own offerings.
• Custom Artwork Services Custom artwork creation services for existing Malmons characters, including vector art, 3D models, and animations. Tailored for businesses and organizations seeking bespoke cybersecurity-themed visual assets.
• Custom Malmons Design Service Bespoke design service creating custom Malmons creatures based on client's specified real-life malware samples. Allows businesses and individuals to commission personalized cybersecurity-themed collectibles.
• Manufacturing Services End-to-end manufacturing services for custom character designs and products, including plushies, rubber keychains, enamel pins, 3D models, and other merchandise items. Targets business clients seeking custom-produced cybersecurity-themed products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cryptozoic Entertainment: Collectible card and board game publisher producing licensed IP card games—comparable as a tabletop collectibles publisher operating in adjacent collectible card/board game categories.
• Immersive Labs: Established gamified cybersecurity training platform serving enterprise security teams—the dominant digital incumbent in the same enterprise cyber-training space Malware & Monsters targets, though delivered via SaaS rather than tabletop.
• Pop Mart: Major blind-box collectible figurine company with global distribution; comparable as a business-model peer for the Gh0st RAT plush pendant blind-box product, though Pop Mart is far larger and general-interest rather than cybersecurity-themed.
• KnowBe4: Largest cybersecurity awareness and training vendor, offering content libraries and phishing simulations to enterprises—a broad incumbent competing for the same security-training budget that Malware & Monsters would address.

Direct peers

• Backdoors & Breaches: An incident-response tabletop card game by Black Hills Information Security that trains teams on attack scenarios—directly comparable to Malware & Monsters as a cybersecurity-themed tabletop/card training game targeting security teams.
• Control-Alt-Hack: A card game developed with the University of Washington for security awareness training—overlaps with Malware & Monsters as a tabletop cybersecurity education game.
• Elevation of Privilege: Microsoft-created card game for threat modeling—shares the cybersecurity card-game format aimed at practitioners and training, comparable as a peer tabletop cybersecurity training product.
• d0x3d!: A cybersecurity-themed tabletop card game designed for security awareness and training, very similar in product format and target audience (security teams, educators, enthusiasts) to Malware & Monsters.
• Cyber Threat Defender: A collectible cybersecurity-themed card game created by the University of South Florida for security awareness; comparable as a niche collectible-card-game product tied to cybersecurity education.

Others

• Threadless: Community-driven creative merchandise platform that uses artist-submitted designs—shares the community-submitted-art model with Malmons' open artist calls for trading card artwork, though Threadless is apparel-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• GitHubgithub.com/LambdaMamba/MalwareMonsters
• YouTubeyoutube.com/watch?v=VS4MI6ULBug&list=PLfl8PlLIW-41vTV5jS7KsyyH-o2m2B9vY
• LinkedInlinkedin.com/company/malmonsworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MALMONS WORLD LTD