PLAYBALL INTERNATIONAL CORP.
Playball International Corp. is a privately held franchise organisation that licenses a proprietary multi-sport early-years curriculum (ages 1-9) to over 400 franchisees across 17 countries, serving parents, schools, and nurseries with weekly classes, holiday camps, and birthday parties.
- Company typePrivate
- Founded1994
- HeadquartersAlpharetta, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
PLAYBALL INTERNATIONAL CORP. firmographics
Firmographics- Name
- PLAYBALL INTERNATIONAL CORP.
- Legal name
- Playball International Corp.
- Website
- https://playballkids.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Playball International Corp. is a privately held franchise organisation that licenses a proprietary multi-sport early-years curriculum (ages 1-9) to over 400 franchisees across 17 countries, serving parents, schools, and nurseries with weekly classes, holiday camps, and birthday parties.
- Ownership category
- akta.pro rank
PLAYBALL INTERNATIONAL CORP. industry classification
Industry- Product category
- Children's Sports Education & Coaching
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Club Sports Programs (EDALAIAB)
- akta.pro secondary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
Keywords
Where PLAYBALL INTERNATIONAL CORP. is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PLAYBALL INTERNATIONAL CORP. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Franchise Fees: One-time franchise fee sold at cost. Fixed royalty fee starting in seventh month of operation, not tied to franchisee performance. Fixed fee increases 5% annually.
- Weekly Class Fees: Term-based class fees paid upfront to secure place in lessons. Pro-rata system for joining mid-term. Classes run 40-45 minutes to 1 hour depending on age.
- Holiday Camp Fees: Holiday camps for children aged 3-9 years. Camps run 3 hours daily during school holidays.
- Birthday Party Services: Entertainment services for children's birthday parties with themed games, activities, and treasure hunts. Prices vary by number of children attending.
- School/Nursery Programs: Sessions run during school hours as lunch time clubs or as part of PE curriculum, as well as after school programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Weekly Classes - Wimbledon |
| Subscription | Annual | Weekly Classes - Cheam/Worcester Park |
| Unit Pricing | Pay-as-you-go | Holiday Camps - General (over 3s) |
| Unit Pricing | Pay-as-you-go | Holiday Camps - Under 3s |
| Unit Pricing | Pay-as-you-go | Birthday Parties - Cheam/Worcester Park |
| Unit Pricing | Pay-as-you-go | Birthday Parties - Weybridge/Esher |
| Unit Pricing | Annual | Birthday Parties - Wandsworth |
| One time/ perpetual license | Pay-as-you-go | Joining Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
PLAYBALL INTERNATIONAL CORP. product offering
Product offeringCore offering
Playball International Corp. delivers age-appropriate multi-sport coaching classes for children aged 1-9 through a global franchise network, using a proprietary curriculum that introduces fundamental skills across tennis, hockey, cricket, golf, football, rugby, basketball, baseball, and volleyball. Beyond weekly classes, the company offers Holiday Camps, themed Birthday Parties, and in-school programs for nurseries and primary schools. Franchisees are supported with centralized training, marketing, and a 16-week workshop cycle, and the program is used in over 3,000 schools worldwide.
Product overview
Playball International Corp. operates a franchise-based children's sports coaching business offering a unified platform of services centered on its age-specific curriculum. The core offering consists of weekly multi-sport classes organized into six age-bracketed programs (Play This Way through Play Sport) for children aged 1-6+ years. Additional services include Holiday Camps, Birthday Parties, and School Programs, all delivered by franchisees using the proprietary Playball curriculum. The company also offers Franchise Opportunities for business owners and maintains a Parent Zone online booking portal. The curriculum is designed by child development specialists, occupational therapists, sports scientists, and teachers, and is used in over 3000 schools globally.
Differentiator
Problem solved
Functional benefit
Brands
- Play Sport: Sport and movement programme for children 6 years and above, focusing on refinement of ball skills and team sports.
- Playball Camps
- Playball Parties
Products and services
- Playball Weekly Classes
- Holiday Camps
- Birthday Parties
- School Programs
- Franchise Opportunities
- Playball Parent Zone
Quantifiable outcome
- Successfully coached over 5,000 children in Wimbledon area since 2003
Companies that use PLAYBALL INTERNATIONAL CORP.
Customer profileSegments2 records
Ideal customer profiles3 records
PLAYBALL INTERNATIONAL CORP. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PLAYBALL INTERNATIONAL CORP. partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
PLAYBALL INTERNATIONAL CORP. competitors and assessment
Company assessmentDirect peers
- Baby Sensory: Baby Sensory is a UK-based franchise running structured developmental classes for babies and toddlers. Comparable franchise model targeting parents of young children with term-based class subscriptions and global distribution.
- SoccerTots: SoccerTots is a US youth soccer franchise offering classes for children aged 1-10. Comparable franchise model, age-banded curriculum, and parent subscription revenue targeting early childhood sports introduction.
- My Gym Children's Fitness Center: My Gym operates a global franchise network delivering structured fitness and movement classes for children from 6 weeks to 10 years. Comparable as an early-years physical development franchise with similar age-segmented programming and recurring term-based class fees.
- The Little Gym: The Little Gym is a global franchise offering structured movement, gymnastics, and sports readiness classes for children from 4 months to 12 years. Directly comparable as a children's multi-skill physical development franchise targeting the same parent demographic with age-banded curriculum.
- Tumble Tots: Tumble Tots is a UK pre-school movement and gymnastics franchise for children from 6 months to 7 years. Comparable structured movement program targeting the same early-years demographic with franchise-based UK and international distribution.
- Lil' Kickers: Lil' Kickers is a US-based youth soccer franchise running age-banded developmental soccer classes for children aged 18 months to 9 years. Comparable franchise model, age-banded curriculum structure, and parent-paid term-based class subscription revenue.
- Premier Sport: Premier Sport is a UK-based children's multi-sport coaching franchise delivering curriculum-aligned PE and after-school programs in primary schools. Direct competitor in the UK market for school sports delivery and holiday camps.
- Sportball: Sportball is a Canadian-origin multi-sport instruction franchise teaching foundational sports skills to children aged 16 months to 12 years across North America, Europe, and Asia. Highly comparable multi-sport early-years instruction model with similar franchise distribution.
Regional players
- Stagecoach Performing Arts: Stagecoach is a UK-origin global franchise running part-time performing arts classes for children aged 4-18. Comparable as a parent-paid children's activity franchise with similar franchise economics and demographic, though focused on arts rather than sports.
- Junior Adventures Group (JAG): JAG is an Australian operator of before-school, after-school, and holiday programs with sports and physical activity components. Comparable as a children's activity provider but primarily Australia-focused with broader activity portfolio rather than sport-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PLAYBALL INTERNATIONAL CORP. social profiles
Digital presencePLAYBALL INTERNATIONAL CORP. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLAYBALL INTERNATIONAL CORP. leadership team
Management profileNumber of profiles
Profiles2 records
PLAYBALL INTERNATIONAL CORP. subsidiaries and ownership
Company hierarchySubsidiaries2 records
PLAYBALL INTERNATIONAL CORP. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLAYBALL INTERNATIONAL CORP. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLAYBALL INTERNATIONAL CORP.
What does PLAYBALL INTERNATIONAL CORP. do?
Playball International Corp. delivers age-appropriate multi-sport coaching classes for children aged 1-9 through a global franchise network, using a proprietary curriculum that introduces fundamental skills across tennis, hockey, cricket, golf, football, rugby, basketball, baseball, and volleyball. Beyond weekly classes, the company offers Holiday Camps, themed Birthday Parties, and in-school programs for nurseries and primary schools. Franchisees are supported with centralized training, marketing, and a 16-week workshop cycle, and the program is used in over 3,000 schools worldwide.
Is PLAYBALL INTERNATIONAL CORP. a public or private company?
PLAYBALL INTERNATIONAL CORP. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PLAYBALL INTERNATIONAL CORP. founded?
PLAYBALL INTERNATIONAL CORP. was founded in 1994. It employs 501 to 1,000 people.
Where is PLAYBALL INTERNATIONAL CORP. based?
PLAYBALL INTERNATIONAL CORP. is headquartered in Alpharetta, United States, in the North America region.
How does PLAYBALL INTERNATIONAL CORP. make money?
Five revenue lines are on record. Franchise Fees are the primary driver. The others are weekly Class Fees, holiday Camp Fees, birthday Party Services and school/Nursery Programs.
Who are PLAYBALL INTERNATIONAL CORP.'s main competitors?
Direct peers on record are Baby Sensory, SoccerTots, My Gym Children's Fitness Center, The Little Gym, Tumble Tots, Lil' Kickers, Premier Sport and Sportball. Regional players are Stagecoach Performing Arts and Junior Adventures Group (JAG).
Does PLAYBALL INTERNATIONAL CORP. have an API?
No public API is recorded for PLAYBALL INTERNATIONAL CORP..
What industry is PLAYBALL INTERNATIONAL CORP. in?
PLAYBALL INTERNATIONAL CORP.'s product category is Children's Sports Education & Coaching. Its primary akta.pro industry code is EDALAIAB, Club Sports Programs, with a secondary code of MPAKACAG, Recreational & Intramural Sports Programs. Its NAICS code is 61162 and its SIC code is 7997.