MEUS S.R.L.
MEUS S.R.L. is an Italian AI-powered music fan engagement platform where fans earn tokens for verified purchases and artists, labels, and promoters access AI-driven fan acquisition, targeting, and loyalty workflows across a verified fan database.
- Company typePrivate
- Founded2018
- HeadquartersBastia Umbra, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MEUS S.R.L. does
MEUS S.R.L. is an Italian technology company founded in November 2018 and headquartered in Bastia Umbra (PG), Italy. The company operates a dual-product platform serving the music industry: a B2C mobile application (iOS, Android, web) where music fans earn MEUS Tokens for verified purchases of live event tickets, official merchandise, and music tourism; and a B2B platform branded "MEUS for Industry" (industry.meusfan.com) that delivers AI-powered Agentic Workflows to artists, record labels, music promoters, brand sponsors, and music media for fan acquisition, engagement, segmentation, and loyalty program management.
The technological core combines AI-powered purchase verification (scanning authorized email accounts via OAuth 2.0 against a curated whitelist of recognized music industry senders such as Ticketmaster, Ticketone, Eventim, DICE, and See Tickets), a proprietary MEUS Database of verified fan profiles enriched with Musical Identity data from connected streaming platforms (Spotify, Apple Music, YouTube, Last.fm), and autonomous AI Agents leveraging Google Gemini APIs within EU-resident Google Cloud infrastructure. Six modular workflows (WF01 Database Integration, WF02 Fan Matching, WF03 Fan Acquisition, WF04 Loyalty & Legal Architect, WF05 Advertising, WF06 AI Fan Support) are delivered to enterprise customers with strict multi-tenant logical data isolation under a Data Cleaning Room model. The platform holds Google CASA Tier 2, GDPR, EU AI Act (limited-risk), ISO 27001, and SOC 2 compliance certifications.
The company monetizes through a hybrid B2C freemium model (consumer app with token-based rewards) and a B2B token-based SaaS model in which customers pay monthly subscription fees across Free, Starter, Pro, and Enterprise Custom tiers and consume tokens for AI workflow tasks at published rates (e.g., 60-150 tokens per click for acquisition advertising, 6% of tracked sales value for direct attribution, 4% management fee on ad budgets). Go-to-market combines product-led growth for consumers (app stores, fan club referrals), community-led growth through 218 fan club partnerships across 34 countries, and enterprise field sales through a dedicated industry portal with demo booking. The company has not disclosed any external funding rounds, headcount, or revenue figures.
MEUS S.R.L. firmographics
Firmographics- Name
- MEUS S.R.L.
- Legal name
- MEUS S.R.L.
- Website
- https://meusfan.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEUS S.R.L. is an Italian AI-powered music fan engagement platform where fans earn tokens for verified purchases and artists, labels, and promoters access AI-driven fan acquisition, targeting, and loyalty workflows across a verified fan database.
- Ownership category
- akta.pro rank
MEUS S.R.L. industry classification
Industry- Product category
- Music Fan Engagement Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Fan Club, Community & CRM Management (MPAIAGAJ)
- akta.pro secondary industries
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Merchandising & D2C Management (Artists) (MPAIAGAI), Direct Fan Messaging & Paid DMs (1:1/1:Many) (MPACAFAH)
Keywords
Where MEUS S.R.L. is headquartered
LocationHeadquarters
- HQ city
- Bastia Umbra
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MEUS S.R.L. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans with Token Allocation: B2B customers (Starter, Pro, Enterprise Custom, Vertical Plans) pay monthly subscription fees. Plans include token allocations (e.g., Free Plan: 5,000 tokens). Tokens are consumed for AI workflow tasks at published rates. Additional tokens purchasable as top-ups.
- Token-Based Consumption (WF05 Advertising): Advertising campaigns consume tokens via CPC (60-150 tokens/click depending on product price tier for non-MEUS fans) and CPS (6% of tracked sales value for MEUS-registered fans). Plus 4% management fee on ad budget.
- Target Expansion Add-on: Customers can purchase access to additional fan profiles from the MEUS Database (outside their own CRM) at applicable token rates, drawing from verified fans in the MEUS ecosystem.
- MEUS Consumer App (B2C): Basic version is free for consumers. Fans earn tokens through verified purchase activities (tickets, merchandise, travel) which are redeemable for rewards, discounts, meet & greets. Revenue from potential premium features or future monetization.
- Enterprise Fine-Tuning: Customer-specific AI model fine-tuning available under Enterprise Custom Plans with isolated model instances, governed by supplemental terms and additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Free Plan: 5,000 tokens, WF01-WF04 available, no advertising access |
| Subscription | Monthly | Starter Plan: Paid subscription with token allocation, includes WF05 advertising access |
| Subscription | Monthly | Pro Plan: Higher token allocation and advanced features |
| Subscription | Annual | Enterprise Custom Plan: Tailored pricing, dedicated support, customer-specific AI fine-tuning |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
MEUS S.R.L. product offering
Product offeringCore offering
MEUS operates a dual AI-powered platform: (1) MEUS Mobile Application (consumer) where music fans self-onboard by connecting email accounts and streaming platforms and earn MEUS Tokens for verified purchases of tickets, merchandise, and music tourism; (2) MEUS Platform for Business (MEUS for Industry), a B2B SaaS sold to artists, record labels, music promoters, fan clubs, and sponsors via tiered subscriptions (Free, Starter, Pro, Enterprise Custom) and consumable tokens, delivering six Agentic Workflows (WF01 Database Integration, WF02 Fan Matching, WF03 Fan Acquisition, WF04 Loyalty Program with Legal Architect, WF05 Advertising, WF06 AI Fan Support).
Product overview
MEUS S.R.L. operates a dual-product platform: (1) the MEUS Mobile Application (consumer app) where music fans earn MEUS Tokens for verified purchases of tickets, merchandise, and music tourism, with streaming data collected to build Musical Identity profiles; and (2) the MEUS Platform for Business (MEUS for Industry) providing six AI-powered Agentic Workflows (WF01-WF06) for fan database integration, matching, acquisition, loyalty programs, advertising, and 24/7 AI fan support. The two products are connected through the proprietary MEUS Database containing consented fan profiles, enabling data cleaning room capabilities for B2B customers.
Differentiator
Problem solved
Functional benefit
Products and services
- MEUS Mobile Application Mobile (iOS, Android) and web application for music fans to self-onboard by connecting email accounts and streaming platforms, earn MEUS Tokens for verified purchases of tickets, merchandise, and music tourism, and build a Musical Identity profile. Tracks streaming history across Spotify, Apple Music, YouTube, and Last.fm. Free for consumers.
- MEUS Platform for Business (MEUS for Industry) B2B SaaS platform providing AI-powered fan data and engagement tools for artists, record labels, music promoters, radio, and sponsors. Sold via tiered subscriptions (Free, Starter, Pro, Enterprise Custom) and includes six Agentic Workflows (WF01-WF06). Accessed via dedicated industry portal with demo booking sales motion.
- WF01 - Database Integration Standalone workflow for business customers to connect existing fan databases via Mailchimp, Brevo (Sendinblue), Sendgrid API or CSV upload. MEUS enriches imported contacts with behavioral data from the MEUS Database.
- WF02 - Fan Matching & Intelligence AI-powered identification and matching of customer contacts against the MEUS Database, delivering overlap analysis, purchase history, behavioral data, and predictive analytics based on verified purchase behavior.
- WF03 - Fan Acquisition SMS and email campaign system using AI Agents to acquire fans not yet registered on MEUS. Acquired fans enter the MEUS consumer ecosystem and become part of the MEUS Database.
- WF04 - Loyalty Program & Legal Architect Guided setup of loyalty programs within the MEUS consumer application with AI-generated legal documents (Privacy Policy, Contest Regulations, Terms & Conditions) compliant with GDPR and DPR 430/2001 via the Legal Architect feature. Programs jointly operated under Joint Controller Arrangement.
- WF05 - Advertising & Target Expansion AI-driven campaign generation, targeting, distribution, and optimization across Meta, TikTok, Spotify, YouTube, Instagram, WhatsApp, and Discord. Uses CPC (non-MEUS fans) and CPS (MEUS-registered fans with tracked purchases) token consumption model plus a 4% advertising management fee.
- WF06 - AI Fan Support 24-hour brand-trained AI Agent that responds to fan inquiries about tickets, loyalty, points, and complaints. Included in all paid plans.
- Target Expansion Add-on feature allowing business customers to acquire additional fan profiles from the MEUS Database (external to their own CRM). Operates under a Data Cleaning Room model with profiles provided in abbreviated format with behavioral attributes.
Quantifiable outcome
- 10-35% better lookalike audience performance vs standard lookalikes
- +4 more outcomes
Companies that use MEUS S.R.L.
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
MEUS S.R.L. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability5 records
Feature6 records
MEUS S.R.L. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Google GeminicoreMEUS uses Google Gemini APIs within Google Cloud European infrastructure for AI-powered purchase verification and artist identification from complex receipt descriptions. Data minimization applied: only item names and descriptions shared. Zero Retention policy ensures data is not stored or used for AI training. Google CASA Tier 2 certification obtained.
- SpotifycoreStreaming platform integration for Musical Identity building. MEUS collects listening data (with explicit consent) via official API connections to build statistical portraits of fan listening habits.
- Apple MusiccoreStreaming platform integration for Musical Identity building. On iPhone, fans can connect Apple Music directly in the MEUS app for listening data collection.
- YouTubecoreStreaming platform integration for Musical Identity building. MEUS collects viewing history with explicit consent for building fan profile statistics.
- Last.fmcoreUsers can connect or create a Last.fm account to track all music listening in real time across platforms (Spotify, Apple Music, etc.), unified in one Musical Identity.
- Ticketmaster, Ticketone, Eventim, DICE, See TicketscoreMajor ticket vendors whitelisted for AI email scanning. Emails from these senders are processed by MEUS AI to identify concert and live event ticket purchases for token attribution.
- Meta (Facebook, Instagram)coreAdvertising platform for WF05 campaigns. MEUS transmits SHA-256 hashed email addresses for custom audience matching. AI Agents generate and optimize ad targeting.
- TikTokcoreAdvertising platform for WF05 campaigns and fan acquisition. MEUS AI Agents identify fans across TikTok for targeted outreach.
- 218 Fan Clubs in 34 CountriescoreMEUS partners with official and unofficial fan clubs to help them grow their communities, create fan contests, and monetize their work through MEUS tokens. Fan club leaders can launch contests for album releases, merch drops, and ticket sales.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
MEUS S.R.L. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MEUS S.R.L. social profiles
Digital presenceMEUS S.R.L. compliance and trust
Trust signalCompliance5 records
MEUS S.R.L. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEUS S.R.L. leadership team
Management profileNumber of profiles
MEUS S.R.L. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEUS S.R.L. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEUS S.R.L.
What does MEUS S.R.L. do?
MEUS operates a dual AI-powered platform: (1) MEUS Mobile Application (consumer) where music fans self-onboard by connecting email accounts and streaming platforms and earn MEUS Tokens for verified purchases of tickets, merchandise, and music tourism; (2) MEUS Platform for Business (MEUS for Industry), a B2B SaaS sold to artists, record labels, music promoters, fan clubs, and sponsors via tiered subscriptions (Free, Starter, Pro, Enterprise Custom) and consumable tokens, delivering six Agentic Workflows (WF01 Database Integration, WF02 Fan Matching, WF03 Fan Acquisition, WF04 Loyalty Program with Legal Architect, WF05 Advertising, WF06 AI Fan Support).
Is MEUS S.R.L. a public or private company?
MEUS S.R.L. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MEUS S.R.L. founded?
MEUS S.R.L. was founded in 2018. It employs 1 to 10 people.
Where is MEUS S.R.L. based?
MEUS S.R.L. is headquartered in Bastia Umbra, Italy, in the Europe region.
How does MEUS S.R.L. make money?
Five revenue lines are on record. Subscription Plans with Token Allocation is the primary driver. The others are token-Based Consumption (WF05 Advertising), target Expansion Add-on, MEUS Consumer App (B2C) and enterprise Fine-Tuning.
Does MEUS S.R.L. have an API?
No public API is recorded for MEUS S.R.L..
What industry is MEUS S.R.L. in?
MEUS S.R.L.'s product category is Music Fan Engagement Platform. Its primary akta.pro industry code is MPAIAGAJ, Fan Club, Community & CRM Management, with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 7114 and its SIC code is 7370.