What GVI GROUP LIMITED does

GVI Group Ltd. is a UK private limited company (Companies House No. 14085407) founded in 2022 and operating the e-commerce brand Krokwood, headquartered at Unit H6, Capital Business Park, Cardiff. The business manufactures and directly retails solid wood furniture — primarily beds, dining tables, chairs, stools, bedside tables, dressers, benches, coffee tables, and slatted frames — alongside a secondary line of wood-based household heating products including kiln-dried beech firewood, RUF hardwood briquettes, cutting wood, and BBQ charcoal. Products are specified as FSC-certified beech and oak with oil-impregnated finishes, spanning European standard sizes and including modular configurations such as stackable beds (Stella, Emily) that combine into bunk beds and a pull-out-bed model (Modena).

The platform is a Shopify-based direct-to-consumer storefront with free UK-wide delivery, supported by phone, email, and chat customer service available Monday–Friday 09:00–16:00. Distribution is purely online with no physical retail or marketplace presence. GVI supplements its B2C channel with a Business Client B2B program (volume discounts from a £2,000 cart size with invoice billing) and a partner dropshipping program. Acquisition is driven by content marketing (a blog on home decoration and mattress selection), email newsletter signup, organic social presence on Facebook/Instagram/Pinterest, and an ongoing 7% site-wide discount code (KROK7).

Pricing is promotional and one-time: bed frames retail from £109.90 to £469.90, dining tables from £85.90 to £609, chairs from £60.99 to £159.90, stools from £52.90 to £159.90, and slatted frames from £43.90. Revenue mechanics are transaction-based with no subscription or recurring component, no disclosed headcount, no disclosed funding history, no ownership or management disclosures, and no geographic expansion beyond the United Kingdom.

Name

GVI GROUP LIMITED

Legal name

GVI Group Ltd.

Website

https://krokwood.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

GVI Group Ltd. operates Krokwood, a UK-only Shopify-based direct-to-consumer e-commerce brand that manufactures and sells FSC-certified solid wood furniture (beds, dining tables, chairs, dressers, slatted frames) and wood-based heating products (firewood, briquettes, charcoal) to residential consumers and small commercial buyers.

Ownership category

akta.pro rank

Product category

Solid Wood Furniture (Residential and Commercial)

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Solid wood furniture
• Beech wood beds
• Oak dining tables
• Uk furniture retail
• Firewood briquettes

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (B2C): One-time sale of solid wood furniture products (beds, chairs, tables, stools, bedside tables, dressers) directly to consumers through online store. Products priced from £43.90 to over £600.
2. Business Client Sales (B2B): Bulk orders to business clients with attractive discounts starting from £2000 shopping cart size. Includes invoice purchases and individual support.
3. Dropshipping: Ship products to business partners who resell to end customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GVI Group Ltd., trading as Krokwood, manufactures and online-retails FSC-certified solid beech and oak furniture—beds, dining tables, chairs, stools, bedside tables, dressers, benches, coffee tables, and roll-up slatted frames—alongside a secondary Logs & Charcoal line of beech firewood, hardwood briquettes, and BBQ charcoal. Products are sold direct-to-consumer through a Shopify storefront with free UK delivery, supported by a B2B business-client program (volume discounts from £2,000) and a dropshipping channel for resellers.

Product overview

Krokwood is an online furniture retailer specializing in solid wood furniture, primarily beds and bedroom furniture. The core product portfolio centers on hardwood beds (Sofia, Julia, Jana, Elsa, Alice, SiSi, Valetta, Mary, Modena, Sydney bunk bed, and stackable Stella/Emily youth beds) made from FSC-certified beech and oak wood with oil finishes. Complementary product lines include wooden dining tables (Tomas, Paris, Bonn, Dresden, Milano, Hans, Berlin, London extendable, Pisa folding, Lisbon), dining chairs (Wilhelm, Oskar, Christian, Alonso) and stools (Tomas, Dresden, Berlin, Bonn, Hans, Milano, Paris) in both beech and oak, bedside tables (Elsa, Jana, Julia), dressers, benches, and coffee tables. The company also offers bed slats (roll-up slatted frames with solid beech slats) and operates a secondary Logs & Charcoal division selling firewood, wood briquettes, and BBQ charcoal. All products feature natural solid wood construction with oil finishes, modern design aesthetics, and free UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Wood Beds (FSC beech and oak bed frames, including Sofia, Julia, Jana, Elsa, Alice, SiSi, Modena, Stella/Emily stackable, Sydney bunk, Valetta, Mary) Solid beech and oak bed frames with oil-impregnated finishes; available in standard UK and European sizes; key variants include storage (Elsa with drawers), space-saving (stackable Stella/Emily, pull-out Modena, bunk Sydney), and specialty (Julia with 11-degree tilted backrest, Sophia bundle with bedside table). Sold to UK homeowners, renters, and families for bedroom furnishing.
• Wooden Dining Tables (Tomas, Paris, Bonn, Dresden, Milano, Hans, Berlin, London, Pisa, Lisbon models) Solid wood dining tables in beech and oak across multiple styles and footprints, including round (Dresden), extendable (London), folding (Pisa), and standard rectangular designs, targeted at UK households for kitchen and dining room use.
• Dining Chairs (Wilhelm, Oskar, Christian, Alonso models) Dining room, living room, and office chairs in beech and oak finishes with metal or wood legs, available as single chairs or sets of 2, 4, or 6, for UK residential and commercial buyers.
• Stools (Tomas, Dresden, Berlin, Bonn, Hans, Milano, Paris models) Solid wood stools in beech and oak across multiple styles for kitchen counters, bars, and supplementary seating; sold to UK residential buyers.
• Bedside Tables (Elsa, Jana, Julia models) Solid wood bedside tables in beech and oak (40x40x40cm typical) with oil-treated surfaces and one or more drawers for bedroom storage, sold to UK residential buyers.
• Roll-up Slatted Frames (Bed Slats) Roll-up slatted bed frames in solid beech wood with 21mm-thick slats, designed for multiple bed sizes to provide mattress support and ventilation, sold as standalone accessories to UK buyers.
• Dressers and Chests of Drawers Wooden dressers and chests of drawers in solid wood construction for bedroom storage, sold to UK residential buyers.
• Wooden Coffee Tables and Benches Solid wood coffee tables for living rooms and wooden benches for dining rooms and ancillary spaces, complementing the dining table and seating collections; sold to UK residential buyers.
• Logs & Charcoal — Beech Firewood, Wood Briquettes RUF, Cutting Wood, BBQ Charcoal Wood-based household heating and outdoor cooking products including kiln-dried beech firewood, hardwood RUF briquettes, dry cutting wood, and beech BBQ charcoal, packaged in 27–30kg units for UK residential buyers.
• Krokwood Business Client Program (B2B bulk furniture supply) Bulk-order procurement channel for UK hotels, restaurants, offices, and other commercial buyers, offering volume discounts from a £2,000 cart threshold, invoice billing, and individual account support across the Krokwood furniture catalog.
• Krokwood Dropshipping Program Partnership channel allowing third-party business partners to resell Krokwood solid wood furniture and heating products, with Krokwood fulfilling orders directly to the end customer on the partner's behalf.

Quantifiable outcome

• Free delivery within UK
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair UK: Global online home goods and furniture marketplace with a strong UK presence. Overlaps directly with Krokwood on beds, dining sets, and bedroom furniture but operates at vastly greater scale across a far broader assortment.
• Furniture Village: One of the UK's largest furniture retailers with showrooms and online channels covering bedroom, dining, and living room furniture. Broader incumbent that competes across all of Krokwood's categories but with much larger scale and assortment.
• IKEA: Global mass-market home furnishings retailer with UK stores and online sales. Competes across Krokwood's bedroom, dining, and living-room categories at lower price points with a much larger catalog and brand.
• Habitat: UK contemporary furniture and home retailer with online and limited physical presence. Comparable on design-led bedroom and dining furniture targeted at style-conscious consumers.
• John Lewis & Partners (Home): UK department store with a substantial home furniture offering including solid wood beds, dining, and bedroom ranges. Competes for the same quality-conscious UK consumer at typically higher price points.

Direct peers

• Oak Furnitureland: UK-based specialist retailer of solid oak and hardwood furniture (beds, dining tables, wardrobes) with showrooms and online store. Direct competitor in the solid-wood home furniture category, with similar price points and product mix.
• Barker and Stonehouse: UK independent retailer specializing in solid wood and high-quality home furniture, including beds and dining sets. Closely comparable on materials, quality positioning, and target customer.
• Certainly Wood: UK supplier and online retailer of kiln-dried firewood, wood briquettes, and BBQ charcoal. Direct peer for Krokwood's Logs & Charcoal division, using similar beech-based products and DTC channels.
• Made.com (now relaunched under different ownership): Originally a DTC online furniture brand with contemporary design and direct-from-manufacturer model — structurally the closest historical analogue to Krokwood's Shopify-led, manufacturer-direct positioning in the UK.

Emerging players

• Dreams: UK specialist bed and mattress retailer with showrooms and online sales. Direct overlap with Krokwood's bed-heavy core assortment, although Dreams carries a broader mattress line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GVI GROUP LIMITED