CAMBRIDGE FINANCE LTD

What CAMBRIDGE FINANCE LTD does

Cambridge Finance Ltd is a London-headquartered, privately-held boutique firm founded in 2015 that delivers real estate financial modelling training, certification programmes, and bespoke consulting for property investment and finance professionals. Its core product is a curriculum covering investment analysis, debt structures, development appraisals, equity valuation, and the integration of AI tools (ChatGPT/GPT-4, Claude) into real estate modelling workflows, delivered through in-person courses at London venues (City Business Library at Guildhall; Central London hotels), live virtual sessions globally, and an on-demand Teachable platform. The firm is regulated by the Royal Institution of Chartered Surveyors (RICS) and offers RICS-aligned certificates and CPD hours, with its CEO Maria Wiedner having contributed to the RICS DCF Global Practice Guidelines released November 2023.

The business operates a hybrid revenue model combining pay-per-course individual training (with class sizes capped at 8 for modelling courses and 14 for property knowledge courses), bespoke corporate in-house training programmes delivered globally, one-to-one coaching, a subscription-based Mastermind Club community (150+ members), book sales (a Cambridge University Press title authored by the CEO), and consulting services spanning bespoke model building, debt advisory, equity advisory, and AI automation. The firm serves enterprise clients including Knight Frank, JLL, The Crown Estate, M&G Real Estate, Colliers, BNP Paribas, NEOM, Homes England, and Mace Group, as well as individual professionals and career-changers. It is registered as a private limited company in England and Wales (Company no. 09915465), maintains a network of experts rather than a large internal team (1-10 employees), and reports operations across 37 countries as of end-2023.

The firm has expanded its geographic reach and product surface materially in 2022-2023, including 300% growth in UK in-house training mandates in 2022, Middle East corporate training expansion, a coordinated set of industry partnerships (CREFC Europe, ULI Europe, ACR Partners, KNOMA, University of Warwick), and a renewed website and proprietary booking tool launched in summer 2023. Marketing is driven through content (YouTube free Excel lessons engaging 1,000+ professionals in 2022), webinars, the Mastermind Club, social media, and industry partnerships, with sales executed via a self-serve website booking system for individuals and direct enterprise sales for corporate mandates.

Name

CAMBRIDGE FINANCE LTD

Legal name

Cambridge Finance Ltd

Website

https://cambridgerefinance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cambridge Finance is a London-based boutique firm providing RICS-regulated real estate financial modelling training, bespoke consulting, and certification courses for property investment and finance professionals across 37 countries, including enterprise clients such as Knight Frank, JLL, and BNP Paribas.

Ownership category

akta.pro rank

Product category

Real Estate Financial Modelling Training

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industries

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

Keywords

• Real estate training
• Financial modelling courses
• Real estate consulting
• Corporate training services
• Property investment education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: Public and corporate training courses on real estate financial modelling, investment analysis, and debt structures. Courses offered in-person in London, live online, and on-demand via Teachable platform. Certificates and CPD hours provided.
2. Bespoke Consulting & Coaching: Custom financial model development and streamlining services, plus 1-2-1 bespoke coaching programmes for individual professionals and corporate teams.
3. Book Sales: Sale of 'Real Estate Financial Modelling in Excel' book by Maria Wiedner, available on Amazon and through the company website.
4. Mastermind Club Membership: Online community of financial modellers meeting fortnightly for case study practice and networking, launched February 2021 with over 150 members.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cambridge Finance delivers real estate financial modelling training programmes, RICS-aligned certificate courses, and bespoke consulting for property investment teams. The firm runs public courses in London, live online sessions globally, on-demand content via Teachable, corporate in-house training, Mastermind Club membership community, 1-2-1 coaching, and strategic real estate portfolio reviews, combining traditional Excel financial modelling with generative AI integration (ChatGPT, Claude).

Product overview

Cambridge Finance offers a multi-format training and consulting portfolio spanning certificate programmes, individual courses, and corporate training for real estate finance professionals. The core product is a suite of financial modelling courses covering investment analysis, debt structures, development appraisals, and AI applications in real estate. These are delivered through in-person sessions at London venues (City Business Library, Guildhall; Cumberland Hotel), live virtual classes, and an on-demand Teachable platform. Supporting services include bespoke consulting, one-to-one coaching, and the Mastermind Club membership. The company is regulated by RICS (Royal Institution of Chartered Surveyors) and partnered with CREFC Europe, ULI Europe, KNOMA, University of Warwick, and ACR Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate in Real Estate Financial Modelling with AI

Quantifiable outcome

• Over 1,000 professionals engaged with free Excel lessons in 2022
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• MicrosoftminorGTM or Marketing Partner · 1 June 2021Microsoft served as lead sponsor for Cambridge Finance's virtual Financial Modelling Summit in June 2021, which attracted over 500 financial modellers from across the globe.
• CREFC EuropecoreStrategic or Co-development PartnerPartnership with CREFC Europe, a respected commercial real estate trade group, for joint seminars and market discussions. Cambridge Finance participates in discussions regarding real estate market and business trends.
• ULI EuropecoreStrategic or Co-development PartnerPartnership with ULI Europe (Urban Land Institute) provides global view of growth and sustainability in the urban sector, adding value to curriculum with access to latest ideas from around the world.
• KNOMAminorGTM or Marketing PartnerPartnership with KNOMA offers interest-free student loans, supporting accessibility of Cambridge Finance courses and demonstrating commitment to social responsibility.
• University of Warwick - Real Estate SocietycoreStrategic or Co-development PartnerPartnership with Real Estate Society at University of Warwick creates opportunities for informative gatherings bringing together industry leaders, academics, and professionals to promote knowledge sharing.
• ACR PartnersminorStrategic or Co-development PartnerPartnership with ACR Partners, a leading international mall adviser, provides broader and deeper access to retail trends knowledge, assisting in transferring accurate solutions to students.
• Smart Cookie JobsminorGTM or Marketing PartnerPartnership with Smart Cookie Jobs for joint webinars on career guidance and recruitment topics in real estate, hosted by Lily Bergman (Founder) with Maria Wiedner.
• Royal Institution of Chartered Surveyors (RICS)coreStrategic or Co-development PartnerCambridge Finance is regulated by RICS and delivers RICS-accredited courses. CEO Maria Wiedner contributed to RICS DCF Global Practice Guidelines as Expert Working Group member.
• City Business Library, Guildhall LondonminorOthersVenue partnership for in-person public training courses at City Business Library, Guildhall, London EC2V 7HH.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Academy of Real Estate: UK-focused real estate training provider covering investment, development and finance topics. Directly comparable in serving professionals seeking structured real estate finance education.
• Bayfield Training: UK-based boutique real estate training provider offering CPD-accredited courses for property professionals. Closest direct peer to Cambridge Finance in terms of boutique scale, UK footprint, and focus on real estate finance and investment training.
• Menthol Training: UK-based property training and events business offering courses for estate agents, surveyors and property professionals. Comparable boutique training model and UK-centric audience, though broader in topic coverage.
• Progressive Property: UK property investment training and mentorship provider serving individual investors and professionals. Comparable in targeting property investment education but skewed toward individual investors rather than institutional financial modellers.

Broad incumbents

• CBRE: Largest global commercial real estate services firm. Offers internal training and a CBRE Academy, representing both a potential enterprise client and a broad incumbent competing for the same corporate training wallets.
• JLL: Global real estate services firm and Cambridge Finance client. Operates broad internal learning and development programmes across real estate investment and asset management, overlapping with Cambridge Finance's corporate training offering.
• Knight Frank: Global real estate advisory firm and one of Cambridge Finance's largest enterprise clients. As a broader incumbent, Knight Frank runs internal training programmes and competes for talent, making it both a customer and a potential competitor for in-house upskilling mandates.
• RICS (Royal Institution of Chartered Surveyors): UK chartered body that accredits and delivers its own real estate training programmes. Cambridge Finance is RICS-regulated and partly dependent on RICS accreditation; RICS itself is both a partner and an indirect competitor in CPD/accredited training.

Others

• Udemy: Global online learning marketplace that hosts numerous real estate financial modelling and Excel courses. Competes with Cambridge Finance's on-demand Teachable offering on price and discoverability, though not on boutique quality or RICS accreditation.
• Coursera: Large-scale online education platform partnering with universities and companies. Relevant as a competing channel for scalable, certificate-bearing real estate and finance content where Cambridge Finance's boutique, RICS-accredited model can either win or lose depending on enterprise preferences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cambfinance
• Facebookfacebook.com/cambfinance
• LinkedInlinkedin.com/school/cambridge-finance-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMBRIDGE FINANCE LTD