What CARTOTRADE LIMITED does

Cartotrade Limited operates a subscription-based B2B online marketplace that enables professional UK motor traders to buy and sell trade stock vehicles. Founded in 2015 and independently owned, the platform (Cartotrade.com) applies a vetting process to ensure only qualified motor trade professionals gain access, positioning itself around trust and member quality within a single vertical: the UK vehicle trade industry. Members register online or via telephone, receive a free trial, and then pay a monthly subscription fee collected via Direct Debit on the first of each month; accounts can be shared with up to four Nominees per business.

The core product is a web-based platform accessible via desktop, tablet, and a mobile application, providing vehicle listing management, real-time stock notifications tailored to buyers' profiles, and direct contact between sellers and buyers. Vehicle valuation estimates are powered by a third-party integration with Cazana Automotive Data Intelligence. Distribution is primarily UK-domestic, with the company operating from a trading office in Chichester, West Sussex, and a registered office in Worthing.

The business model is exclusively recurring subscription revenue, with no disclosed fee schedule, no public pricing, no institutional funding, no parent company, and no subsidiaries. Sales are conducted via telephone and online registration with a vetting gate. The marketing mix is limited to organic website presence, direct phone/email contact, and word-of-mouth within the motor trade community. No named customers, awards, patents, certifications, or leadership team data are disclosed.

Name

CARTOTRADE LIMITED

Legal name

Cartotrade Limited

Website

https://cartotrade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cartotrade Limited is a UK-based subscription B2B online marketplace where vetted professional motor traders buy and sell trade stock vehicles. Founded in 2015, it operates web and mobile platforms with monthly subscription access limited to approved UK motor trade professionals.

Ownership category

akta.pro rank

Product category

Automotive B2B Marketplace

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B vehicle trading
• Motor trade platform
• Automotive trade marketplace
• Trade stock listings
• Vehicle dealer network

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fee: Monthly subscription fee charged to registered motor trade professionals for access to the platform. Payment is taken on the 1st day of each calendar month via Direct Debit from the nominated bank account. A free trial period is provided before the subscription begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cartotrade operates an online B2B car trading community exclusively for vetted UK professional motor traders, enabling them to buy and sell trade stock vehicles. Members register through a stringent vetting process, list vehicles, receive real-time stock notifications tailored to their buying profile, and contact sellers directly via desktop, tablet or mobile. The platform is monetized through a monthly subscription fee collected by Direct Debit following a free trial period.

Product overview

Cartotrade operates as a single unified platform for B2B vehicle trading among UK motor trade professionals. The Cartotrade.com platform serves as the core offering, providing a vetted marketplace where registered motor traders can list vehicles for sale and receive real-time notifications on relevant stock. The service includes a free trial period followed by a subscription model, with access available via desktop, tablet, and mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartotrade.com Platform An online B2B marketplace platform where vetted UK professional motor traders can list trade stock vehicles for sale and search stock tailored to their buying profile. Includes real-time stock notifications, direct buyer-seller contact, vehicle valuation data via Cazana, and multi-device (desktop, tablet, mobile) access.
• Cartotrade Mobile App Companion mobile application referenced in the Terms and Conditions, providing Registered Users mobile access to the Cartotrade platform alongside the desktop site.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• eBay UK Motors: Generalist marketplace with a substantial UK automotive category where dealers and private sellers list trade vehicles. A broad incumbent alternative that competes with Cartotrade for dealer attention and listings visibility.
• ATC (Auction Technology Group): Operator of online auction platforms including Proxibid and the-saleroom.com, with broader vertical auction infrastructure including adjacent automotive and asset classes. Comparable technology-layer peer in the online B2B vehicle/asset exchange space.
• Auto Trader Group: UK's dominant online automotive marketplace, serving both consumer and dealer customers. While broader in scope (new, used, and leasing), it is the most directly comparable UK platform for Cartotrade's dealer buyers and sellers and represents the primary incumbent alternative.
• Manheim (Cox Automotive): Global B2B vehicle remarketing and auction platform operating in the UK, serving dealers, fleet, and manufacturer sellers. Directly comparable to Cartotrade in facilitating trade-stock movement between dealers, but at a much larger and more institutionalized scale.
• Gumtree UK Motors: Long-standing UK classifieds platform with a high-traffic motors vertical, used by dealers and private sellers. Less vetted than Cartotrade but functions as an alternative discovery channel for trade stock.

Emerging players

• Motorway: UK online car-selling platform connecting private sellers with dealer buyers through a competitive bidding model. Comparable in serving dealer buyers sourcing trade stock, though its seller-side is consumer rather than trade-only.
• CarGurus UK: UK operation of the US-based car marketplace, used by dealers and consumers. Comparable online discovery and pricing-transparency platform for trade and retail buyers in the UK.
• Motor Trade Solutions (Trade Plate Trader): UK-focused B2B platform listing trade-plate and trade-stock vehicles for dealers. Most direct niche competitor to Cartotrade in the vetted UK motor trader community space.

Direct peers

• BCA (British Car Auctions): UK's largest B2B vehicle remarketing operator, running physical and online auctions to move trade stock between dealers, fleet operators, and manufacturers. Closest direct competitor to Cartotrade's vetted-trader marketplace model, with overlapping customers and B2B value proposition.

Regional players

• Webuyanycar: UK instant car-buying service purchasing directly from consumers and reselling to dealers. Adjacent B2B remarketing flow that competes for dealer acquisition budgets and overlaps with Cartotrade's dealer-buyer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cartotrade-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARTOTRADE LIMITED