COMEBUY LTD

What COMEBUY LTD does

COMEBUY (legal entity: 長沂國際實業股份有限公司, Chang Yi International Industrial Co., Ltd.) is a Taiwanese specialty tea retailer founded in 2002 in Taipei, operating a chain of more than 300 stores globally through a blended direct-retail and franchise model. The company serves mass-market consumers in Taiwan and select international markets (including Hong Kong) seeking freshly brewed tea beverages, with a portfolio spanning milk teas, fruit teas, premium tea lattes, and seasonal limited editions. Signature products include Double Q Bubble Milk Tea (雙Q奶茶), Neptune Tea (海神), Okinawa Brown Sugar Milk Green Tea (沖繩黑糖奶綠), and Hong Kong Style Milk Tea (港式厚奶). The top-selling SKU reportedly sells over 1.8 million cups per year.

The company's core technical differentiator is its proprietary single-cup fresh brew (單杯現萃) system, which uses 60-second high-temperature high-pressure extraction with one tea bag per cup to standardize flavor across the network. COMEBUY sources tea from Sri Lanka Uva, Taiwan Wenshan, and Assam regions, and operates an internal food safety laboratory (established 2012) that conducts annual testing at a cost exceeding NT$1 million, covering water quality, pathogen testing, pesticide residue, pH, and brix testing. The proprietary brewing equipment and centralized quality control create a process moat that newer competitors find difficult to replicate at scale.

COMEBUY operates a dual-channel business model combining company-owned stores and franchise locations, with revenue generated primarily through per-cup beverage sales. Pricing follows a unit pricing model with pay-as-you-go billing, with promotional pricing around NT$45 for select opening-event drinks. The company has cultivated an extensive co-marketing program with gaming franchises (HoYoverse's Genshin Impact, Honkai: Star Rail, and Wuthering Waves), music labels (Universal Music / Beyond, Lauv), and consumer brands (Neogence, ETUDE, Extra, WOKY, Xpark), alongside active franchise recruitment and social media presence on Facebook and LINE Official Account. Limited-time collaborations and seasonal campaigns are the primary demand-generation engine.

Name

COMEBUY LTD

Legal name

長沂國際實業股份有限公司

Website

https://comebuy2002.com.tw

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

COMEBUY is a Taiwanese specialty tea retailer founded in 2002 in Taipei, operating over 300 stores globally through direct retail and franchise. It serves mass-market consumers with proprietary single-cup fresh-brewed tea beverages using 60-second high-pressure extraction technology.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

Keywords

• Bubble tea beverages
• Freshly brewed tea
• Tea retail chain
• Beverage franchise
• Hand-shaken drinks

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Beverage Sales: Revenue is generated through direct retail store sales of freshly brewed tea beverages. Each cup is individually brewed to order. Stores operate through both company-owned and franchise models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

COMEBUY is a Taiwanese bubble tea chain that sells freshly brewed single-cup tea beverages brewed to order using proprietary high-pressure, high-temperature 60-second extraction technology. The company sells milk teas, fruit teas, premium tea lattes, and signature items such as Double Q Bubble Milk Tea, Neptune Tea, and Okinawa Brown Sugar Milk Green Tea through company-owned retail stores in Taiwan and franchised stores internationally, with over 300 stores globally.

Product overview

COMEBUY is a Taiwanese bubble tea (hand-shaken beverage) chain founded in 2002, operating on a freshly brewed single-cup model with over 300 stores globally. The core product portfolio centers on their signature freshly brewed tea (現萃茶) system using high-pressure extraction machines, featuring signature items like the Double Q Bubble Milk Tea (雙Q奶茶), Neptune Tea (嗨神), Okinawa Brown Sugar Milk Green Tea (沖繩黑糖奶綠), and Hong Kong Style Milk Tea (港式厚奶). The product lineup includes milk teas, fruit teas, premium tea lattes, and seasonal limited editions. The company also offers peripheral merchandise and tea products including premium competition tea bags.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Top product achieves over 1.8 million cups sold per year
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered major and minor.

• HoYoverse / 崩壞：星穹鐵道 (Honkai: Star Rail)majorGTM or Marketing Partner · 16 June 2025Return collaboration in 2025 featuring lychee beverages. Customers purchasing 1+ cups received virtual item cards; 3+ cups received additional coasters and postcards. Game UID provided NT$10 discount per transaction.
• 環球音樂 (Universal Music) / LauvminorGTM or Marketing Partner · 16 August 2023COMEBUY collaborated with Universal Music and American singer Lauv. Customers purchasing Double Q Milk Tea No.2 at 12 designated stores and showing the Lauv 'All 4 Nothing' album page received a commemorative Lauv Taiwan concert keychain.
• HoYoverse / 崩壞：星穹鐵道 (Honkai: Star Rail)majorGTM or Marketing Partner · 1 August 2023World-class gaming collaboration with Honkai: Star Rail. Limited-edition lychee beverages were sold during summer 2023. Customers received exclusive game items, character coasters, and postcards with purchase. Game UID shown at stores for NT$10 discount.
• 環球音樂 (Universal Music) / BeyondmajorGTM or Marketing Partner · 22 June 2023COMEBUY partnered with Universal Music to celebrate the 40th anniversary of legendary rock band Beyond. Limited-time beverages (Crystal Guava Lemon Green, Guava Lemon Green, Guava Yogurt) were sold with QR code scans linking to music platforms. Customers received Universal Music co-branded half cup bags.
• HoYoverse / 原神 (Genshin Impact)majorGTM or Marketing Partner · 15 March 2023COMEBUY partnered with HoYoverse for the Genshin Impact collaboration '茶香邂逅之旅'. Limited-time co-branded beverages (原神•大麥紅三料, 原神•大麥奶雙料) were sold at all stores. Customers purchasing 2+ cups received in-game item cards, character coasters, and character transparent fans. Purchases of 4+ cups also received character standees.
• WOKYminorGTM or Marketing Partner · 25 November 2022Environmental sustainability partnership. COMEBUY and WOKY launched a limited-edition titanium tumbler. Using the tumbler at COMEBUY stores provided NT$5 discount plus additional promotional discounts.
• XparkminorGTM or Marketing PartnerPartnership with Japanese aquarium Xpark to celebrate COMEBUY's 20th anniversary. Neptune series beverages were promoted with aquarium-themed imagery. Customers purchasing Neptune beverages received lottery chances for Xpark tickets.
• 柯夢波丹 (Cosmopolitan Magazine)minorGTM or Marketing PartnerCOMEBUY's 20th anniversary international collaboration with fashion magazine Cosmopolitan. Special pink-themed cup designs and limited-time lychee series beverages were launched.
• RO仙境傳說：愛如初見minorGTM or Marketing PartnerCOMEBUY 20th anniversary collaboration with classic game Ragnarok Online. Monster-themed cup stoppers and game character coasters were distributed with purchases of pineapple iced tea and white peach oolong tea.
• Neogence霓淨思minorGTM or Marketing PartnerChristmas beauty collaboration with skincare brand Neogence. Customers purchasing featured beverages received limited-edition exosome facial masks.
• ETUDEminorGTM or Marketing PartnerLate 2024 beauty collaboration with ETUDE. Rose series beverage purchases included ETUDE discount coupons (NT$100 value). Purchasing 4 rose beverages received limited-edition lip color products.
• 可樂果 (Coriosto)minorGTM or Marketing PartnerLunar New Year snack collaboration. Purchasing limited-edition winter tea products included complimentary Coriosto Mini snacks.
• Extra口香糖 (Extra)minorGTM or Marketing PartnerMultiple collaborations with Extra gum. Students purchasing plum series beverages received complimentary Extra gum packs. 2024 promotion included NT$10 discount for students showing student IDs.
• AirwavesminorGTM or Marketing Partner2025 collaboration with Airwaves. Customers purchasing barley black tea or barley milk tea received complimentary Airwaves blueberry-flavored gum.
• 全支付 (All Payment)minorGTM or Marketing PartnerAugust 2024 promotion using All Payment app at COMEBUY stores. Customers received scratch cards with chances to win free small-leaf black tea beverages.
• 船井生醫 (Funni BioMed)minorGTM or Marketing PartnerSeptember-October 2025 health-focused collaboration. Purchasing Fire series beverages included complimentary FIP100 fiber supplements. Uber Eats promotions offered buy-one-get-one-free deals combined with fiber supplement gifts.
• 喜年來 (Sung Jien Lai)minorGTM or Marketing PartnerAugust 2025 snack partnership. Purchasing one plum green tea plus one plum lemon green tea (2 cups total) received a complimentary spicy Huazi crackers (value NT$25).
• 鳴潮 (Wuthering Waves)minorGTM or Marketing Partner2025 summer collaboration with action RPG game Wuthering Waves. Featured summer limited-time beverages promoted through social media.
• 陽光女子合唱團 (Sunshine Girl Choir)minorGTM or Marketing PartnerDecember 2025 collaboration featuring artists Chen Yihan, Weng Qianyu, Sun Shumei, An Chih-Ya, and Zhong Xinling. Purchasing any beverage included complimentary movie morning discount coupons.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/comebuyteaseattle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMEBUY LTD