What PS21 LIMITED does

PS21 LIMITED (operating as 'PS21 | Different Works') is a Spain-based independent creative advertising agency headquartered across Madrid and Barcelona. Founded circa 2018–2019, the firm develops multi-channel creative campaigns for enterprise-tier brands across TV, out-of-home (OOH), digital, social media, influencer, gaming, and innovation formats. Its client roster spans quick-service restaurants (notably KFC España as a flagship anchor), insurance (Línea Directa, Laguinda), telecommunications (Movistar, Finetwork), food and snacks (Doritos, Walkers, Flamin' Hot), beverages (Pepsi, Larios, Ballantine's, Beefeater, Lupia), banking (BBVA, Revolut), electronics (Worten), and HR/financial services (Adecco, Taxdown).

The business operates on a professional services model, generating revenue through project-based and likely retainer fees for creative campaign development. PS21 holds no proprietary technology platform and operates without disclosed AI tooling, patents, or technology partnerships; its value proposition rests entirely on creative talent and campaign output. The agency is privately held with no disclosed investors, parent company, management team, or financial figures, and appears to be an organically grown independent firm.

Strategic activity is evidenced through a portfolio of 60+ case studies spanning 2019–2026, with sustained KFC engagement, expanding gaming and innovation capabilities since 2023–2024, and new enterprise client wins in 2025–2026 (Movistar, Línea Directa, Larios). The agency's geographic footprint remains Spain-focused, though its multinational brand roster positions it for potential cross-market expansion.

Name

PS21 LIMITED

Legal name

PS21 LIMITED

Website

https://ps21.team

Company type

Private

Founded year

2018

Operating status

Operating

Short description

PS21 LIMITED (dba 'PS21 | Different Works') is a Spain-based independent creative advertising agency in Madrid and Barcelona that develops multi-channel campaigns (TV, OOH, digital, social, influencer, gaming) for enterprise brands including KFC, BBVA, Movistar, Doritos, and Pepsi.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Creative advertising agency
• Brand campaign development
• Multichannel advertising
• Social media campaigns
• Brand strategy consulting

Headquarters

HQ city

Madrid/Barna

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: PS21 operates as a creative advertising agency providing campaign development services to corporate clients. Revenue is generated through professional services fees for creative campaigns across various media channels including TV, OOH, Digital, and social media.

Distribution channels1 record

Marketing channels1 record

Core offering

PS21 LIMITED is a Spain-based creative advertising agency that develops and executes brand campaigns for enterprise clients across multiple media channels including TV, out-of-home (OOH), digital, social media, influencer, and gaming. The firm provides end-to-end creative services spanning brand strategy, creative concept development, campaign production, and multi-channel execution for clients in sectors such as restaurants, insurance, telecommunications, food & beverage, banking, electronics, and beverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development End-to-end creative advertising campaign concepting and production for enterprise brands across TV, OOH, digital, social media, influencer, and gaming channels.
• Business Design and Transformation Consulting Strategic business design and transformation advisory services for corporate clients seeking brand and business model evolution.

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Madre Barcelona: Barcelona-based independent creative agency serving clients like Estrella Damm, HP, and Codorníu. Comparable as an independent Spanish creative shop focused on culturally resonant campaigns across multiple channels.
• David Madrid: Spanish creative agency with offices in Madrid and Barcelona, known for award-winning campaigns for Burger King, Coca-Cola, and Heineken. Directly comparable as a Madrid-based independent creative shop competing for similar Spanish enterprise brand briefs.
• Shackleton: Spanish creative agency based in Madrid, recognized for integrated campaigns across advertising, PR, and digital. Comparable in serving enterprise clients like Repsol, Mahou, and Mutua Madrileña with distinctive creative work.
• China (agency): Madrid-headquartered creative agency part of Omnicom's Omnicom Precision Marketing Group. Comparable as a Spanish creative shop handling major brands like IKEA, Movistar, and Renfe with integrated campaigns.
• Oriol Villar: Barcelona-based independent creative agency known for distinctive campaigns. Comparable as a Spain-based independent creative agency with a focus on cultural relevance and craft across TV, print, and digital.
• LOLA MullenLowe: Independent creative agency with strong Madrid presence, part of MullenLowe Global. Comparable in serving major Spanish and multinational brands with multi-channel creative campaigns across TV, digital, and social.
• El Ruso de Rocky: Spanish creative agency recognized for work with brands like Burger King, Loterías, and Correos. Comparable in producing distinctive, attention-grabbing creative campaigns for major Spanish enterprise clients.
• Contrapunto BBDO: Madrid-based creative agency within BBDO Worldwide network. Comparable in delivering multi-channel creative campaigns for major Spanish brands across sectors including food, automotive, and consumer goods.

Broad incumbents

• Wieden+Kennedy: Globally renowned independent creative agency with offices including Amsterdam and London serving European markets. Comparable as an established independent creative shop competing for global brand creative work, though with broader geographic scale than PS21.
• Droga5: Global creative agency (part of Accenture Song) known for culturally impactful work. Comparable as an independent-minded creative agency serving major enterprise brands, though operating at significantly larger scale and global footprint than PS21.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PS21 LIMITED