FURTHERFIELD.ORG
Furtherfield is a UK not-for-profit arts organisation producing free exhibitions, LARP research events and proprietary digital tools at the intersection of art, technology and eco-social change, serving coastal communities, young adults, artists and academic partners primarily through public grant funding.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FURTHERFIELD.ORG does
Furtherfield is a UK-registered not-for-profit company limited by guarantee (Company No. 7005205), founded in 1997 by artists Ruth Catlow and Dr Marc Garrett, operating as an Arts Council England National Portfolio Organisation at the intersection of art, technology and eco-social change. The organisation's core activities centre on producing free public exhibitions, Live Action Role-Play (LARP) research events, community co-creation programmes, and proprietary digital tools that explore themes of interspecies democracy, blockchain art, climate adaptation and coastal community resilience. Its physical infrastructure spans a primary hub in Felixstowe, Suffolk (post-2024 relocation), the Furtherfield Gallery at the McKenzie Pavilion in Finsbury Park (London), and Furtherfield Commons at Finsbury Gate.
The proprietary product portfolio includes the LAARRP (Live Art Action Research Role Play) deep research methodology, the CultureStake collective cultural decision-making app, the Finsbury Park Sentience Dial, The Hologram feminist peer-to-peer healthcare system, and the world's first Blockchain Art History Timeline. These tools are deployed through free exhibitions, workshops, LARP sessions and an 18-month flagship programme — Reimagine This Coastal Town (April 2025–September 2026) — co-produced with young adults in Felixstowe. Furtherfield's work has received peer recognition including an ACM CHI Honorable Mention at DIS2021 for LARP-based transparency research.
Furtherfield operates on a non-commercial revenue model. Income is derived primarily from public grants — Arts Council England NPO funding, EU Horizon 2020 (CreaTures, grant 870759), AHRC (AH/Y003330/1), UKRI/EPSRC (Not Equal Network), ESRC, Suffolk Cultural Fund, and Haringey Council — supplemented by donations via EasyDonate and limited book sales (e.g., Feral Class). Its customer base comprises general public visitors, coastal town communities in Felixstowe, Lowestoft and Newhaven, young adults aged 18–30, artists and technologists, and academic research partners including the University of Sussex, University of Edinburgh, and UCL. No commercial pricing is publicly disclosed.
FURTHERFIELD.ORG firmographics
Firmographics- Name
- FURTHERFIELD.ORG
- Legal name
- Furtherfield
- Website
- https://furtherfield.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Furtherfield is a UK not-for-profit arts organisation producing free exhibitions, LARP research events and proprietary digital tools at the intersection of art, technology and eco-social change, serving coastal communities, young adults, artists and academic partners primarily through public grant funding.
- Ownership category
- akta.pro rank
FURTHERFIELD.ORG industry classification
Industry- Product category
- Arts & Cultural Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fringe & Experimental Performing Arts (MPAGABAI)
- akta.pro secondary industry
- Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)
Keywords
Where FURTHERFIELD.ORG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
FURTHERFIELD.ORG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Grant Funding and Public Subsidies: Furtherfield operates as a not-for-profit Company Limited by Guarantee (Company No.7005205) funded primarily through grant funding from Arts Council England (National Portfolio Organisation), European Union Horizon programmes, Arts and Humanities Research Council, and other public subsidy bodies.
- Donations and Support Contributions: Furtherfield accepts donations and support contributions from individuals and organisations, with a dedicated EasyDonate mechanism for public support.
- Event-Based Activities (Free Admission): Gallery exhibitions and many public events are provided free of charge to audiences, supported by public funding rather than ticket revenue.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
FURTHERFIELD.ORG product offering
Product offeringCore offering
Furtherfield is a not-for-profit digital arts organisation that produces free public exhibitions, live action role-play (LARP) research events, community workshops, and youth empowerment programmes at the intersection of art, technology, and eco-social change. It develops proprietary digital tools such as CultureStake and the Sentience Dial, and operates physical venues in London Finsbury Park and a community hub in Felixstowe, Suffolk.
Product overview
Furtherfield is a not-for-profit arts organization offering a portfolio of products and services focused on art, technology, and eco-social change. The core offerings include DECAL (Decentralised Arts Lab) exploring blockchain and web 3.0 technologies for cultural ecologies; CultureStake, a collective decision-making app; and The Treaty of Finsbury Park 2025, a 5-year LARP series on interspecies democracy. The organization runs physical venues (Furtherfield Gallery and Commons in Finsbury Park) and has relocated its main operations to Felixstowe, Suffolk. Key programmes include Reimagine This Coastal Town (an 18-month creative programme), Felixstowe Youth VOICE workshops, and various LARP (Live Action Role-Play) research events exploring topics from radical transparency to food justice to copyright reform. The organization also publishes educational materials and maintains an archive of 30 years of work.
Differentiator
Problem solved
Functional benefit
Brands
- DECAL: Decentralised Arts Lab - Furtherfield's initiative exploring blockchain and web 3.0 technologies for fairer cultural ecologies and economies.
- CultureStake
- People's Park Plinth
Products and services
- DECAL (Decentralised Arts Lab) A decentralised arts lab that mobilises collaborative research and development by leading artists using blockchain and web 3.0 technologies for fairer, more dynamic and connected cultural ecologies and economies. For artists, technologists, and arts organisations.
- CultureStake A voting app and selection event that connects communities, artists, and cultural organisations in playful collective cultural decision-making. For communities, artists, and cultural organisations.
- The Treaty of Finsbury Park 2025 A 5-year event series (2020-2025) played from more-than-human perspectives for the blooming of bountiful biodiversity and interspecies political action, using Live Action Role-Play (LARP) games. For communities, environmental advocates, and cultural participants.
- The Cosmic Arts Copyright Convention A LARP exploring how transformation of copyright law might create more equitable systems for all beings in the age of AI, set at a 2024 Planetary Copyright Congress with extraterrestrial auditors. For artists, researchers, legal scholars, and cultural policy participants.
- DECAL Live Art Action Research Role-Play (LAARRP) Deep, creatively-driven and rigorous research events exploring local and global consequences of advanced technologies for human and more-than-human interests through live action role-play games. For researchers, artists, technologists, and community participants.
- Reimagine This Coastal Town An 18-month creative programme (April 2025 to September 2026) of events, workshops, exhibitions, and time-travelling LARP events co-produced with young adults and regional artists for eco-social change in Felixstowe. For young adults, coastal communities, and regional artists.
- This Coastal Town A 2-hour LARP workshop helping coastal communities explore and respond to environmental change and social-ecological concerns through collaborative role-play and time-travelling. For coastal communities, local residents, and environmental stakeholders.
- Felixstowe Youth VOICE Creative workshops co-produced with young people (18-30 years) from Felixstowe Peninsula exploring how creative practices can empower youth to lead positive eco-social change. For young adults aged 18-30 in Felixstowe Peninsula.
- Finsbury Park Sentience Dial App A digital app that allows humans to tune into flora and fauna of Finsbury Park and make pledges for interspecies justice and biodiversity. For park visitors, nature enthusiasts, and community members.
- A Blockchain Art History Timeline The world's first timeline charting the rise and influence of Blockchain Art and Crypto Art using blockchain's decentralised curation tools. For artists, researchers, and blockchain/crypto art enthusiasts.
- Feral Class Book A memoir by co-founder Marc Garrett chronicling his journey as a working-class artist navigating systems designed to exclude voices like his, published by Minor Compositions at £20 UK / $25 US. For readers, artists, and cultural studies audiences.
- Furtherfield Gallery A public gallery at The McKenzie Pavilion in Finsbury Park, London (N4 2NQ) showing free digital art through People's Park Plinth project and other exhibitions, open April-October. For park visitors, art enthusiasts, and the general public.
- Furtherfield Commons A single-storey workshop and meeting space at Finsbury Gate, Finsbury Park (N4 2DE) used for hands-on workshops, tech events, residencies, and research labs, open year-round. For artists, researchers, technologists, and community participants.
Quantifiable outcome
- Nearly 70 exhibitions delivered over 25+ years
- +3 more outcomes
Companies that use FURTHERFIELD.ORG
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
FURTHERFIELD.ORG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FURTHERFIELD.ORG partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- University of SussexcoreMajor research collaborator on This Coastal Town, Reimagine This Coastal Town, and related eco-social research. Professor Ann Light leads research collaboration examining how creative participatory and immersive practices support communities in preparing for uncertain futures.
- University of Edinburgh (Department of Design Informatics)coreLong-standing research partner on blockchain art, Decentralised Autonomous Organisations, and art-tech innovation. Collaborated on DAOWO, GeoCoin, and other experimental art-blockchain projects.
- UCL (Centre for Human-Computer Interaction Design)coreAcademic research partner on transparency, data practices, and LARP methodologies. Collaborated on Fictional Focus Group and other LAARRP research projects.
- CreaTures (Creative Practices for Transformational Futures)coreEU Horizon 2020 funded project supporting the first 3 years of The Treaty of Finsbury Park 2025. CreaTures grant agreement No. 870759. Focuses on creative practices for transformational futures and eco-social change.
- The New Design CongresscoreOriginal collaborator on The Treaty of Finsbury Park 2025 concept and development, bringing international perspective on design and technology ethics to the project.
- Level Two Youth Projects, FelixstowemajorLocal Felixstowe partner providing youth empowerment expertise and community connections for the Reimagine This Coastal Town project and Felixstowe Youth VOICE programme.
- Hamilton MAS, FelixstowemajorKey Felixstowe venue partner hosting Furtherfield exhibitions (including From the City to the Coast), co-creation workshops, and community events. Hosts the Interspecies Meditation sessions.
- Felixstowe Citizen Science GroupmajorLocal environmental knowledge partner providing expertise on Felixstowe wildlife and biodiversity for Reimagine This Coastal Town programming and youth engagement activities.
- Felixstowe Wellbeing HubminorLocal community partner contributing to the Felixstowe Youth VOICE project and broader eco-social programming in Felixstowe.
- Serpentine GalleriescoreMajor arts institution partner in DAOWO blockchain lab and debate series, and DECAL decentralised arts lab. Collaborated on award-winning blockchain and art programming.
- Goethe-Institut LondonmajorInternational cultural partner supporting DECAL decentralised arts lab and various art-technology programming and exchanges.
- Digital Catapult LondonmajorTechnology innovation partner supporting art-blockchain research and experimentation, including The Blockchain — Change Everything Forever film project.
- Austrian Cultural ForummajorInternational cultural partner supporting DECAL program and art-technology symposium programming, including the Blockchain's Potential in the Arts symposium.
- Waag FuturelabmajorEuropean research partner for the VOICE project (European research initiative examining how artist-led innovation and citizen engagement can help achieve UN SDGs). Supported by the Horizon Programme of the European Union.
- State Machines ConsortiummajorFive-partner European collaboration (with Aksioma, Drugo More, Institute of Networked Cultures, NeMe) investigating relationships between states, citizens, and statelessness made possible by emerging technologies. Produced exhibitions, publications, and workshops on art, work, and identity.
- Spitalfields City FarmminorCommunity partner for Now London is a City Farm LARP, contributing expertise on urban farming, food justice, and multi-species governance for the blockchain food commons research.
- Gaia FoundationminorEnvironmental partner contributing to the Now London is a City Farm LARP project focused on food justice and multi-species rights.
- The Not Equal NetworkmajorEPSRC-funded research network supporting projects examining equality in digital economies. Funded the Now London is a City Farm LARP project.
- Harringay Green Lanes / Manor House / Finsbury Park Transport LinksminorTransport connectivity reference for visitor access — both venues are within 10-minute walk of Manor House and Finsbury Park tube and National Rail stations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
FURTHERFIELD.ORG competitors and assessment
Company assessmentBroad incumbents
- ICA (Institute of Contemporary Arts): London institution presenting contemporary art, film and new media with a long-running exhibition and events programme. Comparable as a London-based arts institution programming experimental art and technology, though at much larger scale.
- Serpentine Galleries: Major London contemporary art institution that has collaborated with Furtherfield on blockchain art programmes. Comparable as a London arts institution engaging art and technology, though operating at significantly larger scale.
Emerging players
- CreaTures Consortium: EU Horizon 2020-funded research consortium on creative practices for transformational futures, of which Furtherfield is a partner. Comparable as an EU-funded multi-partner initiative addressing eco-social change through creative practice.
Direct peers
- Lighthouse (Brighton): UK digital culture agency supporting art, technology and policy programmes. Comparable as a UK non-profit working at the art-tech intersection with public engagement and research projects.
- ZKM Center for Art and Media Karlsruhe: German centre for art and media technology combining museum, exhibitions and research labs at the intersection of art, technology and society. Closely comparable in mission to Furtherfield as an art-tech research-and-exhibition institution.
- FutureEverything: Manchester-based organisation running a long-running festival and programmes exploring art, technology and society. Comparable as a UK art-tech NPO and note that a Furtherfield advisory board member is Creative Director there.
- Ars Electronica: Long-established Linz-based centre for art, technology and society, running a major annual festival, exhibitions and research labs. Highly comparable as a non-profit art-technology institution combining exhibitions, research and public programmes.
- Watershed: Bristol cultural and digital media centre combining cinema, workspace, research and public programmes. Comparable as a UK venue-based non-profit exploring art, technology and social impact.
Regional players
- Phoenix (Leicester): UK regional arts centre combining cinema, live performance and exhibitions with digital and community programmes. Comparable as a publicly funded regional arts venue with community engagement.
Others
- Waag Futurelab: Amsterdam research lab at the intersection of technology, art and society, partnered with Furtherfield on the VOICE project. Comparable as a European art-tech research partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FURTHERFIELD.ORG social profiles
Digital presenceFURTHERFIELD.ORG compliance and trust
Trust signalCompliance1 record
FURTHERFIELD.ORG financial estimates
Financial estimateRevenue estimate
Valuation estimate
FURTHERFIELD.ORG leadership team
Management profileNumber of profiles
Profiles14 records
FURTHERFIELD.ORG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FURTHERFIELD.ORG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FURTHERFIELD.ORG
What does FURTHERFIELD.ORG do?
Furtherfield is a not-for-profit digital arts organisation that produces free public exhibitions, live action role-play (LARP) research events, community workshops, and youth empowerment programmes at the intersection of art, technology, and eco-social change. It develops proprietary digital tools such as CultureStake and the Sentience Dial, and operates physical venues in London Finsbury Park and a community hub in Felixstowe, Suffolk.
Is FURTHERFIELD.ORG a public or private company?
FURTHERFIELD.ORG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FURTHERFIELD.ORG founded?
FURTHERFIELD.ORG was founded in 1997. It employs 1 to 10 people.
Where is FURTHERFIELD.ORG based?
FURTHERFIELD.ORG is headquartered in London, United Kingdom, in the Europe region.
How does FURTHERFIELD.ORG make money?
Three revenue lines are on record. Grant Funding and Public Subsidies are the primary driver. The others are donations and Support Contributions and event-Based Activities (Free Admission).
Who are FURTHERFIELD.ORG's main competitors?
Broad incumbents on record are ICA (Institute of Contemporary Arts) and Serpentine Galleries. CreaTures Consortium is listed as an emerging player. Direct peers are Lighthouse (Brighton), ZKM Center for Art and Media Karlsruhe, FutureEverything, Ars Electronica and Watershed. Phoenix (Leicester) is listed as a regional player. Waag Futurelab is listed as an others.
Does FURTHERFIELD.ORG have an API?
No public API is recorded for FURTHERFIELD.ORG.
What industry is FURTHERFIELD.ORG in?
FURTHERFIELD.ORG's product category is Arts & Cultural Services. Its primary akta.pro industry code is MPAGABAI, Fringe & Experimental Performing Arts, with a secondary code of MPAGALAD, Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues). Its NAICS code is 71131 and its SIC code is 7900.