CITYGEN TECHNOLOGIES LTD

What CITYGEN TECHNOLOGIES LTD does

CityGen Technologies Ltd is a privately held UK software company that develops CityGen3D, a Unity Editor extension for automated procedural generation of 3D city environments. The tool downloads real-world map data from OpenStreetMap based on a user-specified latitude and longitude, then parses roads, buildings, terrain, trees, and other map features into editable 2D data before generating a 3D scene inside Unity. CityGen3D is structured as an integrated package of specialized modules (Data, Heightmap, Splatmap, Roads, Buildings, Roadside, Entities, Features, Trees, Detail) plus a Landscape Manager for scene streaming. It supports all three Unity render pipelines (HDRP, URP, Built-In), includes automatic LOD generation, and exposes a scripting API for custom automation. The product targets individual developers and small studios building games, simulations, flight or driving experiences, and educational projects within Unity.

The company's go-to-market is product-led and community-led. CityGen3D is sold primarily through the Unity Asset Store as a self-serve, one-time perpetual license that includes all future updates. Distribution is supplemented by an active Discord channel, a YouTube tutorial presence, a Twitter account (@CityGen3D), and a documentation website with a freely available manual. The company operates without disclosed institutional investment and is led by founder "Richard," who appears to handle product, support, and API documentation. Historical Beta pricing was GBP £40 via the company website; current pricing follows Unity Asset Store conventions. The registered trademark "CityGen3D" (UK00003504700) and UK company number (#12697475) confirm an incorporated private limited company in England & Wales.

Customer evidence indicates a horizontal segmentation strategy dominated by indie game developers, with secondary use cases in simulation, architecture/urban visualization, and Unity education. The single named customer reference is JLeaver Presentations, creator of the indie game "Trash Panda" using CityGen3D for Toronto neighbourhood generation. Asset Store reviews rate the product 4.9–5/5, with users citing significant time savings (hours of manual work per environment) and high-quality, responsive support from the founder.

Name

CITYGEN TECHNOLOGIES LTD

Legal name

CityGen Technologies Ltd

Website

https://citygen3d.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

CityGen Technologies Ltd develops CityGen3D, a Unity Editor extension that procedurally generates 3D city environments from OpenStreetMap data, sold as a one-time license on the Unity Asset Store to indie game developers, simulation builders, and small studios.

Ownership category

akta.pro rank

Product category

3D environment generation software

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industry

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)

Keywords

• Procedural 3D generation
• Unity game tools
• Environment generation software
• Map data integration
• Scene streaming technology

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Unity Asset Store Sales: CityGen3D is sold as a one-time perpetual license through the Unity Asset Store. Customers purchase once and receive all future updates included. The Beta program ran from November 2018 to July 2020 with direct sales from the website.
2. Direct Website Sales (Historical Beta): During the pre-release Beta phase, CityGen3D was sold directly through the company website at GBP £40. Beta customers continue to receive updates via their website accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CityGen Technologies Ltd develops and sells CityGen3D, a Unity Editor extension that automatically generates 3D city environments from real-world OpenStreetMap data. The tool creates terrain, roads, buildings, trees, roadside prefabs, and other scene elements without requiring additional coding, and is sold as a one-time perpetual license through the Unity Asset Store.

Product overview

CityGen Technologies Ltd offers CityGen3D, a unified Unity Editor extension for procedural 3D city scene generation from real-world map data. The core CityGen3D product operates as an integrated platform comprising multiple specialized modules: the Data Module handles OpenStreetMap data import and parsing; the Heightmap Module manages terrain elevation; the Splatmap Module controls automatic terrain texturing; the Roads Module generates road networks; the Buildings Module creates procedural building exteriors with Blueprint system; the Roadside Module spawns roadside prefabs; the Entities Module handles point-based props; the Features Module processes linear map features; the Trees Module manages foliage distribution; and the Detail Module paints grass and vegetation. An additional Landscape Manager provides built-in scene streaming for large environments. CityGen3D is available on the Unity Asset Store and supports HDRP, URP, and Built-In render pipelines.

Differentiator

Problem solved

Functional benefit

Products and services

• CityGen3D CityGen3D is a Unity Editor extension that automatically generates 3D city environments — including terrain, roads, buildings, trees, roadside prefabs, and other props — from real-world OpenStreetMap data, requiring no additional coding. It is sold as a one-time perpetual license on the Unity Asset Store and is targeted at Unity game developers, simulation developers, and educators worldwide.

Quantifiable outcome

• Hours of manual work saved per city environment created
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

Partnerships

15 partnerships are on record, tiered core and minor.

• OpenStreetMapcoreTechnology or IntegrationCityGen3D integrates with OpenStreetMap to download and parse real-world map data including roads, buildings, terrain, trees, and other map features. OpenStreetMap data is used as the primary data source for all 3D scene generation. OSM provides worldwide coverage enabling CityGen3D to generate environments from any location globally.
• Unity TechnologiescoreTechnology or IntegrationCityGen3D is a Unity Editor extension built specifically for the Unity game engine. It supports Unity's High Definition Render Pipeline (HDRP), Universal Render Pipeline (URP), and Built-In pipeline. Distributed through the Unity Asset Store. CityGen3D is not sponsored by or affiliated with Unity Technologies.
• AllSkyminorOthersAllSky provides skybox textures included in CityGen3D package. Listed on the Links page as a contributing asset provider.
• CC0 TexturesminorOthersCC0 Textures provides free textures included in CityGen3D package for terrain texturing and demonstration purposes.
• Texture HavenminorOthersTexture Haven provides free textures included in CityGen3D package for demonstration purposes.
• Good TexturesminorOthersGood Textures provides free textures included in CityGen3D package.
• PurePNGminorOthersPurePNG provides free PNG assets included in CityGen3D package.
• YughuesminorOthersYughues (via Patreon) provides textures and assets included in CityGen3D package.
• Dynamic ArtminorOthersDynamic Art provides free textures included in CityGen3D package.
• Gunnar CorreaminorOthersGunnar Correa provides free assets included in CityGen3D package.
• Mojo-StructureminorOthersMojo-Structure provides assets available on Unity Asset Store included in CityGen3D package.
• Rik4000minorOthersRik4000 provides assets on Unity Asset Store included in CityGen3D package.
• Denis LoginovskiyminorOthersDenis Loginovskiy (Sketchfab) provides 3D models included in CityGen3D package.
• Faheem YusufminorOthersFaheem Yusuf (Sketchfab/FameProductions) provides 3D models included in CityGen3D package.
• George PiskasminorOthersGeorge Piskas (Turbosquid) provides 3D models included in CityGen3D package.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real World Terrain: Imports real-world elevation and satellite imagery into Unity for terrain generation. Closely comparable because it also bridges real-world geospatial data and the Unity Editor, although it focuses on terrain rather than full city scenes.
• Gaia Pro: Procedural world-generation toolkit for Unity (by Procedural Worlds). Targets the same indie-to-mid-studio Unity developer persona and is positioned as a one-stop environment authoring solution, similar in market role to CityGen3D.
• World Creator: Standalone and Unity-integrated terrain generation tool. Comparable because it competes for the same Unity developer budget focused on environment creation and rapid prototyping.
• MapMagic World Generator: Procedural world/terrain generator for Unity sold via the Asset Store — the most direct category competitor, with overlapping use cases for indie and small-team game developers creating large environments.

Emerging players

• Houdini Engine for Unity: SideFX's procedural-content pipeline that exposes Houdini's node-based generation inside Unity. Comparable as a higher-end alternative for procedural content, focused on VFX/studio customers rather than indie developers, but overlaps on the underlying workflow.
• Mirage (open-source Unity terrain extension): Community/open-source Unity terrain and environment toolkit. Comparable at the workflow level (modular Unity environment tooling) and a direct pricing-pressure vector because it is free.
• ArcGIS Maps SDK for Unity: Esri's geospatial SDK for Unity that ingests real-world GIS layers (terrain, imagery, 3D objects) into Unity scenes. Directly comparable mechanism — real-world data to 3D Unity environment — but backed by Esri's enterprise-grade data and tooling.

Others

• MicroSplat: High-performance terrain texturing and shader module for Unity. Comparable because it is sold on the Asset Store to the same developer persona and overlaps on the terrain-texturing component CityGen3D addresses via its Splatmap module.
• Mapbox Unity SDK: CityGen3D already integrates Mapbox for satellite imagery. Mapbox's Unity SDK is a complementary data-vendor relationship rather than a direct competitor — both bring real-world geospatial data into Unity workflows.

Broad incumbents

• Polybrush / Unity Terrain Tools: First-party Unity Technologies tools for terrain sculpting, texturing, and decoration. Comparable as the platform-shipped baseline against which any third-party environment-generation Asset Store product is evaluated, and a structural risk if Unity expands these features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CityGen3D
• YouTubeyoutube.com/channel/UCF-LSDZRc2wGOOhtH9jCE1w

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITYGEN TECHNOLOGIES LTD