GARDEN HOUSE DESIGN LIMITED
Garden House Design is a family-run UK outdoor living company designing and installing premium canopies, outdoor kitchens, and landscaped gardens for residential and commercial clients across the UK, operating three showrooms and serving as the UK's first Renson Premium Ambassador.
- Company typePrivate
- Founded2007
- HeadquartersFerring, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GARDEN HOUSE DESIGN LIMITED does
Garden House Design Limited is a UK-based, family-run outdoor living company founded in 1996 by Rod and Debs Winrow. The firm designs and delivers integrated outdoor environments for two primary segments: residential homeowners seeking to extend their living spaces outdoors, and commercial clients across hospitality (gastro pubs, restaurants), real estate development, and retail. Its service portfolio spans canopy design, outdoor kitchen design, garden design, planting, outdoor styling, and full commercial project delivery, organized through a three-tier design package system (Bronze free consultation, Silver £350, Gold £500) that funnels leads into paid installation projects.
The company's product offering is built on a curated portfolio of third-party premium brands rather than proprietary manufacturing: Renson (Algarve, Camargue, Amani), Maluwi, Carpentier, and Corradi canopies; CUBIC, KönigOutdoor, Roostr, Vlaze, Oliveti, and Blenheim outdoor kitchens; plus Cane-Line furniture, Millboard decking, In-Lite lighting, and DeliVita ovens. Revenue is generated through three streams: (1) professional services (design fees, installation project revenue from canopy, kitchen, and landscaping work), (2) hardware sales via a Shopify e-commerce storefront for accessories and smaller products, and (3) commercial installation projects for enterprise clients. Distribution is omnichannel across three UK showrooms (Ferring HQ, Chobham via The Glasshouse Collective, Knutsford via Wright Landscapes), virtual consultations, appointment-driven field sales, and e-commerce.
Garden House Design holds the UK's first Renson Premium Ambassador designation, has installed 500+ Renson canopies over a 10+ year partnership, and maintains APL, BALI, SGD, and SMAS/SSIP accreditations. The firm is privately held and bootstrapped with no disclosed external funding, operating with a team in the 11-50 employee band across design, landscaping, canopy installation, and operations functions. Annual participation in the RHS Chelsea Flower Show (including an award-winning 2026 trade stand) functions as a flagship brand-marketing and partnership-announcement platform.
GARDEN HOUSE DESIGN LIMITED firmographics
Firmographics- Name
- GARDEN HOUSE DESIGN LIMITED
- Legal name
- Garden House Design Limited
- Website
- https://www.gardenhousedesign.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Garden House Design is a family-run UK outdoor living company designing and installing premium canopies, outdoor kitchens, and landscaped gardens for residential and commercial clients across the UK, operating three showrooms and serving as the UK's first Renson Premium Ambassador.
- Ownership category
- akta.pro rank
GARDEN HOUSE DESIGN LIMITED industry classification
Industry- Product category
- Outdoor Living Design and Installation
- NAICS
- Landscaping Services (561730), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industries
- Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)
Keywords
Where GARDEN HOUSE DESIGN LIMITED is headquartered
LocationHeadquarters
- HQ city
- Ferring
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
GARDEN HOUSE DESIGN LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Design Consultation Services: Revenue generated through three-tier design package system: Bronze (free initial consultation), Silver (£350 client account fee), Gold (£500 client account fee). Services include site surveys, 3D visualizations, moodboards, and design revisions.
- Outdoor Product Sales: Direct sales of canopies (Renson, Maluwi, Carpentier, Corradi), outdoor kitchens (CUBIC, Roostr, KönigOutdoor, Vlaze, Oliveti, Blenheim), outdoor furniture (Cane-Line), accessories, lighting, and styling products through e-commerce platform.
- Commercial Installation Projects: Project-based revenue from commercial outdoor canopy and landscape installations for hospitality venues, developers, construction companies, and residential projects. Includes design, supply, and installation services.
- Landscaping and Garden Design Services: End-to-end garden design and landscaping services including landscape plans, visual representations, planting schemes, and project completion. Services available standalone or bundled with product installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bronze - Free initial consultation with configurator drawings and formal quotation |
| One time/ perpetual license | Pay-as-you-go | Silver - £350 client account fee with site survey and 3D visualizations |
| One time/ perpetual license | Pay-as-you-go | Gold - £500 client account fee with comprehensive 3D renders and up to 3 revision rounds |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GARDEN HOUSE DESIGN LIMITED product offering
Product offeringCore offering
Garden House Design Limited designs, supplies, and installs premium outdoor living products and environments for residential and commercial clients across the UK. Its core offering combines curated third-party brand canopies (Renson, Maluwi, Carpentier, Corradi) and outdoor kitchens (CUBIC, KönigOutdoor, Roostr, Vlaze, Oliveti, Blenheim) with bespoke design, landscaping, planting, and styling services delivered through a structured Bronze/Silver/Gold consultation process.
Product overview
Garden House Design is a family-run UK company offering an integrated portfolio of outdoor living products and services. Their core offerings include premium canopies (Renson Algarve, Camargue, Amani; Maluwi; Carpentier Timber; Corradi Alba Butterfly, Maestro) and outdoor kitchens (CUBIC in multiple styles C1-C4; KönigOutdoor; Roostr Rubix and Wave; Vlaze ADAPT modular system; Oliveti; Blenheim). They provide design services including canopy design, outdoor kitchen design, garden design, commercial projects, planting, and outdoor styling, organized into Bronze (free consultation), Silver (£350), and Gold (£500) design packages. Additional products include DeliVita outdoor ovens, In-Lite outdoor lighting, and Millboard decking/cladding. The company operates showrooms in Ferring (West Sussex), Chobham (Surrey), and Knutsford (Cheshire), and has partnered with Millboard for over a decade on decking projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Renson Algarve Canopy
Quantifiable outcome
- 30% average increase in revenue for hospitality venues with covered outdoor seating
- +2 more outcomes
Companies that use GARDEN HOUSE DESIGN LIMITED
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
GARDEN HOUSE DESIGN LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GARDEN HOUSE DESIGN LIMITED partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- Rensonflagship10+ year partnership. UK's first Renson Premium Ambassador. Over 500 Renson canopies installed. Partnership includes Algarve, Camargue, and Amani louvered canopy systems. Garden House Design serves as showcase showroom and installation partner for Renson products across UK.
- MillboardcoreOver a decade of collaboration. Long-term partners providing high-quality composite decking and cladding. Millboard products complement canopies and outdoor kitchens in garden designs. Products are wood-free, realistic, and designed for outdoor durability.
- CUBIC Outdoor LivingflagshipLong-term partnership for bespoke outdoor kitchens. Extensive experience with CUBIC products featuring modular cabinet designs. CUBIC kitchens displayed in Ferring showroom and Glasshouse Collective. Products include C1, C1 Pure, C2, C3, C4 styles and cupboard/bar solutions.
- RoostrcorePartnership for Roostr outdoor kitchens designed in Netherlands. Products include Rubix and Wave modular kitchen systems. Roostr products displayed in Ferring showroom and featured at RHS Chelsea Flower Show.
- KönigOutdoorcorePartnership for British-made outdoor kitchens. KönigOutdoor brings over 20 years of customer service experience with 90 years combined experience in importing and distribution between founding families. Products include Classic and Handle-less kitchen designs.
- VLAZEcorePartnership for British engineered enamel outdoor kitchens. VLAZE ADAPT modular cabinetry range displayed at Glasshouse Collective. Products feature 304 grade stainless steel carcass with vitrified porcelain enamel panels.
- OlivetiminorPartnership for Oliveti modular outdoor kitchens. Featured at RHS Chelsea Flower Show 2026 under Renson canopy. Kitchens made from highest grade stainless steel with Dekton worktops.
- BlenheimminorPartnership for Blenheim outdoor kitchens manufactured in Spain. Carbon steel units with Neolith worktops designed for British weather conditions.
- CorradicorePartnership for Corradi canopies including Alba Butterfly and Maestro Retractable Canopy systems. Featured in commercial installations including Boodles RHS Chelsea stand.
- CarpentierminorPartnership for Carpentier timber frame canopies. New timber louvered canopy brand using thermo-ash wood. Only supplier of wooden canopies with louvered roofing on the market. Displayed at Glasshouse Collective.
- Cane-LinecoreLuxury outdoor furniture partner for RHS Chelsea Flower Show. Products include Gem lounge chairs, Breeze chairs, Sticks collection, and outdoor furniture. Displayed at RHS Chelsea 2026 under Amani canopy.
- In-LiteminorOutdoor lighting partner for illuminating canopies and planting. Products include Breeze low lights, Sway table lamps, and bistro lighting solutions.
- London StoneminorPaving partner supplying porcelain stone paving for garden designs and RHS Chelsea Flower Show installations.
- Le CreusetminorLifestyle partnership for RHS Chelsea Flower Show 2026. Kitchen and cookware brand collaboration for styling and lifestyle content.
- Wilfreds AperitifminorLifestyle partnership for RHS Chelsea Flower Show 2026. Aperitif brand collaboration for styling and lifestyle content.
- Maison MirabeauminorLifestyle partnership for RHS Chelsea Flower Show 2026. Wine/aperitif brand collaboration for styling and lifestyle content.
- Pickmere NurseryminorPlant supplier for RHS Chelsea Flower Show 2026 and Wright Landscapes showroom location. Provides plant varieties including Ostrich Feather Ferns, Kuro Chiku black bamboo, and Spring Symphony foam flowers.
- Quercus NurseryminorPlant supplier for RHS Chelsea Flower Show 2026. Partner for carefully chosen greenery and planting schemes.
- The Glasshouse CollectivecoreShowroom partnership in Chobham, Surrey. Member of The Glasshouse Collective displaying Renson Amani, Cubic, and VLAZE outdoor kitchens. Joint open days and events at venue.
- Wright LandscapescoreShowroom partnership at Pickmere Nurseries in Knutsford, Cheshire. Displays Chelsea-seasoned Renson Amani canopy poolside installation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GARDEN HOUSE DESIGN LIMITED competitors and assessment
Company assessmentDirect peers
- Crown Pavilions: UK manufacturer and installer of premium garden rooms, pavilions, and outdoor structures. Comparable because both firms design and install high-end covered outdoor living structures for UK residential customers with similar showroom-led sales motions.
- Marston & Langinger: UK designer and builder of bespoke garden rooms, pavilions and outdoor living spaces. Comparable because it serves the same premium residential segment with end-to-end design, supply, and installation of covered outdoor structures, mirroring Garden House Design's canopy-led offering.
- Cubic Outdoor Living: Manufacturer of modular outdoor kitchens (C1-C4 series) that Garden House Design resells and installs. Comparable because both deliver bespoke modular outdoor kitchen configurations to the UK premium residential market, with overlapping product ranges (CUBIC kitchens).
- Bowles & Wyer: Award-winning UK landscape design and build firm specializing in high-end residential gardens. Comparable because both offer full landscape design, planting, and outdoor living construction services to the premium UK residential market with similar RHS trade show presence.
- Newleaf Landscapes: UK landscaping design and construction firm offering premium garden builds. Comparable because both deliver end-to-end garden design, planting, and landscape construction services in the UK with overlapping professional accreditation (e.g., BALI/APL membership).
- Outside In Garden Rooms: UK designer and installer of garden rooms, outdoor offices, and covered outdoor living spaces. Comparable because both firms offer bespoke covered outdoor structures with design-led sales motions targeting UK premium residential customers.
Broad incumbents
- Renson UK: Belgian manufacturer of louvered roof canopies (Camargue, Algarve, Amani) that is Garden House Design's flagship partner. Comparable because Renson operates across multiple countries and installer networks with overlapping product range; it is both partner and competitive incumbent category leader.
- Hillier Garden Centre: UK's largest grower-retailer of plants and garden products with multiple garden centres. Comparable because it sits at the broader end of the UK outdoor/garden lifestyle category with retail showroom reach and complementary planting/product offering to Garden House Design's premium positioning.
- Crocus: UK online garden retailer and plants supplier with design content. Comparable because it operates at the intersection of UK garden retail, plant supply, and design inspiration, addressing an overlapping end-customer base for premium outdoor living.
- Sol 72 Outdoor: Outdoor furniture and structure brand sold at scale via Wayfair and other retailers. Comparable as a broader incumbent offering premium outdoor furniture and structures across multiple markets; relevant for category-level benchmarking in outdoor living retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GARDEN HOUSE DESIGN LIMITED social profiles
Digital presenceGARDEN HOUSE DESIGN LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GARDEN HOUSE DESIGN LIMITED leadership team
Management profileNumber of profiles
Profiles5 records
GARDEN HOUSE DESIGN LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GARDEN HOUSE DESIGN LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GARDEN HOUSE DESIGN LIMITED
What does GARDEN HOUSE DESIGN LIMITED do?
Garden House Design Limited designs, supplies, and installs premium outdoor living products and environments for residential and commercial clients across the UK. Its core offering combines curated third-party brand canopies (Renson, Maluwi, Carpentier, Corradi) and outdoor kitchens (CUBIC, KönigOutdoor, Roostr, Vlaze, Oliveti, Blenheim) with bespoke design, landscaping, planting, and styling services delivered through a structured Bronze/Silver/Gold consultation process.
Is GARDEN HOUSE DESIGN LIMITED a public or private company?
GARDEN HOUSE DESIGN LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GARDEN HOUSE DESIGN LIMITED founded?
GARDEN HOUSE DESIGN LIMITED was founded in 2007. It employs 11 to 50 people.
Where is GARDEN HOUSE DESIGN LIMITED based?
GARDEN HOUSE DESIGN LIMITED is headquartered in Ferring, United Kingdom, in the Europe region.
How does GARDEN HOUSE DESIGN LIMITED make money?
Four revenue lines are on record. Design Consultation Services are the primary driver. The others are outdoor Product Sales, commercial Installation Projects and landscaping and Garden Design Services.
Who are GARDEN HOUSE DESIGN LIMITED's main competitors?
Direct peers on record are Crown Pavilions, Marston & Langinger, Cubic Outdoor Living, Bowles & Wyer, Newleaf Landscapes and Outside In Garden Rooms. Broad incumbents are Renson UK, Hillier Garden Centre, Crocus and Sol 72 Outdoor.
Does GARDEN HOUSE DESIGN LIMITED have an API?
No public API is recorded for GARDEN HOUSE DESIGN LIMITED.
What industry is GARDEN HOUSE DESIGN LIMITED in?
GARDEN HOUSE DESIGN LIMITED's product category is Outdoor Living Design and Installation. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of HSAIABAH, Outdoor Kitchens & Living Space Build-Out (Softscape Integration). Its NAICS code is 561730 and its SIC code is 5200.