NAYBAL BEAUTY LTD

What NAYBAL BEAUTY LTD does

Naybal Beauty Ltd is a UK-incorporated, founder-led direct-to-consumer personal care company headquartered at 5 Brayford Square, London. Founded by Francesca Ponzo, the company sells a single SKU — Perfect Curls Therapy All-in-One Styling Cream (250ml) — formulated with over 94% natural and organic ingredients (aloe vera, argan oil, flaxseed extract, murumuru butter, cupuaçu butter, sacha inchi oil, chia seed extract, vitamin E) designed to combine leave-in conditioning, curl definition, frizz control, and hold in one step. The product is marketed across curly (Type 3), wavy (Type 2), and afro (Type 4) hair types and is positioned as a simplified alternative to multi-product curly hair routines, with PETA-certified cruelty-free and vegan status and 100% recycled packaging.

The company operates an exclusively direct-to-consumer go-to-market through a Shopify-powered storefront at naybal.com, with global shipping to 40+ countries and multi-currency pricing (GBP, USD, EUR, AUD, CAD and others). Revenue is generated through one-time purchases at £27.99 and a Subscribe & Save subscription at £23.79 every 4 weeks, powered by Seal Subscriptions. Marketing relies on organic Instagram presence, the Perfect Curls Journal blog, and 52 verified customer reviews averaging 4.94 stars (via Judge.me). No institutional funding, acquisitions, partnerships beyond technology vendors, or disclosed headcount are present in the available data; ownership and operations appear to remain founder-controlled and bootstrapped.

Name

NAYBAL BEAUTY LTD

Legal name

Naybal

Website

https://naybal.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Naybal Beauty Ltd is a UK-based, founder-led DTC beauty brand selling a single all-in-one natural styling cream (Perfect Curls Therapy) for curly, wavy, and textured hair globally via Shopify and a subscription tier.

Ownership category

akta.pro rank

Product category

Curly Hair Care

NAICS

Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Conditioners & Hair Masks (CRABABAB)

Keywords

• Curly hair styling
• Natural hair care
• Leave-in conditioner
• Vegan haircare products
• Hair styling cream

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales (One-time Purchase): Direct-to-consumer sales of Perfect Curls Therapy styling cream at £27.99 per 250ml unit. Customers purchase through the Shopify-powered e-commerce store with global shipping available. The company accepts multiple payment methods including credit cards, PayPal, Apple Pay, Google Pay, and regional options.
2. Subscription (Subscribe & Save): Recurring subscription model delivering Perfect Curls Therapy every 4 weeks at £23.79 (15% discount vs one-time price). Subscribers can modify or cancel subscriptions anytime with no obligation. Powered by Seal Subscriptions platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Naybal Beauty Ltd is a direct-to-consumer beauty brand that sells a single product, the Perfect Curls Therapy All-in-One Styling Cream, a 250ml multi-functional hair cream designed for curly, wavy, and textured hair. The product combines the functions of a leave-in conditioner, curl cream, and styling product into one formulation built on over 94% natural and organic ingredients. The brand is PETA-certified cruelty-free and vegan and ships globally from the United Kingdom.

Product overview

Naybal Beauty Ltd is a single-product company specializing in curly hair care. The company offers Perfect Curls Therapy, an all-in-one styling cream that serves as a leave-in conditioner, curl definer, and styling product combined into one formula. The product is positioned as a simplified alternative to multi-product curly hair routines, with over 94% natural and organic ingredients including aloe vera, argan oil, flaxseed extract, and various plant butters. The company emphasizes clean, vegan, cruelty-free formulas with sustainable packaging using 100% recycled materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfect Curls Therapy All-in-One Styling Cream A 250ml all-in-one styling cream that combines leave-in conditioner, curl cream, and styling product functions into one multi-functional product for consumers with curly, wavy, and textured hair. Formulated with over 94% natural and organic ingredients and PETA-certified cruelty-free and vegan.

Quantifiable outcome

• Over 94% of ingredients are natural and organic
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNaybal's e-commerce store is powered by Shopify, which provides the platform infrastructure for the online store, payment processing, order management, and customer data handling. Shopify is referenced as the underlying technology enabling the DTC sales model.
• Seal SubscriptionscoreTechnology or IntegrationSubscription and recurring billing functionality is powered by Seal Subscriptions. This enables the Subscribe & Save model with automatic deliveries every 4 weeks and subscription management capabilities for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cantu Beauty: Cantu is a mass-market hair care brand with deep penetration in the curly, coily, and textured hair segment, sold across drugstores, beauty supply stores, and mass retail. It competes with Naybal on the curly-hair styling and conditioning category at a lower price point.
• SheaMoisture: SheaMoisture is a mainstream natural-ingredient hair and body care brand with strong penetration in the curly/textured hair segment. It directly competes on the same "natural + effective for curls" value proposition as Naybal, with a much broader product portfolio and major retail distribution (Target, Walmart, CVS).
• DevaCurl: DevaCurl is a leading direct-to-consumer and salon-distributed brand specializing exclusively in curly, wavy, and textured hair care. It is the most direct competitor to Naybal, with overlapping target customers (types 2-4 curl patterns), a similar "curly-haired community" positioning, and broader product depth in cleansers, conditioners, and stylers.
• Pattern Beauty: Pattern Beauty, founded by Tracee Ellis Ross, is a DTC and Sephora-distributed brand targeting curly, coily, and tight-textured hair. It directly overlaps Naybal's Type 3-4 customer base with a similar clean-ingredient, community-driven positioning.
• Camille Rose Naturals: Camille Rose is a natural-ingredient hair care brand focused on curly and textured hair, with a product range including curl creams, gels, and leave-ins. It directly competes with Naybal on the natural-formulation, curly-hair styling cream category and ships internationally.
• Mielle Organics: Mielle Organics is a fast-growing DTC and retail brand focused on natural hair care for textured hair, with strong presence on Amazon, Ulta, and Sally Beauty. It overlaps with Naybal on the natural-ingredient, textured-hair customer base and competes in the same leave-in/styling cream category.
• As I Am: As I Am is a curl-care-focused brand with strong presence in natural beauty retailers and salons, specializing in cleansers, conditioners, and stylers for curly and coily hair. It competes with Naybal on the curly-hair styling and hydration category with a similar natural-ingredient positioning.
• Innersense Organic Beauty: Innersense is a clean, organic, non-toxic hair care brand with salon-grade positioning and strong distribution in professional salons and clean beauty retailers. It overlaps with Naybal on the natural/organic ingredient angle and curly-hair focus, typically at a higher price point.

Broad incumbents

• Olaplex: Olaplex is a science-led, bond-building hair care brand with global distribution across professional salons and retail. While it targets hair repair/treatment rather than curl definition specifically, it is a category-defining incumbent that any premium natural haircare brand competes against for share of wallet.
• Moroccanoil: Moroccanoil is a global, professionally-distributed hair care brand with argan-oil-based treatment products. It is a broader incumbent in the haircare category with salon channel dominance, competing more loosely with Naybal on the premium natural-oil styling category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/naybalbeauty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAYBAL BEAUTY LTD