What EUROROUTE NETWORK SOLUTIONS LIMITED does

Euroroute Network Solutions Limited is a UK-based B2B distributor and managed service provider focused on Customer Premises Equipment (CPE) for Internet Service Providers. Founded in 2022 and headquartered in London, the company serves ISPs across the United Kingdom — including altnets, regional broadband providers, and established operators — through an integrated offering that combines hardware distribution, no-touch fulfilment, and cloud-based remote device management.

The company's product portfolio spans four authorised manufacturer lines: AVM FRITZ!Box (premium routers and mesh Wi-Fi), Kontron Iskratel Innbox (affordable-luxury FTTH gateways), Huawei (home gateways and access points under Huawei Enterprise Partner status), and Icotera (Wi-Fi 6/7 routers and ONTs). Each device ships pre-configured with ISP-specific configurations, branding, and network parameters, enabling plug-and-play installation at subscriber premises. Euroroute handles the full fulfilment workflow — order processing via API and sFTP, inventory storage, config file flashing, pick-and-pack, serial/MAC/CWMP capture, and nationwide delivery — with a stated 24-hour order-to-dispatch turnaround.

Euroroute monetizes through four streams: hardware resale across its multi-vendor CPE catalog, recurring Cloud ACS SaaS subscriptions for remote device management, managed fulfilment services, and professional configuration/branding work. The Cloud ACS layer is delivered in partnership with AVSystem, supporting TR-069, TR-181 (USP), and TR-143 protocols for vendor-agnostic mass provisioning, firmware updates, diagnostics, and monitoring. The company employs 11–50 people, operates exclusively within the UK market, and offers a 30-day free trial of Cloud ACS as a freemium entry point for prospective ISP customers.

Name

EUROROUTE NETWORK SOLUTIONS LIMITED

Legal name

Euroroute Network Solutions Ltd

Website

https://euroroutensl.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Euroroute Network Solutions is a UK B2B distributor and managed service provider that supplies pre-configured CPE hardware from AVM, Kontron, Huawei, and Icotera, along with no-touch fulfilment and AVSystem-powered Cloud ACS remote management, exclusively to UK Internet Service Providers.

Ownership category

akta.pro rank

Product category

ISP Equipment Distribution and Managed Services

NAICS

Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Service Provider Core Routing (P/Backbone/MPLS) (HDAFABAD)

akta.pro secondary industries

Virtual & Cloud Routing (vRouters/CNF Routing) (HDAFABAF), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

Keywords

• CPE distribution services
• Broadband device provisioning
• Cloud ACS management
• ISP fulfilment services
• Network equipment distribution

Headquarters

HQ city

Berkhamsted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CPE Hardware Sales: Sale of customer premises equipment including routers, gateways, access points, and Wi-Fi repeaters from manufacturer partners AVM FRITZ!Box, Kontron Iskratel Innbox, Huawei, and Icotera. Revenue generated from device sales to ISPs with optional custom branding.
2. Cloud ACS Subscription: SaaS-based Auto Configuration Server delivery model for remote CPE management. Includes device provisioning, firmware upgrades, remote management, monitoring and reporting, and API integration.
3. Fulfilment Services: Order processing, pre-configuration, storage, pick and pack, and delivery services for CPE devices. Includes storage and inventory management, automated order processing, device branding, and nationwide delivery.
4. Device Configuration Services: Custom configuration file creation and flashing services, ISP-specific config installation, and branding services for CPE devices prior to dispatch.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Euroroute Network Solutions is a UK B2B distributor and managed service provider that supplies Internet Service Providers with pre-configured Customer Premises Equipment (CPE) and a Cloud ACS platform for remote device management. It acts as authorised UK distributor for AVM FRITZ!Box, Kontron Iskratel Innbox, Huawei, and Icotera CPE, and bundles those devices with no-touch pre-configuration, branding, order fulfilment, nationwide delivery, and a TR-069/USP-based Cloud ACS subscription service delivered via partnership with AVSystem.

Product overview

Euroroute Network Solutions is a UK-based distributor and fulfilment provider of Customer Premises Equipment (CPE) for Internet Service Providers. The company offers a portfolio of products from four manufacturer partners: AVM FRITZ!Box (premium routers and mesh Wi-Fi devices), Kontron Iskratel Innbox (affordable luxury gateways), Huawei (connectivity solutions and access points), and Icotera (high-quality FTTH Wi-Fi routers). These hardware products are complemented by two service modules: Fulfilment by Euroroute (no-touch deployment, pre-configuration, storage, pick-and-pack, and nationwide delivery) and Cloud ACS (AVSystem-powered TR-069 remote device management for mass provisioning, firmware updates, and monitoring).

Differentiator

Problem solved

Functional benefit

Products and services

• AVM FRITZ!Box Products Distribution of AVM FRITZ!Box premium broadband routers, mesh Wi-Fi systems and related CPE devices to UK ISPs as an authorised UK distributor of the FRITZ! range.
• Kontron Iskratel Innbox Products Distribution of Kontron Iskratel Innbox universal gateways, Wi-Fi 6 routers and mesh access points (E90, E93, E94, M92, U92 series) for UK ISP fibre and multi-gigabit FTTH deployments.
• Huawei CPE Products Distribution of Huawei home gateways, routers with Wi-Fi 6 support, and enterprise wireless access points (including LG8245X6, K562, K562E, DN8245X6 and AP series) to UK ISPs as a Huawei Enterprise Partner.
• Icotera CPE Products Distribution of Icotera Wi-Fi 6 and Wi-Fi 7 routers, FTTH ONTs and access points (i4860, i4862, i4880, i3560) for UK ISP fibre and broadband rollouts.
• Fulfilment by Euroroute Managed no-touch CPE deployment service for UK ISPs covering storage and inventory management, automated order processing via API and sFTP, ISP-specific config file flashing, device branding, pick-and-pack, serial/MAC/CWMP capture, assignment of unique parcel numbers, and nationwide delivery to customer premises.
• Cloud ACS SaaS-delivered TR-069 Auto Configuration Server for ISPs, with USP protocol support, providing remote device provisioning, firmware upgrades, monitoring and reporting, QoS-enhancing tools and API integration, delivered in partnership with AVSystem.

Quantifiable outcome

• 24-hour turnaround from order receipt through to dispatch of CPE
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• AVSystemcoreTechnology or IntegrationStrategic partnership with AVSystem to provide Cloud ACS (Auto Configuration Server) via TR-069 and USP protocols. The collaboration enables Euroroute to offer ISPs a cloud-based platform for mass remote device management, diagnostics, firmware updates, and performance monitoring. AVSystem provides the underlying technology platform while Euroroute delivers the managed service to UK ISPs.
• AVM FRITZ!BoxcoreChannel Partner/ Reseller/ DistributorAuthorised UK distribution partner for the FRITZ!Box range of CPE products. Euroroute distributes AVM's broadband devices including routers, mesh Wi-Fi systems, and repeaters. AVM is one of Europe's leading manufacturers of products for broadband connections and the digital home, known for FRITZ!OS software and regular feature updates.
• Kontron Iskratel InnboxcoreChannel Partner/ Reseller/ DistributorDistribution partner for Kontron Iskratel Innbox CPE products. Euroroute offers Innbox family devices including E90, E93, E94, M92, and U92 series gateways. Kontron Innbox devices provide affordable luxury Wi-Fi solutions for UK homes with multi-gigabit connectivity options.
• HuaweicoreChannel Partner/ Reseller/ DistributorHuawei Enterprise Partner and authorised distributor of Huawei CPE products including LG8245X6, K562, K562E, DN8245X6, and AP series access points. Huawei is a global leader in telecommunications providing innovative solutions for broadband connectivity and smart home applications.
• IcoteracoreChannel Partner/ Reseller/ DistributorDistribution partnership with Icotera, a leading European developer and manufacturer of FTTH CPE solutions. Icotera products distributed include i4860, i4862, i4880 series routers and i3560 access point. Icotera specialises in Wi-Fi 6 and 7 solutions with energy-efficient designs and operator branding options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADTRAN: Global provider of broadband and fibre access equipment plus management platforms for service providers. Comparable as a larger incumbent selling CPE and software to ISPs in overlapping markets.
• Technicolor (Vantiva): Large European CPE manufacturer supplying broadband gateways to major operators. Comparable as a higher-scale incumbent selling comparable broadband devices into the same ISP customer base.
• Calix: Established US-listed vendor selling managed CPE, cloud ACS, and services to broadband service providers. Comparable as a more mature, end-to-end alternative that combines CPE hardware with remote management software for ISPs.
• Nokia (Alcatel-Lucent): Supplies fixed network and CPE solutions to operators globally under the Nokia/Alcatel-Lucent brand. Comparable as a major incumbent offering both access hardware and management software to ISP customers.

Direct peers

• AVSystem: Provider of the underlying Cloud ACS/TR-069 device management platform that Euroroute white-labels. Highly comparable as the technology backbone for the recurring SaaS layer of Euroroute's offering.
• Sagemcom: European CPE manufacturer and solutions provider serving FTTH, Wi-Fi 6/7, and DOCSIS operators. Comparable as a supplier of the same class of broadband devices that Euroroute distributes and configures.
• AVM: Manufacturer of the FRITZ!Box product line that Euroroute distributes in the UK. Comparable as a key upstream partner and a potential direct channel competitor should AVM expand its own UK ISP coverage.
• Arcadyan Technology: ODM/OEM manufacturer of broadband gateways, Wi-Fi, and mesh CPE for operators worldwide. Comparable as a competing device manufacturer in Euroroute's addressable portfolio.
• Hitron Technologies: Supplier of DOCSIS, FTTH, and Wi-Fi 6/7 CPE plus cloud management to operators. Comparable as a direct competitor providing similar broadband device and remote management solutions to ISPs.
• Zyxel Communications: CPE vendor selling broadband gateways, Wi-Fi 6/7 devices, and management platforms to ISPs. Comparable as a direct competitor in supplying and remotely managing ISP-deployed CPE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@euroroutenetworksolutionsltd
• LinkedInlinkedin.com/company/euroroute-network-solutions-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROROUTE NETWORK SOLUTIONS LIMITED