Rako HQ Ltd
- Company typePrivate
- Founded2026
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
Rako HQ Ltd firmographics
Firmographics- Name
- Rako HQ Ltd
- Legal name
- Rako HQ Ltd
- Website
- https://rako.sh
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Ownership category
- akta.pro rank
Rako HQ Ltd industry classification
Industry- Product category
- AI Commerce Attribution Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
- akta.pro secondary industry
- Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)
Keywords
Where Rako HQ Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rako HQ Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Commission on Agent-Driven Transactions: Rako earns commissions when qualifying transactions are completed by merchants referred via AI agent recommendations. Commission structures are published in merchant dashboards. The company connects merchants with agents through AAP without taking custody of funds - payments go through merchant's own PSP (Stripe, Adyen, etc.).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rako HQ Ltd product offering
Product offeringCore offering
Rako provides infrastructure that connects e-commerce merchants with AI agents through its Agent Attribution Protocol (AAP). Merchants publish structured, agent-ready offers while keeping their existing checkout and PSP (e.g., Stripe, Adyen); AI agents discover, recommend, and check out offers via SDKs or MCP server, and Rako records cryptographically signed recommendation events and matches them to conversions to attribute sales and pay commissions. The platform does not custody funds or charge a take rate, instead earning commissions on qualified agent-driven transactions.
Product overview
Rako HQ Ltd offers a unified agent-native commerce platform centered on the Agent Attribution Protocol (AAP), an open protocol for recording AI agent recommendations and matching them to merchant conversions. The platform comprises the core Rako Platform, the AAP protocol layer, and supporting developer tools including an MCP Server for zero-code AI assistant integration, JavaScript/TypeScript SDK (@rakohq/sdk), and Python SDK (agent-attribution-protocol). Merchants access the platform via a dashboard for tracking performance, commissions, and payouts. All components work together to enable merchants to publish structured offers discoverable by AI agents, while agents receive clean offer data and built-in attribution without scraping or relying on browser cookies.
Differentiator
Problem solved
Functional benefit
Products and services
- Rako Platform Agent-native commerce infrastructure platform that connects merchants with AI agents through the Agent Attribution Protocol (AAP). Enables merchants to publish agent-ready offers, allows AI agents to discover and recommend products, and provides attribution and commission tracking without replacing merchant checkout or custodying funds.
- Agent Attribution Protocol (AAP) Open protocol layer that records AI agent recommendation events with Ed25519 cryptographic signatures and matches them to conversion events regardless of device, browser, or session. Designed as an open standard for the agent-native commerce ecosystem.
- MCP Server Model Context Protocol server enabling zero-code AI agent integration with Rako. Provides three tools - search_offers(), recommend(), and checkout() - for Claude Desktop, Cursor, or any MCP-compatible client. Distributed via bunx @rakohq/mcp.
- JavaScript/TypeScript SDK (@rakohq/sdk) Full-control SDK for Node.js, Deno, or Bun environments. Type-safe with zero dependencies. Provides AAP class with methods for search, recommend, checkout, getSession, and verifyCode. Package: @rakohq/sdk on npm.
- Python SDK (agent-attribution-protocol) Python client for building agents. Works as a regular client or context manager. Provides equivalent methods to the JS SDK for search, recommend, checkout, get_session, and verify_code. Package: agent-attribution-protocol on PyPI.
- Merchant Dashboard Real-time analytics dashboard for merchants to track agent traffic, attributed sales, commissions, and payouts. Shows agent and offer performance, attributed revenue, and payout status. Includes export and API access.
Quantifiable outcome
- AI traffic converts at 4.4x the rate of traditional organic traffic
- +1 more outcomes
Companies that use Rako HQ Ltd
Customer profileSegments3 records
Ideal customer profiles2 records
Rako HQ Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Rako HQ Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AwinminorFounder Zishan's prior experience included hands-on collaboration with Awin (one of the world's largest affiliate platforms) at Hyperoptic. This provided direct experience with affiliate tracking mechanics, partner management, and attribution - and revealed where the legacy model breaks down for AI agents. This is a prior employment/consulting relationship, not a current Rako partnership.
- Anthropic (Claude)coreRako's MCP server integrates with Claude by Anthropic and other AI assistants. The MCP (Model Context Protocol) server enables agents to access structured offer data and record attribution events when recommending products.
- OpenAI (ChatGPT)coreRako processes data through MCP server for AI assistants including ChatGPT by OpenAI. AI agents built on OpenAI's platform can integrate with Rako for structured offer access and attribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rako HQ Ltd competitors and assessment
Company assessmentBroad incumbents
- Anthropic: AI platform behind Claude, which Rako integrates with via MCP. Anthropic is a broad incumbent that could natively add attribution rails for agent-driven commerce, potentially disintermediating a third-party protocol layer.
- Shopify: Global e-commerce platform with AI features (Shopify Magic, Sidekick) and an existing app ecosystem for affiliate and partner programs. Comparable as a broad incumbent whose merchants Rako targets and whose platform could host native agent commerce.
- OpenAI: AI platform behind ChatGPT, which Rako integrates with via MCP. As a broad incumbent with direct agent-platform reach, OpenAI represents both an integration partner and a potential competitor if it ships native commerce attribution.
Direct peers
- Rakuten Advertising: Global affiliate and performance marketing network operating in the same commission-tracking category as Rako, with established merchant relationships across the verticals Rako targets.
- CJ Affiliate: Long-standing global affiliate network that connects advertisers with publisher partners for performance-based marketing. Operates the same commission-and-attribution model that Rako adapts for AI agents.
- Refersion: E-commerce affiliate and influencer marketing platform with merchant-side dashboards and creator discovery. Closely comparable in serving online retailers looking to attribute and reward partner-driven sales.
- PartnerStack: SaaS-focused partner ecosystem platform for managing affiliate, referral, and reseller programs. Comparable in operating a two-sided marketplace between merchants and partners with commission accounting.
- TUNE: Affiliate and partner tracking infrastructure platform providing APIs for performance marketing attribution. Highly comparable as a technology layer for tracking and reconciling commission-bearing transactions.
- Impact.com: Technology-led partnership management platform covering affiliate, influencer, and B2B partnerships. Highly relevant as a tech-forward incumbent building partnership/attribution infrastructure at scale.
- Awin: One of the world's largest global affiliate marketing networks. Directly comparable to Rako's commission/attribution model for merchant-agent transactions; Rako's founder also has direct prior operating experience with Awin's stack at Hyperoptic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rako HQ Ltd social profiles
Digital presenceRako HQ Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rako HQ Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Rako HQ Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rako HQ Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rako HQ Ltd
What does Rako HQ Ltd do?
Rako provides infrastructure that connects e-commerce merchants with AI agents through its Agent Attribution Protocol (AAP). Merchants publish structured, agent-ready offers while keeping their existing checkout and PSP (e.g., Stripe, Adyen); AI agents discover, recommend, and check out offers via SDKs or MCP server, and Rako records cryptographically signed recommendation events and matches them to conversions to attribute sales and pay commissions. The platform does not custody funds or charge a take rate, instead earning commissions on qualified agent-driven transactions.
Is Rako HQ Ltd a public or private company?
Rako HQ Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rako HQ Ltd founded?
Rako HQ Ltd was founded in 2026.
Where is Rako HQ Ltd based?
Rako HQ Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Rako HQ Ltd make money?
One revenue line is on record: commission on Agent-Driven Transactions.
Who are Rako HQ Ltd's main competitors?
Broad incumbents on record are Anthropic, Shopify and OpenAI. Direct peers are Rakuten Advertising, CJ Affiliate, Refersion, PartnerStack, TUNE, Impact.com and Awin.
Does Rako HQ Ltd have an API?
Yes. Rako offers a REST API and SDKs for agent developers to build agent-native commerce integrations. The API provides endpoints for: search_offers (search for product offers by vertical, price, data, contract length), recommend (record a recommendation and log the attribution event), checkout (initiate checkout for a recommended offer), getSession (get session details including recommendations and conversions), and verifyCode (verify an AAP Code is authentic). Available via JavaScript/TypeScript SDK (@rakohq/sdk) and Python SDK (agent-attribution-protocol). Base URL: https://api.rako.sh. Authentication via API key. MCP Server also available for zero-code integration with Claude Desktop, Cursor, or any MCP-compatible client. Developer documentation is at rako.sh/docs.
What industry is Rako HQ Ltd in?
Rako HQ Ltd's product category is AI Commerce Attribution Infrastructure. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management), with a secondary code of FSAMABAI, Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service). Its NAICS code is 522320 and its SIC code is 6199.