First Aid Connect Inc.

What First Aid Connect Inc. does

First Aid Connect Inc. is an Ottawa-based, privately held accredited training provider (founded 2018, 1–10 employees) that delivers WSIB-approved first aid, CPR, BLS/ACLS/PALS, N95 mask fit testing, and online workplace-safety courses under license from the Canadian Red Cross and the Heart & Stroke Foundation of Canada. The company runs two training facilities in Ottawa (Belfast Road / Saint Laurent East and March Road / Kanata West) and one in Montreal (Côte-des-Neiges), and also dispatches mobile on-site group training across the Ottawa region.

Its core technology is a blended-learning delivery model that combines self-paced online modules (delivered through the Canadian Red Cross My Red Cross account system) with instructor-led in-person skills sessions; an additional catalogue of fully online, self-paced courses covers topics such as WHMIS 2015, Bloodborne Pathogens, Fire Safety, Tag/Lockout, Transportation of Dangerous Goods, Psychological First Aid, Pet First Aid, Cannabis Safety, Opioid Poisoning First Aid, and Ontario Security Guard License Training. No proprietary software, API, or mobile app is disclosed.

Revenue is generated entirely through one-time course fees (CAD), with individual courses priced between roughly $25 and $275 and blended Standard First Aid & CPR/AED Level C at $115, BLS at $46, ACLS and PALS at $275 each, N95 fit testing at $49, and Security Guard License Training at $99. Go-to-market is hybrid direct-to-consumer (online registration via Bookeo for public courses at owned facilities) and B2B (private on-site group training for businesses, childcare centres, healthcare employers, and fitness organizations), supported by SEO/content marketing and partnerships with the credentialing bodies.

Name

First Aid Connect Inc.

Legal name

First Aid Connect Inc.

Website

https://firstaidconnect.ca/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

First Aid Connect Inc. is an Ottawa-based, privately held training provider delivering WSIB-approved first aid, CPR, BLS/ACLS/PALS, N95 mask fit testing, and online workplace-safety courses under license from the Canadian Red Cross and Heart & Stroke Foundation to individuals, healthcare professionals, employers, and childcare providers in Ottawa and Montreal.

Ownership category

akta.pro rank

Product category

First Aid Training Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• First aid training
• CPR certification
• BLS ACLS training
• Workplace safety courses
• Emergency life support

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. First Aid & CPR Training Courses: One-time course fees for certification training including Standard First Aid, Emergency First Aid, CPR/AED Level C, and recertification courses. Revenue generated from individual registrations and group bookings.
2. Heart & Stroke Provider Courses: Revenue from BLS, ACLS, and PALS provider and renewal courses offered as Heart & Stroke training partner.
3. N95 Mask Fit Testing: Respirator fit testing services at $49 per person, providing qualitative fit testing with 3M N95 masks and certification valid for 2 years.
4. Online Training Courses: Self-paced online courses including WHMIS 2015, Bloodborne Pathogens, Fire Safety, Transportation of Dangerous Goods, Psychological First Aid, and other workplace safety training. Prices range from $25 to $275.
5. Security Guard License Training: Ministry-approved fully online security guard training course at $99, covering all topics required by Ontario Ministry of Solicitor General including the Training Completion Number (TCN) processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Aid Connect Inc. is an Ottawa-based training provider offering accredited first aid, CPR, BLS, ACLS, PALS, N95 mask fit testing, and workplace safety courses through blended (online + in-person) and fully online formats, delivered as an authorized partner of the Canadian Red Cross and Heart & Stroke Foundation of Canada. The company serves individuals, healthcare professionals, and businesses across Ottawa, Montreal, and online, with WSIB-approved certifications that satisfy Ontario Regulation 1101 workplace compliance requirements.

Product overview

First Aid Connect Inc. is an Ottawa-based training provider offering a comprehensive portfolio of first aid, CPR, and safety certification courses through partnerships with the Canadian Red Cross and Heart & Stroke Foundation of Canada. The company operates both in-person blended training (combining online theory with one-day in-person skills sessions) and fully online courses. Core offerings include Canadian Red Cross courses (Standard First Aid, Emergency First Aid, CPR/AED Level C with prices ranging $60-$115), Heart & Stroke provider courses (BLS at $46, ACLS and PALS at $275 each), N95 Mask Fit Testing ($49), community training (Babysitting at $65), and diverse online courses including Security Guard License Training ($99), Psychological First Aid ($25 each), Pet First Aid ($40), and workplace safety courses (Bloodborne Pathogens, WHMIS 2015, TDG, Fire Safety, etc.). The company also offers recertification options and serves businesses through on-site group training across Ottawa locations in Kanata and Saint Laurent.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard First Aid & CPR/AED Level C (Blended) Comprehensive WSIB-approved blended first aid and CPR/AED course covering workplace first aid and CPR skills for workplace or home use, meeting Ontario Regulation 1101 requirements. Certification issued by the Canadian Red Cross and valid for 3 years.
• Emergency First Aid & CPR/AED Level C (Blended) One-day WSIB-approved blended course teaching lifesaving first aid and CPR/AED skills for basic workplace or home emergency response. Certification issued by the Canadian Red Cross and valid for 3 years.
• CPR/AED Level C (Blended) Basic one-day WSIB-approved blended course covering CPR and AED skills for workplace or home use. Certification issued by the Canadian Red Cross and valid for 3 years.
• Standard First Aid & CPR/AED + BLS Training Combined course offering both Standard First Aid & CPR/AED certification and Basic Life Support (BLS) certification in one blended online + in-person format for healthcare professionals and other learners who need both credentials.
• BLS Provider (CPR-HCP) Complete in-person Basic Life Support Provider course covering single and multi-rescuer BLS skills with focus on high-quality CPR and team dynamics, delivered as an authorized Heart & Stroke Foundation training partner. Certification valid for 1 year.
• ACLS Provider Advanced Cardiovascular Life Support blended course developing skills for simulated cardiac-related emergencies including high-quality CPR, team dynamics, systems of care, and management of cardiopulmonary arrest and acute dysrhythmia. Certification issued by the Heart & Stroke Foundation, valid for 2 years.
• PALS Provider Pediatric Advanced Life Support blended course teaching systematic pediatric assessment and response to cardiopulmonary arrest or cardiovascular emergencies involving pediatric patients. Certification issued by the Heart & Stroke Foundation, valid for 2 years.
• Standard First Aid Recertification In-class recertification course for previously certified individuals holding a current Standard First Aid certificate, renewing credentials for an additional 3 years through the Canadian Red Cross.
• CPR/AED Level C Recertification In-class recertification course for individuals with current valid CPR/AED Level C certification, renewing credentials for an additional 3 years through the Canadian Red Cross.
• BLS Renewal In-person renewal course for healthcare providers with current BLS certification, renewing Heart & Stroke Foundation BLS credentials for an additional year.
• ACLS Renewal Blended renewal course for healthcare providers with current BLS and ACLS certifications, renewing Heart & Stroke Foundation ACLS credentials for an additional 2 years.
• PALS Renewal Blended renewal course for healthcare providers with current BLS and PALS certifications, renewing Heart & Stroke Foundation PALS credentials for an additional 2 years.
• N95 Mask Fit Testing 3M-certified qualitative N95 respirator fit testing service delivered one-on-one at Ottawa and Montreal locations (with on-site and off-site options), providing Mask Fit Certification valid for 2 years and compliant with OHSA, Ontario Ministry of Health, Ministry of Labour, Canadian Standards Association, and NIOSH guidelines.
• Security Guard License Training (Fully Online) Ministry-approved fully online training program for the Ontario Security Guard License, covering security guard duties, legal responsibilities, emergency response, and professional conduct. Includes Training Completion Number (TCN) processing for license application.
• Psychological First Aid - Self Care Fully online Red Cross self-paced course for self-discovery and empowerment, exploring stress management and building personalized self-care plans. Approximately 90 minutes to complete and WSIB approved.
• Psychological First Aid - Caring for Others Fully online Red Cross self-paced course equipping skills to recognize when someone is struggling and extend assistance with compassion, with focus on building resiliency and coping strategies. Approximately 90 minutes to complete and WSIB approved.
• First Aid for Dogs and Cats Fully online Canadian Red Cross Pet First Aid course teaching essential skills for pet emergencies including CPR, wound care, seizure response, and preventative care for dogs and cats. Self-paced with Canadian Red Cross certificate of completion.
• Babysitting Training Canadian Red Cross community babysitting training course designed for youth and general public participants seeking babysitting qualifications.
• Online Workplace Safety Training Self-paced fully online workplace safety course bundle including Bloodborne Pathogens Safety, WHMIS 2015, Fire Safety, Tag/Lockout, Transportation of Dangerous Goods, Medical Terminology, Cannabis Safety, and First Aid for Opioid Poisoning. Delivered through the Canadian Red Cross My Red Cross account system with professional certificates of completion upon finishing.

Quantifiable outcome

• 700+ 5-star Google reviews from students
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered primary, core and supporting.

• Canadian Red CrossprimaryStrategic or Co-development PartnerFirst Aid Connect is an authorized Canadian Red Cross training partner delivering WSIB-approved first aid and CPR courses. All certifications are issued through Canadian Red Cross and are nationally recognized. Courses include Standard First Aid, Emergency First Aid, CPR/AED Level C, and online workplace training.
• Heart & Stroke Foundation of CanadaprimaryStrategic or Co-development PartnerAuthorized Heart & Stroke Foundation training partner delivering BLS, ACLS, and PALS provider courses. Certificates are issued directly by Heart & Stroke and recognized across Ontario and Canada. Healthcare professionals rely on these certifications for clinical placement and employment requirements.
• WSIB OntariocoreStrategic or Co-development PartnerWSIB Ontario First Aid Program Approved Training Provider. Company meets all requirements set by the Workplace Safety and Insurance Board for first aid training in Ontario workplaces under Regulation 1101.
• 3MsupportingTechnology or IntegrationN95 Mask Fit Testing built on 3M program standards and procedures. Testing follows guidelines laid out by 3M (the respirator mask manufacturer), Ontario Ministry of Health, Ministry of Labour, Canadian Standards Association, and National Institute of Health and Safety. 3M N95 masks provided for testing participants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St. John Ambulance: Canada's most established first aid and CPR training provider, delivering WSIB-aligned and national certifications through its own branch network across the country. Direct head-to-head competitor with First Aid Connect in Ottawa for individual, workplace, and healthcare certification courses.
• Lifesaving Society Canada: National water-safety and first aid training organization offering CPR/AED and Emergency First Aid certifications across Canada. Direct competitor in the workplace and community first aid training market.
• Rescue 7 Inc. Ontario-based health and safety training provider offering WSIB-approved first aid, CPR, BLS, and AED courses alongside workplace safety programs. Direct competitor for First Aid Connect's employer and healthcare customers in the Ontario region.
• Coast2Coast First Aid & CPR Inc. Canadian Red Cross training partner delivering first aid, CPR/AED, BLS, ACLS, PALS, and recertification courses across multiple Canadian provinces. Closely comparable business model to First Aid Connect — same partner ecosystem, same blended/online format mix.
• Act First Safety: Ontario-based WSIB-approved first aid and CPR training provider serving individual and corporate clients in the Ottawa/Toronto corridor. Direct competitor in the same geography with a similar in-person plus on-site corporate training model.
• SOS First Aid and Safety Training: Canadian Red Cross training partner offering first aid, CPR/AED and recertification courses across multiple Canadian cities. Closely comparable partner-driven model serving both consumers and employers.
• Worksite Safety Compliance Centre: Ontario-headquartered WSIB-approved first aid training and workplace safety course provider. Direct competitor for the same employer and individual customer base in Ontario, with overlapping online and in-person course formats.

Broad incumbents

• Canadian Red Cross (Training Programs): The credentialing body itself also runs its own training courses nationally, competing directly with its authorized partners including First Aid Connect. Functions simultaneously as a wholesale partner (licenses content) and a competing retail training provider.
• Heart & Stroke Foundation of Canada (Resuscitation Programs): Issues the BLS, ACLS and PALS credentials and also directly operates training through its own network. Same dual role as Canadian Red Cross — partner to First Aid Connect and a competing course provider in the same healthcare certification space.

Emerging players

• SafeGen (Ontario Safety Standards / equivalent safety training providers): Ontario-focused health and safety training provider offering blended and online workplace safety courses (WHMIS, TDG, fall protection, etc.) overlapping with First Aid Connect's online course catalogue. Adjacent rather than identical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-aid-connect

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Aid Connect Inc.