Pasadena and Area Chamber of Commerce

What Pasadena and Area Chamber of Commerce does

The Pasadena and Area Chamber of Commerce (legal entity: Chamber of Commerce and Civic Association of Pasadena) is a 501(c)-style nonprofit membership organization founded in 1888 as the Board of Trade, headquartered at 44 North Mentor Avenue in Pasadena, California. It serves local businesses in Pasadena and the surrounding San Gabriel Valley through a portfolio of membership services including a member directory, recurring networking events (Luncheon Alliance, Connection Breakfast, After Hours Mixers), educational programming (BizBoost monthly webinars, annual Economic and Business Summit), media products (Pasadena Perspective digital magazine, printed Business Directory and Visitor Guide), and advocacy with the City of Pasadena. The Chamber also operates the Pasadena Chamber Foundation, a wholly owned nonprofit affiliate that administers disaster relief grants and scholarship programs.

Revenue is generated through a diversified mix of annual membership dues, event ticket sales ($35-$275 per ticket), corporate sponsorships at Gold ($7,500), Silver ($5,000), and Bronze tiers, advertising in Pasadena Perspective and the Business Directory, plus ancillary programs such as the Chamber 401(k) Multiple Employer Plan, Social Rose Studio member spotlight videos ($500 each), and travel programs operated through tour partners. The Chamber is supported by Leadership Circle sponsors including Verizon, Wells Fargo, Kaiser Permanente, Athens Services, Optimum Seismic, UCLA Health, and Caltech/JPL, alongside a long tail of SMB members. Technology infrastructure is standard off-the-shelf (Zoom webinars, email, social media, Town Square Publications for digital magazine publishing). The organization operates with a small staff of 1-10 employees and is governed by an annually rotating Board of Directors chaired by community business leaders such as Bill Ukropina (2026-27) and his predecessor Frank Girardot.

Name

Pasadena and Area Chamber of Commerce

Legal name

Chamber of Commerce and Civic Association of Pasadena

Website

https://www.pasadena-chamber.org/

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pasadena and Area Chamber of Commerce is a 1888-founded nonprofit membership organization that supports local Pasadena and San Gabriel Valley businesses through advocacy, networking events, educational webinars, publications, and corporate sponsorship programs serving SMBs and enterprise members.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees that provide businesses with networking opportunities, referrals, expert advice, technical assistance, workshops, seminars, and advocacy support.
2. Event Revenue: Fees charged for Chamber events including luncheons ($35-45 for breakfast, $275 individual gala tickets), mixers ($5-8 admission), and special events.
3. Advertising: Revenue from advertising in the quarterly digital magazine Pasadena Perspective, the annual Business Directory and Visitor Guide, and the website.
4. Event Sponsorships: Corporate sponsorships at various tiers (Gold, Silver, Bronze) for Chamber events and programs including BizBoost webinars, Annual Gala, and Economic Summit.
5. Travel Tours: The Chamber organizes international travel tours with partner operators,收取tour fees from participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Pasadena and Area Chamber of Commerce is a membership-based nonprofit that sells annual Chamber memberships to local businesses and, in return, provides referrals, expert advice, technical assistance, workshops, seminars, advocacy, and access to a network of monthly networking events. The Chamber also produces paid and free programming including the BizBoost Webinar Series, the Pasadena Perspective digital magazine, the Business Directory and Visitor Guide, the Economic and Business Summit, ribbon cutting ceremonies, international travel tours, and a group Chamber 401(k) Multiple Employer Retirement Plan.

Product overview

The Pasadena Chamber of Commerce offers a unified membership platform providing business networking services (Member Directory, Events, Leads Groups), educational programming (BizBoost Webinars, Economic Summits), marketing support (Digital Magazine, Business Directory, Social Media Spotlights), and employee benefits (401k Retirement Plan). The Chamber functions as a membership organization rather than a technology product company, with no platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership Annual membership program for Pasadena-area businesses providing referrals, expert advice, technical assistance, workshops, seminars, advocacy, member directory listing, networking event access, and Leadership Circle sponsorship opportunities. Sold via application form on pasadena-chamber.org with annual fees (not publicly disclosed).
• BizBoost Webinar Series Monthly free webinar series covering business topics such as digital marketing, AI for business, and sales strategies, presented in collaboration with the SBDC and Women's Business Center at Pasadena City College and multiple San Gabriel Valley chambers. Delivered via Zoom on the second Thursday at 4pm.
• Pasadena Perspective Digital Magazine Quarterly digital magazine published in partnership with Town Square Publications (MetroMedia) covering business topics, member stories, and community features, with advertising opportunities for Chamber members and sponsors.
• Economic and Business Summit Annual business summit co-hosted with the City of Pasadena featuring economic forecasts, local development updates, and panel discussions on emerging industries. Sponsored by Leadership Circle members including Verizon and Wells Fargo.
• Chamber 401(k) Multiple Employer Retirement Plan Group 401(k) multiple employer retirement plan providing 401(k) benefits to Chamber member businesses, hosted at mep.pasadena-chamber.org.
• Travel with the Chamber Organized international travel programs for Chamber members, including trips to destinations like Japan with group rates and itineraries, operated through tour partner Indus Travels.
• Business Directory and Visitor Guide Annual printed and digital business directory and visitor guide promoting Chamber members to the local community and visitors, with advertising opportunities.
• Member Directory Online searchable directory of Chamber member businesses allowing members to be discovered by other businesses and the community, hosted at pasadena-chamber.org/directory.
• Chamber Networking Events (Luncheon Alliance, Connection Breakfast, After Hours Social Mixer, Ribbon Cuttings) Recurring networking events including monthly Luncheon Alliance lunches, monthly Connection Breakfasts, After Hours Social Mixers ($5 cash / $8 credit card admission), and Ribbon Cutting ceremonies for new members. Athens Services is the presenting sponsor of the Luncheon Alliance.
• SGV Chambers Leads Group Free leads group networking opportunity for Chamber members to meet members of other participating San Gabriel Valley Chambers and foster business leads.
• Membership Spotlight Social Media Video Partnership offering with Social Rose Studio to produce professional social media videos for members, including 30-second Instagram Reel-style videos posted on Chamber official channels at a $500 investment per video.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major, supporting and minor.

• Small Business Development Center at Pasadena City CollegecoreStrategic or Co-development PartnerMonthly BizBoost webinar collaboration. The SBDC co-sponsors workshops and provides business development resources to Chamber members.
• Women's Business Center at Pasadena City CollegecoreStrategic or Co-development PartnerCo-presents monthly BizBoost webinar series with Chamber and other San Gabriel Valley chambers.
• VerizonmajorGTM or Marketing PartnerBizBoost webinar series sponsor. Leadership Circle Gold Member. Annual Economic and Business Summit sponsor.
• Wells FargomajorGTM or Marketing PartnerLeadership Circle Gold Member. Multiple event sponsor including Economic and Business Summit and BizBoost webinars.
• Athens ServicesmajorGTM or Marketing PartnerLeadership Circle Silver Member. Presenting sponsor for Luncheon Alliance monthly networking events.
• Kaiser PermanentemajorGTM or Marketing PartnerLeadership Circle Silver Member. Gold sponsor of Inaugural Gala.
• Caltech/Jet Propulsion LaboratorymajorGTM or Marketing PartnerPlatinum Presenting Sponsor of Inaugural Gala. Named Corporate Citizen of the Year 2026. Major corporate presence in Pasadena business community.
• Langham Huntington PasadenamajorGTM or Marketing PartnerGold sponsor and venue host for Inaugural Gala. Prestigious hotel venue partner for Chamber signature events.
• SoCalGas CompanysupportingGTM or Marketing PartnerEntertainment Sponsor for Inaugural Gala. Provided grant to Chamber Foundation for Altadena small business fire relief.
• Womble Bond DickinsonsupportingGTM or Marketing PartnerSilver sponsor for Inaugural Gala. Awarded $1,500 scholarship to emancipated foster youth.
• ParsonssupportingGTM or Marketing PartnerSilver sponsor and Tablescape & Décor Sponsor for Inaugural Gala.
• Town Square Publications (MetroMedia)coreStrategic or Co-development PartnerPublishing partner for Pasadena Perspective quarterly digital magazine. Handles advertising sales for the publication.
• San Gabriel Valley ChamberscoreStrategic or Co-development PartnerCollaboration with multiple SGV chambers for BizBoost webinar series. Includes chambers from San Dimas, Rosemead, South Pasadena, El Monte, South El Monte, Altadena, Claremont, Irwindale, Monrovia, LaVerne, and Regional Chamber of the SGV.
• Sunrise IntegrationcoreStrategic or Co-development PartnerPresents monthly BizBoost webinars on topics including AI for business, digital marketing, and 21st century selling. Featured presenter for Chamber educational programming.
• City of PasadenamajorStrategic or Co-development PartnerSilver sponsor for Inaugural Gala. Co-hosts annual Economic and Business Summit. Economic Development Department provides business incentives and support through Chamber.
• Rose Bowl StadiumsupportingGTM or Marketing PartnerSilver sponsor for Inaugural Gala.
• Social Rose StudiosupportingStrategic or Co-development PartnerPartnership to produce professional social media videos for Chamber members. Creates Instagram Reel-style content posted on Chamber's official channels.
• Tiny MammothminorOthersProvided text messaging service for Chamber event reminders at no cost to the Chamber.
• Indus TravelssupportingChannel Partner/ Reseller/ DistributorTour operator partner for Chamber-organized Japan travel program. Handles booking, logistics, and tour operations for the Classic Japan Discovery tour.
• Pasadena MediasupportingStrategic or Co-development PartnerRecords and produces video presentations of Chamber events including Economic and Business Summit and candidate forums.
• Lola Bard ProductionsminorGTM or Marketing PartnerProvided music for hosted cocktail reception at Inaugural Gala.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Los Angeles Area Chamber of Commerce: The largest regional chamber in the Los Angeles basin, providing the same core suite of membership, advocacy, networking events, and policy work for businesses in the broader LA market. Closest comparable in terms of mission, programming cadence, and political/advocacy role.
• Glendale Chamber of Commerce: Neighboring LA-county chamber of comparable scale and member profile, focused on a similarly affluent, educated city adjacent to Pasadena. Directly comparable in event programming, mixers, ribbon cuttings, and corporate sponsor composition.
• Burbank Chamber of Commerce: Chamber serving an adjacent LA-county city with a similar enterprise employer base (entertainment, healthcare, professional services). Comparable in recurring event format, membership tiers, and corporate sponsorship structure.
• Santa Monica Chamber of Commerce: LA-county coastal chamber with a comparable mix of SMB and enterprise members, recurring networking events, advocacy work, and visitor/relocation services. Directly comparable in operating model.
• Long Beach Area Chamber of Commerce: Large LA-county regional chamber with similar event-driven programming, leadership-circle sponsor tiers, and advocacy role for a mid-sized California city. Directly comparable in mission and revenue mix.

Regional players

• San Gabriel Valley Regional Chamber of Commerce: Overlapping regional chamber in the San Gabriel Valley with which Pasadena already collaborates on the BizBoost webinar series. Comparable in member base and programming, and partially overlapping in geographic coverage.

Others

• Pasadena City College Small Business Development Center: Public-sector small business support organization co-producing BizBoost webinars with the Chamber. Adjacent ecosystem partner that competes partially for educational-programming mindshare of local SMBs.
• Better Business Bureau (BBB) of Southern California: Trust-and-accreditation organization serving Southern California businesses with directory listings, dispute resolution, and consumer referrals. Adjacent rather than directly competing, but addresses overlapping SMB visibility and trust needs.

Broad incumbents

• California Chamber of Commerce: State-level chamber-of-commerce umbrella that influences legislative advocacy for California businesses. Broader scope and policy reach but overlapping advocacy mandate and member-base overlap with local chambers like Pasadena.
• U.S. Chamber of Commerce: National chamber federation providing advocacy, research, and member services. Overlaps with local chambers on policy advocacy and federation structure, though at a far larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pasadena_chamberofcommerce
• Instagraminstagram.com/pasadena_chamberofcommerce
• LinkedInlinkedin.com/company/pasadena-chamber-of-commerce-california-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasadena and Area Chamber of Commerce