GRADUOR (1978) INC.

What GRADUOR (1978) INC. does

Graduor (1978) Inc., operating under the trade name Graduor, is a Canadian specialty jewelry manufacturer headquartered at 1558 Nationale Street in Terrebonne, Quebec. Founded by Alain Beauchamp approximately in 1980 and now jointly run with his son Patrice Beauchamp, the company designs, manufactures, and sells customized rings across three operating divisions: a School Division serving graduating students at Canadian secondary schools, CEGEPs, and universities; a Business/Corporate Division producing rings and pins for corporate recognition, anniversaries, and professional milestones; and a Sports Division producing championship rings for amateur, junior, and professional teams. Named corporate clients referenced in marketing material include Banque Nationale, IGA, Saputo, Ford, and Starbucks, while the school customer base spans institutions such as Université Laval, McGill, Collège Jean-de-Brécbeuf, and Dawson College.

Graduor manufactures all products at its single Terrebonne facility using a workflow that pairs high-tech 3D printing for precision form generation with manual hand-finishing by more than 30 specialized artisans. The product catalog spans six School Division collections (Medieval, Classic, Original, Imagine, Expression, Sport) plus corporate and championship lines, offered in Duralium (316L stainless steel), sterling silver, and 10K/14K/18K yellow or white gold, with customization options including school/team/corporate logos, birthstones, engravings, and dimensional side details. The company supports custom designs through an in-house designer service providing 3D sketch presentations, and ships finished orders via Canada Post within a 4–8 week lead time, backed by a lifetime warranty against manufacturing defects and an optional 3-year extended protection plan.

The business model is predominantly direct-to-consumer and direct-to-institution, with no third-party retail distribution disclosed. Customers transact through the Graduor e-commerce website (published bilingually in French and English), via inbound phone sales, or through direct office visits to the Terrebonne facility. Revenue is generated almost entirely through one-time custom ring sales at price points ranging from roughly $156 for entry-level Duralium up to $2,340+ for premium 18K gold, supplemented by a small recurring component from the $17.40 optional 3-year protection plan. The company is privately held, family-owned, and operates without disclosed external institutional investment, debt, or M&A activity.

Name

GRADUOR (1978) INC.

Legal name

Graduor

Website

https://graduor.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Graduor is a Canadian family-owned jewelry manufacturer in Terrebonne, Quebec that designs, makes, and sells customized class rings, corporate rings, and championship rings for Canadian schools, businesses, and sports teams using 3D printing combined with hand-finishing by artisans.

Ownership category

akta.pro rank

Product category

Custom Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Custom class rings
• Graduation jewelry
• Championship rings
• Corporate jewelry
• Custom 3D printed rings

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Custom Ring Sales: Graduor generates revenue through the sale of customized rings including graduation rings, corporate rings, and sports championship rings. Customers select from various collections, metals, stones, and personalization options.
2. Extended Protection Plans: Optional 3-year extended protection plan available for $17.40 that covers accidental loss, fire damage, theft, and major accidental damage. This is an add-on service purchased at time of ring order.
3. Additional Protection Coverage: Graduor offers optional protection plans covering loss, theft, fire damage, and major accidental damage for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Graduor designs, manufactures, and sells customized class rings, championship rings, and corporate jewelry through three divisions: School (graduation rings for students), Business (corporate recognition jewelry), and Sports (championship rings for teams). Rings are produced at the Terrebonne, Quebec facility using high-tech 3D printing technology combined with full hand-finishing by specialized artisans, with options across metals (Duralium, sterling silver, gold in 10K/14K/18K), stones, and personalized engravings.

Product overview

Graduor (1978) Inc. is a Canadian jewelry manufacturer specializing in custom class rings, championship rings, and corporate jewelry. The company operates three main divisions: School Division (graduation rings with six collections: Medieval, Classic, Original, Imagine, Expression, and Sport), Business Division (corporate rings and pins), and Sports Division (championship rings). All rings are manufactured at their Terrebonne, Quebec facility using 3D printing technology, with hand-finishing by skilled artisans. Products feature extensive customization options including metal types (Duralium, silver, gold in various karats), birthstones, school logos, engravings, and personalized symbols. The company offers a lifetime warranty and optional extended protection plans.

Differentiator

Problem solved

Functional benefit

Products and services

• School Division - Graduation Rings
• Business Division - Corporate Jewelry
• Sports Division - Championship Rings
• Extended Protection Plan

Quantifiable outcome

• 40+ years of experience in ring manufacturing
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jostens: The largest North American manufacturer of class rings, championship rings, graduation products, and yearbooks. Closely comparable to Graduor's three-division (school, corporate, sports) custom ring model, but at vastly greater scale and US national reach.
• Castello Championship Rings: Custom championship ring maker serving sports teams across amateur and professional leagues. Directly comparable to Graduor's Sports division in product, customization process, and customer profile.
• Baron Championship Rings: Specialty manufacturer of custom championship and sports rings. Directly comparable to Graduor's Sports division in product category (championship rings for amateur through professional teams) and customization model.
• J3 Championship Rings: Custom championship and sports ring manufacturer serving schools, colleges, and professional leagues. Comparable to Graduor's Sports division offering.
• Herff Jones: Major US manufacturer of class rings, championship rings, and graduation regalia. Directly comparable to Graduor in product offering (custom class and championship rings) and customer base (schools, colleges, sports teams), though with broader US distribution.
• Balfour: Long-established class ring and graduation products manufacturer, now part of Commemorative Brands. Comparable to Graduor's School division in offering customizable class and championship rings to educational institutions.

Broad incumbents

• Signet Jewelers: World's largest jewelry retailer (Kay Jewelers, Zales, Jared). Comparable as a North American jewelry incumbent with scale manufacturing and retail, though its model is largely bridal and fashion jewelry rather than commemorative rings.
• Tiffany & Co. Global luxury jewelry brand and retailer with much broader portfolio (engagement, fine jewelry, accessories). Comparable to Graduor as a premium-positioned jewelry maker/retailer, though not a class-ring specialist.
• Richline Group: Major North American jewelry manufacturer (a Berkshire Hathaway company) producing gold, silver, and branded jewelry at scale. Comparable to Graduor as a precious-metal jewelry manufacturer, though at significantly larger scale and broader product portfolio.

Regional players

• Birks Group: Canadian luxury jewelry retailer and manufacturer headquartered in Montreal. Comparable to Graduor as a Canadian jewelry player serving premium and commemorative occasions, but operating through retail rather than direct custom-manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/graduorsport
• Facebookfacebook.com/Graduor-191992657540254
• Instagraminstagram.com/graduorsport
• LinkedInlinkedin.com/company/graduor-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRADUOR (1978) INC.