What CHARM GROUP LIMITED does

Charm Group Limited is a privately held Vietnamese multi-sector conglomerate operating across five core business pillars: Real Estate, Gold & Gemstone Jewelry, Industry (Mining), Commerce & Services, and Agricultural Products. Founded in 2010, the group is structured around approximately 7 legal entities and employs roughly 1,000 staff, with operations concentrated in Ho Chi Minh City, Bình Dương, and Bà Rịa-Vũng Tàu provinces. The company's real estate division operates three sub-brands — Charm City (premium apartments), Charm Resort (tourism and resort properties), and Charm Village (private villa communities) — with flagship projects including The Infinity Dĩ An, Charm Resort Long Hải (operated under Vienna House by Wyndham), and BW Premier Collection by Best Western Charm Resort Hồ Tràm.

The jewelry business runs through IJC (Infinity Jewelry Company), which holds Vietnam's largest colored gemstone inventory and ranks among the country's top 4 jewelry distributors, serving luxury consumers through branded retail stores. The industrial segment is anchored by Minh Phong mineral mining, which extracts 2 million tons annually and supplies large and super-large construction projects, generating 450 billion VND in annual revenue. Agricultural products are exported internationally under the Ngân Đình brand, including rice, cassava, cashews, and Cordyceps militaris health supplements. Hospitality services are delivered through international hotel management partnerships with Wyndham and Best Western.

The group generates revenue primarily through one-time real estate sales, jewelry retail, and B2B supply contracts, with a stated annual revenue of 25,000 billion VND and a target of 40,000 billion VND by 2025. Distribution channels include direct sales teams at project showrooms for real estate, branded retail stores for jewelry, international export channels for agricultural products, and B2B direct supply for mining. The company is self-funded through operational cash flows, with no public listing, disclosed venture capital, or external institutional investors identified.

Name

CHARM GROUP LIMITED

Legal name

Charm Group

Website

https://charmgroup.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Charm Group Limited is a privately held Vietnamese multi-sector conglomerate operating across real estate development, gemstone jewelry (IJC), mineral mining (Minh Phong), agricultural exports, and hospitality — serving high-net-worth individuals, construction firms, and international buyers through its Vietnamese operations.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate (Real Estate, Jewelry, Mining, Agriculture, Hospitality)

NAICS

Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Luxury Eco-Resorts (THAGACAK), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

Keywords

• Real estate development
• Gemstone jewelry retail
• Mineral mining operations
• Agricultural products export
• Resort hospitality services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: Revenue from developing and selling premium residential apartments, resort properties, and commercial real estate projects under Charm City and Charm Resort brands. Products include luxury apartments, resort villas, and integrated urban developments.
2. Jewelry Retail - IJC: Revenue from manufacturing and retailing high-end gemstone jewelry through IJC brand stores and distribution network. IJC ranks among the top 4 jewelry distributors in Vietnam.
3. Mining Operations - Minh Phong: Mineral extraction operations generating 2 million tons annually with stable annual revenue of 450 billion VND. Supplies large and super-large construction projects.
4. Agricultural Products - Ngân Đình: Export of agricultural products including rice, cassava, and cashews. Production of health food products including Cordyceps militaris supplements. Exports millions of tons of essential agricultural products to international markets.
5. Hospitality Services: Resort operations and management services including Vienna House by Wyndham Charm Long Hải, BW Premier Collection by Best Western Charm Resort Hồ Tràm. Provides 5-star resort experiences with wellness, spa, and recreational services.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Charm Group is a Vietnamese multi-sector conglomerate developing premium residential and resort real estate (Charm City, Charm Resort, Charm Village brands), manufacturing and retailing gemstone jewelry (IJC), operating mineral mining (Minh Phong with 2 million tons/year capacity), exporting agricultural products (Ngân Đình brand), and running 5-star resort hospitality under international hotel management partnerships. Revenue is generated across products and services sold via direct sales, branded retail, B2B exports, and licensed hotel operations.

Product overview

CHARM GROUP LIMITED operates as a multi-sector economic group with five core business segments: Real Estate (Bất Động Sản), Gold & Gemstone Jewelry (Vàng & Trang Sức), Industry (Công Nghiệp), Commerce & Services (Thương Mại Dịch Vụ), and Agricultural Products & Food (Nông Sản Thực Phẩm). The company's real estate portfolio consists of three main sub-brands: Charm City (premium apartments), Charm Resort (resort real estate), and Charm Village (private villa communities). Notable projects include The Infinity Dĩ An (5-star hotel-standard apartments), BW Premier Collection by Best Western Charm Resort Hồ Tràm (wellness resort), and Charm Resort Long Hải (managed by Vienna House by Wyndham). The jewelry division operates through IJC (Infinity Jewelry Company), a top-4 gemstone jewelry distributor in Vietnam. The food segment includes Ngân Đình Food specializing in cordyceps products, while the industrial segment encompasses Minh Phong mineral mining. The company also provides customer service through Charm Club and operates media services via Charm Media.

Differentiator

Problem solved

Functional benefit

Brands

• Charm City: Premium apartment line defining new lifestyle standards - residential real estate development brand
• Charm Resort
• Charm Village
• IJC (Infinity Jewelry Company)
• Charm Infinity
• Charm Jewelry
• Ngân Đình
• Minh Phong
• Charm Living
• Charm Media
• Charm Lifestyle

Products and services

• Charm City Premium Apartments Premium apartment line defining new lifestyle standards; offers high-end residential properties with integrated lifestyle amenities in Vietnam's major economic regions. Targeted at affluent buyers seeking premium residential living.
• Charm Resort Tourism and resort real estate development brand offering vacation properties and resort-style living, with properties operated under international hotel management partnerships.
• Charm Village Exclusive private village concept offering standalone villas with comprehensive services; 'one villa - full services' model targeting high-net-worth individuals seeking luxury private communities.
• The Infinity Dĩ An 5-star hotel-standard apartment tower in Dĩ An ward, Ho Chi Minh City, with iconic architecture. First 5-star standard apartment project in Dĩ An district.
• Charm City Dĩ An Premium mixed-use complex combining apartments, commercial, and entertainment facilities in Dĩ An ward, Ho Chi Minh City.
• Charm City Vũng Tàu Premium mixed-use development in Vũng Tàu beach city with 50+ luxury amenities, positioned as a new lifestyle symbol in Bà Rịa-Vũng Tàu.
• Charm Resort Long Hải 5-star resort managed by Vienna House by Wyndham with 972 tourist apartments, 24 villas, and 17 shophouses on 47,000m2 in Long Hải, Vietnam. Reached 10,000 customers milestone.
• BW Premier Collection by Best Western Charm Resort Hồ Tràm 5-star health and wellness resort complex spanning 7.2 hectares in Hồ Tràm with 1,086 beach apartments, 90 villas, wellness spa, salt water infinity pool, and multiple dining venues.
• IJC (Infinity Jewelry Company) Gemstone Jewelry Premium gemstone jewelry brand specializing in unique, bespoke collections for women, with nationwide retail distribution network. Ranks among Vietnam's top 4 jewelry distributors and holds Vietnam's largest colored gemstone inventory.
• Ngân Đình Health Food Products Health food subsidiary producing Cordyceps (Đông trùng hạ Thảo) and dietary supplement products; also exports agricultural commodities including rice, cassava, and cashews to international markets.
• Minh Phong Mineral Mining Operations Industrial mineral mining operations with 2 million tons/year extraction capacity, generating 450 billion VND annual revenue. Supplies mineral resources and aggregates to large and super-large construction projects.

Quantifiable outcome

• IJC ranks in Top 4 jewelry distributors in Vietnam with nationwide distribution network
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Wyndham Hotels & ResortsflagshipStrategic or Co-development Partner · 1 January 2022Charm Group partnered with Wyndham Hotels & Resorts to operate Vienna House by Wyndham Charm Long Hải, a 5-star resort property featuring 972 tourist apartments, 24 resort villas, and 17 shophouses on 47,000m2 land area. The resort achieved 10,000 customer milestone.
• Best Western Hotel GroupcoreStrategic or Co-development Partner · 1 January 2022Charm Group partnered with Best Western for BW Premier Collection by Best Western Charm Resort Hồ Tràm, a 5-star health and wellness resort spanning 7.2 hectares with 1,086 beach apartments and 90 villas. The property includes wellness spa, salt water infinity pool, and multiple dining venues.
• SSA (Architectural Design)coreTechnology or IntegrationSSA serves as the design firm for Charm Resort Long Hải project, providing architectural design services for the 5-star resort development.
• Nam A BankcoreGTM or Marketing PartnerCo-branded JCB credit card partnership launched Charm Nam A co-branded international credit card with airport lounge access and partner brand discounts. Nam A Bank received APEA Business Growth & Excellence Award in 2020.
• Phan Vũ GroupcoreImplementation/ SI/ Consulting PartnerConstruction partner providing building and construction services for Charm Group's real estate development projects.
• Central GroupminorImplementation/ SI/ Consulting PartnerConstruction partner for Charm Group real estate development projects.
• An Phong ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner for Charm Group's real estate development projects.
• AHS (Hotel Management)coreChannel Partner/ Reseller/ DistributorHotel management partner providing operational expertise for Charm Group's resort properties.
• Tokyo PMminorChannel Partner/ Reseller/ DistributorHotel management partner providing operational services for Charm Group's resort properties.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Masan Group: Vietnamese conglomerate with diversified consumer-facing businesses (retail, FMCG, financial services, mining). Comparable by multi-sector Vietnamese conglomerate structure, though more consumer staples than luxury lifestyle-focused.
• Hoa Phat Group: Vietnam's largest industrial conglomerate (steel, mining, agriculture, real estate). Comparable by mining + agriculture + real estate mix, though with industrial rather than luxury/hospitality emphasis.

Direct peers

• Sun Group: Vietnamese conglomerate heavily focused on premium resort and tourism real estate (InterContinental, Sun World, Premier Village). Directly comparable to Charm Group's Charm Resort + international hotel management partnership model (Wyndham, Best Western).
• Vingroup (VIC): Vietnam's largest private conglomerate with overlapping exposure to real estate development (Vinhomes), hospitality (multiple hotel brands), and retail. Closest comparable by structure — multi-sector Vietnamese group combining lifestyle, property, and consumer-facing businesses.
• PNJ (Phu Nhuan Jewelry): Vietnam's largest listed jewelry retailer. Direct competitor to Charm Group's IJC brand in the domestic fine jewelry and gemstone segment; comparable by retail footprint and product category.
• SJC (Saigon Jewelry Company): One of Vietnam's top jewelry and gold retailers. Direct peer to IJC in the gold and gemstone jewelry category with nationwide retail and brand presence in Vietnam.
• DOJI Group: One of Vietnam's largest gold and jewelry groups with nationwide retail distribution. Direct competitor to IJC in the Vietnamese fine jewelry market, sharing similar multi-channel retail and bespoke positioning.
• Novaland (NVL): Major Vietnamese luxury residential and mixed-use developer. Comparable to Charm Group's Charm City apartment pipeline and premium positioning targeting high-net-worth domestic buyers.
• FLC Group: Vietnamese conglomerate combining resort real estate (FLC Grand Hotel, Quy Nhon beach resorts), golf, and aviation. Comparable multi-sector lifestyle-property conglomerate model focused on tourism-led real estate.

Regional players

• HAGL (Hoang Anh Gia Lai): Vietnamese conglomerate combining agriculture (rubber, palm oil, fruit) with real estate development. Comparable by mixed agricultural + property conglomerate structure, though with commodity-agriculture rather than luxury orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/tapdoancharmgroup
• LinkedInlinkedin.com/company/charm-group-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARM GROUP LIMITED