LongPlay Productions

What LongPlay Productions does

LongPlay Productions, legally LP Publishing OÜ, is an Estonian music production and audio recording studio founded in 2000 by Toomas Leis and operating from a dedicated facility completed in 2007 at Ristiku 18, Jüri alevik, Rae vald, Harjumaa, Estonia. The studio delivers an end-to-end suite of audio services — demo recording, song arrangement, instrument and vocal recording, phonogram production, original music and sound logos, audio advertisement production, mixing/e-mixing, and mastering/e-mastering — targeted primarily at individual musicians, singers, songwriters, and brands in the Estonian market. The technical stack is conventional professional audio: Intel Core i7 workstations running Cubase Pro 8.5 with an RME Fireface 400 interface, UAD-2 QUAD plug-in processing emulating classic analog hardware (LA2A, 1167, Fairchild, Neve 1073, Pultec, Plate 140), Peluso 22 47 LE (Neumann U47 analog) and Peluso 22251 (Telefunken ELAM 251 analog) microphones, Avedis Audio MA5 / Neve 1073 preamps, and Empirical Labs Distressor EL8-X compression, monitored via Mackie HR624 speakers.

The company monetizes on a pay-as-you-go, per-unit basis with publicly disclosed pricing in EUR (e.g., 35 EUR/hour recording, 150 EUR+ mixing per song, 300 EUR+ arrangement, 350 EUR+ phonogram/original music, 50 EUR+ per-song mastering, 195 EUR+ album mastering, 50 EUR Demo Package, 40 EUR audio advertisement/simple commercial, 30 EUR/hour music courses, all excluding VAT). Go-to-market is direct-to-consumer via the longplay.ee website and email ([email protected]), supplemented by computer music and audio recording courses that double as a customer-acquisition funnel. The publicly listed portfolio includes established Estonian artists such as Ott Lepland, Dave Benton, Grete Paia, Birgit Õigemeel, and Sepo Seeman. The business remains a single-operator, founder-owned private limited company with no external funding, no parent company, no subsidiaries, and no disclosed international distribution, operating exclusively within the Estonian market.

Name

LongPlay Productions

Legal name

LP Publishing OÜ

Website

https://longplay.ee

Company type

Private

Founded year

2000

Operating status

Operating

Short description

LongPlay Productions (LP Publishing OÜ) is an Estonian music production and audio recording studio founded in 2000 by Toomas Leis, serving individual musicians, singers, songwriters, and brands in Estonia with recording, mixing, mastering, original music, sound logos, audio advertisements, and training courses from its Jüri facility.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Sound Recording Studios (51224)

akta.pro primary industry

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

akta.pro secondary industry

Music Programming & MIDI Production (MPAIAHAH)

Keywords

• Music production services
• Audio recording studio
• Song arrangement
• Mixing and mastering
• Music education courses

Headquarters

HQ city

Jüri alevik, Rae vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Recording Services: Hourly recording services for vocals and instruments, providing studio time with professional equipment and technical support
2. Music Production: Complete phonogram production, original music, and sound logo creation services
3. Post-Production Services: Mixing, e-mixing, mastering, and album mastering services
4. Music Courses: Computer music and sound recording courses taught at the studio or on-location across Estonia
5. Demo Package: 2-hour singing session with voice tuning and backing track accompaniment
6. Audio Advertising: Audio advertisement production including music design and simple commercial clips

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LongPlay Productions is a professional music production and sound recording studio in Jüri, Estonia that delivers end-to-end audio services including demo recording, song arrangement, instrument and vocal recording, phonogram production, original music and sound logos, audio advertisement production, mixing and e-mixing, mastering and e-mastering, plus computer music and audio recording training courses. All work is delivered from a dedicated studio facility using professional analog-equivalent microphones, Neve-style preamps, and UAD-2 QUAD DSP processing.

Product overview

LongPlay Productions is a music production and audio recording studio founded in 2000, offering a comprehensive suite of audio production services from its facility in Jüri, Estonia. The studio provides end-to-end music production capabilities including demo recording, song arrangement, instrument/vocal recording with premium analog equipment (Peluso microphones, Neve-style preamps), phonogram production, original music composition, audio advertisements, and professional mixing/mastering services. The core offerings are supplemented by a computer music and audio recording training course (Arvutimuusika ja helisalvestuse kursused) that teaches Cubase Pro 8.5, recording techniques, VST instruments, mixing, and mastering. A Demo Package offering provides an accessible entry point for artists to record with backing tracks. All services leverage high-end studio equipment including UAD-2 processing for emulating classic studio gear (LA2A, Fairchild, Neve 1073, Pultec).

Differentiator

Problem solved

Functional benefit

Products and services

• Demo Recording (Demode salvestamine) Recording of demo tracks that allow artists to showcase their work before committing to full production, priced at 35 EUR per hour.
• Song Arrangement (Lugude arranžeerimine) Musical arrangement services that develop and structure song compositions for individual artists and songwriters, priced from 300 EUR per song.
• Instrument and Vocal Recording (Pillide ja lauljate salvestamine) Professional recording of instruments and vocals using high-end analog equipment including Peluso 22 47 LE and Peluso 22251 microphones, Eelvõim Pacifica and Avedis Audio MA5 (Neve 1073 analog) preamps, and an Empirical Labs Distressor EL8-X compressor, billed at 35 EUR per hour.
• Phonogram Production (Fonogrammide tootmine) Complete phonogram/record production from concept to final master for individual artists, priced from 350 EUR per project.
• Original Music and Sound Logos (Originaalmuusika ja helilogode tootmine) Custom original music composition and sound logo creation for brands, media, and individual clients, priced from 350 EUR.
• Audio Advertisement Production (Audioreklaamide valmistamine) Production of audio advertisements and simple commercial clips for brands and agencies, including musical design where required. Audio advertisement without music design priced at 40 EUR; simple commercial clips billed at 40 EUR per hour (actor fees not included).
• Computer Music and Audio Recording Course (Arvutimuusika ja helisalvestuse kursused) Training course covering room acoustics, equipment selection, Cubase Pro 8.5, audio and MIDI recording, VST instruments, sound banks, mixing, and mastering, delivered to aspiring musicians at the studio or on-location across Estonia.
• Mixing and E-Mixing (Miksimine ja e-miksimine) Audio mixing services delivered in-studio or remotely via e-mixing, leveraging UAD-2 QUAD DSP for emulations of LA2A, Fairchild, Neve 1073, Pultec, and other classic processors, priced from 150 EUR per song.
• Mastering and E-Mastering (Masterdamine ja e-masterdamine) Professional mastering services for individual tracks and complete albums, delivered in-studio or remotely as e-mastering; per-song mastering from 50 EUR and album mastering from 195 EUR.
• Demo Package (Demopakett) Accessible two-hour package that lets customers pick a karaoke backing track and record themselves singing in the studio, with vocal tuning as needed and final track assembly, priced at 50 EUR.

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sound City Studios: Historic Los Angeles recording studio famous for its analog Neve console and rock recordings. Comparable to LongPlay in its analog-first philosophy and appeal to professional artists seeking vintage studio character.
• Abbey Road Studios: Iconic London recording studio offering professional recording, mixing, and mastering services to major artists. Comparable to LongPlay as a brick-and-mortar studio with a premium analog heritage, though operating at vastly larger scale and global reach.
• Sterling Sound: Premier mastering facility in New York serving top-tier artists and labels. Comparable to LongPlay's mastering service line, though operating at the highest end of the mastering market globally.
• Conway Recording Studios: Long-running LA studio with vintage analog consoles and outboard gear. Comparable to LongPlay's emphasis on classic analog signal chains (Peluso, Avedis MA5, Distressor) for premium vocal and instrument recording.
• Metropolis Studios: Independent London recording and mastering facility serving major artists across genres. Comparable to LongPlay as a full-service studio offering recording, mixing, and mastering under one roof, though at much higher throughput and price point.
• EastWest Studios: Legendary Los Angeles recording complex (formerly Western Recorders / United Western) known for its analog equipment and live tracking rooms. Directly comparable to LongPlay's analog-first service model, but serving major-label clients globally.
• Gateway Mastering: Independent mastering studio in Portland, Maine, offering album and single mastering to professional clients. Directly comparable to LongPlay's mastering and album mastering offerings.
• Real World Studios: Peter Gabriel's residential recording complex in the UK, offering recording, mixing, and production services. Comparable to LongPlay as an end-to-end audio production house, though at much larger scale and with residential artist programs.
• Studios 301: Major Australian recording studio network with a long history of professional music production and mastering. Comparable to LongPlay's full-service recording-to-mastering workflow serving regional artists.

Emerging players

• LANDR: AI-powered automated mastering and music production platform. Comparable to LongPlay as an alternative for musicians seeking affordable, fast mastering, though it offers a fully automated, software-only model rather than studio-based service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LongPlay Productions