Softbook
- Company typePrivate
- Founded2018
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Softbook firmographics
Firmographics- Name
- Softbook
- Legal name
- Noblion OÜ
- Website
- https://softbook.app/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Softbook industry classification
Industry- Product category
- Learning Management System (LMS) Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)
Keywords
Where Softbook is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Softbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- LMS Subscription Plans: SaaS subscription model with multiple pricing tiers. Users select plans that provide access to different platform features. 30-day free trial available with no credit card required. Prices stated in USD with automatic billing for recurring payments.
- Softbook Cloud: Paid add-on service providing expanded storage for LMS, personal file storage, and additional benefits. Non-refundable subscription with full-term validity even if cancelled.
- Partner/Affiliate Program: 30% commission on referred client payments for Softbook LMS subscriptions, paid monthly for life as long as referred clients use Softbook. Partners can also use bonus funds as discount on Softbook services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with 30-day access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Softbook product offering
Product offeringCore offering
Softbook provides a cloud-based learning management platform (Softbook LMS) that enables course creators, coaches, and organizations to build, sell, and run online schools from a single integrated system. The platform bundles course authoring, monetization (subscriptions, one-time payments, bundles, discounts), a built-in CRM, gamification, social network, automation workflows, AI-assisted course generation, and 15+ third-party integrations (payments, email, webinar). It is sold as a tiered SaaS subscription with a 30-day free trial.
Product overview
Softbook is a unified online education platform (Softbook LMS) built for creating and running online schools. The core product provides an all-in-one toolkit including course building, student management, built-in CRM, gamification, social networking, payment processing, automation workflows, and analytics. The platform is complemented by Softbook Cloud (a paid storage add-on) and a Partner Program (affiliate system). Schools can operate across 57 countries, and the platform supports multilingual access in 8 languages.
Differentiator
Problem solved
Functional benefit
Brands
- Softbook LMS: Learning management system platform for creating online schools, courses, and educational content
Products and services
- Softbook LMS Cloud-based all-in-one learning management platform that lets course creators, coaches, and organizations build, sell, deliver, and automate online courses and memberships, with built-in monetization, CRM, gamification, social networking, automations, AI course generation, and integrations.
- Softbook Cloud Paid cloud storage add-on service that expands storage capacity for Softbook LMS content, provides personal file storage, and unlocks additional platform benefits beyond standard plan limits.
Quantifiable outcome
- Set up in 15 minutes with 30-day free trial and no credit card required
- +3 more outcomes
Companies that use Softbook
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Softbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature14 records
Softbook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affiliates and PartnerscorePartner program offering 30% recurring commission on referred client payments for Softbook LMS subscriptions. Partners include influencers, thought leaders, companies, organizations, and marketers. Partners receive unique referral links with 60-day cookie duration. No approval process required to join.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Softbook competitors and assessment
Company assessmentDirect peers
- Teachable: Cloud-based LMS platform enabling creators to build, sell, and manage online courses with built-in payments and marketing tools. Directly competes with Softbook's core LMS offering for course creators and SMBs globally.
- Thinkific: All-in-one platform for creating and selling online courses, memberships, and communities. Overlaps with Softbook on course building, payments, and student management for course creators and SMBs.
- Kajabi: Premium all-in-one creator platform combining courses, email marketing, CRM, pipelines, and community. Closest direct competitor to Softbook's bundled model for individual creators and coaches.
- Podia: All-in-one platform for online courses, digital downloads, memberships, and webinars targeted at solo creators. Directly comparable on bundled feature set and PLG onboarding experience.
- LearnWorlds: Cloud LMS with course builder, assessments, Affiliate program, and interactive video. Competes directly with Softbook in the SMB/enterprise creator school segment.
- Mighty Networks: Platform combining community, courses, and content for creators. Overlaps with Softbook's community + course + gamification pillar for membership-based creators.
- Circle: Community platform with native course and membership features. Competes on the social network + courses combination, although less strong on built-in payments and CRM.
Broad incumbents
- Skillshare: Large online learning marketplace for creative and professional courses. Indirect competitor — operates a marketplace model rather than selling a platform to creators, but competes for the same end students and creator attention.
- Udemy: Global online course marketplace with millions of learners. Broader incumbent competing for the same end market of online course consumers, but very different go-to-market (marketplace vs. SaaS platform).
Emerging players
- MemberPress: WordPress-based membership and LMS plugin for creators and SMBs. Comparable on course/membership monetization but contrasts with Softbook's hosted, no-dev approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Softbook social profiles
Digital presenceSoftbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softbook leadership team
Management profileNumber of profiles
Softbook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softbook
What does Softbook do?
Softbook provides a cloud-based learning management platform (Softbook LMS) that enables course creators, coaches, and organizations to build, sell, and run online schools from a single integrated system. The platform bundles course authoring, monetization (subscriptions, one-time payments, bundles, discounts), a built-in CRM, gamification, social network, automation workflows, AI-assisted course generation, and 15+ third-party integrations (payments, email, webinar). It is sold as a tiered SaaS subscription with a 30-day free trial.
Is Softbook a public or private company?
Softbook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Softbook founded?
Softbook was founded in 2018. It employs 1 to 10 people.
Where is Softbook based?
Softbook is headquartered in Tallinn, Estonia, in the Europe region.
How does Softbook make money?
Three revenue lines are on record. LMS Subscription Plans are the primary driver. The others are softbook Cloud and partner/Affiliate Program.
Who are Softbook's main competitors?
Direct peers on record are Teachable, Thinkific, Kajabi, Podia, LearnWorlds, Mighty Networks and Circle. Broad incumbents are Skillshare and Udemy. MemberPress is listed as an emerging player.
Does Softbook have an API?
Yes. Softbook provides an API for third-party integrations, specifically documented for adding students via API. The platform supports webhook functionality for automations and external integrations. The API allows external sites to create student accounts and manage course enrollments without using Softbook's native sales module.
What industry is Softbook in?
Softbook's product category is Learning Management System (LMS) Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 5132 and its SIC code is 7372.