MADE IN GROUP LIMITED

What MADE IN GROUP LIMITED does

Made In Group Limited is a Wolverhampton-headquartered private limited company that operates a membership and digital networking platform for UK manufacturing and industrial engineering businesses. The firm originated as a 2008 editorial campaign, was formalized into the Made in the Midlands membership network in 2011, and has since expanded into a portfolio of regional sub-brands (Made in Yorkshire, Made in London, Made in Scotland, Made in Wales, Made North East, Made North West, Made South West, Made South East, Made East England, and Made Northern Ireland), alongside purpose-built initiatives Made Futures (employer branding, launched 2020), Made Equal, Made-U (best practice content library), Made Green (sustainability/Net Zero), and the Backing Britain campaign. The underlying technology is a self-serve digital platform delivering personalized microsites with custom URLs, 'Share of Voice' content distribution, a jobs board, member-to-member messaging with live chat, publishing tools, broadcast newsletters, and 3D factory tours built on Matterport technology. The platform also powers virtual/hybrid events and an annual expo circuit (e.g., Made in the Midlands Expo, Made in Yorkshire Expo), with 30+ in-person and online networking events per year.

The business model is built on three revenue streams: (1) subscription membership at £299 per month, granting access to the microsite, jobs board, event calendar, content library, and member directory of 500+ firms; (2) a sponsor-funded SME bursary program providing approximately 100 free 3-, 6-, or 12-month memberships per year (valued at over £250k collectively), with eligibility for manufacturing SMEs employing at least five people; and (3) franchise fees for regional operators acquiring rights to launch new Made networks, with investment tiers of £5k-£25k and £25k-£50k+ across 0–12+ month timelines. Distribution is hybrid: self-serve digital sign-up for SMBs, direct sales for enterprise members, and event-based acquisition via factory tours, expos, and the National Online Industry Meetup series. Customer base spans enterprise (DURA Automotive, European Metal Recycling, Amtico International, Citizen Machinery UK, HAYLEY DEXIS) through mid-market to small manufacturers, plus educational institutions (Birmingham City University, South & City College Birmingham, University College Birmingham) and defence-sector partners (Ministry of Defence, UK Defence Innovation). The founder is Jason Pitt, with Ilona Pitt as Director; the company employs 1-10 people and reports no institutional investors, parent company, or public listing.

Name

MADE IN GROUP LIMITED

Legal name

Made In Group Ltd

Website

https://madeingroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Made In Group Limited operates a membership and digital networking platform connecting 500+ UK manufacturing and industrial engineering companies through 10+ regional sub-brands, personalized microsites, 3D factory tours, and 30+ annual networking events.

Ownership category

akta.pro rank

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Monthly subscription membership at £299 per month. Provides access to digital platform, microsites, events, networking, jobs board, publishing tools, and member directory. Additional revenue from premium event tickets and Made Ads campaigns.
2. SME Bursary Program: Funded membership bursaries (3, 6, or 12 months) provided by sponsors, patrons and partners. Approximately 100 memberships per year worth over £250k in value, funded externally.
3. Franchise Fees: Franchise opportunities for establishing new Made regional networks. Investment tiers of £5k-25k and £25k-50k+ with timeline commitments. Generates recurring franchise revenue as new regions launch.
4. Strategic Investment: Investment partnerships to fund expansion strategy. The organization seeks capital from strategic stakeholders to replicate success achieved in Midlands and Yorkshire to further regions across the UK.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Made In Group operates a paid membership platform that connects UK manufacturing companies through personalized microsites, regional networking communities, and in-person/virtual events. The core paid offering is a monthly membership subscription (£299/month) that provides access to a digital platform with microsites, a 500+ member directory, 30+ networking events annually, virtual expos, 3D factory tours, jobs board, and content publishing tools. The group also generates revenue through franchise fees for regional network expansion and sponsors SME bursary memberships.

Product overview

Made in Group is a hybrid membership platform connecting UK manufacturers through a network of regional communities. The core offering is a digital membership platform providing personalized microsites, content sharing tools, networking features, and event management. The portfolio includes 11 regional 'Made' brand platforms (Midlands, Yorkshire, London, Scotland, Wales, North East, North West, South West, South East, East England), complemented by employer branding initiatives (Made Futures, Made Equal), sustainability programs (Made Green/Net Zero), educational resources (Made-U), virtual tour technology (3D Factory Tours), industry meetups, job board, and annual industry surveys/reports. The platform serves over 500+ manufacturing members with 30,000+ social followers and reaches 500,000+ unique visitors annually through its network.

Differentiator

Problem solved

Functional benefit

Products and services

• Made In Group Monthly Membership Paid monthly membership subscription (£299/month) for UK manufacturing companies. Includes personalized microsite with custom URL, access to 500+ member directory, 30+ networking events annually, best practice talks library, Made Ads campaigns, SEO-optimized microsite generating 5,000+ visits in first 12 months, free jobs board, virtual expos, 3D facility tours, roundtable events, buy and sell zone, and quarterly Backing Britain Bulletin newsletter.
• SME Bursary Membership Free 3, 6, or 12 month funded membership for qualifying manufacturing SMEs meeting criteria: manufacturing business, employ at least five people, require assistance with membership fees, and bring unique attributes or represent under-served segments. Approved by Growth Board. Approximately 100 bursaries per year worth £250k+ total, funded by sponsors and partners.
• Regional Franchise Opportunities Franchise opportunities for entrepreneurs and investors to establish new Made regional networks. Investment tiers range from £5k-25k to £50k+ with various timelines (0-6 months, 6-12 months, 12+ months). Target regions include South East, South West, Wales, East England, North West, North East, Scotland, Northern Ireland, and outside UK. Generates recurring franchise revenue as new regions launch.
• Made in the Midlands The original flagship regional membership platform, evolved from a 2011 newspaper campaign into a dedicated membership network championing British manufacturing in the Midlands region.
• Made in Yorkshire First pilot regional membership network launched outside the original Midlands territory in 2016, serving Yorkshire manufacturers with the same digital platform benefits and networking events.
• Made-U (Made University) Best practice talks library and expert masterclasses platform helping members network, market, and sell their brands effectively. Accessible to members as part of membership package.
• Made Green / Net Zero Initiative Sustainability initiative helping member companies market their business sustainably through virtual and hybrid events, with carbon offsetting via Ecologi partnership (planting 25 trees for new members, offsets for microsite views and Net Zero pledges).
• Job Board Free jobs posting board for members to promote permanent and temporary manufacturing roles and vacancies as part of the membership benefits.

Quantifiable outcome

• Members receive average 5,000+ relevant visits to their microsite within first 12 months
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• EcologiminorStrategic or Co-development PartnerCarbon offset and tree planting partner. Made in Group partners with Ecologi to offer sustainability initiatives, planting trees for new members (25 trees), microsites reaching 1k views, and companies pledging to Net Zero and Made Equal initiatives. Ecologi provides individual carbon footprint offsetting and verified carbon offset projects.
• Walsall Football FoundationminorStrategic or Co-development PartnerMade Futures employer branding initiative has been an active partner of Walsall Football Foundation for over three years. Partnership supports talent attraction and employer branding services for manufacturing members.
• Ministry of Defence (National Armaments International)minorStrategic or Co-development PartnerMOD division focused on SME engagement for defence exports. Jacob Cooney from MOD's National Armaments International division speaks at Made in Group National Industry Meet-ups to help manufacturers understand defence export opportunities.
• Yorkshire and Humberside Regional Defence and Security ClusterminorStrategic or Co-development PartnerAndrew Butt, Chair of the Cluster, speaks at Made in Group events helping SMEs understand where they fit in defence supply chains and connecting manufacturers with defence organizations, universities, investors, and local authorities.
• UK Defence InnovationminorStrategic or Co-development PartnerMark Darvill, Transformation and Development Lead at UK Defence Innovation, presents at Made in Group events explaining how the MOD connects operational challenges with industry capability through priority themes including autonomy, logistics, and protection.
• University College BirminghamminorStrategic or Co-development PartnerNeil Davies, Head of Engineering, speaks at Made in Group events about T Levels and skills pipeline development. College delivers all three engineering/manufacturing T Level pathways and collaborates with Made in Group on industry placement programs.
• South & City College BirminghamminorStrategic or Co-development PartnerRebecca Waterfield from South & City College Birmingham serves on the Editorial Panel for Manufacturing Growth Report 2024. College represented in industry skills and workforce development initiatives.
• UK Further Education Colleges NetworkminorStrategic or Co-development PartnerNetwork of further education colleges, sixth forms, and universities across the UK delivering T Level qualifications. Made in Group connects manufacturers with educational institutions for industry placements and talent pipeline development.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Industry Europe: Industry Europe is a digital media and events platform covering European industrial manufacturing news, analysis, and networking. Comparable thought-leadership and networking model but with a pan-European rather than UK-domestic focus.

Direct peers

• The Manufacturer (Magan Media Group): The Manufacturer is a digital publication and events platform targeting senior manufacturing executives globally, with awards, conferences, and industry reports. Directly comparable content, events, and thought-leadership assets to Made In Group's Made-U and report publications.
• Insider Media: Insider Media publishes regional business news and runs events across UK regions (Midlands, Yorkshire, North West, etc.), targeting manufacturing and industrial business audiences. Highly comparable to Made In Group's regional media + events + networking model.
• Make UK: Make UK (formerly EEF) is the leading UK manufacturers' trade association, offering membership, events, policy advocacy, and advisory services to industrial companies. It is the most directly comparable membership organisation targeting the same UK manufacturer audience as Made In Group.

Broad incumbents

• Confederation of British Industry (CBI): The CBI is a broad UK business membership and lobbying organisation covering multiple sectors including manufacturing. It overlaps with Made In Group on networking, events, and policy advocacy but operates at a much larger scale across all UK industries.
• British Chambers of Commerce: A national network of accredited UK chambers offering local business membership, events, and international trade support. Comparable to Made In Group's regional franchise model but covers all sectors rather than focusing exclusively on manufacturing.

Others

• Enterprise Nation: Enterprise Nation is a UK small-business membership and events community offering networking, content, and partner offers. Comparable as a UK SMB membership community with events and digital content, though not exclusively manufacturing-focused.

Emerging players

• Engineering Industries Association (EIA): The EIA is a UK trade body for engineering and manufacturing SMEs, offering networking, events, and member services. Directly comparable SME-focused manufacturing membership proposition to Made In Group.
• UK Steel: UK Steel is a trade association representing the British steel industry, providing policy advocacy, networking, and member services. Comparable as a sector-specific UK manufacturing membership body, though narrower in vertical scope than Made In Group.
• Manufacturing Technologies Association (MTA): The MTA represents the UK manufacturing technologies sector, providing membership, exhibitions (MACH), and policy engagement. Comparable trade-association structure focused on UK manufacturing, particularly metalworking machinery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/in/pittjason
• Facebookfacebook.com/100063760674949
• LinkedInlinkedin.com/company/madeingroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE IN GROUP LIMITED