Afya-Bora Home Healthcare Services Inc.

What Afya-Bora Home Healthcare Services Inc. does

Afya-Bora Home Healthcare Services Inc. is a Canadian home healthcare services provider headquartered at 420 King Street West, Suite 202, Oshawa, Ontario. The company delivers in-home care across four Canadian markets — the Greater Toronto Area (including Hamilton, Burlington, and Oakville), Edmonton, Calgary, and Chilliwack — serving seniors, individuals with disabilities, patients with chronic illnesses, and individuals recovering from surgery or accidents.

The company's service portfolio is organized into three core product lines: Assistance with Activities of Daily Living (ADLs) covering personal hygiene, mobility, medication reminders, and companionship; Expert Nursing Care delivering specialized clinical services such as cancer care, palliative care, wound care, catheter care, ventilator care, and Alzheimer's and dementia care; and Home Management Services including errands, light meal preparation, housekeeping, pet care, and appointment coordination. A complimentary consultation (online or in-person) precedes service delivery, after which personalized care plans are developed with the client and family. The underlying technology is described as a 'home healthcare service delivery platform' with no disclosed proprietary software, AI, or digital health tooling beyond the corporate website, blog, and consultation booking interface.

Afya-Bora operates a direct-to-consumer, fee-for-service professional services model with pricing that is not publicly disclosed. Its go-to-market relies on website-driven lead capture, content marketing through its blog, community credibility via Burlington Chamber of Commerce membership, and free consultation conversion. The company is privately held, with no disclosed funding rounds, ownership structure, founders, or headcount, and no partnerships, acquisitions, regulatory actions, or certifications are documented in the available data.

Name

Afya-Bora Home Healthcare Services Inc.

Legal name

Afya-Bora Home Healthcare Services Inc.

Website

https://afya-bora.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Afya-Bora Home Healthcare Services Inc. is a Canadian private home healthcare provider offering personal care, expert nursing, and home management services to seniors, individuals with disabilities, and chronically ill patients across the GTA, Edmonton, Calgary, and Chilliwack on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

In-Home Personal Hygiene Support (Non-Medical) (HSABABAI), Home Health Clinical Care Coordination & Case Management (HSABACAO), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Home healthcare services
• Personal care assistance
• In-home nursing care
• Activities of daily living
• Home management services

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Healthcare Services: Fee-for-service home healthcare delivery model providing assistance with activities of daily living, expert nursing care, and home management services. Services are tailored to individual client needs with personalized care plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Afya-Bora Home Healthcare Services delivers in-home care through three service lines: assistance with activities of daily living (bathing, hygiene, mobility, medication reminders), expert nursing care (wound care, catheter care, palliative care, chronic illness management), and home management services (errands, meal preparation, housekeeping). The company serves clients in their homes across the Greater Toronto Area, Edmonton, Calgary, and Chilliwack, developing personalized care plans after a free initial consultation.

Product overview

Afya-Bora Home Healthcare is a home healthcare services company offering three interconnected core service areas: Assistance with Activities of Daily Living (ADLs), Expert Nursing Care, and Home Management Services. These services work together as a unified care offering, with each service addressing different aspects of client needs—from personal self-care and medical nursing to household support. The company provides these services to people of all ages and abilities requiring home healthcare, with free consultations available to prospective clients to develop personalized care plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Assistance with Activities of Daily Living (ADLs)

Quantifiable outcome

• 40,000+ people in Ontario on waiting list for long-term care - home healthcare provides alternative

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SE Health (Saint Elizabeth Health Care): Major Canadian non-profit home health and community care provider delivering nursing, personal support, and care coordination across multiple provinces. Directly comparable service mix and target clients to Afya-Bora.
• CBI Health: Large Canadian network offering home health, rehab, and community care services. Overlaps with Afya-Bora's nursing and personal care offerings, with broader clinical capabilities.
• Bayshore HealthCare: One of Canada's largest home and community healthcare providers offering nursing, personal care, and therapy services nationwide. Comparable to Afya-Bora across all three service pillars but at national scale with established payer contracts.
• ParaMed: National home care and health services provider offering home health nursing, personal support, and home management across Canada. Competes head-to-head with Afya-Bora in Ontario and Alberta.

Direct peers

• VHA Home HealthCare: Ontario-based non-profit home healthcare provider offering nursing, personal support, and home management services. Closest geographic and service-line comparable to Afya-Bora's GTA operations.
• Comfort Keepers (Canada): Franchised provider of in-home care services for seniors including personal care, companionship, and specialized dementia support. Comparable target market and core service set.
• Nurse Next Door: Canadian-founded home care franchise providing skilled nursing and personal care across Canada. Directly comparable client base, service mix, and multi-city operating model.
• Victorian Order of Nurses (VON): National non-profit home and community care provider offering nursing, personal support, and respite services. Overlaps directly with Afya-Bora's clinical and personal care offerings.
• Home Instead (Canada): Franchised senior home care provider across Canada offering personal care, companionship, and ADL support. Directly comparable non-medical care model to Afya-Bora's ADL service pillar.
• Retire-At-Home: Canadian home healthcare provider offering personalized in-home care, nursing, and companionship for seniors. Closely comparable service model, target client, and multi-region Canadian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/afya-bora-home-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afya-Bora Home Healthcare Services Inc.