FRESH Legal Group

What FRESH Legal Group does

FRESH Legal Group is a privately-held, multi-jurisdictional legal and tax advisory firm headquartered in Lisbon, Portugal, that serves internationally mobile individuals, entrepreneurs, and investors relocating to or investing in Portugal and other European jurisdictions. The firm operates as a group of five subsidiaries: Fisher & Associados (regulated by the Ordem dos Advogados and operating commercially under the FRESH Portugal brand), Fresh Properties (real estate arm), LX Launch (venture builder), and U.S. Tax Division (U.S. accounting firm). Services span cross-border tax planning under the NHR and IFICI regimes, immigration pathways (Golden Visa, D7, D8, D2), real estate transactions, estate planning including Portuguese wills, and corporate and investment structuring.

The firm's core service delivery rests on a team of lawyers and accountants qualified in seven jurisdictions (Portugal, Italy, Spain, U.S., UK, Ireland, Israel, with Ukraine also listed) and recruited from top-tier firms including DLA Piper, Baker McKenzie, Dentons, EY, and Grant Thornton. Technology layer is limited but visible: a proprietary AI-driven conversational assistant (Joana) for tax Q&A, an IFICI/NHR 2.0 Eligibility Checker tool, and a secure client portal for ongoing engagement. Revenue is generated entirely through professional services fees, with published pricing such as €750 for a UK/Portugal tax consultation, $2,009 for combined U.S./UK tax returns, and €1,400-€1,900 for estate planning, alongside bespoke advisory engagements. Go-to-market is hybrid — direct consultation bookings on the website combined with a community-led motion centered on a 15,000+ member Facebook group, YouTube, and Instagram channels — positioning the firm as "Portugal's largest expat legal advisory."

Name

FRESH Legal Group

Legal name

FRESH Legal Group

Website

https://fresh-legal.com

Company type

Private

Operating status

Operating

Short description

FRESH Legal Group provides cross-border legal, tax, immigration, real estate, and estate planning services for expats and international investors relocating to Portugal and Europe, operating through a group of five subsidiaries headquartered in Lisbon.

Ownership category

akta.pro rank

Product category

Cross-Border Tax & Immigration Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Immigration Law (BPAHAAAL)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Estate Administration & Probate Services (FSAAANAE), Estate Planning, Trust Structuring & Governance (FSAAADAF), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Immigration Legal Services & Representation (Law Firms) (THACAKAF)

Keywords

• Cross-border tax advisory
• Expat immigration services
• Golden visa consulting
• International estate planning
• Expat tax compliance

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Legal and Tax Consulting Services: Professional consulting engagements including tax planning consultations, immigration consultations, combined cross-border sessions (e.g., U.S.-Portugal, UK-Portugal), and Golden Visa consultations. Provides recurring advisory relationships with clients.
2. Tax Return Preparation: Preparation and filing of tax returns across multiple jurisdictions (Portugal, U.S., UK). Includes coordinated dual-country filings for cross-border clients. One-time per tax year with recurring annual engagement potential.
3. Estate Planning and Wills: Preparation of Portuguese wills and estate planning documents. Service fees of €1,400+ for individuals, €1,900+ for couples. One-time legal service with potential for ongoing estate planning updates.
4. Real Estate Legal Services: Legal representation and consultation for real estate transactions and Golden Visa property investments in Portugal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FRESH Legal Group provides cross-border legal, tax, immigration, real estate, corporate, and estate planning services for high-net-worth expats and internationally mobile families relocating to or investing in Portugal and other European jurisdictions. The firm bundles licensed lawyers and accountants qualified in 7 jurisdictions to deliver coordinated advisory engagements, transactions (e.g., Golden Visa applications, property purchases, will preparation), and recurring compliance (e.g., dual-jurisdiction tax return filings).

Product overview

FRESH Legal Group is a multi-jurisdictional legal and tax advisory firm operating as a group of companies: Fisher & Associados (regulated Portuguese law firm), Fresh Portugal (operations brand), Fresh Properties (real estate arm), LX Launch (venture builder), and U.S. Tax Division (U.S. accounting firm). The group offers integrated services including Golden Visa applications, tax planning under NHR/IFICI regimes, immigration (D7, D8, D2 visas), estate planning with Portuguese will preparation, real estate transactions, and corporate/investment structuring. The firm also provides an AI-powered legal assistant (Joana) and an online IFICI Eligibility Checker tool. Services span Portugal, Italy, UK, and U.S., with lawyers qualified in 7 jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• Joana: AI tax assistant for Portuguese tax laws, NHR benefits, and Golden Visa implications

Products and services

• Tax Consulting & Planning Services

Quantifiable outcome

• Trusted by thousands of expat families for cross-border strategic advice
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fisher & AssociadoscoreOthersRegulated Portuguese law firm operating under FRESH Portugal brand. Headquartered in Lisbon and regulated by Ordem de Advogados (Portuguese Bar Association). Portugal's largest expat legal advisory.
• Fresh PortugalcoreOthersOperations entity in Portugal operating as the consumer-facing brand for expat services including tax, immigration, investments, corporate, and estate planning.
• Fresh PropertiescoreOthersReal estate arm supporting clients in sourcing real estate investments and homes for personal use, providing comprehensive services for Golden Visa applications and personal relocation.
• LX LaunchminorOthersVenture builder based in Lisbon supporting startups and entrepreneurs in the Portuguese ecosystem.
• U.S. Tax DivisioncoreOthersU.S. accounting firm offering comprehensive tax services to U.S. expats overseas, ensuring compliance with U.S. tax obligations while living abroad.

Scale indicators6 records

Recent moves1 record

Expansion highlights7 records

Broad incumbents

• Fragomen: World's largest dedicated immigration law firm serving corporate and HNW clients globally. Broader and more corporate-leaning, but increasingly competes in the investor-immigration space FRESH serves.
• IQ-EQ: Global fiduciary, trust, and estate administration services for high-net-worth families. Comparable on the cross-border estate planning and trust structuring side of FRESH's offering.
• Deloitte Private (Expat Tax / Global Employer Services): Global Big 4 practice with substantial expat tax and international mobility services, including Portugal and UK coverage. Competes for the same HNW cross-border tax and immigration work as FRESH but with broader resources.
• KPMG Private Enterprise / Global Mobility Services: Big 4 international tax and global mobility practice serving internationally mobile individuals and families. Overlaps with FRESH's UK/Portugal/U.S. cross-border tax and immigration advisory.

Direct peers

• Holborn Assets: Cross-border tax, estate, and wealth advisory for internationally mobile individuals. Overlaps with FRESH on UK/Portugal expat tax, estate planning, and investment structuring.
• Henley & Partners: Global leader in residence and citizenship by investment advisory. Directly competes with FRESH on Golden Visa and global residency planning for HNW clients, with a comparable cross-border service model.
• Blevins Franks: Long-standing UK-based cross-border tax, estate, and investment advisory for British expats in Southern Europe. Highly comparable in cross-border UK-Portugal tax and estate planning services.
• Global Citizen Solutions: Portugal- and Europe-focused residency, citizenship, and tax advisory for expats and investors. Closely comparable niche, customer base, and digital-first community-led GTM motion.
• Latitude Group: International tax, wealth, and immigration advisory for expatriates in multiple jurisdictions including Portugal. Comparable premium-HNW expat segment and integrated tax/immigration/wealth services.

Emerging players

• Get Golden Visa: Digital-first Golden Visa advisory focused on Portuguese and other European residency-by-investment programs. Comparable niche and customer base but smaller scale and less integrated legal/tax depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freshportugal
• Facebookfacebook.com/groups/taxbenefitsportugal
• Instagraminstagram.com/freshportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRESH Legal Group