The Cheney Place
The Cheney Place operates an urban boutique wedding and event venue in a restored 110-year-old Grand Rapids warehouse, offering all-inclusive venue rental with bundled coordination, furniture, and in-house bar service (PUNCH). It serves engaged couples and event hosts across a four-venue West Michigan portfolio.
- Company typePrivate
- Founded2006
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Cheney Place does
The Cheney Place operates an urban boutique wedding and event venue in a restored 110-year-old warehouse at 1600 Monroe Ave NW in Grand Rapids, Michigan. The core offering is wedding ceremony and reception rental (capacity up to 225-250 ceremony guests and 300 reception guests) bundled with full day-of coordination, an on-site warehouse of furniture, chandeliers, and 400+ linen options, plus 14+ hours of venue access. The venue sells a curated set of add-ons including a modern dinnerware Design Suite ($8/head), Green Room plant packages (launching Fall 2026, $35-$275), linens from $19/table, farm tables at $75 each, and an in-house bar service (sister company PUNCH, starting at $22/head) that captures all alcohol revenue under Michigan liquor requirements. Pricing is tiered by day of week and season, with 2027 Saturday reception rates of $5,500-$5,900, Friday rates of $3,600-$5,900, and Sunday rates of $2,900-$3,900, plus an $850 flat-rate ceremony add-on.
The venue is part of a four-venue portfolio operated by Ben and Mindy Peterson and partners Chad and Heather Peterson, which also includes Leona Road (modern Scandinavian-style venue in a renovated turn-of-century elementary school), The Foyer (intimate downtown Grand Rapids venue for up to 125 guests), and Record Box Loft (1902 industrial riverfront venue in Battle Creek). The ownership team has 20 years of wedding industry experience, originating as wedding photographers under STUDIO 6.23 (founded 2006) before launching the rental company Fancy Fray and acquiring The Cheney Place. Distribution is primarily direct: a website with SEO content and Instagram/Facebook social channels feed tour bookings, supplemented by referral partnerships with an 8-caterer preferred vendor list and presence on Zola, The Knot, and WeddingWire. The customer base is individual engaged couples plus corporate and private event hosts in West Michigan.
The Cheney Place firmographics
Firmographics- Name
- The Cheney Place
- Legal name
- The Cheney Place
- Website
- https://thecheneyplace.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cheney Place operates an urban boutique wedding and event venue in a restored 110-year-old Grand Rapids warehouse, offering all-inclusive venue rental with bundled coordination, furniture, and in-house bar service (PUNCH). It serves engaged couples and event hosts across a four-venue West Michigan portfolio.
- Ownership category
- akta.pro rank
The Cheney Place industry classification
Industry- Product category
- Wedding and Event Venue Services
- NAICS
- Food Service Contractors (722310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
Keywords
Where The Cheney Place is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cheney Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Venue Rental: Core revenue from renting the wedding venue space for ceremonies and receptions. Pricing varies by day of week and season (2027 rates): Friday $3,600-$5,900, Saturday $5,500-$5,900, Sunday $2,900-$3,900. Ceremony add-on available for $850 flat rate.
- Bar Service (PUNCH): In-house bar catering service through sister company PUNCH. Packages start at $22/head for 5 hours including beer, wine, spirits, glassware, bartenders. All alcohol must be purchased through and served by PUNCH per Michigan Liquor Laws.
- Design Suite (Dinnerware): Modern dinnerware collection rental package at $8/head (Essentials). Includes photobooth and up to 10 farm tables valued at $1,750 combined.
- Green Room (Plants & Decor): Plant and decor packages for table design: A Little ($35/table), A Lot ($85/table), Jungle ($275 flat for tall plants). Optional add-on to enhance reception design.
- Linens: Curated linen collection for reception tables, starting at $19/table. Required to be rented through venue to ensure correct sizing.
- Farm Tables: Wood farm tables available for $75/table rental, or included at no cost when using Design Suite.
- Corporate & Private Events: Venue available for corporate events, Bar-Mitzvahs, anniversaries, religious gatherings, birthdays, graduation parties with event-specific pricing.
- Rehearsal Dinners: Partner venue The Foyer offers rehearsal dinners and showers for $750 including modern dinnerware and full service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Saturday 2027 Wedding Reception |
| One time/ perpetual license | Multi-year contract | Friday 2027 Wedding Reception |
| One time/ perpetual license | Multi-year contract | Sunday 2027 Wedding Reception |
| One time/ perpetual license | Multi-year contract | Ceremony Add-on |
| Unit Pricing | Multi-year contract | Design Suite (Essentials Package) |
| Unit Pricing | Multi-year contract | Linens |
| Unit Pricing | Multi-year contract | Farm Tables |
| Unit Pricing | Multi-year contract | Green Room - A Little Package |
| Unit Pricing | Multi-year contract | Green Room - A Lot Package |
| Unit Pricing | Multi-year contract | Green Room - Jungle Package |
| Unit Pricing | Pay-as-you-go | Bar Package - I Like It |
| Unit Pricing | Pay-as-you-go | Early Access |
| One time/ perpetual license | Multi-year contract | Corporate Events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Cheney Place product offering
Product offeringCore offering
The Cheney Place operates an urban boutique wedding and event venue from a restored 110-year-old warehouse in Grand Rapids, Michigan, renting the space for ceremonies (up to 225–250 guests) and receptions (up to 300 guests) with 14+ hours of access. Every rental includes an on-site warehouse of vintage and modern furniture, chandeliers, tables, day-of coordination, and bridal/groom suites. Add-on services include a Design Suite of modern dinnerware with photobooth and farm tables, an upcoming Green Room plant/decor package, linens, and in-house bar catering through sister company PUNCH Bar Catering.
Product overview
The Cheney Place is a full-service, design-forward urban boutique wedding venue operating from a restored 110-year-old warehouse in Grand Rapids, Michigan. The core offering is venue rental with included full coordination, furniture, and access to sister bar service PUNCH. The product portfolio includes the main venue (The Cheney Place) plus three partner venues (Leona Road, The Foyer, and Record Box Loft) managed by the same ownership group. Add-on services include the Design Suite (modern dinnerware, farm tables, photobooth), Green Room (plant and decor packages), linens, and bar packages. Former brands include wedding photography (STUDIO 6.23) and rental company (Fancy Fray) that preceded the venue acquisitions.
Differentiator
Problem solved
Functional benefit
Brands
- Leona Road: Modern wedding venue in West Michigan, a renovated turn-of-century elementary school with Scandinavian styling, seating for 300, and outdoor terrace.
- The Foyer
- Record Box Loft
- PUNCH Bar Catering
Products and services
- Wedding Venue Rental at The Cheney Place Full-day rental of the restored 110-year-old warehouse venue for wedding ceremonies (up to 225–250 guests) and receptions (up to 300 guests), with 14+ hours of access, on-site furniture/decor warehouse, day-of coordination, bridal suite, groom's room, and free parking. 2027 flat rates range from $2,900 (Sunday, December–April) to $5,900 (Saturday, April–December); Friday rates range from $3,600 to $5,900. A ceremony add-on is available for $850 flat.
- Ceremony Add-on
Quantifiable outcome
- Couples save $1000+ on average on wedding budget through Design Suite
- +2 more outcomes
Companies that use The Cheney Place
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Cheney Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Cheney Place partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Leona RoadflagshipModern wedding venue in West Michigan operated by the same ownership team. Located in a renovated turn-of-the-century elementary school with Scandinavian modern styling, seating for 300, on-site parking, dedicated ceremony space, bridal suite, and catering kitchen.
- The Foyer GRcoreModern intimate wedding venue in downtown Grand Rapids designed for events up to 125 guests. Features side-by-side ceremony/reception spaces, lounge area, modern dinnerware, and full-service staff. Also hosts rehearsal dinners for $750.
- Record Box LoftcoreIndustrial wedding venue in Battle Creek, MI on the riverfront in a historic 1902 building. Original hardwood floors, exposed brick, open floorplan. Accommodates 50-250 guests. Located between Chicago and Detroit.
- PUNCH Bar CateringflagshipIn-house bar catering service for all events at The Cheney Place. Full-service with packages starting at $22/head for 5 hours. Sister company operated by same ownership team, ensuring integrated service delivery.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
The Cheney Place competitors and assessment
Company assessmentBroad incumbents
- Industrious: Large premium flexible-workspace and event-space operator with a hospitality-led, all-inclusive service model. Comparable in design-forward, full-service physical-space operations, but operates at materially larger scale and corporate rather than wedding focus.
- 1 Hotels: Luxury lifestyle hotel brand operating design-forward properties with significant wedding and event venue business, in-house F&B, and on-site coordination. Comparable premium, design-led event positioning, but as a broad incumbent across lodging rather than a specialized wedding venue operator.
Direct peers
- The Foundry: Industrial Long Island City wedding and event venue housed in a historic building with original architectural details, on-site furniture collection, and full-service coordination. Closely mirrors The Cheney Place's urban-industrial-warehouse positioning and inclusive service model.
- The Bell Tower on 34th: Houston-based full-service wedding and event venue offering inclusive packages with on-site coordination, in-house catering, and bar service. Comparable bundled-service model and premium urban-event positioning to The Cheney Place.
- Ellis Preserve: Pennsylvania-based wedding and event venue complex with multiple distinct event spaces, in-house catering, and full-service coordination. Comparable multi-format venue portfolio under unified ownership, similar in scale and operating philosophy to Cheney's four-venue West Michigan portfolio.
- AMA Executive Conference Centers: Operates a portfolio of full-service conference and event venues with bundled F&B, A/V, and coordination. Comparable multi-venue, full-service event operator model, though focused on corporate meetings rather than weddings.
- The Estate at Florentine Gardens: Full-service wedding and event venue in northern New Jersey offering on-site coordination, in-house catering/bar, and bundled decor packages. Comparable to The Cheney Place in bundled pricing and inclusion of coordination as part of venue rental.
- The Liberty Warehouse: Urban waterfront event and wedding venue in Brooklyn offering full-service packages with included coordination, furniture, and bar service. Directly comparable product offering and target customer (couples and corporate event hosts) to The Cheney Place.
- Convene: Operates premium, design-forward meeting and event venues with an all-inclusive service model (venue + food + technology + coordination). Comparable to The Cheney Place in bundled-service philosophy and corporate/event hybrid customer base, though Convene skews more corporate.
Regional players
- Greystone Mansion: Historic Beverly Hills estate operated as a wedding and private-event venue with distinctive architecture and curated event packages. Comparable historic-property wedding venue positioning, but serves the Los Angeles market rather than the Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Cheney Place social profiles
Digital presenceThe Cheney Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cheney Place leadership team
Management profileNumber of profiles
Profiles4 records
The Cheney Place subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Cheney Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cheney Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cheney Place
What does The Cheney Place do?
The Cheney Place operates an urban boutique wedding and event venue from a restored 110-year-old warehouse in Grand Rapids, Michigan, renting the space for ceremonies (up to 225–250 guests) and receptions (up to 300 guests) with 14+ hours of access. Every rental includes an on-site warehouse of vintage and modern furniture, chandeliers, tables, day-of coordination, and bridal/groom suites. Add-on services include a Design Suite of modern dinnerware with photobooth and farm tables, an upcoming Green Room plant/decor package, linens, and in-house bar catering through sister company PUNCH Bar Catering.
Is The Cheney Place a public or private company?
The Cheney Place is a private company. It is classified as family owned and is currently operating.
When was The Cheney Place founded?
The Cheney Place was founded in 2006. It employs 1 to 10 people.
Where is The Cheney Place based?
The Cheney Place is headquartered in Grand Rapids, United States, in the North America region.
How does The Cheney Place make money?
Eight revenue lines are on record. Venue Rental is the primary driver. The others are bar Service (PUNCH), design Suite (Dinnerware), green Room (Plants & Decor), linens, farm Tables, corporate & Private Events and rehearsal Dinners.
Who are The Cheney Place's main competitors?
Broad incumbents on record are Industrious and 1 Hotels. Direct peers are The Foundry, The Bell Tower on 34th, Ellis Preserve, AMA Executive Conference Centers, The Estate at Florentine Gardens, The Liberty Warehouse and Convene. Greystone Mansion is listed as a regional player.
Does The Cheney Place have an API?
No public API is recorded for The Cheney Place.
What industry is The Cheney Place in?
The Cheney Place's product category is Wedding and Event Venue Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 722310 and its SIC code is 7900.