THE LABEL BY LUCIE LTD

What THE LABEL BY LUCIE LTD does

THE LABEL BY LUCIE LTD, trading as Lucie the Label, is a Glasgow-based private company incorporated in 2023 that designs and sells personalised homeware, clothing, and business merchandise, alongside offering creative branding services to both individual and small-business customers. The proposition is a hybrid D2C product business and B2B creative services studio, where the product side delivers customised physical goods and the services side produces brand assets — a configuration that allows the firm to monetise through both direct unit sales and project-based creative engagements.

The company's underlying operations and technology platform are not disclosed in the source data: the corporate website (luciethelabel.co.uk) returned only a generic loading/verification page at the time of capture, with no product catalogue, pricing, customer testimonials, or technical architecture visible. No headcount, funding rounds, investor disclosures, management team details, partnerships, awards, intellectual property filings, or regulatory registrations are recorded in the available inputs.

Revenue model mechanics are likewise unquantified. The company has not disclosed pricing, contract terms, average order values, repeat-purchase rates, or segment mix between consumer and business customers. With incorporation in 2023, no disclosed capital base, and no observable scale signals, the entity presents as a pre-commercialisation or very early-revenue founder-led micro-business whose investment-relevant characteristics cannot be triangulated from the supplied evidence.

Name

THE LABEL BY LUCIE LTD

Website

https://luciethelabel.co.uk

Company type

Private

Founded year

2023

Short description

THE LABEL BY LUCIE LTD (Lucie the Label) is a Glasgow-based, founder-led company founded in 2023 that designs and sells personalised homeware, clothing, and business merchandise, and offers creative branding services to individual and small-business customers.

Ownership category

akta.pro rank

Product category

Personalized Homeware and Apparel

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Personalized homeware
• Custom clothing
• Branded merchandise
• Creative branding services
• Custom apparel design

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Lucie the Label (THE LABEL BY LUCIE LTD) designs and sells personalized homeware, clothing, and business merchandise, and provides creative branding services. The company produces made-to-order/customized physical goods for individual consumers and supplies branded merchandise and design services to businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Homeware
• Personalized Clothing
• Business Merchandise
• Creative Branding Services

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Emerging players

• Printful: Print-on-demand and fulfilment provider for custom apparel and accessories. Relevant peer on the production and personalization mechanics behind Lucie the Label's clothing and merchandise lines.

Direct peers

• Notonthehighstreet: UK marketplace for personalized gifts, homeware, and bespoke goods from small designers. Comparable in offering mix (personalized homeware and gifts) and UK market positioning to Lucie the Label.
• Custom Ink: Custom apparel and promotional products platform serving groups, events, and businesses. Closely aligned with Lucie the Label's combination of custom clothing and corporate/business merchandise.
• Zazzle: Global print-on-demand marketplace for customized products including apparel, home décor, and stationery. Direct competitor in the personalized, multi-category product space.
• Moonpig: UK-based personalized greeting cards, gifts, and homeware retailer. Comparable as a UK personalized-goods consumer brand, though operating at substantially larger scale and a more defined category focus.
• MOO: Design-led provider of custom printing, business stationery, and branded merchandise. Comparable on the creative branding services and business merchandise dimensions of Lucie the Label's offering.
• Vistaprint (Cimpress): Mass-market provider of customized print products, signage, and branded merchandise for SMEs. Directly comparable to Lucie the Label's personalized homeware, clothing, and business merchandise offering, though at vastly greater scale.
• Pen Company (The Pen Company): UK-based supplier of personalized pens and branded corporate merchandise. Closely aligned with Lucie the Label's 'business merchandise' and corporate gifting angle, particularly in the UK market.

Broad incumbents

• Etsy: Global marketplace for handmade and personalized goods. Lucie the Label competes for the same consumer demand for bespoke homeware and apparel, though Etsy is a broad platform rather than a single-brand operator.
• Snapfish: Large personalized photo products retailer including homeware and gifts. Adjacent competitor for personalized homeware demand, operating at significantly larger scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE LABEL BY LUCIE LTD