What GREEN HOMES GROUP LTD does

Green Homes Group Ltd is a privately held UK energy efficiency advisory firm incorporated in 2023 and headquartered in Cheadle, North West England. The company acts as an intermediary between residential property owners and the UK government's ECO4 (Energy Company Obligation Phase 4) and Great British Insulation Scheme (GBIS), providing free eligibility checks, home energy surveys, and grant application support to qualifying low-income households and private or social landlords. End-customer services are delivered free of charge, with revenue generated through administration fees paid by obligated energy suppliers upon successful completion of installed measures. The firm coordinates delivery through a curated network of TrustMark- and PAS 2030-certified installers, operating in compliance with PAS 2035 retrofit assessment standards.

The company's core technology is non-proprietary in nature: it operates a content-driven website with SEO-optimised regional landing pages, an online enquiry form capturing eligibility data (fuel type, benefits, household income), and integrates with Trustpilot for reputation management. No APIs, SDKs, or proprietary software platform are disclosed. The service portfolio spans insulation measures (solid wall, cavity wall, loft, room-in-roof), renewable heating (air source heat pumps, first-time central heating, smart heating controls), and generation (solar PV), positioning the company as a whole-home retrofit advisor rather than a single-measure installer.

The go-to-market is sales-led and direct-to-consumer, relying on organic search, regional content marketing (notably targeting Welsh counties such as Pembrokeshire, Carmarthenshire, and Ceredigion), and inbound enquiries via web forms and phone. The company claims operational coverage across England, Wales, and Scotland. Customers are predominantly low-income owner-occupiers and tenants receiving qualifying benefits or with household income under £31,000, occupying properties with EPC ratings of E, F, or G. No funding rounds, institutional investors, leadership disclosures, or financial performance metrics are publicly available, and the firm has no disclosed headcount, M&A activity, or patent portfolio.

Name

GREEN HOMES GROUP LTD

Legal name

Green Homes Group Ltd

Website

https://greenhomes-group.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Homes Group is a UK-based intermediary that helps low-income homeowners and landlords access fully funded energy efficiency upgrades through ECO4 and GBIS government schemes, coordinating surveys, applications, and installation via TrustMark-certified installer networks.

Ownership category

akta.pro rank

Product category

Home Energy Efficiency Advisory Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)

akta.pro secondary industry

Energy Efficiency & Green Retrofit Financing (FSALAHAK)

Keywords

• Energy efficiency assessments
• Home insulation grants
• ECO4 scheme advisory
• Solar panel installations
• Government grant facilitation

Headquarters

HQ city

Cheadle Hulme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Scheme Administration Fees: Green Homes Group receives payment from energy suppliers under the ECO4 scheme once all works from start to finish have been completed for the resident. The company does not charge homeowners or tenants for any of their services, including initial surveys and assessments. Revenue is generated through the government-mandated energy company obligation funding mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Homes Group is an independent assessment and grant facilitation service that helps UK homeowners, tenants, and landlords access fully funded energy-efficiency upgrades under the government-backed ECO4 and Great British Insulation Scheme (GBIS). The company carries out free eligibility checks and home surveys, submits grant applications to obligated energy suppliers, and connects approved applicants with a network of TrustMark-certified installers to deliver insulation, heating, and renewable energy measures.

Product overview

Green Homes Group operates as an energy efficiency advisory and grant facilitation service rather than a traditional software product. The company offers a portfolio of home improvement services centered around insulation (solid wall, cavity wall, loft, room-in-roof) and heating solutions (air source heat pumps, solar PV, first-time central heating, smart heating controls). These services are delivered through and facilitated by UK government energy efficiency schemes—primarily ECO4 (Energy Company Obligation Phase 4) and the Great British Insulation Scheme (GBIS). The company provides free eligibility assessments, surveys, application assistance, and connections to a network of TrustMark-accredited installers. The core offering is end-to-end support guiding homeowners and landlords through the process of accessing government-funded energy improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Wall Insulation Insulation installed on the interior or exterior of solid walls (typically pre-1920s properties) to reduce heat loss by up to 35%, delivered to ECO4-eligible UK homeowners and landlords via Green Homes Group and its TrustMark-certified installer network.
• Cavity Wall Insulation Insulation filling the gap between exterior and interior walls of properties with cavity walls to prevent heat loss and maintain comfortable indoor temperatures for eligible households.
• Loft Insulation Insulation applied to loft spaces to prevent heat escaping through the roof, reducing heating costs and improving energy efficiency for ECO4/GBIS-eligible properties.
• Room-in-Roof Insulation Insulation designed for loft conversions and attic spaces turned into living areas, targeting sloped ceilings, vertical walls, and flat ceilings to reduce heat loss by up to 25%.
• Air Source Heat Pump Renewable heating solution that extracts heat from outside air to efficiently warm homes, providing an eco-friendly alternative to traditional heating systems, assessed for ECO4 suitability by Green Homes Group.
• Solar PV Solar panel installation to generate renewable electricity, helping eligible homeowners reduce energy bills and carbon footprint and accessed via Green Homes Group through government grants.
• First Time Central Heating Installation of complete central heating systems in properties that have never had one, including boiler, radiators, pipework, and thermostatic controls, funded via ECO4 for eligible households.
• Smart Heating Controls Modern programmable thermostats and smart heating controls with remote access and integration capabilities, offering real-time data and analytics to optimize heating patterns.
• ECO4 Grant Application Assistance Free assessment and application support for the Energy Company Obligation Phase 4 (ECO4) government scheme, helping eligible UK households access fully funded energy efficiency improvements end-to-end.
• Great British Insulation Scheme (GBIS) Assistance Support accessing the GBIS government scheme for free or subsidized insulation measures, covering cavity wall, loft, solid wall, underfloor, and room-in-roof insulation for eligible households.

Quantifiable outcome

• Reduce energy bills by up to 40%
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TrustMarkcoreTechnology or IntegrationTrustMark is the government-endorsed quality assurance scheme for ECO4, ensuring installers meet strict standards for safety and quality. Green Homes Group adheres to TrustMark standards and only works with TrustMark-certified installers for all ECO4 installations.
• Energy Suppliers (ECO4 Scheme)coreStrategic or Co-development PartnerECO4 is funded by energy suppliers who are legally obligated to meet carbon reduction targets. Green Homes Group submits applications to energy suppliers for funding approval and receives payment upon completion of all works for eligible households.
• Department for Energy Security and Net ZerocoreOthersThe department oversees the ECO4 scheme and sets the regulatory framework within which Green Homes Group operates. The scheme is mandated by government legislation requiring energy suppliers to fund energy efficiency improvements.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EDF Energy: UK energy supplier with active ECO obligation delivery and home energy services portfolio. Broader incumbent with the scale to deliver ECO4 measures without third-party intermediaries.
• E.ON UK: Large UK energy supplier running ECO-funded retrofit programmes including insulation and heat pump installations. Competes for ECO4 funding and household demand at scale.
• British Gas: Major UK energy supplier obligated under ECO4 with significant in-house installation capability. A broader incumbent that can disintermediate intermediaries by handling ECO4 delivery directly.

Direct peers

• National Energy Action: National fuel poverty charity advising low-income households on energy efficiency grants and warm-home programmes. Operates in the same customer segment and policy ecosystem as Green Homes Group.
• Energy Saving Trust: UK charity delivering government-funded energy efficiency advice and scheme support, including ECO-related assessments. Closely comparable in mission, customer base, and grant-advisory role to Green Homes Group.
• Cosy Homes Oxfordshire: Local energy efficiency retrofit scheme helping homeowners access insulation and heating upgrades via government funding. Same grant-facilitation business model, geographically focused.
• Cosy Wales: Welsh Government-backed energy efficiency scheme delivering insulation and heating upgrades to fuel-poor homes. Highly comparable mission and Welsh regional focus.
• Affordable Warmth Solutions: UK consultancy supporting local authorities and housing providers to deliver ECO-funded retrofit programmes. Operates adjacent to Green Homes Group in the same funding ecosystem.
• Home Energy Scotland: Scottish Government-funded advice and grant administration service for home energy efficiency. Direct equivalent in Scotland to Green Homes Group's model.
• Warmer Sussex: Regional energy efficiency programme helping Sussex households access ECO-funded home upgrades. Directly comparable regional grant-advisory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenHomesGr
• LinkedInlinkedin.com/company/green-homes-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN HOMES GROUP LTD