What TIA/TIA LTD does

TIA (GB) Ltd., operating as the TIA Group, is an international wholesaler and distributor of tyres, wheels, and related automotive products, founded in 1999 and headquartered in Telford, United Kingdom. The group operates a portfolio of specialist brands spanning car, bus, truck, van, 4x4, agricultural, and commercial-vehicle tyres, alongside steel and aluminium commercial wheels and high-performance bicycle tyres — distributed under the TIA Tyres, TIA Wheels, Torque, VEE Tire Co., TIA AGRI, and TIA Mexico brand umbrellas. Its core technology is the international wholesale distribution platform itself: UK-based warehousing combined with direct container export logistics reaching more than 63 countries, supplemented by a Mexican regional operation established in 2016 that serves 28 states.

The business model is B2B wholesale distribution, generating revenue on a transactional container-load basis to tyre wholesalers, distributors, and commercial-vehicle operators. Revenue streams include third-party tyre and wheel wholesale, own-brand sales (notably Torque), and brand-development services through which TIA helps factories enter new geographic markets. The group is owned by its management team and employees; no private equity, venture capital, or external institutional ownership is disclosed. Aggregate combined turnover exceeds £170 million, up from £96 million in FY2018, with a stated growth target of £250 million by 2024.

Name

TIA/TIA LTD

Legal name

TIA (GB) Ltd.

Website

https://thetiagroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

TIA (GB) Ltd is a UK-based international B2B wholesaler and distributor of tyres, commercial wheels, and related automotive products, operating multiple own and distributed brands and exporting via direct containers to over 70 countries worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tyre Wholesale and Distribution: Wholesale of tyres including truck & bus, passenger car, high-performance car, Agricultural, 4X4, van tyres and commercial wheels through UK warehouse and global export
2. Own Brand Sales (Torque): Distribution of own brand 'Torque' tyres for cars, trucks, and vans
3. Brand Development Services: Working with factories to develop their brands in different markets

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

TIA (GB) Ltd, trading as The TIA Group, is an international wholesaler and distributor of tyres, wheels and related automotive products. It sells in container volumes through its UK warehouse to wholesalers and distributors in more than 63 countries, distributes its own Torque brand, and offers brand development services to factories entering new markets.

Product overview

The TIA Group is a family-owned wholesale and distribution company trading tyres and wheels in over 70 countries globally. The product portfolio consists of multiple specialist divisions: TIA Tyres serves as the core wholesale distribution business for car, bus, truck, van and 4x4 tyres across the UK, Europe and globally; TIA Wheels distributes steel and aluminium commercial wheels for trucks, buses and trailers; VEE Tire Co. focuses on high-performance cycling tyres for mountain bikes, BMX and gravel bikes plus accessories; Torque Tyres is the company's own mid-market brand offering quality and value for cars, trucks and vans; TIA AGRI (est. 2022) targets the agricultural tyre market in the UK; and TIA Mexico (est. 2016) distributes Hifly and Torque brands across 28 Mexican states. The group operates warehouses in the UK and exports via direct containers to 63+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• TIA Tyres Wholesale distribution of car, bus, truck, van and 4x4 tyres from the UK warehouse to international buyers.
• TIA Wheels Distribution of steel and aluminium commercial wheels for the truck, bus and trailer industry.
• VEE Tire Co. High-performance tyres for mountain bikes, BMX, gravel bikes and related parts and accessories.
• Torque Tyres Own-brand range of tyres for cars, trucks and vans, positioned on quality, reliability and value for money.
• TIA AGRI UK distribution of agricultural tyres and associated products for the agricultural sector.
• TIA Mexico Distribution of Hifly and Torque brands in PCR and TBR pneumatics to wholesalers and distributors across 28 Mexican states via exclusive distributor network.

Quantifiable outcome

• Number one customer at Hengfeng factory
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Torque BrandcoreOthers · 1 January 2007The Torque brand represents quality, reliability and value for money. The range includes tyres for cars, trucks, and vans. The brand was added to the group in 2007 and is distributed through the company's wholesale network.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bridgestone Corporation: Global tyre and rubber products leader with extensive wholesale and retail operations. Comparable to TIA as a major tyre incumbent operating in many of the same geographic markets.
• Continental AG: Global tyre manufacturer with extensive European distribution network. Comparable to TIA as a major tyre industry player competing for the same downstream distributor and retailer customers.
• Michelin: World's largest tyre manufacturer with global aftermarket distribution. Comparable to TIA as a dominating industry incumbent whose products TIA distributes and whose brand-building capabilities TIA emulates via Torque.
• Hankook Tire: Major global tyre manufacturer with extensive distribution partnerships. Comparable to TIA as a counterparty in the tyre wholesale value chain and as a competitive brand in the market TIA serves.

Emerging players

• CEAT Limited: Indian tyre manufacturer with growing global distribution, focused on emerging markets and value segments. Comparable to TIA's Torque positioning in the value/quality tyre segment and emerging-market growth strategy.

Direct peers

• TBC Corporation: US-based tyre distribution and retail franchising platform (NTB, Tire Kingdom, Mavis). Comparable to TIA as a tyre wholesale and franchise distribution operator with multi-brand portfolio.
• Stapleton's Tyre Services: UK-based tyre wholesale distributor with significant fleet and national accounts business. Closest UK-based peer to TIA in terms of customer segment (wholesalers, fleets, retailers) and product range.
• American Tire Distributors: Largest US tyre and wheel wholesale distributor, supplying replacement tyres to retailers and commercial customers. Directly comparable to TIA as a B2B tyre wholesale platform with multi-brand offering and broad geographic reach.
• Micheldever Tyre Services: UK's largest tyre wholesale distributor, supplying consumer, commercial, and agricultural tyres to a national network. Direct UK competitor to TIA across multiple tyre categories.
• Kingsway Tyres: UK-based multi-brand tyre wholesale distributor serving independent retailers and fast-fits. Comparable to TIA as a B2B tyre wholesaler with broad product portfolio and UK distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tia-group-gb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIA/TIA LTD