Evening

What Evening does

Evening (Õhtu!), legally registered as OÜ Evening (registration number 16226551), is a privately held Estonian media production company headquartered in Rae municipality, Harju County. The company's primary business is producing television programs that air on Kanal 2, one of Estonia's major commercial broadcasters. Its flagship property is the entertainment/talk show Õhtu!, fronted by hosts Robert, Piret, and Jüri, supported by a portfolio of recurring formats including Reede ÕHTU!, Reede ÕHTU Robiga, Suve ÕHTU!, Aastavahetuse ÕHTU!, Kas lööme käed?, Õhtu Sõpradega, and documentary series such as Rikas Eesti, Nutikas Eesti, and Mitme näoga Eesti. Evening also produced the Pariis OM 2024 Olümpiastuudio Olympic studio coverage for the Paris 2024 Games. Beyond broadcast, the company operates a direct-to-consumer e-commerce store at evening.ee/pood selling branded "Sossu" hoodies in adult and children's sizes (€39.90-€44.90 per unit), with shipping limited to Estonia via DPD parcel lockers and payments processed by Montonio Finance.

The business operates with a small team of 1-10 employees and derives revenue from two streams: (1) advertising, sponsorship, and broadcast-related income tied to its Kanal 2 programming, and (2) direct merchandise sales through its own webstore. Distribution is intentionally narrow — television via Kanal 2, organic social channels (Instagram, Facebook, YouTube, TikTok), and a domestic-only e-commerce presence. The company has no disclosed external funding, no parent organization, no subsidiaries, and no patent or trademark filings in the source data, indicating a bootstrapped, founder-led operation. Core technology is not disclosed; the e-commerce and web presence appear to be built on standard WordPress/WooCommerce infrastructure with conventional third-party payment and logistics integrations.

Evening's strategic posture is that of a niche Estonian content shop leveraging a single anchor broadcast relationship to monetize both advertising inventory and a small branded merchandise line. The absence of disclosed financials, headcount growth, AI capabilities, geographic expansion beyond Estonia, or capital raises signals a small, operationally focused company whose fortunes are tightly coupled to the continuity of its Kanal 2 partnership and the domestic Estonian viewership base.

Name

Evening

Legal name

OÜ Evening

Website

https://evening.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Evening (Õhtu!) is an Estonian media production company that produces television shows for Kanal 2, including the flagship entertainment program Õhtu!, and operates an e-commerce store selling branded Sossu hoodies to Estonian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rae

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Television Production & Broadcasting: Evening produces television shows (Õhtu!, Reede ÕHTU!, and special editions) that are broadcast on Kanal 2, generating revenue through advertising, sponsorships, and broadcasting rights.
2. Merchandise Sales (E-commerce): Sale of branded merchandise including hoodies (Sossu) in various sizes and colors through the company's own e-commerce store at evening.ee/pood/.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Evening is an Estonian media production company that produces television programmes (including the flagship talk show "Õhtu!" with hosts Robert, Piret, and Jüri), live broadcasts, advertisements, social media content, and manages live events. The company also operates an online retail store selling branded merchandise such as Sossu hoodies (unisex and children's sizes). Content is broadcast on Kanal 2, one of Estonia's major commercial television channels.

Product overview

Evening (Õhtu!) is an Estonian media production company offering television shows and events production services. The portfolio includes the flagship Õhtu! TV show with hosts Robert, Piret, and Jüri, along with multiple show formats (Reede ÕHTU!, Aastavahetuse ÕHTU!, Suve ÕHTU!, Õhtu Sõpradega, Kas lööme käed?), and documentary series (Rikas Eesti, Nutikas Eesti, Mitme näoga Eesti, Pariis OM 2024 Olümpiastuudio). The company also operates an e-commerce store selling branded merchandise including Sossu hoodies (unisex and children's sizes in white, blue, and pink colors). Services span TV shows, advertisements, live broadcasts, social media content, and event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Õhtu! (Flagship TV Show) Flagship Estonian entertainment TV show featuring hosts Robert, Piret, and Jüri, covering events and topics that reach real people. Aired on Kanal 2.
• Reede ÕHTU! (Friday TV Show) Friday edition of the Õhtu! show format broadcast on Kanal 2.
• Reede ÕHTU Robiga (Friday Show hosted by Robert) Friday edition of the Õhtu! series hosted by Robert, broadcast on Kanal 2.
• Kas lööme käed? (TV Show) Television show produced by Evening for Kanal 2.
• Aastavahetuse ÕHTU! (New Year's Eve Special) New Year's Eve special edition of the Õhtu! show broadcast on Kanal 2.
• Rikas Eesti (Documentary Series) Documentary series exploring wealth in Estonia, produced for Kanal 2.
• Nutikas Eesti (Documentary Series) Documentary series about smart/savvy topics in Estonia, produced for Kanal 2.
• Suve ÕHTU! (Summer TV Show) Summer edition of the Õhtu! show broadcast on Kanal 2.
• Mitme näoga Eesti (Documentary Series) Documentary series about multifaceted Estonia, produced for Kanal 2.
• Pariis OM 2024. Olümpiastuudio (Olympic Studio Coverage) Studio coverage of the Paris 2024 Summer Olympics produced by Evening.
• Õhtu Sõpradega (TV Show) Show format featuring Õhtu! with friends/guests.
• Sossu Unisex Hoodie Unisex oversized hoodie made from silky microfiber exterior with sherpa lining. Available in white and blue colors; priced at €44.90 per unit. Sold via the company's e-commerce store at evening.ee/pood.
• Sossu Children's Hoodie Children's oversized hoodie in blue or pink colors (100% polyester). Available in 128cm and 157cm sizes for children approximately 5+ years old. Priced at €39.90 per unit. Sold via the company's e-commerce store.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DPD EstoniaminorChannel Partner/ Reseller/ DistributorLogistics and delivery partner for shipping merchandise within Estonia via DPD PAKIAUTOMAAT.
• Kanal 2coreOthersPrimary television broadcast partner for Õhtu! and related programming. Evening produces content that airs on Kanal 2, one of Estonia's major commercial TV channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• All3Media: One of the largest independent television production groups globally, producing formats on commission for major broadcasters (e.g. Gogglebox, Fleabag for Channel 4/Amazon). Most directly comparable to Evening's model of producing third-party TV content for a single broadcast partner.
• Tinopolis Group: Independent UK-based television production group producing shows like Hollyoaks and Crime Scene Live for broadcasters. Independent, multi-format, broadcaster-commissioned model is structurally identical to Evening, just at larger scale and in the UK market.

Broad incumbents

• Fremantle: RTL Group/Bertelsmann-owned global content producer behind formats like American Idol and Got Talent. Closely parallels Evening's commissioned-format production approach, but at global scale with a much broader format and rights library.
• ITV Studios: UK-listed ITV's international production arm, producing entertainment formats (Love Island, The Chase) for broadcasters worldwide. Same producer-for-broadcaster DNA as Evening, but diversified across many territories and genres.
• Banijay: Global television production giant producing flagship entertainment formats (Big Brother, MasterChef) for broadcasters worldwide. Operates at vastly larger scale but executes the same producer-for-broadcaster commercial model that Evening uses with Kanal 2.
• Red Arrow Studios: ProSiebenSat.1-owned international television production group producing entertainment and factual formats for broadcasters. Same producer-for-broadcaster commercial model as Evening, with a comparable multi-format portfolio approach.
• Lionsgate: Major independent entertainment company producing and distributing film, television and branded content globally. Comparable as a diversified independent content producer with branded IP that extends into consumer products, mirroring Evening's TV-plus-merchandise model.

Regional players

• Viaplay Group: Nordic/Baltic entertainment group operating streaming and linear TV across the same geographic region Evening serves. Comparable as a regional entertainment peer, though Viaplay is also a distributor/platform rather than purely a producer.
• Ekspress Grupp: Estonian media conglomerate operating news portals, newspapers and digital media properties. A regional peer in the Estonian media landscape, though its primary activity is news/print rather than the entertainment TV production Evening focuses on.
• ERR (Eesti Rahvusringhääling): Estonian public broadcaster that both produces in-house content and commissions from external producers in the same Estonian market where Evening operates. Relevant as a regional media peer and a potential future commissioning counterparty to Kanal 2.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLCcUYTn7tqT11hGS9_9UuGGcH3mAB6S5Q
• Facebookfacebook.com/6htuKanal2
• Instagraminstagram.com/kanal2ohtu
• TikToktiktok.com/@kanal2ohtu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evening