MASIELLO LTD

What MASIELLO LTD does

Masiello Ltd is a UK-based managed print solutions and professional services provider founded in 2023, headquartered in Bishops Stortford, Hertfordshire with a secondary office in Maidenhead, Berkshire. The company delivers end-to-end print management services — pre-sales consultancy, project management, implementation, supply, and post-installation technical support — for UK managed print providers and small to medium-sized enterprises. Its offering combines third-party print management platforms (PaperCut Hive/MF, uniFLOW Online/On-Premise, Printix, Filestar), hardware from inepro (Spider BLE & RFID Readers with brand-specific adaptor kits for HP and Ricoh devices), and a PaperCut Payment Gateway Module integrated with Flywire for credit/debit card print transactions. The company also publishes instructional video content and operates a Freshworks-based support portal for technical assistance.

The business model is professional services-led with three revenue streams: professional services (consultancy, implementation, post-installation support), solutions supply (hardware resale and software licensing), and product licensing of integrated modules. Pricing is quote-based and structured around multi-year contracts; no public pricing tiers are disclosed. The go-to-market combines consultative direct sales (free pre-sales consultancy and demonstrations delivered via Microsoft Teams) with channel partnerships targeting UK managed print providers. Marketing relies on website content, instructional resources, a knowledge base, and LinkedIn presence rather than broad digital campaigns. The firm holds Cyber Essentials Certification for data security assurance.

Strategic positioning centres on deep, certified expertise across the company's product portfolio and end-to-end service delivery that creates switching costs for managed print provider customers. However, the company is sub-scale, founder-owned, has raised no external funding, operates exclusively within the UK managed print services ecosystem, and does not own proprietary platform technology — its value-add sits in the implementation, support, and configuration layer over third-party stacks. Customer references are limited, with named logos in the education vertical and an aggregate of UK managed print providers, indicating concentration risk in a small pool of mid-market accounts.

Name

MASIELLO LTD

Legal name

Masiello Ltd

Website

https://www.masiello.co.uk/

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Masiello Ltd is a UK-based professional services and solutions provider founded in 2023 that delivers managed print services — including consultancy, implementation, and post-installation support — for UK managed print providers and SMEs, distributing PaperCut, uniFLOW, Printix, and inepro hardware products.

Ownership category

akta.pro rank

Product category

Managed Print Services

NAICS

Support Activities for Printing (323120)

SIC

Service Industries For The Printing Trade (2790)

akta.pro industry

PRIMARYEDAEAHAL

Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print)

Education/Education Facilities & Support Services/IT Infrastructure & AV Classroom Install/Support (Non-EdTech)

Keywords

• Managed print services
• Print management solutions
• Secure print authentication
• IT infrastructure consulting
• Professional services

Headquarters

HQ city

Bishops Stortford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Consultancy, project management, implementation, and post-installation technical support services for managed print solutions. Delivered through expert consultants providing personalised service.
2. Solutions Supply: Supply of print management solutions including PaperCut Hive, uniFLOW Online, inepro RFID hardware, and related software products to managed print providers.
3. Product Licensing: Distribution and licensing of software solutions like PaperCut Hive and uniFLOW for print management operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Masiello provides managed print solutions, consulting, and IT infrastructure support services to UK SMEs and managed print providers. The company distributes and supports third-party print management software (PaperCut Hive, PaperCut MF, uniFLOW Online, uniFLOW On-Premise, Printix, Filestar) and secure print authentication hardware (inepro Spider BLE & RFID readers with adaptor kits), bundled with pre-sales consultancy, implementation, supply, and post-installation technical support.

Product overview

Masiello is a UK-based professional services and solutions provider focused on managed print services for small to medium-sized enterprises. The offering consists of a portfolio of software platforms — PaperCut Hive (cloud), PaperCut MF, uniFLOW Online, uniFLOW On-Premise, Printix, and Filestar — supplemented by a hardware line of inepro RFID/BLE readers (Spider Reader) with brand-specific adaptor kits (External, Pocket, Smart Panel). The software products handle cloud and on-premise print management, authentication, payment processing (via Flywire), and driverless printing, while the Spider hardware enables secure ID card authentication at multifunction printers. Masiello also provides professional services including pre-sales consultancy, implementation, and post-installation technical support, delivered through its support portal and remote assistance tools.

Differentiator

Problem solved

Functional benefit

Products and services

• PaperCut Hive
• PaperCut MF
• uniFLOW Online
• uniFLOW On-Premise
• Printix
• Filestar Document and file management solution offered by Masiello as part of its print and scan portfolio for workflow optimisation.
• Spider BLE & RFID Reader BLE and RFID card/fob reader for multifunction printers enabling secure ID card authentication at MFPs; supports multiple transponder technologies with optimised casing for various MFP designs. Manufactured by inepro and supplied by Masiello.
• External Adaptor Kit Universal adaptor kit supplied by Masiello enabling Spider readers to be professionally fitted to any brand and model of MFP device; designed for mixed fleet environments.
• Pocket Adaptor Kit Custom-designed adaptor housing specific to HP multifunctional devices, supplied by Masiello; enables a sleek, professional appearance across HP devices.
• Smart Panel Adaptor Kit Adaptor kit for current-generation Ricoh devices supplied by Masiello; utilises screen connectivity to connect Spider readers with a sleek user experience.
• Managed Print Professional Services End-to-end professional services delivered by Masiello, including free pre-sales consultancy, project management, implementation, supply, and post-installation technical support for managed print solutions across UK SMEs and managed print providers.

Quantifiable outcome

• Resolution of longstanding complex PaperCut printing issues that had persisted for nearly a year with input from multiple parties
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PaperCutcoreTechnology or IntegrationPaperCut is a primary technology partner providing print management solutions including PaperCut Hive (cloud) and PaperCut MF. Masiello provides implementation, technical support, and professional services for PaperCut products across UK managed print providers.
• uniFLOW (NT-ware)coreTechnology or IntegrationuniFLOW Online is a key technology platform for which Masiello provides support, including driverless printing configuration guides and technical resources for UK managed print providers.
• ineprocoreTechnology or Integrationinepro provides RFID hardware including the Spider BLE & RFID Reader for multifunctional printers. Masiello offers configuration support and adaptor kits for inepro products including External Adaptor Kit, Pocket Adaptor Kit, and Smart Panel Adaptor Kit.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Datasharp: UK-based managed print and document solutions provider serving SMEs with multi-vendor print management, document workflow, and IT support services. Closely comparable to Masiello in customer profile (UK SMEs), service mix (consultancy, implementation, ongoing support), and go-to-market.
• Print Logic UK: UK managed print services specialist offering print management software, MPS consultancy, and supplies to resellers and end customers. Comparable to Masiello as a UK-focused MPS partner operating across multiple print platforms.

Broad incumbents

• KYOCERA Document Solutions UK: Major printing manufacturer with a UK MPS and solutions division offering managed print services, document solutions, and partner support. Comparable as a broader incumbent in the same UK MPS market where Masiello operates, though vertically integrated into hardware.
• Ricoh UK: Global printing and document solutions vendor with a substantial UK managed print services practice serving enterprise and SME customers. Comparable as a large incumbent offering overlapping MPS capabilities, including direct relationships that compete with channel partners like Masiello.
• Xerox UK: Major print manufacturer with UK managed print services for SMEs and enterprises, including MPS, document workflow, and print security offerings. Comparable as a broad incumbent competing for the same UK MPS spend that Masiello and its channel partners address.
• Canon UK: Major print hardware vendor with managed print and document services for UK businesses, including uniFLOW integration. Comparable as a broad incumbent whose own MPS offerings sometimes overlap or compete with Masiello's channel partner role.

Others

• PaperCut Software: Developer of PaperCut Hive and PaperCut MF, the primary print management platforms Masiello implements and supports. Comparable as a key upstream technology partner whose partner program and product roadmap directly shape Masiello's service opportunity.
• NT-ware (uniFLOW): Developer of uniFLOW Online and uniFLOW On-Premise, the Canon-aligned print management platform Masiello supports. Comparable as a core upstream technology partner whose product direction and partner economics materially affect Masiello's service opportunity.

Emerging players

• Y Soft: Provider of enterprise print management software (YSoft SafeQ) and document workflow solutions, often delivered through channel partners. Comparable as an alternative platform whose partner ecosystem overlaps with Masiello's go-to-market in MPS implementation.
• Pharos Systems: Provider of print management and document workflow software (Pharos Blueprint) for enterprise and education customers. Comparable as a competing platform vendor that competes with PaperCut/uniFLOW in many of the same channel-driven deals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masiello

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASIELLO LTD