GARDEN HOUSE DESIGN LIMITED

What GARDEN HOUSE DESIGN LIMITED does

Garden House Design Limited is a UK-based, family-run outdoor living company founded in 1996 by Rod and Debs Winrow. The firm designs and delivers integrated outdoor environments for two primary segments: residential homeowners seeking to extend their living spaces outdoors, and commercial clients across hospitality (gastro pubs, restaurants), real estate development, and retail. Its service portfolio spans canopy design, outdoor kitchen design, garden design, planting, outdoor styling, and full commercial project delivery, organized through a three-tier design package system (Bronze free consultation, Silver £350, Gold £500) that funnels leads into paid installation projects.

The company's product offering is built on a curated portfolio of third-party premium brands rather than proprietary manufacturing: Renson (Algarve, Camargue, Amani), Maluwi, Carpentier, and Corradi canopies; CUBIC, KönigOutdoor, Roostr, Vlaze, Oliveti, and Blenheim outdoor kitchens; plus Cane-Line furniture, Millboard decking, In-Lite lighting, and DeliVita ovens. Revenue is generated through three streams: (1) professional services (design fees, installation project revenue from canopy, kitchen, and landscaping work), (2) hardware sales via a Shopify e-commerce storefront for accessories and smaller products, and (3) commercial installation projects for enterprise clients. Distribution is omnichannel across three UK showrooms (Ferring HQ, Chobham via The Glasshouse Collective, Knutsford via Wright Landscapes), virtual consultations, appointment-driven field sales, and e-commerce.

Garden House Design holds the UK's first Renson Premium Ambassador designation, has installed 500+ Renson canopies over a 10+ year partnership, and maintains APL, BALI, SGD, and SMAS/SSIP accreditations. The firm is privately held and bootstrapped with no disclosed external funding, operating with a team in the 11-50 employee band across design, landscaping, canopy installation, and operations functions. Annual participation in the RHS Chelsea Flower Show (including an award-winning 2026 trade stand) functions as a flagship brand-marketing and partnership-announcement platform.

Name

GARDEN HOUSE DESIGN LIMITED

Legal name

Garden House Design Limited

Website

https://www.gardenhousedesign.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden House Design is a family-run UK outdoor living company designing and installing premium canopies, outdoor kitchens, and landscaped gardens for residential and commercial clients across the UK, operating three showrooms and serving as the UK's first Renson Premium Ambassador.

Ownership category

akta.pro rank

Product category

Outdoor Living Design and Installation

NAICS

Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

Keywords

• Outdoor living design
• Garden landscaping services
• Louvered canopy installation
• Outdoor kitchen solutions
• Commercial canopy projects

Headquarters

HQ city

Ferring

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Design Consultation Services: Revenue generated through three-tier design package system: Bronze (free initial consultation), Silver (£350 client account fee), Gold (£500 client account fee). Services include site surveys, 3D visualizations, moodboards, and design revisions.
2. Outdoor Product Sales: Direct sales of canopies (Renson, Maluwi, Carpentier, Corradi), outdoor kitchens (CUBIC, Roostr, KönigOutdoor, Vlaze, Oliveti, Blenheim), outdoor furniture (Cane-Line), accessories, lighting, and styling products through e-commerce platform.
3. Commercial Installation Projects: Project-based revenue from commercial outdoor canopy and landscape installations for hospitality venues, developers, construction companies, and residential projects. Includes design, supply, and installation services.
4. Landscaping and Garden Design Services: End-to-end garden design and landscaping services including landscape plans, visual representations, planting schemes, and project completion. Services available standalone or bundled with product installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Garden House Design Limited designs, supplies, and installs premium outdoor living products and environments for residential and commercial clients across the UK. Its core offering combines curated third-party brand canopies (Renson, Maluwi, Carpentier, Corradi) and outdoor kitchens (CUBIC, KönigOutdoor, Roostr, Vlaze, Oliveti, Blenheim) with bespoke design, landscaping, planting, and styling services delivered through a structured Bronze/Silver/Gold consultation process.

Product overview

Garden House Design is a family-run UK company offering an integrated portfolio of outdoor living products and services. Their core offerings include premium canopies (Renson Algarve, Camargue, Amani; Maluwi; Carpentier Timber; Corradi Alba Butterfly, Maestro) and outdoor kitchens (CUBIC in multiple styles C1-C4; KönigOutdoor; Roostr Rubix and Wave; Vlaze ADAPT modular system; Oliveti; Blenheim). They provide design services including canopy design, outdoor kitchen design, garden design, commercial projects, planting, and outdoor styling, organized into Bronze (free consultation), Silver (£350), and Gold (£500) design packages. Additional products include DeliVita outdoor ovens, In-Lite outdoor lighting, and Millboard decking/cladding. The company operates showrooms in Ferring (West Sussex), Chobham (Surrey), and Knutsford (Cheshire), and has partnered with Millboard for over a decade on decking projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Renson Algarve Canopy

Quantifiable outcome

• 30% average increase in revenue for hospitality venues with covered outdoor seating
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• RensonflagshipStrategic or Co-development Partner10+ year partnership. UK's first Renson Premium Ambassador. Over 500 Renson canopies installed. Partnership includes Algarve, Camargue, and Amani louvered canopy systems. Garden House Design serves as showcase showroom and installation partner for Renson products across UK.
• MillboardcoreStrategic or Co-development PartnerOver a decade of collaboration. Long-term partners providing high-quality composite decking and cladding. Millboard products complement canopies and outdoor kitchens in garden designs. Products are wood-free, realistic, and designed for outdoor durability.
• CUBIC Outdoor LivingflagshipChannel Partner/ Reseller/ DistributorLong-term partnership for bespoke outdoor kitchens. Extensive experience with CUBIC products featuring modular cabinet designs. CUBIC kitchens displayed in Ferring showroom and Glasshouse Collective. Products include C1, C1 Pure, C2, C3, C4 styles and cupboard/bar solutions.
• RoostrcoreChannel Partner/ Reseller/ DistributorPartnership for Roostr outdoor kitchens designed in Netherlands. Products include Rubix and Wave modular kitchen systems. Roostr products displayed in Ferring showroom and featured at RHS Chelsea Flower Show.
• KönigOutdoorcoreChannel Partner/ Reseller/ DistributorPartnership for British-made outdoor kitchens. KönigOutdoor brings over 20 years of customer service experience with 90 years combined experience in importing and distribution between founding families. Products include Classic and Handle-less kitchen designs.
• VLAZEcoreChannel Partner/ Reseller/ DistributorPartnership for British engineered enamel outdoor kitchens. VLAZE ADAPT modular cabinetry range displayed at Glasshouse Collective. Products feature 304 grade stainless steel carcass with vitrified porcelain enamel panels.
• OlivetiminorChannel Partner/ Reseller/ DistributorPartnership for Oliveti modular outdoor kitchens. Featured at RHS Chelsea Flower Show 2026 under Renson canopy. Kitchens made from highest grade stainless steel with Dekton worktops.
• BlenheimminorChannel Partner/ Reseller/ DistributorPartnership for Blenheim outdoor kitchens manufactured in Spain. Carbon steel units with Neolith worktops designed for British weather conditions.
• CorradicoreChannel Partner/ Reseller/ DistributorPartnership for Corradi canopies including Alba Butterfly and Maestro Retractable Canopy systems. Featured in commercial installations including Boodles RHS Chelsea stand.
• CarpentierminorChannel Partner/ Reseller/ DistributorPartnership for Carpentier timber frame canopies. New timber louvered canopy brand using thermo-ash wood. Only supplier of wooden canopies with louvered roofing on the market. Displayed at Glasshouse Collective.
• Cane-LinecoreChannel Partner/ Reseller/ DistributorLuxury outdoor furniture partner for RHS Chelsea Flower Show. Products include Gem lounge chairs, Breeze chairs, Sticks collection, and outdoor furniture. Displayed at RHS Chelsea 2026 under Amani canopy.
• In-LiteminorChannel Partner/ Reseller/ DistributorOutdoor lighting partner for illuminating canopies and planting. Products include Breeze low lights, Sway table lamps, and bistro lighting solutions.
• London StoneminorChannel Partner/ Reseller/ DistributorPaving partner supplying porcelain stone paving for garden designs and RHS Chelsea Flower Show installations.
• Le CreusetminorGTM or Marketing PartnerLifestyle partnership for RHS Chelsea Flower Show 2026. Kitchen and cookware brand collaboration for styling and lifestyle content.
• Wilfreds AperitifminorGTM or Marketing PartnerLifestyle partnership for RHS Chelsea Flower Show 2026. Aperitif brand collaboration for styling and lifestyle content.
• Maison MirabeauminorGTM or Marketing PartnerLifestyle partnership for RHS Chelsea Flower Show 2026. Wine/aperitif brand collaboration for styling and lifestyle content.
• Pickmere NurseryminorChannel Partner/ Reseller/ DistributorPlant supplier for RHS Chelsea Flower Show 2026 and Wright Landscapes showroom location. Provides plant varieties including Ostrich Feather Ferns, Kuro Chiku black bamboo, and Spring Symphony foam flowers.
• Quercus NurseryminorChannel Partner/ Reseller/ DistributorPlant supplier for RHS Chelsea Flower Show 2026. Partner for carefully chosen greenery and planting schemes.
• The Glasshouse CollectivecoreChannel Partner/ Reseller/ DistributorShowroom partnership in Chobham, Surrey. Member of The Glasshouse Collective displaying Renson Amani, Cubic, and VLAZE outdoor kitchens. Joint open days and events at venue.
• Wright LandscapescoreChannel Partner/ Reseller/ DistributorShowroom partnership at Pickmere Nurseries in Knutsford, Cheshire. Displays Chelsea-seasoned Renson Amani canopy poolside installation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Pavilions: UK manufacturer and installer of premium garden rooms, pavilions, and outdoor structures. Comparable because both firms design and install high-end covered outdoor living structures for UK residential customers with similar showroom-led sales motions.
• Marston & Langinger: UK designer and builder of bespoke garden rooms, pavilions and outdoor living spaces. Comparable because it serves the same premium residential segment with end-to-end design, supply, and installation of covered outdoor structures, mirroring Garden House Design's canopy-led offering.
• Cubic Outdoor Living: Manufacturer of modular outdoor kitchens (C1-C4 series) that Garden House Design resells and installs. Comparable because both deliver bespoke modular outdoor kitchen configurations to the UK premium residential market, with overlapping product ranges (CUBIC kitchens).
• Bowles & Wyer: Award-winning UK landscape design and build firm specializing in high-end residential gardens. Comparable because both offer full landscape design, planting, and outdoor living construction services to the premium UK residential market with similar RHS trade show presence.
• Newleaf Landscapes: UK landscaping design and construction firm offering premium garden builds. Comparable because both deliver end-to-end garden design, planting, and landscape construction services in the UK with overlapping professional accreditation (e.g., BALI/APL membership).
• Outside In Garden Rooms: UK designer and installer of garden rooms, outdoor offices, and covered outdoor living spaces. Comparable because both firms offer bespoke covered outdoor structures with design-led sales motions targeting UK premium residential customers.

Broad incumbents

• Renson UK: Belgian manufacturer of louvered roof canopies (Camargue, Algarve, Amani) that is Garden House Design's flagship partner. Comparable because Renson operates across multiple countries and installer networks with overlapping product range; it is both partner and competitive incumbent category leader.
• Hillier Garden Centre: UK's largest grower-retailer of plants and garden products with multiple garden centres. Comparable because it sits at the broader end of the UK outdoor/garden lifestyle category with retail showroom reach and complementary planting/product offering to Garden House Design's premium positioning.
• Crocus: UK online garden retailer and plants supplier with design content. Comparable because it operates at the intersection of UK garden retail, plant supply, and design inspiration, addressing an overlapping end-customer base for premium outdoor living.
• Sol 72 Outdoor: Outdoor furniture and structure brand sold at scale via Wayfair and other retailers. Comparable as a broader incumbent offering premium outdoor furniture and structures across multiple markets; relevant for category-level benchmarking in outdoor living retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GardenHouseDsgn
• YouTubeyoutube.com/channel/UCLiO7DlAvL6r5UF_y-Kf2lQ
• Facebookfacebook.com/GardenHouseDesign
• Instagraminstagram.com/gardenhousedesign
• Pinterestpinterest.co.uk/gardenhousedsgn
• TikToktiktok.com/@garden.house.design?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/garden-house-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GARDEN HOUSE DESIGN LIMITED